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NORMAN JEFFREY SCOFIELD 9208 Mimosa Drive * LaPlata, MD 20646 * (301) 392-9422 * ns1224c10@westpost.

net RETAIL SALES | MANAGEMENT PROFESSIONAL * Client-driven, multi-unit business manager with proven success revitalizing fa iling retail units. History of increasing sales and revenue base through focused marketing campaigns and high-quality customer service. * Comprehensive experience in all aspects of retail operations with strengths in strategic planning, project management, team leadership, customer service, and staff management and training. * Acknowledged for sharp business focus, clear communication style, and talent f or inspiring performance excellence and team spirit through hands-on operations management and detailed follow through. Exceptional in pinpointing operational i nefficiencies and invigorating employee morale and culture change. * A "can-do" leader with exceptional ability to turnaround chaos and conflict in the workplace. Consistently deliver "above and beyond" for complete customer sa tisfaction. Exemplify integrity and adaptability. Core Competencies - Customer Service Best Practices - Labor Relations & Staffing - Supplier/Vendo r Relations - Employee Management & Scheduling - Staff Training & Motivation - Pricing/Con tract Negotiations - Inventory Control/Management - P&L/Financial Tracking - Cash & Records Manage ment - Union/Non-Union Management - Advertising & Promotions - Merchandising/Schemat ics - Sales Forecasting & Expense Control - Workflow Optimization - Front/Back-End Logistics Awards & Accolades Store Manager of the Year * Best Store in Show * National Store Manager of the Year Presidential Award for Best Store Standards * Best Customer Service Store * Hig hest Volume Store PROFESSIONAL EXPERIENCE Store Director, SAFEWAY, INC., Washington, D.C. & Maryland * 2009-present Challenged to maximize store sales and profitability in stringent union environm ent. Manage all aspects of store operations. Direct sales, customer service, inv entory control, visual merchandising, housekeeping, cash control, labor, schedul ing, records, administration, and compliance to corporate policies/procedures. S upervise up to 10 department managers and 147 associates. Manage annual sales bu dget goals of up to $34M with full P&L. * Lead on-going process improvement initiatives and inspections. Ensure complian ce with OSHA, Health Department, and Weights & Measures guidelines. Monitor dail y assets and out of stocks, communicating immediate corrections. Negotiate with vendors to ensure sales items are in stock and that merchandising is compliant w ith corporate guidelines. Audit cashier tills. Monitor perishable coolers for da te codes and FIFO. Manage and coach staff daily, instilling sense of urgency and passion for excellence, ensuring on-going commitment to superior customer servi ce while training staff to achieve 90%+ on Mystery Shop scores. Assigned to turnaround underperforming retail location in Washington, D.C. Chall

enged with low-income customer base and unsafe neighborhood environment: * Increased general sales 4% in 6 months and increased perishable sales 2% by en hancing merchandising and improving staff accountability, training each employee , rectifying scheduling/departmental issues, and enforcing professionalism and c ustomer service. * Improved daily out of stocks 35% to an acceptable level of 180 per day. * Turned around chronic failure of corporate audits to attained acceptable requi rement of 90%. * Achieved payroll at 104%+ to budget for the first time in the store's history through staff scheduling. * Improved Mystery Shop scores from low 60% to acceptable 90%. NORMAN JEFFREY SCOFIELD (301) 392-9422 * Page 2 Assigned to improve retail location in Waldorf, MD with considerable inventory s hrink and theft: * Increased general sales 6% in 4 months. Increased perishable sales 2%. * Uncovered and rectified $48K+ in A/R errors through daily scrutiny, investigat ion, and follow through. * Improved daily out of stocks 48%+ to acceptable 150 per day, working closely w ith grocery manager. * Turned around past audit failures to achieve corporate audit requirement of 90 %. * Improved Mystery Shop scores from low 80% to acceptable 90% Store Director, SHOPPERS FOOD & PHARMACY, Maryland * 2001-2009 Acted as the vital link with district manager to implement business initiatives in the stores, ensuring key processes were in place and merchandising strategies were in alignment. Revamped management personnel to build team capable of execu ting with excellence, improving cross-organizational teamwork. Trained and motiv ated employees to improve product knowledge and assume managerial functions to e nrich their work environment, sell with assurance, provide quality customer serv ice, and meet sales goals. Supervised up to 10 department managers and 198 assoc iates. Managed annual sales budget goal of up to $42M with full P&L. Assigned to improve sales at retail location in Lexington Part, MD with 3 major competitors nearby including a new Wal-mart Super Center expansion: * Increased general sales 16% in 15 months in the face of corporate estimated lo ss of 22-26% due to new Wal-mart Super Center. Cut losses to 14% within one year after the opening of the Super Center. * Increased perishable sales 2%. Improved daily out of stocks 45% to acceptable level of 175 per day. * Turned around constant failure of corporate audits to achieve 90%. * Achieved record-breaking 100% score on the SuperValu 2-day NSF yearly corporat e audits-the only store in Shopper's history to achieve 100%. * Earned Store Manager of the Year, 2007. Assigned to improve sales at retail location in College Park, MD with 2 major co mpetitors nearby: * Increased sales 3% in 6 months, perishable sales 2%, and customer satisfaction from 82% to 91%. * Earned Presidential Award for the Best Store Standards, #1 visit by the Presid ent of SuperValu. Store Director, PETCO CORP., New Jersey & Virginia * 1997-2001 Introduced grocery store sales and management methodologies to pet industry with exceptional results. Managed all aspects of retail store operations including 3 multi-unit store managers with full P&L. Improved staff accountability, custome r service, and operational standards with 100% focus on corporate directives.

* Increased sales 5% and improved in-stock percentage to a stellar 94%. * Led largest increase in sales revenue during Christmas week, 1999, with 20% in crease to $210K. * Earned the company's first ever National Store Manger of the Year, 1999. Prior positions include the following: Owner/Operator, Freihofer Bread Company, South Plainfield, NJ, 1996-1997 Assistant Store Manager, Mayfair Foodtown Supermarkets, New Jersey locations, 19 91-1996 Produce Manager, A&P Supermarkets, Pluckemin, NJ, 1989-1992 Assistant Store Manager, Village Shoprite Supermarkets, New Jersey locations, 19 85-1989 * Awarded Highest Volume Store for 4 years and Best Customer Satisfaction for 5 years. EDUCATION | CERTIFICATION Two years of studies toward a Bachelor of Science, Computer Science, Middlesex County College, Edison, NJ

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