Business plan To provide an alternative mean of advertising to companies which is: Cost effective Environment friendly Attracts more

ore viewers Ensures brand visibility of advertising firm Steps Search for companies/firms/outlets who would like to advertise through us. Common targets: Mobile operator company Coaching Classes Branded garments Local outlets Big event organisers Finalise the number of companies. Finalise the places/ centres/ branches/ outlets from were students can avail this scheme from. Esp near colleges, railway stations, coaching classes. Source out d place from were paper to buy made up of sugarcane molasses Buy in bulk, and send to one of the printing press in Malad. Paper cost 25p, printing cost 25p. Printing will be done on big sheets and then would be cut so that cost is properly divided among various sheets printed at d same time.

Make available those printed sheets to our branches. Payment to Xerox vendors would b to the tune of 15p. Revenue to us Our costs Buying paper Printing of paper and membership cards Logistics Membership fees. Say Rs.25 Advertsing fees

Payment to local vendors

Benefit to Company Environment friendly mode of advertising Reduced cost of advertising Ad would be visible for more time to prospective,, immediate customers.

Benefit to Student/ Customers community Free Xerox would save their expenses Gain awareness about firms/ products (new or existing)/activities or events etc Resale the papers after their use to local scrap dealer and get extra money because of d thick quality of the paper.

Our Revenue Estimated customer base initially 5000 students Icards fees 5000*25 - 125000 Approx average Xeroxes required by them 100 pages Total pages = 5000*100 = 5,00,000 Its cost max 60p each = 3,00,000 Our advertising rates 80p will make revenue 5,00,000 pages * 80p = 4,00,000 Total cost 3,00,000 and logistics cost Total revenue 4,00,000 plus 1,25,000

Executive Summary AD ME provides an innovative and a creative mean of marketing and advertising to the current and prospective businesses. This company will not only ensure that the medium of advertising used is eco friendly, but also cost effective. And will also increase the depth of the market reach of the companies by penetrating into all sections of the society across various classes. This will lead to an increase in the number of potential customers of the companies. Client base for our company would be general. We will provide our clients with customized solutions as and when if required. We at AD ME will ensure the service quality offered and its effectiveness is maximum and leads to overall client satisfaction. Our company at present does not have any rival firm i.e. firms operating on a similar business model. So this gives us and our clients an opportunity to tread into unchartered territories and explore the unexplored avenues of marketing and advertising. Spend wisely, gain nicely

26/3/2011 Addresses: Companies Registered office: 14/ Park Avenue, J.B Nagar, Andheri East. Mumbai 400059 India. Telephone Numbers: Landline 022-65604245, 022-28412698, 022-28412699, 022-28412700. Fax 022- 28412697 Email Id: easysolutionsforu@yahoo.com Website: www.easysolutionsforu.com

Business Proposal To provide an alternative mean of advertising to companies which is: Cost effective. Environment friendly. Attracts more viewers. Ensures brand visibility of advertising firm. At present, student class which are of age group 12 22 influence many of the buying decisions of the family. Freecopywala is an innovative and creative way by which companies would directly advertise to these students and attempt to influence their buying behavior. Product Development Our basic product would be the pages on which advertisements would be printed. These would be attached with pages on which useful matter of respondents like notes in case of students. For this Paper would be bought from The printed sheets would be passed on to our networks which would be the touch points for the ultimate customers. Suppliers 1.3.1 Market structure and analysis: Target market and customer base Today, as per one of the researches on consumer buying behavior shows that as regards purchases by families, the youth and the teens significantly influence the purchase decisions. This is true for various products like branded garments, FMCG products, coaching classes, choice of mobile operator, etc. So, although our target audience is general, main focus would be on building customer base of entities like Mobile service provider company Coaching Classes Branded garments Local outlets Big event organisers

These would ensure company the regular and continuous business and eventually continuous revenue for the business. Competitor analysis: As of present day scenario and past, the advertising mediums have been confined only to things like television, radio or news papers. However, no other business model of advertising has evolved as Freecopywala as yet. As of now, present competitors of our company includes ad agencies which produce TV commercials, Radio FM, signage, tele marketing firms, etc. Today, the behaviour of people has changed drastically. Earlier where the days were people while watching television, when advertisements would appear, used to like them as they were few in number and were very novel at that time period. But, today the audiences are bored of the continuous bombardments of ads towards them. As a result, they do not hesitate or mind switching the channels in between whenever series of advertisements starts. This has lead to reduction in the effectiveness of television as a medium of advertising. As per the survey by Synomate, a global research agency, its report on surveu of young Indians 2010 gave following information: Indian youth like their television, but their tolerance to ads on television is low. 55% of Indian youth age 15 to 24 would rather pay a higher price to avoid getting ads on pay TV, the highest in Asia

Today, the advertisement costs incurred by the company are like incase of advertising using Television advertisements: Rs.1,00,000 3,00,000 in case of normal days and Rs.10,00,000 18,00,000 for just a 10 sec T.V. commercial at times of events like Cricket world cup or IPL. So, under the condition that young people do not like to watch television ads, advertising only through T.V. is not beneficial. Similarly, the advertisement costs of advertising through hoardings and bill boards range between 2 lakhs 5 lakhs for months time depending upon area. While advertising through print media like pamphlets is cost effective its effectiveness is very poor.

