Fred Moore 110 Cooper Street * Collierville, Tennessee 38017 901-581-7388 * fm12a2070@westpost.

net Objective To obtain a Sales Director position in food manufacturing that utilizes my exper tise in new market penetration, product launch, and business development. Professional Summary Innovative director of sales and marketing with award winning sales history, 20 years of experience in multiple segments, and expertise in new market penetratio n, product launch, and business development. Developed and opened 3 new markets including convenience stores, vending, and concession accounts, growing sales by $30 million over 4 years. Proven ability to manage 37 distributors, handle 100, 000 accounts, and launch 9 new products developed for segment-specific customers . Demonstrated ability to set and meet goals, manage a $5 million budget, and de velop annual and 5-year business plans including goals, budgets, sales strategie s, and targeted marketing plans. Supervised 4 regional managers, 22 brokered sal es offices, and 2 marketing managers; added 5 major distributors of frozen foods , increasing distribution 20% and adding thousands of new customers. Accomplishe d at achieving company profit and sales goals while leading sales team to enhanc e profits, improve organizational effectiveness, and develop long-term sales rel ationships. Experience Windsor Foods, Houston, Texas, 3/2004 - 11/2010 A manufacturer of 1,600 frozen foods serving the foodservice, retail, and conven ience markets with ethnic foods including Mexican, Italian, Asian, appetizers, b arbeque, and chili. International Director of Sales and Marketing * Managed 3 segments consisting of 800 products and developed all point of sale (POS) materials for all segments; developed and introduced all sales support pro grams. * Developed national and international sales and marketing strategies for the di vision and managed territory including the U.S. and Canada; added thousands of n ew customers and 5 major distributors of frozen foods, increasing distribution 2 0%. * Hired, trained, and supervised 4 regional managers, 22 brokered sales offices, and 2 marketing managers and oversaw $5 million budget, 37 distributors that su pplied 100,000 accounts including Sysco, McLanes, and Deli Express. * Developed annual and 5-year business plans including goals, budgets, sales str ategies, and targeted marketing plans and managed promotional, marketing, and ex pense budgets to attain profit goals. * Administered $20 million in private label accounts including Jose Ole, San Lui s, and Landshire and managed $15 million in national accounts including Canteen, 7-Eleven, Circle K, Dollar Tree, Kroger, Olive Garden, Captain D's, and Perkins ; spearheaded $10 million Deli Express account and $3 million 7-Eleven account. * Worked with food brokers including G and J Sales, Suchart Sales, and Truman Do bbins Sales, removing potential obstacles through hands-on leadership and buildi ng relationships with distributors; established and implemented clear, innovativ e programs for brokers and monitored brokers' progress against targeted accounts and sales goals. * Collaborated with R & D and Manufacturing to create products and ensure custom er needs and expectations were met; participated on company's Innovation Team to assist in development of future products and services.

* Tracked and analyzed sales dollars and profit contributions and acquired 25 ne w accounts during tenure, a 90% increase. Selected Accomplishments * Grew sales $30 million over 4 years by developing and opening 3 new markets in cluding convenience stores, vending, and concession accounts; launched 9 new pro ducts nationwide for segment-specific customers including vending and convenienc e stores, enabling products to become the leading sellers within 4 years. * Generated $4 million in additional sales volume nationally by launching 5 new products into convenience store industry. * Increased sales $3.5 million by introducing 3 new brands of products for major customers and adding 15,000 new customers. * Drove corporate growth $100 million over tenure by developing new products and new markets; company grew from $350 million in sales to $600 million in sales d uring tenure. * Raised sales goals and profit contributions in division 14% over 6 years and w as ranked as the top sales person out of 30; received Quota Buster Award 4 conse cutive years and achieved or exceeded division sales goals 4 consecutive years d uring a slow economy. * Increased sales 30% and profits 50% by introducing premium high end products i nto markets. * Introduced Jose Ole and led new brand to become the top selling product in its category in one year by establishing the Jose Ole Everyday operator rebate prog ram. * Increased sales 25% in an industry with sales that were down 14% by establishi ng the JO Superstar program to motivate distributor sales staff to promote Jose Ole brands. Fred Moore Page 2 Specialty Brands, Inc., Ontario, California, 9/1996 - 3/2004 A frozen food manufacturer and wholesale distributor of specialty foods to the f ood service industry. Director of Sales and Marketing * Built Convenience Division including convenience stores and vending distributo rs and operators; oversaw accounts including 40 distributors, 119 vending accoun ts, and 300 convenience store accounts encompassing 50,000 stores. * Managed 3 regional managers and 14 brokers in all 50 states as well as 1 marke ting manager; oversaw all sales support programs for sales force including distr ibutor sales personnel. * Developed all business plans for assigned segments and grew accounts from 1 ac count to 65 accounts. * Streamlined distribution network and expanded the customer's ability to get pr oducts quickly by collaborating with manufacturing; worked with production sched uling to improve inventory turns and reduce inventory cost. * Developed and introduced 28 branded products for customers including McLanes, Core-Mark, and H.T. Hackney; oversaw 35 private label products such as Casa Del Toro and Grillquitos that encompassed a total dollar amount of $4 million and ad ministered $1 million for 5 new national brands including Shoney's and Jack in t he Box. * Increased store level sales and improved brand recognition by developing segme nt-specific POS and POP materials; met a 35% sales goal increase to increase pro fits 35%. Selected Accomplishments * Generated over $20 million in sales in less than 4 years by introducing and de veloping new products and services to enter new foodservice markets. * Increased annual sales from $500,000 to over $10 million in 3 years by hiring

and training all personnel for 2 new divisions and creating all services for tho se new divisions; grew total annual territory sales to $15 million. * Launched 30 new products and introduced 4 brands that generated $8 million in annual sales over 3 years; helped launch a national brand that grew to $100 mill ion and generated another $10 million by moving into new segments. * Ranked as number 1 out of 18 sales people, received Sales Director of the Year Award 4 times, and earned Supplier of the Year Awards from customers 6 times. * Increased sale of Posada products 100%, achieved national brand recognition, a nd grew market share and Posada product placements in over 20,000 stores through Posada Crazy Cash Give-away program, targeted advertising, and end user coupons ; introduced unique, new products such as appetizers and BBQ wedges and generate d $2 million in sales in the first year to enable Posada to lead sales in produc t category for 2 years. Previous experience includes serving as Divisional Manager at Multifoods to over see all foodservice sales activities in 14 states; sold branded and private labe l products to major foodservice distributors including Sysco and U.S. Foodservic e and managed a broker network of 14 brokers and 24 sales people. Education and Training University of Arkansas, Fayetteville, Arkansas Bachelor of Business Administration Professional Development: Karrass Negotiation Seminar Xerox Sales Leadership Training Course