New tax law updates and insurance needs for small businesses in New york city. A wholesale company donates one pair of reading glasses for every pair it sells to a non-profit. The company's goal was to donate 13,000 pairs within the first year of operation.
New tax law updates and insurance needs for small businesses in New york city. A wholesale company donates one pair of reading glasses for every pair it sells to a non-profit. The company's goal was to donate 13,000 pairs within the first year of operation.
New tax law updates and insurance needs for small businesses in New york city. A wholesale company donates one pair of reading glasses for every pair it sells to a non-profit. The company's goal was to donate 13,000 pairs within the first year of operation.
done to improve our energy future. PAGE 6 FEBRUARY 2012 BITS & BYTES Technology forecast for 2012. PAGE 2 BUSINESS CALENDAR See this months events. PAGE 11 COACHS CORNER The two tents of creation. PAGE 3 www.brooklynbiztrends.com JANET DUGO/Business Trends The NYS Small Business Development Center hosted a seminar on tax law updates and insurance needs for small businesses. On hand were, from left, Ed Piszko of the SBDC, presenter Fred Limeri of the Limeri Insur- ance Agency, SBDC of Staten Island Director Dean Balsamini, attendee Joseph DiPerna, and George Telmany of the Bay Ridge SBDC office. New tax laws P u b l i s h e d b y E l a u wi t Me d i a P r e - s o r t e d S t a n d a r d U S P o s t a g e P A I D W i l k e s - B a r r e , P A P e r m i t 9 0 By TIM RONALDSON Business Trends Joe Sacks wanted to start something that matters. So early last year, after spend- ing 15 years in the purely for-prof- it market of sunglass sales, he launched a business that would combine his passion for philan- thropy with his past business ex- perience. He called it MoralEyes. The wholesale company, based in Park Slope, donates one pair of reading glasses for every pair it sells to New Eyes for the Needy, a 75-year-old non-profit organiza- tion that distributes glasses to those who cant afford to buy them. Sacks said his goal was to donate 13,000 pairs within the first year of operation. They were able to surpass that goal, donat- ing 15,000 pairs, even though they didnt actually begin selling until March. This year, MoralEyes goal is to donate 30,000 pairs of glasses. While most of the companys clients are mom-and-pop shops that Sacks meets at trade shows or on sales calls, he said that land- ing one large client would eclipse that mark on its own. How much the company is able to grow de- pends on how quickly they want to do so, and what clients they can get. Were trying to grow slowly and sustainably, Sacks said. After 15 years in wholesale sunglass sales, the last seven as a partner of his company, Sacks knew it was time for a change. He grew his company from $400,000 in annual sales to about $4 mil- lion quickly, but after a couple years of being stagnant at that level, he began an MBA program at Pace University. While study- ing marketing, he read a book by Park Slopes MoralEyes donates pair of glasses for each one it sells please see EYES, page 7 New eyes for those in need By TIM RONALDSON Business Trends If there were only one thing Borough Pres- ident Marty Markowitz could accomplish this year, hed choose bringing star NBA cen- ter Dwight Howard to the Brooklyn Nets for their inaugural season. If he were lucky enough to accomplish two things, hed like to see more jobs created to continue the boroughs recent positive trends. I see (Brooklyn) in a very positive way with, I believe, a significant increase in jobs and new businesses opening, Markowitz said. Just to see the trends, one doesnt have to look further than Flatbush Avenue near the Manhattan Bridge, and downtown Brook- lyn. You can already see a growth of small business, because business follows the cus- tomers. Markowitz points to the boroughs recent growth in the hotel industry, with the latest opening being Hotel 718 downtown, as a major component of attracting tourists to Brooklyn. What hes most excited about, though, and what is attracting most of the at- tention, is the relocation of the New Jersey Nets to the borough for next season and the opening of their home, the Barclays Center, in September. Already, businesses are moving in around the arena to take advantage of the additional foot traffic, said Markowitz, a Brooklynite born and raised who has held the position of Borough President since 2002. People will need services such as restau- rants, transportation and hotel rooms as they Positive outlook