Discover the Cloud that works from the Proven Success Stories

DISCOVER THE CLOUD THAT WORKS

FROM THE PROVEN SUCCESS STORIES

Hitachi Data Systems

Contents
Discover the cloud that works
from the proven success stories

Cloud: Beyond the hype and into practice

Proven Success Cases

ACW Services, Hong Kong Beijing Computing Center, China iseek Communications, Australia Sify Technologies Ltd, India Teliti Datacentres Sdn Bhd, Malaysia 5 9 13 17 21

Cloud: Beyond the hype and into practice

Cloud is the main flavor of the day in todays IT market. Nearly every vendor offers a promise that they do clouds better. This has created plenty of confusion in the market, with many customers preferring to stay at the sidelines to observe its development. At Hitachi Data Systems, we dont just make promises. We enable you to deploy an integrated portfolio of cloud solutions and services at your own pace. Regardless of your company size, our single underlying platform simplifies and accelerates your cloud deployments. Meet specific demands and needs without replacing your pre-existing IT systems, thus protecting your IT investments. These are the reasons why many successful companies rely on Hitachi Data Systems for building their own cloud infrastructure

because we go beyond making promises and make cloud work for you.

Integrated Cloud Portfolio

Hitachi Data Systems offers an integrated set of solutions and service offerings that let you leverage a single platform for all data. A single pool of virtualized block, file and content storage provides the foundation for agile enterprise IT and a cloud environment without silos of information. Under a single infrastructure that is reliable, scalable, multitenant and multitiered, Hitachi Data Systems delivers integrated search, migration and archive capabilities with great performance. Secure virtualization lets you provision these IT assets as needed to support a wide range of infrastructure and content services in private, hybrid and public clouds. Our integrated portfolio includes the following:

TECHNOLOGY

Integrated content and file portfolio Enterprise and modular storage Converged data center solutions Management software

SOLUTIONS
Storage as a Service

Enabling Technology and Support

Hitachi Cloud Service for Private File Tiering Digi-Data online storage

Infrastructure as a service Platform as a service Application as a service

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Your Business Benefits

Hitachi Data Systems integrated cloud solutions portfolio offers numerous business advantages that let you:

Improve business agility

Grow or shrink capacity and resources on demand, while accelerating time to value and time to market. Improve security protection with encryption of data at rest (while residing on internal drives) and in flight (during transfer), object-level encryption at the source and credential interlocking between core cloud and edge. Improve cost efficiency through just-in-time consumption, reduced management overhead and savings in hardware and licensing fees. Enable greater consolidation and efficiency with multitenancy, while moving inactive content to the cloud and aligning information to IT based on value. Deploy at your pace to protect your current investment and increase your return on assets. Make multiple quality of service (QoS) tiers available to cloud and take advantage of data mobility services for nondisruptive upgrades and greater uptime. Our solutions can help you build a truly multitenant environment where SLAs can be assigned to specific data types or applications. In addition, multitenancy, global namespaces, access rights and security layers prevent unauthorized access and ensure security and privacy among constituents of a shared infrastructure.

Boost security with multi-level encryption

Reduce CAPEX and OPEX

Maximize utilization

Increase investment protection Fine-tune storage service level management

Benefit from true multitenancy

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Hitachi Data Systems Successes in Cloud

The Hitachi Data Systems cloud approach is unique in allowing you to build, scale and deploy agile cloud solutions and services to meet existing business needs at your own pace. It also lets you enjoy the wide range of benefits that cloud offers today, instead of worrying about re-building the infrastructure or investing in a new architecture of tomorrow. This customer-centric approach has already let Hitachi Data Systems earn significant customer installations to support the essential operational requirements of their activities: 1. ACW Services, Hong Kong, provides comprehensive cloud based services with infrastructure powered by Hitachi Data Systems. The services include offerings of various software solutions that provide software as a service for all size businesses who plan to expand their cloud initiatives. 2. Beijing Computing Center, China, chose Hitachi NAS Platform to improve the efficiency of file and data sharing by eliminating system sprawl and traffic bottlenecks, thus optimizing the storage resources allocation effectively.

3. iseek Communications, Australia, an Austalian managed services provider, chose Hitachi enterprise and modular storage solutions to provide their customers a menu of storage services to help them lower costs and simplify management. 4. Sify Technologies, India, provides an on-demand storage service that combines Hitachi Adaptable Modular Storage and NAS Platform, creating a consolidated and easy-to-manage pool of storage to support different applications and data types for their customers. 5.Teliti Datacentres, Malaysia, is now constructing Malaysias largest environmentally friendly data center leveraging Hitachi Virtual Storage Platform to provide infrastructure as a service to customers for better flexibility and power consumption, and Hitachi Content Platform to provide archive and backup as a service to small and medium businesses for cost-effective and reliable data backup services. The following success stories illustrate in detail how these customers bank on Hitachi Data Systems to empower business success through cloud solutions that simply work.

