Project Overview

Project Type: Unit Mix: Unit Area 48-50 sqm High-rise residential development 2 BR Gross Area 48-74 sqm Unit Area 65 sqm 3BR Gross Area 79.5-109 sqm Unit Area 72-86 sqm 4BR Gross Area 72-117 sqm

No. of Buildings: One (1) tower with single & double row configuration No. of Levels: No. of Units: Twenty-two (22) residential storey building with four (4) levels basement parking Four hundred fifty (450) residential units

Location Map

How to get there: 1. From Makati: Take EDSA Northbound lane, and head straight going to Quezon City. Take Santolan Flyover and turn left to P. Tuazon. Upon reaching N. Domingo then turn left and then turn right to Doa Hemady. Head straight toward E. Rodriguez Avenue. Take a right turn at 12th street. The Amaryllis will be at the corner left side of the road. From Manila: Take Ramon Magsaysay Blvd going towards Araneta Avenue. Make a left to Araneta Ave. going towards E-Rodriguez Ave. Upon reaching E. Rodriguez Ave., turn right and go straight until you reach Gilmore st. Turn right at Gilmore and then left at 12th street, The Amaryllis will be on your left prior reaching E. Rodriguez Ave.. From QC. Circle: Take East Avenue, heading towards EDSA From EDSA Southbound, go towards Timog Avenue and head to Tomas Morato. Head straight to get to E. Rodriguez Avenue, then take a left at Petron. Take the right most lane and take the first street to your right (12th Street) .The Amaryllis will be on your right.

2.

3.

Nearby Broadcast and Commercial Centers

Institution ABS-CBN GMA 7 Il Terrazzo Commercial Center Distance in Km. 1.8 2.1 1.4

Waltermart E. Rodriguez
Puregold E. Rodriguez Crossings Q. Avenue Araneta Center Greenhills Shopping Center Eton Centris Robinsons Galleria

1.5
2.0 2.0 2.0 2.4 3.0 3.5

SM Sta. Mesa
SM North EDSA Trinoma

3.6
5.0 5.0

Nearby Hospitals
Institution St. Lukes Medical Center National Childrens Hospital Cardinal Santos Hospital Distance in Km. 1.0 1.3 2.6

Capitol Medical Center

East Avenue Medical Center Phil. Heart Center UST Hospital

2.7
3.0 3.2 4.8

Nearby Schools
Institution St. Josephs College Trinity College St. Paul QC Distance in Km. 1.0 1.2 1.6

Xavier School
Immaculate Concepcion Academy St. Marys School La Salle Greenhills UERM UST

1.8
1.9 2.3 2.8 3.4 4.8

Others
Church Distance in Km.

St. Paul Apostolate

Mt. Carmel Parish Sports and Recreation Quezon City Sports Club

1.2
1.8 Distance in Km. 0.7

Project Comparables
PROJECT NAME DEVELOPER LOCATION LAND AREA
4,764 Sq.m. 3,000 Sq.m. 20,000 Sq.m. 3,000 Sq.m.

SALES LAUNCH

RFO DATE

NO. OF BLDGS., NO. OF FLOORS

1 Bldg. 22 Floors 2 Bldgs. 42 Floors 4 Bldgs. 36-38 Flrs. 2 Bldgs. 24 Floors 4 Bldgs. 30 Floors 1 Bldg. 34 Floors 3 Bldgs. 38 Floors

TOTAL UNITS FOR SALE

450

THE AMARYLLIS

DMCI Homes

12th Ave., corner E. Rodriguez Sr. Ave., Quezon City Eugenio Lopez Drive, Quezon City Aurora Blvd. cor. Dona Hermady cor. N. Domingo Streets Sgt. Esguerra St. Corner Timog Ave., Quezon City Araneta Center, Cubao, Quezon City Tomas Morato Ave., Quezon City E. Rodriguez Sr. Ave., Q.C.

Sept 2011

Dec 2014 Tower 1 Dec-14 Jun 201415 Tower 1 Dec-11

WIL TOWER MALL MAGNOLIA RESIDENCES TOWER A-B SYMPHONY TOWER 1 MANHATTAN HEIGHTS TOWERS A&D WINLAND TOWER

VistaLand

Dec-09

554

Robinsons Land

June-09

793

VistaLand

Sep-07

313

Megaworld Skywealth Land Holdings

3,191 Sq.m.

Jan-09

Dec-14

727

Jul-08

Dec-12 Twr 1 RFO Twr 2 Dec-13 Dec-11 / Apr 2012-13

1,148

CAPITAL TOWERS Twr 1-2

Federal Land

Oct-06

751

PINE CREST BLDG. 1-3

Vista Residences Inc.

