QUALIFICATIONS PROFILE Seasoned and accomplished sales professional with well developed skills in all f acets of business development,

organizational management, and strategic planning . Competitive and performance driven with years of proven success in outside sal es. Proficient at establishing rapport and maintaining positive relationships wi th clients, vendors, industry representatives, and colleagues. Possess strong a nd highly creative prospecting skills and a dynamic personality with a high leve l of self confidence and integrity. Capable of excelling in both complex and dem anding situations. MAJOR ACCOMPLISHMENTS:

* Opened and secured more than 200 new grocery, drug, mass and convenience acco unts for Dreyers/ Haagen Daz/ Nestle ice cream and novelty products on Californ ia's Central Coast * Developed ground floor working sales processes & built sales manual for Pacifi c Medical Data Solutions * Full project management responsibility of Pacific Medical Data Solutions new w ebsite to include all research and art direction as well as sole copywriter of a ll written content * Wrote and produced numerous collateral - all marketing materials, promotional materials, direct mail campaigns, invitations and event pieces used to define an d promote Pacific Medicals business model and services offering * Significantly boosted market share and account penetration of entire portfolio of branded and private label products for Foster Dairy Farms on the Central Coast * Fully credited for securing a large national distributor providing overseas mi litary accounts with high volumes of Foster Dairy products which generated $250K annually in sales. * Successfully increased sales and surpassed growth goal expectations for Souza Foods Service receiving maximum bonus payouts every single quarter * Consistently outsold colleagues, year- after- year regionally, in numerous pr omotional sales competitions while employed with Advantage Sales & Marketing AREAS OF EXPERTISE:

o Excellent written and verbal communication skills o Developing strategic sales action plans and processes which ensure desired fis cal outcomes o Successful presentation skills to individuals and/or groups at all levels o Strong organizational management and problem solving skills o Versatility, flexibility and willingness to work within constantly changing pr iorities o Negotiation skills o Methodical prospecting techniques o Category management / Brand champion o o o o o o Customer retention, loyalty and building relationships of mutual trust Increasing market share within assigned territories Increasing line items within acquired accounts Extensive merchandising knowledge & execution practices proven to drive sales Event planning Team building / Leadership

o Proven ability to handle multiple projects and meet deadlines o Proficient with Microsoft Office

CAREER SUMMARY Marketing Manager Pacific Medical Data Solutions * Paso Robles, CA 2010-Present * Researched and constructed client evaluation form useful in tracking results, supervising employee performance and assuring desired service level and superio r client satisfaction * Act as creative director, sole copywriter and project manager in producing all forms of collateral material including brochures, all marketing materials, pres entation folders, direct mail pieces, special events and website * Oversee various operational functions, including lead generation; spearheading and developing new business; expanding market; establishing and cultivating str ong professional relationships with client physicians and staff; and boosting re ferral with other health care professionals * Determine and secure other market opportunities and identify target lists by f iltering data * Create and introduce documents for new client executions * Manage complete event planning and organization of all details for regular edu cational seminars, site visits, product demonstrations and client appreciation e vents * Administer event hype and marketing pieces for upcoming events * Coordinate with the president to develop account and territory plans on an ann ual/ quarterly/ monthly basis * Cold calling and direct site visits to physician practices in order to generat e leads * Network with industry experts, professional associations, consultants and exis ting clients * Maintain an understanding of trends/issues within the healthcare industry that affect physician practices * Proposal presentations to physicians and office administrators Outside Sales Consultant Foster Dairy Farms * Fresno, CA 2007-2010 * Maximized business opportunities by continually penetrating new markets and ma intaining positive relationships with new and existing customer base through pro specting and cold calling as well as always providing exceptional customer servi ce * Secured new opportunities through the management and direction of third-party distributors and retailer direct channels * Conducted regular retail audits on distributor performance * Maintained category leadership and new product launches * Oversaw new business setups and credit applications * Expanded line items in both existing and new accounts * Designated distributor responsibility for regular service and led equipment al location and contracts * Administered order and distribution of point of sale materials and signs * Managed the design and implementation of entire ice cream/frozen food sets wit hin independent markets * Successfully penetrated and opened more than 200 new accounts * Assumed full responsibility for securing a large national distributor account providing overseas military with high volumes of foster dairy products which gen

erated more than $250K in annual sales Sales Consultant Souza Food Service Inc. * Santa Maria, CA U.S. Food Service * La Miranda, CA 2005-2006 2003-2005 * Closely monitored growth of existing accounts and developed new account base b y maintaining product knowledge and delivery of strategic sales presentations * Evaluated and designed menus * Expanded client base through effective prospecting and cold calling * Regularly conducted operator inventories to determine product needs and schedu led product deliveries * Continually grew sales and met both sales and profit plans for every quarter e mployed * Managed daily route and order entry, vendor scheduling and coordination with b uyers to assure optimal delivery of service Sales Representative Advantage Sales & Marketing * Cerritos, CA 1993-200 3 * Responsible for selling at both store and headquarter level representing every division of products in categories wall-to-wall * New item placement and distribution * Displays; entire category resets following new planograms/schematics; produc t recovery and new hire training * Shelf management and merchandising objectives for all product lines representa tive of hundreds of different principles * Management, growth and development of companies extensive portfolio of produc ts within the conventional grocery, drug, mass, club and convenience channels

EDUCATION Coursework in General Education | Mesa Junior College * San Diego, CA Diploma in Merchandising and Design | Fashion Careers of California * San Diego, CA * Ranked top 1% of entire graduating class * Hired upon graduation to teach four college level courses PROFESSIONAL DEVELOPMENT * Licensed, Real Estate Salesperson (License # 01785184) * LEAN Training, 2010 * Certificate of Achievement, Sales Training to Achieve Results Series (STARS), 2004 * Food Safety Certification, 2005 PROFESSIONAL AFFILIATIONS

Participant, Women in Business, Paso Robles, CA Member, Chamber of Commerce, Paso Robles, CA