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I N F O R M A T I O N

T E C H N O L O G Y

ACW Services, Hong Kong

INDUSTRY Information Technology

SOLUTIONS Cloud Hardware Hitachi Virtual Storage Platform, Hitachi Adaptable Modular Storage, Hitachi Content Platform, Hitachi Compute Blade

Cloud Service360 empowers enterprises to evolve existing storage infrastructure into a cloud environment at their own pace with a reliable solution that reduces levels of associated risks. With our robust offerings and tailor-made services, we are now the prime choice for business operations which like to leverage the benefits of cloud environments. Andy Lau, Managing Director, ACW Services

Hitachi Data Systems helps ACW Services deliver all-in-one and affordable cloud IT services to maximize business potential
With increasing demands for cloud solution, ACW Services allies with Hitachi Data Systems for its strong storage expertise and to deliver cloud-based services. Together with professional people and processes, these services enable companies to create flexible cloud environments, in order to meet their ever-changing business needs.

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Powered by Hitachi Data Systems storage infrastructure, we are confident that our professional and comprehensive cloud services will satisfy many of our enterprise customers and their customers.
Andy Lau, Managing Director, ACW Services

Nowadays, businesses are strongly driven by customer demands, market trends and economic situations that reduce the time to react. IT needs to cope with exponential growth in data size, with budget constraints and with time limitations for project implementation. As a result, companies move to cloud computing for its improved flexibility and higher return on IT investment. ACW Services addresses this business opportunity and the needs of cloud services in the market by offering a reliable and cost-effective architecture. Although the alliance creates a new business stream for ACW Services, it requires the right expertise, strong data infrastructure and industry standard processes for its success.

A New International Grade Service via Partnership to Meet Customer Domestic Needs
ACW Services applies Hitachi Data Systems expertise in the IT and storage industries to provide this professional cloud service. With infrastructure powered by Hitachi Data Systems, ACW Services successfully manages Cloud Service360 to address customer demand for critical business applications and data management with all around support. It effectively turns their customers into heavyweight contenders with an affordable subscription model and powerful IT capabilities. Cloud Service360 is essentially an integrated cloud-based infrastructure as a service (IaaS) and software as a service (SaaS) that features high scalability, flexibility and customizability. It allows businesses to grow or adjust their operation capacity to meet their dynamic demands.

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Infrastructure as a Service (IaaS) The cloud environment is built by using industry leading technology in a highly scalable, redundant and secure fashion. The infrastructure includes Hitachi Virtual Storage Platform (VSP), Hitachi Adaptable Modular Storage (AMS), Hitachi Content Platform (HCP), Hitachi Compute Blade and more. With Hitachi storage platforms, it creates a highly secure data center that features a multitenant architecture secured by a 2-tier firewall infrastructure. This secure and isolated environment provides audit logging per tenant, while N+2 redundancy clustering ensures high availability of services offerings. Software as a Service (SaaS) With the agile, scalable and secure cloud infrastructure, ACW Services can further partner with various software solutions providers to offer a cost-effective platform for customers who are planning to develop or expand their cloud initiatives.

The software partnership services include business intelligence (with interactive reporting), document management (with ParaDM), email management (with VMware) and virtual desktop management (with VMware). These joint solutions cater to the IT services and business needs of todays businesses.

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Benefits of Partnership on Delivering Cloud Services

The cloud-based IT service is composed of the best-of-breed industrial class architecture and technologies designed and powered by Hitachi Data Systems, supported by decades of virtualization experience. It is a dedicated and secure environment of servers and storage that offer high flexibility for customer choice in host access. With such a highly reliable Hitachi storage infrastructure, ACW Services can provide a tailored cloud

service addressing specific customer pain points such as, anytime and anywhere 7x24 accessibility of applications and ever changing data management requests. This high performance and secured Hitachi infrastructure also lets ACW Services further establish strong partnerships with many software solution providers. In return, they offer various industrial or departmental business functionality to fit a customers business domain and enhance their competitive advantages. Last but not least, the services are on demand, ready to serve these businesses at their own pace.

