A PROJECT REPORT ON MARKET ANALYSIS OF NOKIA MOBILE IN ROHTAK

Submitted for the partial fulfillment for module of Business Research Methodology

Submitted To Dr.Ashutosh Nigam Astt. Professor V.C.E. Rohtak

Submitted By Manoj MBA 2.2 Roll No: 23

Department of Management Studies Vaish College of Engineering, Rohtak

DECLARATION

I, MANOJ Roll NO 23 of class MBA II SEM of VAISH COLLEGE OF ENGINEERING, ROHTAK here by declare the project entitled MARKET ANALYSIS OF NOKIA MOBILE IN ROHTAK CITY is an original work and same has not been submitted to any other institution for awards of any other degree partially or wholly.

Counter Sign

Manoj

CERTIFICATE

It is certified that the project entitled MARKET ANALYSIS OF NOKIA MOBILE IN ROHTAK CITY submitted to V.E.C (M.D.U), ROHTAK in partial fulfillment of the requirement for M.B.A (II Semester) course has been carried out under my supervision. It is further certified that is a record of bonafide & original work done by for the award of the said degree.

Dr. ASHUTOSH NIGAM Assistant Professor Department Of Management Studies V.E.C., ROHTAK

ACKNOWLEDGEMENT
Preservation, inspiration and motivation have always played a key role in the success of any venture. In the present world of cutthroat competition project is likely a bridge between theoretical and practical working, willingly I have prepared this particular project. First of all I would like to thank the supreme power, the almighty God who is obviously the one who has always directed me to work on the right path of my life. With his grace this project could become a reality.

I feel highly delight with the way my dissertation report on topic:

MARKET ANALYSIS OF NOKIA MOBILE IN ROHTAK CITY

Any accomplishment requires the effort of many people and this work is not different. Firstly, I would like to extend my sincere thanks to Dr. ASHUTOSH NIGAM (Assistant Professor, MBA, V.C.E.) for his able guidance, regular counseling, keen interest and constant encouragement, without this the project would not have a successful end. I am highly thankful to him for his helpful attitude, regular coaching and inspiration.

I sincerely thank to all the faculty members and the staff associated for their support given to me time to time. Also, I would like to thank to all my friends and family members for

their support given to me time to time. I dont have words to express my thanks, but still my heart is full of gratitude for the favors received by me from the every person.

PREFACE

Practical study and analysis plays an important role in the future building of an individual, one can easily overcome fear from that life in which one has to join as a member some what later. Practical study comes all that which remain uncovered in the classroom & Offers a student to explore an invaluable treasure of experience. In being able to write my dissertation report Market analysis of nokia Mobile in rohtak city. By collecting all the required information and data.

I want to thank all the concerned persons for their help and co-operation

CONTENT
1. Introduction Company profile 2. Significance of study 3. Objective of the study 4. Research Methodology

A. B. C. D. 5. Findings 6. Conclusion

Research design Sample design Collection of data Data analysis

7. Recommendations 8. Limitations 9. Annexure

Questionnaire Bibliography

INTRODUCTION Company Profile

The roots of nokia go back to the year 1865 with the establishment of a Forest industry enterprise in southwestern Finland by mining engineer Fredrik idestam. Elsewhere, the year 1898 witnessed the foundation of finnish rubber works ltd, in 1912 Finnish cable works began operations. Gradually, the ownership of these two companies and nokia began to shift Into hands of just a few owners.finally in 1967 the three companies were Merged to form Nokia Corporation. At the beginning of the 1980s,Nokia strengthened its position in the teleCommunications and consumer electronics market through the acquisitions Of mobira, salora, televa and luxor of Sweden. In 1987, nokia acquired the Consumer electronics operations and part of the component business of the German standard elektrik Lorenz,as well as the French consumer electronics Company oceanic.In 1987,Nokia also purchased the swiss cable machinery Company maillefer In the late 1980s,nokia became the largest Scandinavian information company Thorugh the acquisition of Ericssons data systems division. In 1989, nokia Conducted a significant expansion of its cable industry into continental Euorpe by acquiring the dutch cable company Since the beginning of the 1990s,Nokia has concentrated on its core business, Telecommunications,by divesting its information technology and basic Industry operations.

