Nontraditional Communication Methods in Nonprofits 1 Running head: NONTRADITIONAL COMMUNICATION METHODS AND FIDELITY IN NONPROFIT ORGANIZATIONS

Nontraditional Communication Methods and Fidelity in Nonprofit Organizations: An Annotated Bibliography David Owens-Hill Queens University of Charlotte

Nontraditional Communication Methods in Nonprofits 2 Nontraditional Communication Methods and Fidelity in Nonprofit Organizations: An Annotated Bibliography Kotler, P. & Levy, S. J. (1969). Broadening the concept of marketing. Journal of Marketing, 33, 10-15. The focus of this classic practical essay on marketing is to expand the common definition of the word to a broader, more accurate way of thinking of the process. In this article, Kotler and Levy first discuss the rise of Organizational Marketing and explain that, even in 1969, more and more of the worlds marketing activities are being accomplished by organizations other than business firms. They further explain that marketing is more than selling a product or service. It is a method of communicating ones mission and purpose in a way that generates support from a constituency. They draw several parallels between Organizational Marketing and traditional, sales-based, marketing, including production of a product, attention to consumers, and the importance of using modern tools of communicating to reach their consuming publics. Period inside quote. Yeon, H. M., Choi, Y., & Kiousis, S. (2005). Interactive communication features on nonprofit organizations webpages for the practice of excellence in public relations. Journal of Website Promotion, 1(4), 61-83. doi:10.1300/J238v01n04_06 This quantitative analysis of the effectiveness of interactive features serves singularly to analyze the typo how interactivity features serve the website viewing public for nonprofit websites. Included in the review are the number of sites from a given sample that contain two-way communication services, receiver control
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Nontraditional Communication Methods in Nonprofits 3 services, and press room sections as information clearing houses. Further, information was collected for the ways that nonprofit websites construct sections specifically for donors and for volunteer audiences and this information was parsed to conclude that more attention should be paid to volunteer relations on nonprofit websites to create equity in material presentation. Discuss method more. How big was the sample? Expand this description a bit. Allen, M. W., & Caillouet, R. (1994). Legitimation endeavors: Impression management strategies used by an organization in crisis. Communication Monographs, 61. 44-62. Allen and Caillouet seek to identify management strategies present, both helpfully and counterproductively, in the externally facing communication of an organization in crisis. They identify management strategies utilized during these times and examine the reactions of stakeholders in the organization as they pertain to perception, employee activities during these times of crisis and the information communicated to competitors. Both authors explain that ingratiation as a part of discourse during times of crisis seek to accommodate the theory of ingratiation as a way to display conformity in order to increase perceived legitimacy in an organization. Good but again expand description of method. And explain ingratiation in more detail. Downing, J. (2008). Social movement theories and alternative media: An evaluation and critique. Communication, Culture & Critique, 1. 40-50. John Downing discusses in his article, the theories of social movement and expands upon these theories to discuss alternative methods of communication that

Nontraditional Communication Methods in Nonprofits 4 are deeply rooted in sociological trends of modern intrapersonal communication. Downing shows via quantitative analysis that media trends based in social movements are not given equal attention in the media at large, and speculates that this lack of attention is based in the notion that media are often defined in traditional discourses as technological message channels rather than the complex sociotechnical institutions they actually are (p. 41). Good but again expand method. Shaw, S. & Allen, J. B. (2006). We actually trust the community: Examining the dynamics of a nonprofit funding relationship in New Zealand. Vuluntas. 211-220. doi: 10.1007/s11266-006-9018-0 In this qualitative analysis of funding relationships in nonprofit organizations, Sally Shaw and Justine B. Allen examine the way certain funding partners use benchmarking and the audit system to determine worth while not allowing nonprofit organizations to articulate their specific contribution to society, and further research those funding sources that are audit-independent. They also explore the dynamics of the relationships between these two groups from the point of view of The typo underlying purpose of writing this research report is to encourage a relationship built on interaction and trust as well as communication between funding sources and the nonprofits they support. Mize Smith, J., Arendt, C., Bezek Lahman, J., Settle, G. N., Duff, A. (2006). Framing the work of art: Spirituality and career discourse in the nonprofit arts sector. Communication Studies, 57(1), 25-46.

Nontraditional Communication Methods in Nonprofits 5 Mize Smith, et al. explore the notions of careers in nonprofit arts administration based on qualitative data from participant interviews. Sample This article seeks to explain the notion that nonprofit arts employees are following a calling rather than simply performing work functions often in exchange for emotional rewards instead of fiscal rewards. Further, Mize Smith et al. explore the way that the framework of spirituality in job performance can alter the discursive practices of defining ones career. They conclude that the participants legitimize their career choice outside the norms of fiscal reward and stature and instead rely on the lens of personal accomplishment and participating in the greater good.

David, You did a very good job with this AB. Your APA formatting is excellent and your entries are well written, clear and succinct. But I feel like your abstracts are still a bit brief rather than the extended abstracts I had hoped for. Expand your description. Talk more about the method of each onesample, etc. ask yourself if you have given the reader all the info they need to make a judgment about the article. Well done. Kim Grade: A-/B+ = 90