ARTHUR L. APODACA 30 Porsche Place, NE Los Lunas, NM 87031 O: 505-866-0762 C: 505-263-0422 aa4eb7c4@westpost.

net PROFILE My successful sales and management career includes both Food Service and Retail experience. Currently I am the Owner of Cornerstone Sales and Marketing, LLC. Albuquerque, NM (a Food Service and Retail brokerage company). Prior to launchin g and building my own brokerage company, I was Director of New Business Developm ent with Source One Distribution of Albuquerque, NM. I have also had the privile ge of working for several other professional organizations, including: General M ills, Inc. - Minneapolis, MN - Fort Howard Paper Company/Maryland Cup Corporatio n - Green Bay, WI - 7UP Bottling Company - Albuquerque, NM and Los Angeles, CA Southland Marketing Corporation - North Hollywood, CA and the Fed Mart Corporat ion - San Diego, CA. I attribute my success to a personal and professional appro ach built on mutually beneficial partnerships. Most important to me is the empha sis I place on personal integrity, honesty, and respect for others in all endeav ors. Additionally, my basic recipe for success in sales begins with a consultati ve sales approach, focused on customer satisfaction. Equally important, knowing your product, your market, and your competition. Driven by my positive outlook a nd competitive spirit, I work hard to realize a successful end result through a win/win approach by exceeding customer's expectations while also achieving the c ompany's key business goals and objectives. CORNERSTONE SALES AND MARKETING, LLC. Owner/President * Organized and licensed Cornerstone Sales and Marketing, LLC. (Food Service and Retail Brokerage Co.) * Met with key management personnel from various National and International food companies to negotiate the terms of mutually beneficial broker contracts for th e purpose of representing their product lines in the New Mexico, West Texas, and Southern Colorado market areas. * Negotiated mutually beneficial broker contracts to represent certain food comp anies at the National Account level. * Currently in the process of building profitable sales for over 20 national com panies through a consultative and mutually beneficial sales approach with large volume end-user accounts. * Involved in the business of processing USDA Commodities for the public schools throughout New Mexico. * Building additional sales volume with National Food Service distributors throu gh profitable sales to large volume end-user accounts as well as training and as sisting MA's in building significant street business. * Current Food Service distributor partners include: Sysco Food Service, USFS, S hamrock Foods, Zanios Foods, Ben E. Keith Foods, and various UniPro members. SOURCE ONE DISTRIBUTION, INC. 2005 to 2006 2006 to Present

Director, New Business Development * Responsible for writing and implementing the overall business plan/strategy, s ales, marketing, department management, and development of new national chain ac count business. * Deliver sales revenue and profit margin goals set forth in New Business Develo pment Department's annual business plan. * Direct reports include: National Account Sales Manager, two Sales Support Coor dinators, and one Administrative Assistant.

* Responsible for the on-going professional development, and advancement of my d irect sales support staff. * Contributions within first 10 months - two national account chains that will c ontribute in excess of $12MM in annualized revenue. GENERAL MILLS, INC. 1987 to 2005