1987-2002
It took a technological breakthrough and a change in the political climate to Create the wire-fire world are increasingly demanding today.The technology Was the digital standard, GSM which

could carry data in addition to high Quality voice. In 1987 the political goal was set to adopt GSM throughout on July 1st 1991. Finland met the deadline, thanks to nokia and the operaters. Politics and technology have continued to shape the industry. The80s and 90s Saw widespread deregulation, which stimulated competition and customer expectations. Nokia changed too and in 1992 jorma ollila, then president of Nokia Mobile phones, was appointed to head the entire nokia group. The corporation Divested the non-core operations and focused on telecommunications in the Digital age.

2001 and into the future

Nokia is harnessing its experience in mobility and networks to generate vision Of the future. Meeting rooms, office and homes will be smart enough to there Human visitors and give them whatever they want by listening to their requests Nokia welcomes change and improvement and can embrace new ideas at great Speed.such characteristics will never change but, as to the rest, the story has Only just begun. Nokia will provide a range of competitive specifically target Handsets, platforms, and connectivity solutions so enterprises can boost Productivity through the power of mobility. On January 1,2004 nokia restructured into four business Groups-mobile phones, multimedia, enterprise solution and networks-to betters Focus and capitalize on opportunities in each of these areas. Throughout all These, the networks business group provides the infrastructure backbone and Enables end-to-end communications.

Mission connecting people

By connecting people, we help fulfill a fundamental human need for social Connections and contact. Nokia builds bridges between people.

Industry development and trends The mobile communications industry continues to undergo as more users in Growth markets gain access to mobile communications enterprise becomes Increasingly mobile, the importance of end-to-end solutions increases, and Technology continues to evolve. Another trend is an increased emphasis of The role of customization in mobile devices. These changes have demanded Agility and flexibility from industry players to adopt to new market conditions

Converging industries The mobile communications, information technology, media, and consumer Electronics industries are converging in some areas into one broader industry. Some of the first examples of this convergence include camera phones, as well As the use of mobile devices, for email, web browising and applications, and Music downloading. Multi radio solutions and devices, which automatically transfer connectivity among cellur networks and complementary access technology such as wireless LAN and blue tooth, are another example. Although this convergence presents new challenges, we believe that these trends also expand the potential for future growth in the mobile communications Industry.

End-to-end solutions Nokia sees the ability to offer tailored end- to-end solutions as being important to meet the needs of operartors, and consumers. A solution is considered end-to-end solutions as being important to meet the needs of operators, enterprises, and consumers. A solution is considered end-to-end

when it provides the hardware and software elements, including infrastruture, applications or service platforms and mobile devices.

NOKIA LEADERSHIP POINT

NOKIA operate in so many different economic&culture environment around The world dictating very different types of operation. Although nokia does not sell the same type of model nor does it have identical store in each country. Customer will recognize common element to the nokia experience everywhere in the word

These common elements are the nokia leadership point

1. The best product Nokia Company offers to its customer new &designing model and acceries Specifically for the needs of the local market.

2. The best service Wherther in India or outside nokia sales associates offer conistantly first Class service. They are well trained to ensure a proper fit and nokia Company pledge customer satisfaction.

3. The best value and quality Through the efficient sourcing and distribution of nokia product. We can Control the cost and quality at every step to ensure value to our customer.

4. The best location Nokia showrooms are modern, attractive and located conveniently to our Customer nokia company utilize innovative promotions and display our

Products in attractive.

SWOT ANALYSIS

Strengths

1. Superior Quality 2. Innovation 3. Strong distribution 4. Vast experience in domestic and export market 5. Success 6. Excellent research and development center 7. Highly modern production facilities

Weaknesses 1. Fault in distribution channel 2. Poor claim policy

Opportunities 1. To increase share in rural area 2. To lead India as a market.