Aurora Blvd. cor Balete Drive

8,000 Sq.m.

Jul-09

3 Bldgs. 5-15 Flrs.

760

Competition Scan Overview

The following projects are perceived to be the direct competitors of The Amaryllis (TAM) due to location and comparable product line: a. Wil Tower b. Magnolia Residences c. Symphony Towers d. Manhattan Heights e. Winland Tower Residences f. The Capital Towers

Total open for sale inventory is 17,601 units of which, 56% are already absorbed by the market. Average take-up of a project in the area is 31 units per month. High sales take-up were exhibited by My Place, Sun Residences, Will Tower Mall and South Insula. Remaining inventory for sale is 7,825 units. Average price per sq.m. in the area is P81,469. Average price per sq.m. of The Amaryllis is considerably lower than its direct competitors, except for
Winland Tower Residences. However, the latter s quality, concept and amenities are inferior compared to The Amaryllis.

Profile of Buyers are Primarily under the 31 to 40 age group (young/growing families, early nesters) 30
years and below (young professionals, start-up families) Under ABC1 socio-eco class

The location and inventory dictated that The Amaryllis will complement the need for a living space by
those looking for a bigger unit for end-use among investors, young professionals and growing families.
*
Sales Take-up as of Sept. 2010/May 2011

WHO DO WE TALK TO?

The characteristics of The Amaryllis target market are as follows:
Buys nice expensive things that are of good value, (i.e. car) but without draining ones finances, in order to live comfortably They can conveniently afford frequent travels, fine dining, and quality goods They are discerning when it comes to spending hard-earned money. Ensures each purchase is durable and give quality value for money Has good taste and can differentiate an item that is expensive but good value vs. an item that is affordable but substandard They have high satisfaction level and purchase has to be delightful

PRIMARY TARGET MARKET: UPGRADERS/END-USERS

Demographics
Decision makers, young start-up families between 30 to 45 years of age from the BC1 socio-eco class currently thinking of upgrading from New Manila, San Juan and Quezon City. These are professionals from middle to top management positions in reputable companies, entrepreneurs, with a combined monthly household income of at least Php150,000. They may already have a primary home, needing upgrade or are still renting.

NEEDS/BENEFIT ANALYSIS
Emotional Need Ease of Travel Young career-driven couple starting a family needs to balance life and to nurture their budding relationship Family Bonding Young family seeking a balance in their recreational and leisure activities Good quality living space As parents, you would like to provide your kids a shelter thats more than just walls and ceilings Safety and Security A young couple with children needs a safe place conducive to rearing well rounded individuals Benefit Accessible to the workplace. Travel time & traffic are minimized allowing you & your family to spend more time together Offers an outdoor and passive relaxation for a more balanced life Your kids will have emotional reassurance Activities & Experience Get home early and spend more quality time with your spouse. Maximize your time by having all your needs within reach Take a dip with the kids in the kiddie and lap pools. Hold meetings or parties at the multi-function hall. Bonding moments is not limited to the corners of your unit but is extended outside your home yet still have security Be able to concentrate on your work knowing that your family is in good hands Various activities in the community promote values and personal growth Families are able to still afford travels locally and abroad with security that the purchase of the property wont empty their savings account Various spaces to grow and activities to do Link to Product / Amenity Strategic Location

Swimming pools, Gazebos, roof deck gardens, sky lounge Your Home and all the amenities

Exclusivity and low density ensure a secured enclave for your family. Boosted community developments ensures harmony and growth to all A true value-for-money purchase that also serves as a long-time investment

The fully gated property with 24hr security and CCTV monitoring is well equipped to guarantee your safety. PMO Programs to suit your interests Affordability and flexible payment terms Larger unit spaces

Value for money A startup family searching for the perfect home that would allow them the freedom to pursue their other interests and engage in community building

PERSONIFICATION
Mike and Michelle have been married for 8 years now and are blessed with 7 year old Mischka. Mike, a fulfilled business man and Michelle, a successful interior designer, decided to get a place of their own with enough space to nurture the needs of their growing family. Having only one child, the family would like to hone Mischka according to their accustomed way of living having the right balance of life leisurely spending quality time with each other, enjoying the resources at home and can conveniently dine out, take trips and shop on occasions. It is important that they be in the center of all activities in order to keep up with the sophisticated and elegant lifestyle to which they have been familiarized.