for Brooklyn Borough president wants Dwight Howard in a Nets uniform... and more jobs, too please see OUTLOOK, page 8 2 BUSINESS TRENDS FEBRUARY 2012 By BILL DUBOVSKY Situation Over the holidays, it was fun to review developments since my first Staten Island Business Trends article in April 2006, where I reported that VoIP (Voice over Internet Protocol) would be- come the predominant telecom service and reviewed free phone calls over the Internet via Skype. Since then we have Google Voice, Apples FaceTime, MagicJack, Ooma, hosted services are main- stream, and the cost of mobile voice communications declining. I also wrote that people would replace their desktop computers with laptops and that mobile de- vices would merge. Do you re- member when a cell phone was the size of a brick (and weighed that much too), had about 2 hours of talk time maximum, and was 60 cents per minute of air time, full minute increments, whether you made the call or received it? Progress was a bag filled with a Palm Pilot, mobile phone, pager, Walkman/iPod, laptop with a wireless modem, a digital camera and on occasion, a camcorder with tapes and heavy batteries? Today, one pocket-sized device does it all much better, the smart phone, and the trend continues with smaller and easier-to-use de- vices with less expensive servic- es, albeit more of them. Lets look at a small sampling. Mobile devices The iPad/tablets will continue to improve, possibly with a small- er screen, replacing the laptop for many applications. HTML5 will be the new standard that every- one writes for (goodbye to Flash) that will run on any platform. iPhone5 will be more integrated with the cloud computing with upgraded SIRI (telling your de- vice what to do instead of typing it in.) Cloud computing and ubiq- uitous Internet access will contin- ue with more WiFi hot spots and the growth of 4G/LTE higher speed mobile networks, but not as quickly in the U.S. as in Europe and Asia. Service pricing for voice will probably decrease (who worries about U.S. long distance charges any more?) but data will be metered by most companies. Using more data will tax mobile networks and we will probably see data packages that will dis- courage really heavy data use (streaming data movies) on mo- bile devices by charging more per Gb. My technology forecast for 2012 BITS & BYTES Telecom Tech Tip of the Month When cleaning the screen of an electronic device, its important to read your instruction booklet and be careful that you dont damage the device. Windex has come up with Electronics Wipes that seem to work well in cleaning large screens, mobile phones, and other devices safely and without streaking. please see BITS, page 4 FEBRUARY 2012 BUSINESS TRENDS 3 By BILLY SPARKLE A man tells his therapist, Doc, lately Ive been having these odd dreams. In one scene Im a tepee; and in the next, Im a wigwam. The doctor tells him, I know what your problem is... Youre 2 tents!! (too tense). Id like to now speak to you about another 2 tents. They are what I like to call The Two Tents of Creation. They are... in-tent- ion and at-tent-ion. You create by first creating a Clear Intention. In other words: What do you want specifically? What result are you intending to create? Then, you focus all of your Attention on that Intention. Many of us have heard the ex- pression Where attention goes, energy flows. By placing your attention on your intention your energy flows toward your intention (what you want) and you magnify your cre- ative power. Think of something that many of us did as children. When I was younger, one of the fun things I would do was Id take a magnify- ing glass and hold it over a leaf. By doing so, I would be directing the energy of the sun toward that leaf and the leaf would ignite. Now if I hadnt held the magni- fying lens over the leaf, that leaf wasnt going to ignite even though the power of the sun was there the entire time. It was the focusing of that power and direct- ing it toward that leaf that caused that leaf to ignite. In other words, the attention drew the power in a particular direction thereby cre- ating a result that wasnt already going to happen. Its the same way with us. You are like the sun youre constant- ly radiating energy. In fact, you cannot not do that. It is who you are. The key to deliberate creation is to set an Intention first so youre clear where you want to place your attention. And then once youve done that, you focus your attention on the intention producing a result that will liter- ally light you up. Coach Billy works with highly com- mitted men & women to produce