Threats 1. Heavy competition

SIGNIFIGANCE OF THE STUDY

This project is particularly about the customer opinion and preference toward mobile of nokia. As we know many companies like Samsung, Panasonic, and Motorola are its main competitor and also customer are fully aware about their existence. Our main concern is about the nokia Mobile Company. In this through competition nokia is also a big compititve Company in mobile market. Improvement can be done in areas of marketing Customer behaviour.

OBJECTIVE OF THE STUDY

1. To know the factor which affect the customer preference while selecting a Nokia mobile.

2. To know the awarness level of customer regarding various models Of Nokia mobile phone in rohtak city.

RESEARCH METHODOLOGY

Research methodology has many dimensions, it includes not only The research methods but also consists the logic behind the Methods used in the context of the study and explains why only A particular method of technique had been used so that search lend Themselves to proper evaluation. Thus in a way it is a written gamePlan for concluding research. Therefore in order to solve our researchProblem it is necessary to design a research methodology for theProblem as the same may differ from problem to problem.

Research methodology is mainly of two types

1. Exploratory Research 2. Descriptive Research

1). Exploratory research

An explanatory research focuses on the discovery of ideas And is generally based on secondary data. It is preliminary investigation Which does not have a rigid design. This is because a researcher engaged In an explanatory study may have to change his focus as result of new Ideas and relationship among the variables.

2). Descriptive Resarch Descriptive research studies are those studies, which are concernd With describing characteristics of a particular individual, or of a group.

The research study carried out is descriptive or diagnostic in nature.

A) Research Design

Research design is the conceptual structure with in which the research is conducted. Its function is to provide for the collection of relevant evidence with minimum expenditure of effort, time and money. But how this can be achieved depends on the research purpose. In my study the research purpose is exploratory research study i.e. to gain familiarity with phenomena or to achieve new insights in it. To analyze the buying behaviour is regard of insurance, of the residents of Rohtak sample survey method has been implement. Though other methods important, this method is given prime significance in modern research because if its extensive use to study the relationship of different factors, attitudes and practices of society and to explore the problem that can not be treated by experimental methods.

B) Sampling plan

The following factors have to be deciding the scope of sampling plan.

1. Sampling unit It defines the target population that will be sampled it answer that is to be surveyed.

2. Sampling size It indicates the number of people to be surveyed. Through large sample give more reliable result than small samples but due to constraints of time and money the sample size was restricted to 100 respondents.

3. Sampling Tectnique This refers to the procdure by which the respondents should be chosen. In order to obtain a representative sample of the population was drawn. Probability sampling can be of the following types: -

a. Simple random sample b. Stratified random sample c. Cluster sample. For the present study the techniques of convenience sampling (Non probability sampling) is used a due consideration should be given to the data collection so that the conclusion comes out to be accurate.

C) Data Collection The data can be collected from primary and secondary sources. The basics premises of my study are primary data but at the same time it is supplemented with the secondary data. Random sample that was rapresentative of the target market was chosen, the respondents were contacted personally and the research instrument use of collecting data was the questionnaire. To get insight in to the research problem interview regarding their buying practices too was made. This was done to cross check the authenticity of the information provided.

Data analysis

Customers preference when buying Nokia mobile

Table-1

Standards Quality Price Brand name Design

%age 30 20 24 26

Graph-1

40 30 20 10 0

% age

quality

price

brand

design

Minimum 20% customer prefer price when they buy a nokia mobile phone 24% give preference to brand and 30% give preference to quality.

What are the specific characteristics, which you prefer for the purchase of the nokia mobile: -

Table-2

Characteristics Sound

%age 5

Reliability Brand name Price Battery power Design

10 25 25 15 20

Graph-2

30

20

% ag 10

sound

reliability

brand name

price

battery power

design

Maximum 25% of the customer prefers brand & price to purchase a Nokia Mobile and 20% prefer to the design.