Senior National Account Manager - Food Service Division 1993 to 2005 * Managed national accounts within the New Mexico, Colorado, Texas, California, Missouri, Kansas, Oklahoma, Arkansas, Tennessee, Georgia, Alabama, Mississippi, and Louisiana markets. * Dollar responsibility in excess of $30MM. * Executed company's core strategic business plan through a consultative sales a pproach that aligned company's internal and external capabilities with customer' s growth and profit directives. * Worked successfully with various company departments and levels of management, which created and delivered custom products and innovative marketing programs g eared towards each customer's specific needs. * Consistently and successfully negotiated National Account contracts with custo mers that met or exceeded company's volume and profit goals and objectives on an annual basis. * Applied a "Team" approach and strategy with company's direct sales force, brok ers, and distributors, which successfully sold new key accounts and cultivated s trategic business partnerships. * Developed and implemented annual strategic business plan with clear and concis e goals, objectives, and a strategy designed to deliver the maximum profit contr ibution to the company. Achieved "Division Eagle Award", "Ring of Excellence Award" - 2 consecutive yea rs, "Peak Performance Award" Received "100% Achiever Award" - Annually Executive Territory Manager - Food Service Division 1987 to 1993 * Managed national food service distributors and key accounts within New Mexico, Southern Colorado, and West Texas. * Dollar responsibility in excess of $6MM. * Executed company's core strategic plan through a consultative sales approach d esigned to achieve maximum volume and profit goals and objectives for the compan y and key distributors. * Developed and implemented innovative marketing programs and sales incentives f or distributor sales force as part of the overall strategic plan designed to sig nificantly impact volume and profit goals and objectives of both companies. * Successfully negotiated creative distributor growth programs to ensure meeting or exceeding company's volume and profit goals and objectives. * Secured high volume "End User" business and leveraged this business with key d istributors. Achieved "Division Eagle Award", "Region of the Year Award", "Ring of Excellen ce Award", "Ace Award", Received "100% Achiever Award" - Annually FORT HOWARD PAPER COMPANY/MARYLAND CUP CORPORATION 1980 to 1987 Territory Manager - Food Service Division * Managed national food service distributors and key accounts within Northern Ne w Mexico and Southern Colorado * Dollar responsibility in excess of $3MM. * Executed company's core strategic business plan through a consultative sales a pproach selling "value-added" products and supporting marketing programs to key

"End User" accounts and leveraged this business to ensure continued growth with all key distributors. * Created, presented, and implemented marketing programs and sales incentives fo r distributor sales force designed to significantly impact volume and profit goa ls for the company and ensure continued growth with all key distributors. * Trained distributor MA's through a professional sales training seminar created and sponsored by Maryland Cup Corp. specifically designed for distributor partn ers. Received "Territory Manager of the Year Award" - 3 different years

7-UP BOTTLING COMPANIES/Albuquerque, NM and Los Angeles, CA 1979 to 1980 Sales Representative/Blitz Crew Manager/Merchandiser * Responsible for sales, merchandising, stocking, store resets, and inventory ma nagement of all company brands for all national and regional super market chains , drug store chains and independent accounts within assigned territory. SOUTHLAND MARKETING CORPORATION 1978 to 1979

Sales Representative/Merchandiser, Target Marketing Group * Responsible for sales, merchandising, stocking, store resets, and inventory ma nagement of all company brands for all national and regional super market and dr ug store chains within assigned territory. FED MART CORPORATION 1970 to 1978

Store Manager Trainee, Food and Sundries Merchandise Manager, Dairy/Deli Depart ment Manager, Night Shift Supervisor * Responsible for the supervision of 8 to 12 direct reports (journeyman stock cl erks) * Responsible for the restocking of both the Food and Sundries Departments to in clude frozen, dairy, deli, produce, and liquor sections. * Experienced manager, supervisor, personnel scheduling manager, department rese t supervisor, journeyman stock clerk, order clerk, fork lift operator, and cashi er. EDUCATION AND TRAINING College of Santa Fe BA Business Administration, Cum Laude, Concentration: Management Dale Carnegie Course Class Vice President and Graduate Assistant U.S. Naval Training Center, Great Lakes, Illinois Honor Man/Company 361 U.S. Naval Training Center, Newport, Rhode Island Graduated in top 10% of class - Signalman/Quartermaster "A" School CIVIC ACTIVITIES New Mexico Food Distribution Advisory Council Current Member Friends of Tijeras Pueblo - Member/Board of Directors 2003 to 2005 Chairman/Fund Raising Committee Assisted in raising in excess of $250 thousand dollars through State of NM legi slative appropriations and various corporate sponsorships for the construction o f the new Tijeras Pueblo Educational Center.

U.S.F.S./Cibola National Forest/Sandia Ranger District - Volunteer 2003 to 20 05 Construction Project Manager - Tijeras Pueblo Educational Center Trail and Interpretive Guide Received: Volunteer Peak Performance Award/Cibola National Forest/Sandia Ranger District 2005 Village of Los Lunas/Community Development Department - Volunteer 2003 to 2005 Project Manager - Renovation of HUD housing projects and Committee Chairman - R ecreate Community and Economic Development Brochure Roadrunner Food Bank - Member/Board of Directors 1990 to 1992 Chairman/Public Relations Committee Various ministry and leadership roles (on-going)