SECONDARY TARGET MARKET:

HALF-WAY HOME MARKET/INVESTORS

Demographics: These are families who may already own a primary home or are still living with their parents and would like to consider getting a property that is in the center of the urban activities. They are parents/professionals looking for a half-way home and are also considering buying a property as a second home or future investment.

Needs-Benefit Analysis
Emotional Need Status Recognition Your career driven individual needs a residence which he can be proud of (sense of achievement/ symbol of status) Smart Investment Parents searching for the perfect home for their grown up children that would allow them the freedom to pursue their other interests and engage in community building Bliss Have peace of mind while at work, knowing that your kids are safe and secure. Benefit This development is located in a location where neighboring communities are part of the old rich guild. A true value-for-money purchase that also serves as a long-time investment. A great home deal that would ensure exclusivity and safe community for their children Activities & Experience Be able to come home early, rejuvenate both your mind and body within the comforts of your home. Link to Product / Amenity Strategic Location

Be able to afford travels locally and abroad Be able to pursue other interests like additional hobbies

Flexible Payment Options

A secure and exclusive community assures you of a worry-free living

Be at your best always as you can focus on each endeavour you enter into

Wall and perimeter fence Fire safety systems CCTV Cameras at strategic locations. 24-hour security with roving personnel. Well planned spaces and abundant landscaping. Amenity areas.

Life-Work Balance As an upwardly mobile person you want to make the most out of your career to secure the future of your family.

Spend more time with the family while still maintaining your trailblazing career

Feel rejuvenated as soon as you enter the property because of its stark contrast to the structures outside. Be awed by the grand entrance and lush landscaping

PERSONIFICATION
Dr. Kara Lacaba is a prized new addition to the Pediatric Cardiology team at St. Lukes Medical Center. Her goal in life is to be able to maintain her socially-active schedule while pursuing her budding career as a doctor. As such, it is imperative that her residence is only a stones throw away from her areas of work and play. Growing up as an only child, she has gotten used to the finer things in life, and she counts travelling as one of her greatest pleasures. As a result of her broad exposure even to the best resort locations in the country and around the world, she wants a home that is a reflection of her diverse and colorful experiences while growing up. Because she is looking forward to raising her own family in the near future, she also wants a home that is spacious enough to accommodate her future family.

VALUE PROPOSITION STATEMENT

The Amaryllis is
A low density Modern Tropical themed enclave in New Manila, Quezon City

that offers verdant landscapes and refreshing water features

for young families with discriminating taste seeking to live in a secure, exclusive, and serviced condominium village within reach of the citys activity and business hubs in a time of increasing environmental congestion in the city

Reasons To Believe:
A Blissful Sanctuary
The Amaryllis is a gated and secured community development that has exclusive amenities and facilities. With 24 hour roving security provided by the Property Management Office and an electrified perimeter fence surrounding the entire community, residents will enjoy living the calm and worry-free lifestyle that they have been used to, and living in comfort is given priority.

Reasons to Believe:
Signature Living
A lifestyle of sophisticated elegance complemented by the New Manila address completes ones need for status recognition. Being part of high society, their regular participation in social activities will be sustained as The Amaryllis present areas for socials, interactive and leisure activities. The Amaryllis offers multipurpose function rooms, a grand lobby, sky lounge, a fitness gym and swimming pool to complement a healthy lifestyle; thematic gardens and roof deck garden with verdant greens that will add beauty to the property and harmonize green living to its residents.

Reasons To Believe:
Ease of travel
The Amaryllis is right in the middle of 4 major areas in Quezon City, namely New manila and Greenhills in San Juan, the entertainment area of South Triangle (Tomas Morato, Timog Avenue), the commercial and transit-oriented CubaoAraneta Center and old Manila and Sta. Mesa gateway. One can reach the intended destination efficiently either by private or public modes of transportation. Given the ideal location, residents may frequent all their places of interest such as malls, restaurants, schools, places of worship, government institutions and other establishments that all are within close proximity to the property.

Reliability and Stability courtesy of DMCI Homes brand

Reasons To Believe:

A smart investment decision avowed by DMCI Homes commitment to quality workmanship spanning nearly 60 years, intending only to deliver high standard products and first-class services, and true value-for-money deals that offer superior products at its best.

Approved Logo

Amaryllis is from the Latin word amarysso which means to sparkle. It is commonly used as a symbol for the success won after a struggle and is often given in recognition for a job well done particularly in scholastics, writing and artistic endeavors.