un- precedented results in their busi- nesses and their lives. Learn more at www.billysparkle.com or contact Billy directly via e-mail at billy@billysparkle.com. Two tents of creation COACHS CORNER Drop us a line Email: news@brooklynbiztrends.com Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305 Apps And biometric sensors will be a major driver of mobile de- vices. Software that once cost hundreds of dollars is now an app for a few dollars. Apps will moni- tor you if you have a medical emergency and contact the appro- priate resources (think OnStar for humans). Germany has al- ready been building and testing driverless cars. They work well, but some passengers are freaked- out about being in a car with no driver. Big opportunities are in content delivery such as Apples iTunes store and Amazon. Get anything you want downloaded to your device in minutes and you dont even need WiFi! Cable TV Will take a hit with younger viewers as many students and young professionals switch from paying for cable content that they dont use to the Internet to view content. Netflix, Hulu, and a host of other websites now offer free or very inexpensive movies and TV shows. Amazon and Apple are offering instant gratification by enabling you to rent a TV show or movie anytime, anyplace, any de- vice without leaving home. New smart TVs, Apple TV, Boxee, Roku, Blue-Ray set tops as well as PlayStation 3 and Xbox 360 Kinect allow you to stream Internet con- tent on your big screen TV from just about any Internet enabled device. A major shift in business and professional services is al- ready in play as connected shop- pers are making buy/donate deci- sions based upon the median rat- ing scores organizations earn from their customers on sites like Amazon, eBay and many others. I see sincere real-time customer feedback as a major driver that will affect all organizations pro- foundly. Many consumers today wont even consider an organization to buy from, or donate to, without looking them up on a public rat- ing site such as: Amazon, Google, Better Business Bureau, Con- sumer Reports, Angies List, Guidestar, etc. Successful organizations work hard to earn and keep the trust of their customers; its no longer just lowest price, fastest delivery, the best stuff or even largest se- lection. None of these factors matter if you cant trust the seller or non-profit. Advertising and p/r spin are less effective as the world becomes more sophisticated and digital, and more people keep score. Overall It is estimated that there will be about 50 billion Internet de- vices by 2020 and along with digi- tization of almost everything comes the dramatic transforma- tion of our society. Look for your smart phone to tell you about new products or sales when you enter a store (like Amazons recommendations). Your refrigerator will keep tabs of its contents, let you know when youre low or out of date on some- thing, shop the best prices and place the order to be delivered or picked up. You will use your smart phone for more financial transactions, paying bills, or even buying a snack in a vending ma- chine. Pros More WiFi hotspots will make mobile cloud computing even more ubiquitous, as well as new apps, sensors, more powerful processors, more efficient use of radio spectrum and smaller but sharper screens. Cons Battery life, though improving, is still an issue. Many WiFi spots are putting in electrical connec- tions for charging devices. The U.S. still doesnt have a good timetable for true 4G/LTE mobile services as Japan and European nations have. That will restrict data flow to these new devices and affect development time. Cyber-crime and loss of privacy will be issues that well have to tackle. Bottom line This year will continue the trend of incremental yet exciting changes in technology that im- pact the way we work, learn, in- teract, create, live and entertain. A good philosophy may be not to buy the first generation of a new product or technology. Use the en- gineers mantra: Good, fast, cheap pick two, when making technology decisions. Besides being cool, how will this new technology improve my business or life? How will this help me be more effective (saving time/money, being more happy)? Where possible, buy the top of the line technology if you can afford it. Often these devices will work better and faster, be more up- gradable and will last longer be- fore becoming obsolete. Bill Dubovsky - Comtel Information Services, has a proven track record of business success spanning over 30 years in helping hundreds of or- ganizations improve their profitabili- ty. He