To develop effective agriculture marketing societies

Marketing research in India is clearly at a point where it is set to become indispensable if the liberalization of the economy and expansion of consumer choice, which has become palpable in the recent years, is going to continue. With the opening of the Indian economy, the markets have gradually become buyers' markets. In India, market research is essentially used as a reactive tool, it is in the static stage; whereas, I feel that MR should serve as a proactive tool, helping corporations optimize their functioning by bringing research into all marketing efforts, by integrating it into the long and short term marketing strategies and by involving the operational staff who actually carry out the work that can use informed research results. Market research often ends up being used as an isolated tool that gives a narrow picture of the past without giving a holistic view and an insight into the future. review para1 The need of the hour are MR professionals who are true managers - managers who have to facilitate a radical change in the way market research is looked upon today; very often as an activity done by a separate cell and an end in itself. I see myself, as an MR professional, using research as an actionable tool, incorporating cutting edge methodologies, getting the needed results while saving time and money. I want to turn it into a dynamic instrument, use it to feel the pulse of the market, make probabilistic predictions abut the market through sophisticated tools and ultimately get involved in product innovation and strategic planning. review para2 To achieve this, I would like to gain exposure to the latest practices adopted by the trend makers in the field of market research and information systems. To this end, I would probably want to work with a leading international market research firm that would enable me to help corporations leverage their focus. I would like to bring this acquired expertise back to India, and use it to help companies to grow in the stiffly competitive market. I see market research as a sensitive and flexible instrument to be applied with insight, imagination and creativity. review para3 Working at Centennial Cotex and then later at NMC Corp as a part-time associate intern led me to realize the importance of market research to a company. At Centennial Cotex, I was part of a crossfunctional team that helped the firm shift its focus to the handicraft market where such coarse fabric was a good alternative. It is here that I gained wide exposure to the SPSS software and other tools of research design. At NMC, I have worked as an efficient and effective coordinator throughout research processes and work directly with numerous researchers on a wide variety of projects. I have experience in research design, questionnaire development, analysis, writing and interpreting results and a range of quantitative and qualitative methods. I am proud to say that I am an enthusiastic individual with good people skills and enjoy working as a team player in a multi-task environment across department lines and organizational levels. review para4 The ability to work in a fast paced setting with time sensitive jobs made my summer internship at Pepsi a further step to learning. I was a part of a number of marketing promotions of the company on a local scale. My project on customer research on a key stock keeping unit required consumer profiling and a high degree of qualitative analysis through a study of buyer behavior using research tools like focus group interviews and perceptual mapping. Based on this study, I have planned and implemented marketing promotions to capture the home segment, within given budget constraints. At

Cadence, one of the leading pharmaceutical firms in India, I had carried out a pre-launch survey based study for an antioxidant brand that helped the company identify its target segments. review para5 Apart from these, working on various school projects has given me varied experience on the basis of which I have decided that MR is where I would like to base my future. A career in MR would give me an opportunity to work across boundaries of industry definitions with a number of industries ranging from consumer goods to innovative communication and high tech markets review para6 I possess a broad-based management education. But, in order to attain what I am aiming for, I believe that I require a sharply defined and focussed course in marketing research. The expertise to analyze the marketing as well as the strategic problems faced by companies and implement corresponding solutions is what I want. An international exposure coupled with the immense opportunity in the Indian marketplace will help in breaking new ground in Indian marketing research. review para7 I want to attend University Of Maryland's Master of Marketing Research program for several reasons. The focussed structure of the course will help me concentrate and work towards the attainment of my career goals. The internship provided within the MMR course work would help me gain exposure, insight, knowledge and hands-on experience with real time work environment. I am impressed with the quality of education provided by the university in terms of the well-structured curriculum and the recognized faculty. I look forward to shaping my career in the halls of University Of Maryland. review para8

During the course of my undergraduate education , courses such as Environmental Engineering nurtured me to develop a passion for Environmental Studies . This passion has blossomed into a desire to delve deeper into myriad research areas . I had always been fascinated to the concept of biological principles in wastewater treatment . Industrial wastewater treatment is a challenging field with the effluent having a high concentration of toxic substances .

Upon my graduation from Kerala Agricultural University, with concentrations in Veterinary Science, I undertook a marketing position at _________ to further my field, and my international work experience. The insight I gained with respect to the diverse opportunities a career in _________ may offer prompted my decision to further my studies, and enroll in an __________ program focusing on __________. I felt such a decision would better prepare me to take advantage of my multilingual and multicultural background, as well as my natural creativity and interest in the subject matter. Taking advantage of my education and linguistic abilities, I accepted a _________ at __________, working intimately with the __________ community. Although initially difficult and sometimes overwhelming, I persevered through the many challenges, and began developing an international portfolio of clients, business contacts, and professional

experience while fully immersed myself in the potential and growth inherent to the position. The experiences of communicating with, and promoting trade amongst the international community have provided me with the powerful understanding of how interconnected is our world, and how excitingly intriguing it is to play a part in it. My interest in continuing my education at _________ stems directly from the exposure of my current position. I believe that the curriculum will allow me sharpen the scope of my marketing focus; develop an understanding and awareness of emerging trends, technologies, and tools employed at the cutting edge of the field; and allow me to position myself at forefront of the field, equipped with the new ideas, contacts, and best practices one can only gain through the interaction with the students and faculty of a MBA university such as _________. I have thoroughly reviewed the course content offered in the MBA program, and find it most suitable to both my educational and professional needs. That, coupled with the Universitys...

