BELTRAN, Alyssa VILLANUEVA, Shekinah y Identify the 7 types of advertising. Match it on what you see. Provide examples.

Advertising as a communication tool is correlated with media since media is the medium which conveys the message (advertisement) to different receivers (consumers). On identifying the types of advertising, knowing the medium of communication used to impart the advertisement to the consumers is the key. 1. Print Advertising The print media is the popular and oldest mode of advertising since paper is invented. It is a common advertising practice that the companies are doing in promoting their products. Print advertising is in forms of newspapers, magazines, brochures and fliers. Examples are:

2. Broadcast Advertising Broadcast advertising is a very popular advertising medium especially in this century of technological advancement. It constitutes of several branches like television, radio or the Internet.

3. Covert Advertising Also known as guerrilla advertising, it is adiscreet advertisement and can be seen mostly on media channels like movies, television shows or even sports. It can also act as plug ins for a certain movie scene. A perfect movie example of this is Agimat and Enteng Kabisote and the scene is of them advertising a cough syrup when one of the characters started to cough. Another example is from the movie Transformers, wherein Nokia, the mobile phone brand was briefly mentioned.

4. Outdoor Advertising It is an advertisement done in public and in full view of the public. Some do it on Kiosks where customers come to buy products and whose attentions are also caught by such products advertised in the kiosk they have approached.

5. Celebrity Advertising Most advertisements have celebrities as endorsers to have the fans buy the product they are endorsing. Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements.

6. Public Service Advertising

It is advertising as an effective communication medium to convey socially relevant messages about important matters and social welfare causes. A common example of public service advertising is by the PCSO sweepstakes and the Casino Filipino. Public service advertising aims to notify the public of a certain service the government or a nongovernment agency can provide to the people. 7. Surrogate Advertising It is an advertisement has the logo or brand of another company advertised within it. The companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand. In short, it advertises indirectly. It is seen in cases where advertising a particular product is banned by law.

SOURCES: Different types of Advertising. Retrieved July 5, 2011 from http://www.buzzle.com/articles/different-types-of-advertising.html Lane,W & Russel, J. (2000). Advertising: a framework. Upper Saddle River, New Jersey: Prentice-Hall, Inc. PHOTOS: http://www.google.com/imgres?imgurl=http://i454.photobucket.com/albums/q q269/kotnpot/sunsilk/SUNSILK_HIYM_OFFICIAL_HEADER.png http://www.google.com/imgres?imgurl=http://aaronlockedesign.com/images/ avenue_one_01_graphic_design_advertising_brochure.jpg http://www.google.com/imgres?imgurl=http://www.truckinginfocenter.com/pu blishImages/Brochure-Advertising~~element14.jpg http://www.google.com/imgres?imgurl=http://4.bp.blogspot.com/tbCmzMdQnaI/TaZBtqGxSgI/AAAAAAAAAV8/lbgWXDEU1qs/s1600/McDonalds.j pg http://www.google.com/imgres?imgurl=http://plrim.plrinternetmarke.netdnacdn.com/wp-content/uploads/2010/04/online-advertising.jpg http://www.google.com/imgres?imgurl=http://1.bp.blogspot.com/_TKdzYqBKj8c /TOGDBTWy46I/AAAAAAAAACE/1Zd5MrjLsmY/s1600/20_burger%25255B1%25255 D.jpg http://www.google.com.ph/imgres?imgurl=http://i440.photobucket.com/album s/qq128/kimstersloveskim/SCs%2520-%2520Gifs/closeup.jpg