is the principal technology specialist with Comtel Information Services, a New York based telecom- munications consulting firm, and an adjunct lecturer in business at the College of Staten Island, C.U.N.Y. Contact him at billdubovsky@gmail.com. 4 BUSINESS TRENDS FEBRUARY 2012 Bttgt//eIuw.It/stuyvesmtBumt Located a short distance from Albany, NY. All packages include a full hunting excursion, licensed guide, field dressing, as well as all meals and accommodations at our newly remodeled lodge. Fall and spring turkey, whitetail deer (archery, rifle, muzzleloader), pheasant (field and tower), coyote, rabbit, waterfowl. (888} 690-0041 2012 technology forecast BIT Continued from page 2 in our opinion Thank you, Newt Gingrich Your win in the South Carolina primary could make New Yorks relevant 6 BUSINESS TRENDS FEBRUARY 2012 L ooks like New Yorks decision to move its primary up to April 24 could end up paying off. Thanks to New Gingrichs win in the South Carolina primary, the race for the Republican nomination is still alive and well. For New York, this is a good thing. Typically, the candidate is all but set in stone by the time the Empire State gets to vote. But that might not be the case this year. Only a few weeks ago, it was possi- ble that Mitt Romney was going to win the nomination after the first few states cast their votes. He won Iowa over Rick Santorum, Ron Paul and Newt Gingrich, and won New Hamp- shire over Paul, Jon Huntsman and Gingrich in early January. If he were able to capture South Carolina on the 21st, it could have spelled the end for the other hopefuls. But thats not what happened, as we all know now. Instead, Gingrich captured the crown by a healthy margin, with Romney coming in second, Santorum in third and Paul in fourth. The game is officially on. New Yorkers still have to wait al- most a full three months before the focus turns on them along with Con- necticut, Delaware, Pennsylvania and Rhode Island but at least theres something to look forward to. Political strategists are saying that, if the race is still close as April 24 draws near, the candidates are going to have to shell out a lot of money to cam- paign in New York and not just in the city, but the western and northern parts of the state, too. Once again, a good thing for New York (and a bad thing for the candidates wallets). So, for once, we say well done, gov- ernment. The decision to move up the primary looks like it could pay div- idends immediately. 66 Willow Avenue Staten Island, NY 10305 347-682-4867 JANET WARREN DUGO Publisher ALAN BAUER General Manager & Editor STEVE MILLER Executive Vice President ED LYNES Vice President of Sales TIM RONALDSON Director of Digital Media TOM ENGLE Art Director STEVE COPPOLA Director RICHARD GRADO Director ROBERT CUTRONA Director LAWRENCE RAMPULLA Director DAN McDONOUGH, JR. Chief Executive RUSSELL CANN Chairman of the Board MICHAEL LaCOUNT, Ph.D. Vice Chairman BARRY RUBENS Chief Financial Officer Business Trends is mailed each month to the business and community leaders of Brooklyn. If you would like to receive the paper, but are not currently on our mailing list, you can request to be added to the mail- ing list by e-mailing your name, title, com- pany, address, phone, fax and email address to janet@brooklynbiztrends.com. To submit a news release, please email news@brooklynbiztrends.com. For adver- tising information, call 347-682-4867 or email janet@brooklynbiztrends.com. SPEAK UP Business Trends welcomes letters from readers. We look for letters that are 300 words or fewer. Include your name and phone number. We do not print anonymous letters. Send letters to news@brooklyn- biztrends.com, or 66 Willow Ave., Staten Island, NY 10305. Business Trends reserves the right to reprint your letter in any medi- um including electronically. in your opinion By ROBERT CUTRONA Oftentimes, its been said, We cant see the forest for the trees. These days, We cant see the economic windfalls for the oil. If we could get out from under the in- fluence of environmentalists who are con- stantly predicting world-ending natural disasters and political leaders who go along with this hysteria, we could turn our economy around by harvesting our vast natural resources. With recent new technologies, the U.S. now has this opportunity. Obama and his apostles, Pelosi and Reid, fast-tracked health-care reform; its time for the same passion to be directed to energy independ- ence. The benefits would be spectacular. First, we would not have to worry about the Middle East anymore and the related strategic, military and political