Satisfaction level about discount /schemes given by Nokia

Table-3

Satisfaction level Yes No

%age 55 45

Graph-3

60 50 40 30 20 10 0 yes no % age

Maximum 55% are satisfied with the present discount provided by nokia company & 45% are not satisfied.

Who influenced you for the purchase of a Nokia mobile

Table-4

Influencers Friends Parents Dealer Advertisement Other

%age 50 15 15 15 5

Graph-4

60

40 %age 20

friends

parnts

dealer

adver

other

Maximum 50% customer are influence by there friends and rest are influence by other like dealer and advertisement.

Satisfaction level with the Nokia mobile present models.

Table-5

Satisfaction level Yes No

%age 80 20

Graph-5

100

50

% age

0 yes no

Maximum 80% are satisfied with the present Nokia mobile model & 20% are not satisfied.

Which Brand would you prefer in purchase of a new mobile:-

Table-6 Brands Nokia Sony Samsung L.G Motorola 5 10 %age 70 5 10

Graph-6

80 60 40 20 0

% age

nokia

sony

samsung

L.G

motorola

Maximum 70% customer want to buy Nokia mobile and 10% want to buy Samsung & Motorola each.

FINDING

1. Advertising expenses of Nokia Company is higher than its competitor.

2. Company is price conscious.

3. Company is highly quality conscious

4. Nokia mobile company is on its boom.

5. Some other brands like spice, Motorola, L.G., Samsung are increasing rapidly.

6. Company is trying to capture the whole rohtak market.

CONCLUSION

Market of mobile companies is increasing very rapidly. Specifically market of nokia mobiles is

increasing very rapidly rate. Today nokia is the leader of the market of mobile company in

rohtak city. As per my survey the awarness level of people regarding Nokia mobile is very

high. More than 80% people have knowledge about the nokia company. People are fully

satisfied with nokia mobile. But still there is a need of improvement in some factor like design

and advertising. There is also need to improve the feature of nokia mobile like ring, wallpaper etc.

RECOMMENDATIONS

1. The company can try to attract non user (maximum 20%) to the product By demonstrating benefits in comparison to other brand

2. The Company can try to get customer to use the mobile more frequently.

3. The company can try new product uses and convenience people to use the product accordingly.

4. The company can make improvement by adding new feature and time to time innovations

LIMITATIONS

Though the survey was conducted in a manner as best as possible but till it suffers from various limitation.

1. The time of research was short due to which fact has been left untouched.

2. Sample for study is of only 100 consumers. This can also act as a constraint in study.

3. The area undertaken in research in rohtak city. But to do a complete research a wide area is required. So the area is also a constraint of study

4. While collecting data some of consumers are not willing to fill the questionnaire.

BIBLIOGRAPHY

BOOKS

1. Kothri, C.R., Research Methodology, New Delhi, New age international Pvt Limited, 2008

2. Kotler Philip, marketing management, New Delhi, Millennium edition, 2000

Website

1. www.nokia.com

QUESTIONNAIRE

1. NAME: 2. SEX: MALE FE FEMALE

3. Age group: 20 yrs to 30 yrs 30yrs and above 4. Occuption: Businessman Dealer

Professional 5. Monthly income: < Rs. 5000 Rs.10000 to 20000 6. Do you own mobile phone: YES

other

Rs.5000 to 10000 >Rs.20000

NO

7. Who influenced you for the purchase of nokia mobile: Friends parents

Advertisement Other

Dealer

8. What are the specific characteristics, which you prefer for the purchase of a nokia mobile: Sound system Price Reliability Brand name Battery power Design

9. Do you want to replace your pre owned mobile phone? Yes No

If yes: Reason of replacement: -------------------------------------------------------------------------------

10. Which brand would you prefer in purchase of new mobile phone?

Nokia Samsung

L.G. Spice

Motorola

Panasonic

11. Are you satisfied with the present nokia mobile models? Yes --------------NO -------------12. Are you satisfied with the discount/schemes given by Nokia Company? Yes --------------NO -------------13. Give suggestion to improve the product? -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------