Project In Focus: Site Development Plan

Land Area Total Saleable Area Density (units/ha) Amenity Area No. of buildings No of units No. of parking slots

: 4,764 sqm : 34,010.50 sqm : 944.58 units / ha : 2,347.50 sqm : One (1) High-rise bldg : 450 : 450

Modern Tropical Theme and Architecture

Modern Tropical architecture refers to the architectural design that is suitable to our countrys climate. It aims to take advantage of natural ventilation and lighting combined with modern building materials like glass, concrete and metal.

It takes advantage of the buildings orientation using the sun and wind path diagram while also protecting the building from said elements.
It incorporates natural elements like water and greenery thru the use of fountains and planting strips which not only accomplishes the mentioned principles but also add a pleasing environment to the end users.

Project Perspectives

Community Shot - Night

Building Features

Lobby

Gated Entrance

Garden Atrium

Outdoor Amenity

Swimming Pool Complex

Indoor Amenities

Function Hall

Gym

Other Building Features

Sky Park

(Insert picture) Sky Lounge

Convenience store

Laundry station

(Insert picture)

(Insert picture)

Water station

Property Management Office Services

24-hour security, with roving personnel Guarded entrance gate General maintenance of common areas Taxi call-in service Utilities application and payment assistance

Typical Floor Plans

Unit Layouts

2 Bedroom A 57 sqm

2 Bedroom B 57 sqm

2 Bedroom 59 sqm

3 Bedroom 79.5 sqm

3 Bedroom 85.5 sqm

4 Bedroom 105.5 sqm

Turnover Finishes

*for reference only

Turnover Finishes
Living, Dining and Kitchen Bedrooms Maid's Room Balcony Toilet Interior Walls Toilet Floor Finishes Ceramic tiles with baseboard Low maintenance resilient flooring with baseboard Ceramic tiles with baseboard Ceramic tiles with pebble washout Unglazed ceramic tiles Wall Finishes Painted finish Painted plain cement finish above tile Ceiling Finishes Painted plain cement finish Painted plain cement finish Painted plain cement finish Painted ficem board ceiling

Living, Dining and Kitchen Bedrooms Maid's Room Toilet

Turnover Finishes
Kitchen Area Entrance Door Bedroom Door Maid's Room Door Toilet Door Balcony Door Windows Main Door Lockset Bedroom Lockset Maids Room Lockset Toilet Lockset Specialties Granite finish kitchen countertop with cabinet system Doors Wooden panel door on metal jamb Wooden door on metal jamb Wooden door on metal jamb Wooden door with louver on metal jamb Aluminum framed glass panel Windows Aluminum framed glass panel Finishing Hardware Lever type keyed lockset Lever type keyed lockset Lever type keyed lockset Level type privacy lockset Toilet and Kitchen Fixtures
48 & 50 sqm
Water Closet Lavatory at Toilet and Bath 1 Lavatory at Toilet and Bath 2 Kitchen Sink Kitchen Faucet Shower Head and Fittings Soap Holder

65 sqm 72 sqm Top flush, one-piece type

Under counter type

86 sqm

n/a

Wall-hung with semiUnder counter type pedestal type Single Bowl with Drain Board Lever Type Exposed bath and shower mixer White, Recessed type

Wall-hung with semipedestal type

Price List Summary

Unit Type Inner Corner Corner Corner Inner # of Units / Slots 302 19 18 36 19 450 450 Gross Area Unit Area (sqm, w/ Bal) (sqm, more or less) Low High Low High 48 50 65 72 72 86 48 50 74 59 LIST Price (As in Pricelist)

2 BR 2 BR 3 BR 4 BR 4BR

79.5 85.5 117 85.5

Low 3.80Mn 4.17Mn 5.43Mn 5.94Mn 5.65Mn

High 4.79Mn 4.67Mn 6.84Mn 8.00Mn 6.39Mn

TOTAL PARKING TOTAL

12.5

25

12.5

25

570T

1.2Mn

Selling Program, Payment Terms, Implementation Guidelines

A. Selling Program
Item 1. Effectivity of Pricelist 2. RFO Date Date September 30, 2011 (Friday) December 2014

B. Payment Terms and Discounts for High Rise Building Projects Minimum down payment of 20% of List Price with discounts and pay terms stated in the

Memo # FIN1007-001.

C. Implementing Guidelines Acceptance of reservations by Documentation Group will commence on September 30, 2011

Checks issued should be payable to DMCI-PDI.

Selling Program, Payment Terms, Implementation Guidelines

Unit Reservation Fee is PESOS: Twenty Thousand Only (Php 20,000.00) Parking Reservation Fee is PESOS: Ten Thousand Only (Php 10,000.00) Buyers are only allowed to purchase one parking slot per unit reservation on a firstcome-first-serve basis as per policy PD-11-08-004 effective August 4, 2011. Regarding documentation, a buyer may request for a copy of the Master Deed and Unit Plan, subject to company policy and delivery timetable.

