Annexs V2.

XVI. Google Analytics

Index 1. Connect to Google Analytics 2. Configuring the Google Analytics reports 3. Save a Google Analytics report 4. Schedule the sending of Google Analytics reports

Google Analytics is a tool that allows the eRegulations administrator to know the audience of it eRegulations system. On the Internet, the audience is defined by a list of parameters, like: the number of visits, the number of new visits, the number of viewed pages, the number of viewed pages per visits, the average duration of a visit, the country of origin of the visitors, the source of the visit (ie the web page from where the visitors comes), the browsers used for visiting the site, etc. Every parameter in Google Analytics is given for certain duration. We can access, for example, the daily, weekly or monthly data or set the initial and final dates of the Google Analytics report we wish to display. Some results given by Google Analytics are more important than others, following the web site's objective. Considering a eRegulations system, we will focus on the number of visits and the country of origin of the visitors. This will help us understanding how the system is considered among the users and eventually bringing modifications to it.

1. Connect to Google Analytics

Click on System Settings > Activity log

The page of the activity log opens

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Click on the blue rectangle Access Google Analytics

A new tab or new window opens: the Google Analytics connection page

Here we connect to the Rwandese system. For connecting to the other systems, the process is the same.

Choose

your

language

5 with the menu in the top

right part of the window

Enter the email and password for connecting to Google Analytics, which are given on the activity log's 6 page, on the left side of the blue rectangle 'Access Google Analytics'.

Click on Sign in
The Google Analytics interface is displayed, with a line giving the name of the eRegulation system.

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Click on View report The Google Analytics report is displayed

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2. Configuring the Google Analytics reports

1. Modify the axis of time From the page of the report Google Analytics, click on the dates in the right top part of the report A calendar opens

Click on the initial date of your study (here May the 1st)

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Click on the final date of your study (here August 30th)

with the expected dates Click on Apply

The date range is updated

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The report is updated with the expected dates

You can change the frequency of the date range. The possibilities are: Daily range Weekly range Monthly range

2. Choose the variable

From the page of the report Google Analytics, click on Visits just above the graph

A small window opens above the graph

En passant la souris sur le graphique, on peut accder aux valeurs ponctuelles de la variable choisie.

Choose the new variable (here Pageviews) Close the small window by

clicking on Pageviews

The graph is updated with the new variable

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We can also directly change the variable by clicking on the small graph preview under the graph:

3. Save a Google Analytics report

Once the report is configured on the web interface, we can download it at the .pdf format. The resulted document details the results, as several variables that can not be easily set from the web interface, as the country of origin of the visitors or the source of the visits. From the Google Analytics report, click on Export, on the top left part of the Dashboard Click on PDF

A downloading page pops up. Select Save the file and click on OK

The .pdf document is saved on your hard drive at the chosen place.

4. Schedule the sending of Google Analytics reports

We can configure Google Analytics for automatically receiving the reports at regular intervals. For example, we can configurate the sending og the reports, every Monday, with the audiences of the past week. This is helpful for not having to come back every week to the Google Analytics interface.

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From the Google Analytics report, click on Email, on the top left part of the Dashboard Click on the Schedule tab The scheduling tool opens with a preview part on the right side of the page

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3

Fill the fields Send to others, Subject and Description of the email that will periodically be sent. Unselect the case Send to me, as the email will be sent to the address used for connection to the Google Analytics interface

In the right part Preview, we can see the content of the email that will be sent to the people registered in the field Send to others.

PDF format

Verify that you selected the

Choose the sending frequency: daily, weekly, monthly or trimestrial

Click on Send
A confirmation message appears: the scheduling is done!

In the right part of the Preview, the subject of the email changes with the chosen frequency: the reports are configured for the expected period.

To cancel a scheduled sending of report, click on Google Analytics interface, and then click on you want to borrow.

in the left part of the

in front of the scheduled sending

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