PR GUIDE

midem is the perfect place to get your message across

Stand out from the crowd Reach highly qualified international
media in one place from your stay

Get the best return on investment

www.midem.com

why choose to communicate at midem?

midem isnt just a market to buy and sell
midem is also a great place to get your message across to media and clients. It is a unique opportunity to reach out to the 360 journalists who attend the show and the thousands who cover the event from their offices. midem is the international platform where the international music and digital media gather at one time in one place.

They were present at midem

ABC, AFP, AF83 Media, Associated Press, APA, BBC News, Billboard, Bloomberg News, Business Punk, Canal+, CNN News, Der Musikmarkt, De Telegraaf, Deutsche Welle TV, Digital Music News, DPA, EFE, Electronlibre.info, Europe 1, El Pais, Folha de Sao Paulo, France Inter, Hypebot, Il Corriere della Sera, Il Manifesto, Informa Telecoms & Media, La Repubblica, La Strada, LCI, Le Figaro, Le Monde, Music Ally, Musicweek, Musikwoche, Musique Info, MTV, New media Age, Paidcontent.org, Paris Match, Rzeczpospolita, Stratgies, Sueddeutsche Zeitung, Techcrunch.com, Technikart, The Daily Telegraph, The Financial Times, The Guardian, The Independent, The International Herald Tribune, The Times, The Music Void, Reuters, Xinhua News Agency, etc.

They organised press events at midem in the past

Sony Networks Entertainment launched Qriocity, Michael Eavis received the Green World Award, Charles Aznavour received the Lifetime Achievement Award, Peter Gabriel were Personality of the Year, Frdric Mitterrand - French Minister of Culture & Communication - celebrated French Vibes, Bacardi and Groove Armada presented Mini Album, Chopin Year celebrated at midem, etc.

how we can support your PR/communications department?

You want to communicate your companys news to press attending midem

How do you do this?

Post your press kit and show-related press releases on the official Online Media Centre in the press section of the midem website. This free service has been specifically designed to help you in your media outreach and to broaden your visibility at the event.

Once you are HOW WE CAN SUPPORT registered: YOUR Send your press materials (press releases, company profile, images, product information, PR/COMMUNICATIONS DEPARTMENT? white papers, etc.) by e-mail to files@vpoinc.com.
Dont forget to specify the contact details of your public relations department. The formats that work best are: WORD, PDF, HTML and JPEG. Please keep each file under 1MB. If you have any questions regarding your posting on the Online Media Centre, you can contact the midem Online Media Centre team based in New York on +1 973 783 7787.

You want your company and/or your projects to be mentioned in the midem print and online publications
To submit news for our news magazines (Preview, Daily News and Review), please send your press releases/product descriptions and 300dpi images to the editor in chief julian.newby@btinternet.com. Please note that the press department is not responsible for midem print and online publications.

HOW WE CAN SUPPORT YOUR how we can support your PR/COMMUNICATIONS DEPARTMENT? PR/communications department?

You want to contact journalists attending the show

midemconnect is the best way to make these connections. All accredited journalists and photographers are listed on the midem database starting 2 months ahead of the event. This simple tool allows your communications or PR department to contact each accredited journalist by mail or phone. Your password and login are supplied along with the confirmation of your or your clients, accreditation at midem.

Once you have your login and password: Go to http://www.midem.com/connect/

Enter your personal login and password List of journalists present at midem: Click on the participants search and select press on the content type filter Then click on the journalists name from the media you want to contact, it will open his/her profile (phone number, email) Bear in mind that the journalists often request accreditation during the last four weeks before the show starts. During this period, the midemconnect is frequently updated. Some journalists prefer not to publish their contact details.

how to organise a tailor-made press event at midem?

Your media event will depend on
The nature of your message: Are you launching a new product? Are you announcing corporate news or releasing the CEOs statement? As an exhibitor, if youre planning on making any announcements at the show, please contact us in advance of the event. Youll improve your chances of getting your news in front of the thousands of attendees by acting early. Your target: Are you targeting the trade, business or consumer press? Which territories are you aiming for? Your schedule: When will your top executives/ talents be available? We can advise you on what other events are scheduled and when, so you can avoid overlapping with other events.

The press department can advise you

On journalists: Who is accredited? Which are the most important publications in each territory? Which are the key trade or general media you should target? If organised in advance, your press conference can be announced in our calendar of events and in the Press Club. On format: Which format is best for the message you want to convey? One-on-one interviews, a round table, a press conference, a press cocktail, a press breakfast, a photo-call? On venue: The Blue Lounge - a fully-equipped press conference facility capable of holding 60 people, complete with sound/video capacity, technicians, plasma screens and a bilingual (French/English) moderator to anchor your press conference if you require. The Blue Lounge is located in the Palais des Festivals, close to the clubs and the conferences rooms, making it easily accessible for the international media covering midem and for your executives or talents. We can advise you on the most suitable time slot available during midem and we actively promote your event to the attending media. On timing: When is the best day, whats the best time? This depends on elements such as publication deadlines, competing events and daylight hours.

YOUR PRESSpress contacts your CONTACTS

PHILIPPE LE GALL
Press Events Manager philippe.legall@reedmidem.com Phone: +33 (0)1 41 90 46 48

JANE GARTON
Press Director jane.garton@reedmidem.com Phone: +33 (0)1 41 90 44 39