Sample Computation
COMPUTATION SHEET DATE: RESERVATION DATE: CLIENT Address: PROJECT: BUILDING UNIT: AREA: TERMS 9/16/2011 9/16/2011 Juan De La Cruz Quezon City The Amaryllis 1 48 sqm 20% dp; 80% 10 years Unit LIST PRICE Regular Discount Net Addtl Discount (Complete docs + PDCs) Contract Price Downpayment 1 Less: Spot Cash Discount Net Downpayment 1 Less: Reservation Fee Net Downpayment 1 Payable in Balance Factor Monthly Amortization 3,804,000.00 3,804,000.00 76,080.00 3,727,920.00 745,584.00 745,584.00 20,000.00 725,584.00 18,604.72 /mo 2,982,336.00 1.737977% 51,832.31 Closing Fees DP period Total RFO Date: No. of Months to RFO: Unit Type Dec '14 39 Regular Unit

0%

2%

4% 149,116.80

3,877,036.80

20% 0%

39 month/ 80%

3,823.51

22,428.23

/mo

120 mos

51,832.31

/mo

List Price

Min *RFO DEC. 2014 2 BR Inner Php 22,428.23

Max

Php 28,362.50

2 BR Corner

Php 24,611.36

Php 27,668.96

3 BR Corner

Php 32,222.19

Php 40,731.61

4 BR Corner

Php 35,315.98

Php 47,745.39

4 BR Inner

Php 33,536.90

Php 37,993.64

Marketing Deliverables

Deliverables Print ad placements Deliverables 1. E-marketing

2. PR 3. Marketing collateral

Above the line Particulars Ideally, to be released as soon as an LTS is available after the soft launch. Full page ads will be executed in 2 angles: product centric and lifestyle oriented. Ear ads to sustain noise. Below the line Particulars To announce the upcoming project with an almost 90% accurate data to E-leaflets/Digital emailers be used by the sellers for prospecting clients. This can be in the following forms: o Digital collaterals i.e. posters, leaflets, emailers o Mobile Marketing To include noise through FB, Twitter, YouTube, Word press and other SNS Social Media To create a new webpage for the project where the entire project Corporate Website features & details (perspectives/photos) will be presented. PR stories will be developed to cover the important elements of the project: To come up with a compelling set of marketing collaterals to convey the important details of the project. o Project leaflet o Project Flyer o Digital Sales kit 2 sets of booth module systems shall be developed for The Amaryllis and shall be used in the following mall exhibits Roving scale model and Sales office scale model: to feature the entire development 3 dollhouses: to feature the typical unit layouts of the project To create awareness and direct prospective buyers to the site. On-site merchandising o On-site billboard o Board-ups o Satin flags Off-site merchandising o Electronic billboards in Ortigas Ave.; QC CBD areas o Lamp post banners o Permanent Directional Signs if possible o Off-site billboard Sales office o Off-site To develop new perspectives for the following areas: SDP, Entrance gate, Perspectives indoor & outdoor amenities, building faade, landscape, atriums, and pool area. Audio-visual presentation & Walkthrough Soft launch concept (classroom- o To officially commence the project and generate interest of sellers, type orientation only) investors, & prospective buyers. o To formalize the joint venture between DMCI homes and Anflocor; to provide project exposure prior to the launch Boost customer referral/loyalty by supporting photo story contests, community development programs in QC projects and other upcoming referral program efforts Ground-breaking event

Delivery Schedule To be determined Delivery Schedule July 2011

September 2011 September 2011 September 2011

September 2011 October 2011 September 2011 4th wk September 2011 September 2011 September 2011 September 2011 September 2011 August 2011 TBD Sept - Oct 2011 1Q2012 TBD October 2011 September 2011 September 2011 September 2011 September 2011 TBD

4. Mall booth 5. Scale Models and dollhouses 6. Merchandising

7. Visual media

8. Events

9. Referral program

Implemented Efforts

Teaser E-leaflets

Teaser E-leaflets

Teaser E-leaflets

Actual Leaflet

On-site Merchandising: Satin Flags / Banner

On-Site Merchandising: On-Site Billboard

On-site Merchandising:
Gate Board-up

Disclaimer
In its continuing desire to improve the project, DMCI Homes reserves the right to change product features, prices and terms without prior notice and approval. Floor plans and perspectives depicted in this material are for demonstration purposes only and should not be relied upon as final project plans.

Thank You and Happy Selling