Fashion" for me is not just a word or a term, it is my passion, my identidy. I was born in Nepal a very small Country, where Fashion is still in its infancy. I grew up hearing that clothing is just a requirement, a necessity for us humans. But I always thought there is more than that to it. I always believed Fashion is not just about looking good,but It is about feeling good and confident. Growing up in a country where every parents want their children to become Doctors and Engineers, it was difficult for me to convince the people around, my interest in the world of Fashion. Fortunately with time I was able to convince my parents go to India and do a course in Fashion Designing, after completing it successfully I came to the UK for further studies and completed my degree in Fashion and Textiles. Whilst studying i got an oppertunity to Work at House Of Fraser as a sales Advisor in the ladies wear department, where i learnt a lot about how all the buying, selling, merchandising and marketing process works, and yet designing is just an initial process. I started developing a very keen interest in the Marketing Side of the Mysterious Fashion World, yes that is what I call it, because I always had so many questions on my mind, always used to wonder about the sucess behind all the big designer names , the chain of Fashion, the seasonal style and colour forecasts, concept of brand loyality, and a lot more. Eventually i got answers to most of my questions, some from my work place some from my Course work, and some from my own research. Whilst on my third year in the University i had already decided that my interest is more on the marketing and merchandising side than the designing side. After the completion of the Course ,due to Family commitments ,I had to move to different cities within the UK, and did not really get to focus on my career. For almost three years I travelled and moved from here to there. During these years I was in.

Among the many processes involved in studying abroad, one of the things students find extremely challenging is writing the Statement of Purpose or SOPs as they are popularly known. The SOPs are an integral part of applying for universities abroad. This truly can be the deciding factor between acceptance and rejection to a university. Here are a few pointers that will help in writing a winning SOP. The Ideal Structure An effective SOP may be written in about seven to ten paragraphs, with a word length ranging from 700 to 1000 words, unless otherwise specified by the university. This presents a comprehensive picture and maintains readability. Broadly, one's SOP should be written in the following sequence: a brief introductory paragraph, academic background, interests, short /long term goals and a concluding paragraph

Follow A Sequence Ideally, begin the introductory paragraph with a quotation or a recent news caption or your beliefs or major influences or your background. This charecterises your personality and your values. Information about ones academic background should be mentioned in no more than three to four paragraphs. Focus on academic development. Ideally, devote a paragraph each to of your undergraduate studies, seminars presented and projects done, internships and training taken up. Undergraduate studies should specify your field of study (e.g. BTech in Mechanical engineering etc.), the college you attended and the year. It is good to leverage the brand equity of the course or the college here, if possible. Mention special subjects studied, your GPA or rank, if any. Emphasise the fact that the medium of instruction is English, if the case may be. This makes a lot of difference. Highlight the seminars presented, as well as the projects undertaken, individually or in teams and go on to state the skills and insights you developed as a result of this exercise. Give broad details of internships, summer projects and practical training received. Listing briefly the interests, skills and talents you have developed alongside your academic curriculum will present you as a well rounded personality. You may also mention memberships and volunteering activities. It is advisable to mention your short and long term goals. Explain what you intend to study and specify the areas of interest by identifying your strengths in the relevant areas and market yourself. Also state why you wish to study your chosen subject from a specific university. Long term goals forecast your professional plans such as getting into entrepreneurship, work as research faculty or management etc. Writing Dos and Don'ts Use objective style of writing (no GRE/TOEFL vocabulary needed). Write in the first person and use the active voice. Strike a balance between the past and present tense, especially while transitioning from the achievements of the first three to four paragraphs to the supposed intent in the subsequent paragraphs. Have a main topic sentence for each paragraph with support sentences which illustrate, explain or strengthen the main points. Be precise and focused by using quantifying words. Use strong verbs as they show the concerned action. Be confident, especially in the concluding paragraphs by stating affirmatives with words such as I believe, I can ensure etc. Do not be sentimental or subjective (e.g. my parents dreamt of this career for me!). Never include irrelevant academic or other information. Stay linked to your purpose. Steer clear from undue praise. (e.g. Your esteemed university is the best place for me - they know it!) Never be negative or unsure. Instead of saying, 'If offered admission, I will do my utmost,' say "On a confirmed admission, I can display my ability-' Finally, write, rewrite, get it checked for substance and style, word process, mail the envelopes and watch your purpose fly to its destination.