problems. Second, the trade deficit would fall, as other countries would purchase oil and gas from us with the attendant dollars coming in instead of going out. Thousands (per- haps millions) of new jobs would be creat- ed, boosting our economy, filling federal and state tax coffers and ultimately reduc- ing our $16 trillion debt. For this strategy to become real, the en- vironmentalists, the oil industry and our electeds must work together toward the common goal of energy self-reliance. We would need solid commitment from the oil and gas industries to practice serious and precise monitoring, inspecting and control of energy extraction methods. An over- sight agency totally independent from the industry and the environmental zealots must be an integral part of the system. To repeat, meticulous controls and oversight are a must! Another element of this grand strategy is to reduce consumption through the ad- vancement of more efficient cars and trucks and high-occupancy public trans- portation, and expanding the use of solar and wind power. The plentiful untapped oil and gas resources can be extracted by new technologies such as hydro fracturing, which involves drilling into shale and rock and then pumping the oil out through the fractures with pressurized water. Huge oil- filled shale resources exist in New York, Pennsylvania, Ohio, West Virginia and Texas. In fact, northeastern Pennsylva- nias economy is booming over the last year due to a surge of fracking in the area. Another new technology, called en- hanced oil recovery, involves going back to existing wells that were thought to be de- pleted, and pumping pressurized carbon dioxide, flushing out residual oil thats still trapped in these wells. An untapped bonan- za of natural gas is frozen in the worlds sea beds, which scientists estimate would more than double the Earths known ener- gy reserves. Without question, the energy is there and available. The main problem is changing the mind- set from the radical belief that any energy, gas or oil extraction invites environmental disasters. Instead of responsible analysis and decision making, political pandering continues to dictate the energy dialogue. Recently, President Obama delayed the Keystone pipeline, which would have transported oil from Alberta to the Gulf Coast. This project would have created a minimum of 20,000 jobs and, most impor- tant, would have been a step toward im- proving our energy position. Sadly, his electoral prospects once again won over the nations needs. The U.S. is sitting on an abundance of readily extractable oil and gas that is more than ample to make us self-reliant. The fed- eral government itself estimates that natu- ral gas could provide all of the nations en- ergy needs for more than 100 years. The continuing obstacles are politicians who put their futures before the needs of the country, by pacifying a radical constituen- cy opposed to any and all gas and oil devel- opment. This has to change, if we are seri- ous about fixing our economy now and for the long term. Harvesting our opulent gas and oil resources is the bridge to an eco- nomically healthy future. Robert Cutrona, president of Project One Services, is a director of Business Trends. Crude intentions; energys future FEBRUARY 2012 BUSINESS TRENDS 7 Sovereign Bank Building 95l2 1hrd Avenue rookyn, NY ll209 College of Staten Island - SBDC 2800 Vctory vd. dg. 2A, Rm. 300 Stuten lsund, NY l03l4 NOW IN TWO LOCATIONS Dean Balsamini Sr., Director 718.982.2560 Blake Mycoskie called Start Something That Matters. Sacks already had a desire for, and dedication to, philanthropy. He volunteered at the Park Slope Jewish Center as its financial sec- retary, but wanted to do more. I found that I didnt have enough time to do everything that I wanted to do, he said. So I fig- ured that combining them, I wouldnt really have a choice but to allocate my timeto business and philanthropy. Shortly after, he broke off from his sunglass company and formed his own business that fo- cused on reading glasses, since they are more useful for less fortunate people than sunglasses are. Around the holidays in 2010, MoralEyes and New Eyes for the Needy came to a formal agree- ment on donations. I quickly realized what a dif- ference we could make, Sacks said. From his experience in sun- glass sales, Sacks knew that facto- ries often had excess inventory that they needed to sell, if, for ex- ample, there is a mistake with an order from a large client. MoralEyes wont buy low-quality products, or glasses that are dam- aged to the point that it would af- fect functionality. But, short