JOSEPH M. FARZETTA 3705 Morrison Way, Doylestown, PA 18902 H: 215 340 0853 / C: 908 872 6839 ~ jf15a8878@westpost.

net PHARMACEUTICAL EXECUTIVE General Manager ~ Sales & Marketing Successful pharmaceutical business unit executive with an extensive track record of multiple commercial roles of increasing scope and responsibility including g eneral manager, sales & marketing, business development, alliance management, li fe cycle management, managed care and advertising. Effective leader and decisive problem solver operating in dynamic corporate, entrepreneurial and creative env ironments from start-up to global market leader in brand, generic, private label and contract manufacturing. Areas of Expertise: * Commercial Operations * Business Development * Alliance Management * Life Cycle Management * Portfolio Management * Strategic Planning * Budgeting * Hire/Develop/Retain Talent * Leadership & Team Building "Joe exceeds budget aying a key role in gnificant sales and Peter Hewes, Global with minimal disruption of a vast product portfolio while pl business development transactions which sum to contribute si management result within the division." Business Unit Head, Novartis Pharmaceuticals

SELECTED CAREER HIGHLIGHTS * Awarded multiple Novartis Leadership Awards for execution of commercial transa ctions in excess of $400M. * Grew Business Unit Sales year-over-year to exceed $600M. * Identified, directed and achieved 180 day pediatric exclusivity extension to r etain brand sales of $125M. * Developed product strategy to overcome regulatory issue resulting in a market share increase of 100%. * Directed operations of a newly created $30M pharmaceutical business projected to grow to $120M prior to merger. * Developed marketing alliances to promote non-funded brands providing $200M in revenue. * Revised marketing strategy to double prescription market share. * Grew specialty pharmaceutical start-up revenues to $13.5M year one. * Headed Joint Venture Management Committee of women's health franchise which gr ew to exceed sales of $120M. PROFESSIONAL EXPERIENCE Vice President, Business Development, SS&B Advertising Inc., Flanders, NJ 2004 - Present * Responsible for developing new clients and management of assigned pharmaceutic al client accounts. * Expanded agency portfolio of services through strategic alliances. * Developed and executed pre/post launch brand commercialization strategies and tactical solutions. * Consulted with eMedical records client to commercialize "Medical Media Engine" for pharmaceutical marketing.

Vice President, Sales & Marketing, Auxilium Pharmaceuticals, Malvern, PA 2003 - 2004 * Developed managed care organization and processes to gain formulary inclusion and sales opportunity. * Re-aligned 100+ person sales force and transformed marketing organization. * Developed performance metrics utilizing primary and secondary market research resources. * Expanded post launch retail pharmacy product distribution to overcome pharmacy counter-detailing. Business Unit Head, Novartis Pharmaceuticals, East Hanover, NJ 1993 - 2003 * Rapidly advancing responsibilities from Associate Director, Director, Executiv e Director to Business Unit Head with P&L responsibility in excess of $600M. * Collaborated with global management team to develop the Global Business Unit S trategy. * Established Life Cycle Management strategies and processes adopted by U.S. and Global organization. * Developed U.S. alliance management process for the management of post divestme nt supply agreements. * Directed authorized generic readiness and launch triggers via generic pharmace utical business partner. * Developed gain share marketing agreement model executed with contract sales o rganizations and other partners. * Directed portfolio of 100+ diversified prescription pharmaceuticals in multipl e dosage forms. * Directed multifunctional Business Support organization as developmental growth opportunity. * Led transition from contracted sales, marketing and distribution contracted services to internal organization. * Hired, developed and retained talent who grew to become successful commercial leaders. Director, Marketing, ALPharma, Baltimore, MD 1988 - 1993 * Developed marketing organization and processes. * Integrated Barre, Naska and NMC portfolio of generic prescription, OTC and Pri vate Label products. * Revamped Winter Stocking Cough/Cold Program to support production planning and enhance service level. * Identified and directed new product planning and commercialization. * Negotiated and managed consumer brand supply agreement with a big pharma marke ting organization. Product Manager, Fisons Corporation, Rochester, NY 1979 - 1988 * Advanced from field sales rep. sales trainer, clinical research liaison, distr ict sales manager to product manager. * Led successful product launches including: K-Norm 10mEq and Tussionex Pennkin etic ER Suspension. * Successful completion of cardiovascular Phase IV clinical study. * Awarded National Rookie of the Year Sales Representative Award. * President Club Award Winner for top 25 national sales representatives. * #1 Nesacaine Hospital Sales Representative. EDUCATION Novartis Creative Leadership, Boston, MA Novartis Executive Leadership Development Level 2, Harvard Business School, Bost

on, MA Novartis Executive Leadership Development Level 1, Zurich, Switzerland Various Continuing Education Management and Marketing Courses. Internship, Hollidaysburg State Hospital, Hollidaysburg, PA. B.S., Behavioral Sciences, Saint Francis University, Loretto, PA