VERONICA GAUN - Confidential Resume vg12f676a@westpost.

net 602-616-1495 Professional Summary * Proven record of leadership, team development and strategic planning and imple mentation via a keen ability to identify and utilize multi-platform marketing op portunities consistently exceeding company and personal goals and objectives. * Promoted consistently to higher levels of responsibility. * Experienced in regional and nationwide advertising efforts for a variety of cl ients. * Experience with developing multi-million dollar proposals across wide variety of industries. * Collaborated with C-Level team to improve and launch revised Rules of Engageme nt between local and national sales teams to expand collaboration, continuity an d accountability. * Driven and focused upon national reach implemented effectively on a local leve l. * Marketing and Ad Campaign development utilizing nationwide branding to target new client development through efforts including but not limited to online, s ocial media, mobile, Smartphone applications and text as part of multi-platform campaigns designed to drive national digital sales. * Experience with utilizing local publication Street Teams and Event organizatio n and participation for various clientele. * Responsible for all types of sales and marketing collateral, website content, on local and national levels. * Lead Response Management responsibilities include prospecting and allocating l eads nationally. * Managed multi-million dollar budgets and national sales force teams. * Responsible for successful marketing programs for over 50 properties/publisher s. Career History VOICE MEDIA GROUP (A division of Village Voice Media) 1992 to Present Director, Digital Sales & Operations, January 2011 - present * Responsible for driving national digital sales efforts including but not limit ed to online, social media, mobile, Smartphone applications and text as part of multi-platform campaigns. * Establish new and maintain existing relationships with key decision makers wit hin national and in-house advertising agencies. * Create industry specific packages involving non-traditional advertising opport unities. * Research and stay apprised of competitor digital capabilities and industry tre nds. National Sales Director, March 2010 to December 2010 * Proven record of leadership, team development and strategic planning and imple mentation via a keen ability to identify and utilize multi-platform marketing op portunities consistently exceeding company and personal goals and objectives * Exemplary communication and presentation skills combined with a natural abilit y to learn, apply, and convey new concepts easily with a focus on delivering out standing customer service and enhancing business development * Collaborated with C-Level team to improve and launch revised Rules of Engageme nt between local and national sales efforts to expand collaboration, continuity and accountability

National Operations Director, August 2004 to March 2010 Oversaw national sales efforts, including coaching and developing staff, effecti vely managing resource allocation for all marketing tasks and projects, and coll aborating with national sales team to create and implement marketing plans for p rint, digital, sponsorship, and promotional initiatives. * Spearheaded launch of new website, including creating and maintaining content through a proprietary Content Management System, to support rebranding efforts. * Effectively cross-trained entire department in multiple sales proficiencies an d new media operations to increase overall efficiency and enhance customer servi ces * Utilized persuasive communication and active listening skills to influence net work partners in the expansion and sophistication of their websites thus increas ing exposure and sales opportunities * Established successful working relationships with client and colleagues to cre ate cost effective contracts to retain and develop business National Traffic Manager, August 1996 to August 2004 Managed all aspects of trafficking for national accounts including rate negotiat ions, distribution of ad materials, billing and development of automation system s * Devised and initiated protocols and procedures that significantly reduced cost s by creating a centralized, streamlined client submission process for 30+ prope rties. EDUCATION ARIZONA STATE UNIVERSITY, Tempe, Arizona Bachelor of Interdisciplinary Studies: Concentrations in Business and Communicat ions