of that, Sacks said going this route for purchasing al- lows him to buy at a significant discount. Its more about function than style, he said. In the fashion in- dustry, if that purple doesnt match the outfit, then theyll just cancel the whole order. Sacks said, like any other start- up company, his biggest initial challenge was cash flow. His ini- tial budget was $100,000, but after making some unexpected long- term financial decisions early on, he has invested close to $600,000 to the cause. Still, MoralEyes is now seeing positive cash flow. The company will soon be en- tering the sunglass market, the arena where Sacks has the most experience. And while the ex- panded market will allow MoralEyes to grow and expand its reach, it will provide challenges as well. Instead of being able to focus marketing and outreach on one specific industry, he must seek out new avenues and appeal to a wider audience. Originally, we were dealing with one market, so it was sim- pler, Sacks said. Now, were dealing with twice the marketing budget. Its really about picking the right channels and using the right ads for that clientele. Sacks ultimate goal is to add other product lines to the philan- thropic philosophy, so MoralEyes can help even more people in need. Personally, as the company grows, Sacks said hed like to find himself on the front line of the donations, delivering the glasses to those in need. Id like to see myself more on the philanthropic side, he said. Every time we get pictures from the field, theres an emotional re- sponse in the office. To be the one who actually goes out and experi- ences that in the field, is my goal. New Eyes for the needy EYES Continued from page 1 travel to and from the arena, and this will continue to help the hos- pitality, apparel and food service industries. I think (people) used to think of Manhattan first. Im not sure thats the case now, Markowitz said. But theres no question that having a state-of-the-art arena can only help. Im confident that it will be a page-turner for Brook- lyn. It will create a sizzle. While Markowitz said he has a keen eye on the types of jobs Brooklyn will need to offer in the future, most notably in the high- tech industries, he also says the borough needs to focus on what is here and needed right now man- ufacturing. What America needs, what New York needs, and what Brook- lyn needs are the very jobs that are located in Malaysia and China, he said. While we should work on the jobs of tomor- row, we cant forget that we need jobs today. We have our work cut out for us, but I think its doable. Among the biggest challenges in attracting new manufacturing jobs to Brooklyn, and the city as a whole, is the cost of doing busi- ness here. Not only are land prices, taxes and wages high, but its also expensive for manufac- turing companies to move their products over the citys bridges. Markowitz said he believes the borough, city and state need to work in conjunction to help subsi- dize new manufacturing compa- nies that are looking to locate in New York, and give them extra in- centives to bring new jobs with them. I think that we in the city have to be creative, he said. Not everyones going to get their Ph.D. or Masters degree. Its not going to be that way. We still need peo- ple to make things. America has moved too far away from manu- facturing. Markowitz said hes always looking around and having dis- cussions with manufacturers, such as foreign car officials, in an effort to bring them to Brooklyn. His top target, though, is Apple. Not until theyre in Brooklyn have they made it, he joked. Besides just an Apple retail store, Markowitz said hed love to see an Apple manufacturing facil- ity in the borough. For all those naysayers who believe such a thing cant be done, the borough president points to IBM, which opened a manufacturing plant in Bed-Stuy in the late 1960s. Any large-scale effort to attract a major company to the borough would have to be a city-wide ini- tiative, he said, as he doesnt have all the expertise to bring it home. What could be more creative and innovative for a company like Apple than employing Americans to manufacture their products? he asked. In addition to manufacturing jobs, Markowitz said hed love to see bigger-name retailers such as Nordstrom bring their services to Brooklyn, and hed like to contin- ue emphasizing the boroughs vi- brant law industry. He believes the borough is an ideal location for regional offices of corpora- tions whose headquarters are in the U.S. Southwest. But to attract that type of tal- ent and to bring those jobs more has to be done to spread the word. You really have it all by being in Brooklyn, Markowitz said. We have to get that story out there. 