Market size and potential: The company initially has its base in Mumbai region. So, the main target market is in and around Mumbai. Mumbai is one of the fastest growing and developing cities of India. As a result, it is a key market for businesses like Telecom, Entertainment, Branded garments, FMCG products and consumer durables, Coaching classes, for any big events to happen right from film award shows to sports events both national and international.

These being the main businesses which is dependent on advertising, market size of our business becomes significantly big. If we consider coaching classes under teaching industry, the main players include Time Classes Mahesh Tutorials Brilliance Tutorials Agarwal Classes J.K. Shah Classes

Competitive advantage: As of now present competitors of our company includes ad agencies which produce TV commercials, Radio FM, signage, tele marketing firms, etc Agencies producing TV commercials include:
Mudra Communication Rediffusion DY & R Grey Worldwide (I) Pvt. Ltd.

The main competitive advantage which we enjoy is the cost. The cost-benefit ratio of advertising through our business model is in favor of our clients, as compared to other models of advertising. Other main advantage which we enjoy is our business model ensures that advertisements are constantly directed towards the potential customers of our

clients. Companies can be rest assured that after they advertise through us they will attract a major chunk of population between the age group 12-21, which in turn are the key decision-influencers in a family.

Marketing and communication: Business model of our company is a first one of its kind. So for marketing our company we would be using direct marketing strategy. This means we personally will contact our target clients and present our business methodology and explain how exactly advertising would be done. Sales: To start off, we assume teaching industry to be the first one to use our services. There are more than 2,00,000 students in Mumbai city itself across various levels and boards of their education. These students could be easily targeted by our clients, which are coaching classes. Speaking on a conservative basis, even if we make 1 client in our initial stage they will have a large set of potential customers. Number of copies that they will have to get print to reach the target audience, assuming only 10% of the students register themselves to this scheme would be given by: Number of students * Average number of copies required by each student 20000 * 100 = 20,00,000 Thus, we will make sales of 20,00,000 copies from our initial client. We would be charging 1 rupee per page to our client as advertising fees. Therefore, we would make sales of Rs.20,00,000 1.6 Risks: Risk is something which is inherent in every economic activity we undertake. So, even our company although being first of its kind also has some risks involved. 1.) Excessive competition with other advertising agencies Measure to counter this risk: Today, competition is at peak in every industry, and every company is vying to develop some sort of competency. So first and foremost measure to counter this risk is developing core competencies. Our core competency would be having lowest price and still being the most effective mode of advertising.

2.) New entrants of competitors Measure to counter this risk: We will make our presence so felt in the market, by way of our services and service quality that our brand name will itself act as a barrier to entry for other players to enter. We will develop our business model in such a way that it is not easy to imitate, thus we can enjoy a big share of the market. 3.) Raw Material prices: Measure to counter this risk: Our key raw material, as such is the paper on which we will be printing the advertisement of the company. This paper is made from waste sugar molasses. As sugarcane prices go up, the price rise of its molasses will follow and thus increasing the price of paper. So, to minimize this risk, we will follow a strategies like, buying in bulk (paper for say period of next 2 months) when we feel the prices are low, 4.) Price wars with other advertising companies Measure to counter this risk: We will be working on a comparatively lower margin of profit. This will not only make our rate of service offering lower but also help in generating more sales and ultimately the revenue.

SWOT ANALYSIS Strengths

Eco-friendly business. The company has developed an internal policy of recycling papers which also offers the benefits of these environmental solutions to its customers. The students can get the xerox done for free. Low in cost and high in effectiveness. Xerox Outlets located near the schools and colleges.

Weakness
Existence of competitors near the target location. Lifespan of the papers xeroxed. The ever changing and fast paced market.

Opportunities
Demand for newer mediums for advertising. Store location near an educational institute is a good oportunity. The students of different schools and colleges are the ready customers of company. This scheme will attract new companies to advertise through this medium as this will target most of potential customers.

Threats
Increasing cost of paper. Reduction of prices of other mediums of advertising like bill boards,