8 BUSINESS TRENDS FEBRUARY 2012 Reserve your table - limited availability 2110 Richmond Road Staten lsland 718-980-5300 475 Driggs Avenue Brooklyn (Williamsburgj 718-963-2555 9316 Fourth Avenue Brooklyn (Bay Ridgej 718-833-7788 www.fushimi-us.com ROMANTIC AMBIANCE WITH A SPECIAL VALENTINE MENU Complimentary rose, champagne, and surprise gift for your Valentine Markowitz wants Dwight Howard...and jobs OUTLOOK Continued from page 1 10 BUSINESS TRENDS FEBRUARY 2012 Drop us a line Email: news@brooklynbiztrends.com Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305 SBDC holding tax incentives workshop The Brooklyn Small Business Development Center at City Tech will present a workshop in Chi- nese entitled Tax Incentives and Deductions for Small Business, on Feb. 15 from 6-8 p.m. at HSBC Bank located at 6102 8th Ave. The Small Business Tax Work- shop will explore various tax in- centives designed to assist small businesses. It will provide infor- mation on tax credits for small businesses and on tax provisions designed to encourage invest- ment and provide access to capi- tal through the Small Business Jobs Act. The seminar also will include a discussion of the tax credit for certain small employers that pro- vide health care coverage to their employees. The center provides free coun- seling and assessment to estab- lished businesses and individuals seeking to start businesses with educational workshops and ac- cess to resources, and serves as an advocate for the small busi- ness and entrepreneurial commu- nity in New York. Its vision is to create economic sustainability for all New Yorkers, one business at a time. Registration is mandatory. To register, call Jianhua Lin at (718) 797-0187 or e-mail sbdc@citytech.cuny.edu. Staples Foundation providing $15K grant The Staples Foundation is sup- porting St. Francis College and its goal of encouraging education and careers in science with a grant for $15,000 to support the colleges Summer Science Acade- my. The Summer Science Acade- my, now in its 12th year, encour- ages high school juniors and sen- iors with a strong interest in the sciences to continue to follow their passion into college and be- yond. The Academy is a three-week, full-day science experience that immerses students in hands-on activities and educational trips in the field to promote the benefits of pursuing academic studies in various science related fields. Monthly Update FEBRUARY 2012 BUSINESS TRENDS 11 RESUME WRITING HELP AT BROOKLYNS BUSINESS LIBRARY EVERY TUESDAY Time: 6:00 p.m. 7:30 p.m. Location: Business Library, 280 Cadman Plaza W. at Tillary St. For information, call 718-623-7000 BNI PROSPERITY EVERY TUESDAY Time: 7:00 a.m. 8:30 a.m. Location: Floridian Diner, 2301 Flat- bush Ave. For information, call 718-981-8600 BNI MONEY MAKERS EVERY WEDNESDAY Time: 7:00 a.m. 8:30 a.m. Location: Bridgeview Diner, 9011 3rd Avenue For information, call 718-981-8600 BNI BROWNSTONE BUSINESS CONNECTIONS EVERY THURSDAY Time: 7:00 a.m. 8:30 a.m. Location: Juniors Famous Restau- rant, 386 Flatbush Ave For information, call 718-981-8600 SCORE BUSINESS ASSISTANCE FOR ENTREPRENEURS MONDAY- FRIDAY Time: Monday, Wednesday, Friday 10 a.m. 2 p.m., Tuesday, Thursday 1 p.m. 3 p.m. Location: Business Library, 280 Cadman Plaza W. at Tillary St. For information, call 718-623-7000 BROOKLYN HEIGHTS TOASTMASTERS FIRST/THIRD THURSDAYS Time: 7-9 p.m. Location: Historic Plymouth Church For information, call 718-797-2246 SCORE SEMINAR: BUSINESS PLANNING FOR START-UPS FRIDAY, FEBRUARY 3 Time: 1:00 5:00 p.m. Location: NY Public Library, 188 Madison Ave. For information, visit: www.scorenyc.org BROOKLYN BUSINESS BASE BUSINESS EXCHANGE BREAKFAST WEDNESDAY, FEBRUARY 8 Time: 7:45 a.m. Location: Downtown Brooklyn For information, call 212-937-7911 CHAMBER SEMINAR: BUSHWICK N. BROOKLYNS FINAL FRONTIER THURSDAY, FEBRUARY 16 Time: 8:30 10:30 a.m. Location: St. Francis College, 180 Remsen St. For information, call 718-875-1000 or email: loriraphael@brooklyn- chamber.com BROOKLYN BUSINESS BASE ENTREPRENEURIAL EVENING NETWORKING EVENT WEDNESDAY, FEBRUARY 22 Time: 7:00 9:00 p.m. Location: Boerum Hill area For information, call 212-937-7911 Business Calendar Drop us a line Email: news@brooklynbiztrends.com Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305
The Past, Present, and Future of Content - and What To Do About It by Kevin P. Nichols, Director and Global Practice Lead For Content Strategy, SapientNitroSM