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G O V E R N M E N T

Beijing Computing Center, China

INDUSTRY Government

SOLUTIONS Cloud, File and Content Services, Modular Platform Hardware Hitachi Adaptable Modular Storage 2500 and Hitachi NAS Platform 3080, powered by BlueArc Software Hitachi Dynamic Link Manager Services Provided by Hitachi TrueNorth Partner Nikoyo

To meet the continual growth of business and information technology in Beijing, our Beijing Industrial Cloud service platform must have a robust storage infrastructure that can provide unsurpassed reliability, performance and scalability. The Hitachi Data Systems storage solution demonstrates cutting-edge advantages in performance and reliability, empowering us to overcome our operational challenges in a hassle-free way. Wu Yilei Research and Development Beijing Computing Center

Hitachi Data Systems Helps Beijing Computing Center Build Reliable, High-performance File Management System
Established in 1973, Beijing Computing Center was one of the first computer centers in China and continues to be one of Chinas most influential computer application technology research and promotion agencies. It now serves customers across a number of business segments including industrial, commercial, transportation, energy, environmental protection, financial, taxation, social affairs and more. To address the essential operational requirements that support these activities, the center opted for a state-of-the-art capacity allocation technology built on Hitachi NAS Platform and Hitachi Adaptable Modular Storage.
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Since its inception, Beijing Computing Center has completed hundreds of research projects commissioned by the national and municipal government, as well as numerous serviceoriented projects for multifaceted business customers. As such, it has played a key role in the popularity, adoption and development of computing solutions in China. Today, Beijing Computing Center has successfully deployed many super-cloud service platforms. Operated on an enterpriseservice model, these cloud platforms bring together the products,solutions and services of both upstream and downstream suppliers to create a collaborative,cloudbased alliance. Ultimately, the center seeks to build a complementary partnership that can mutually benefit every member of its supply chain, from R&D and production to commercialization and application deployment. In this way, it will create a dynamic, independent and innovative business ecosystem.

of IT enterprises in the Beijing area. This encourages greener economic development and establishes a cloud-based service model that can support the development of next-generation data centers. However, as the business has grown, the Beijing Industrial Cloud platform has faced more and more challenges. These have included rapid data growth, long-term data retention, managing vast volumes of historical data with a high accumulative rate, and the need for high-performance storage for the high-performance computing. For the continued success of the platform, it was critical that the center find new ways to ensure its storage resources are used efficiently, safely and continuously. Beijing Industrial Cloud needed to optimize the allocation of storage resources, improve the efficiency of the entire storage system and meet the stringent capacity demands of high-performance computations. To address these critical operational requirements, Hitachi Data Systems proposed a solution based on Hitachi NAS Platform (HNAS) 3080, powered by BlueArc, and Hitachi Adaptable Modular Storage (AMS) 2500 solutions. Using state-of-the-art capacity allocation technology, the Hitachi solution meets the rigorous demands of the Beijing Industrial Cloud in the key areas of performance, reliability, capacity and manageability.

Beijing Industrial Cloud Project

In recent years, the Beijing Industrial Cloud has been the centers major cloudcomputing project. This massive new platform is designed to enable small and medium-sized enterprises, especially Beijings technology innovation companies, to obtain the resources and services they need at a low cost. It also helps significantly reduce the overall energy consumption

During the two-week storage configuration, installation and evaluation process, Beijing Computing Center also expressed its great satisfaction at the price-to-performance advantage of Hitachi storage products.
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HDLM = Hitachi Dynamic Link Manager HDS NAS 3080 = Hitachi NAS Platform3080, powered by BlueArc HDS AMS2500 Disk Array = Hitachi Adaptable Modular Storage 2500

As can be seen in Figure 1, the storage network topology of the Beijing Industrial Cloud platform mainly consists of the high performance HNAS 3080 device and an AMS 2500 storage system with 60 units of high-performance 600GB 15000RPM SAS disks and 120 units of 2TB 7200RPM SATA disks.

The introduction of Hitachi NAS Platform aimed to improve the centers efficiency and performance for file and data sharing by Figure 1. First Phase of the Beijing Industrial Cloud Platform: Storage fundamentally eliminating Network Topology system sprawl and traffic bottlenecks. With the virtualization functions Highly Available, High-performance of HNAS, such as virtual servers, virtual Hitachi Storage Solutions volumes and virtual storage pools, the centers storage administrators can now The first phase of the Beijing Industrial Cloud effectively allocate storage capacity for platform sought to build a storage system different applications and users. HNAS for science and engineering computing also provides an intelligent file tiering applications. The goal was to build a storage function, enabling policy-based hierarchical platform with a raw capacity of 250TB that storage management to match data to could effectively support both SAN and NAS user or application needs. In the event of + SAN systems simultaneously. overload or system failure, the virtual server The storage infrastructure of the HNAS and automatically adjusts to meet the failover SAN storage infrastructure was a crucial and load-balancing requirements. The aspect of the project, and ensuring that the virtual server automatically performs failover system could support a huge amount of in the event of system failure to provide data traffic without compromising reliability high availability, and can also be manually and efficiency was key to success. HNAS migrated to achieve load balancing. 3080 and AMS 2500 storage platforms are Cutting-edge Architecture, specifically designed for processing large Functionality and Throughput: data volumes and supporting multipleThe unique architecture, functionality and user-access environments. The entire throughput of the Hitachi NAS Platform storage environment can comfortably help optimize the operation of the Beijing accommodate a storage capacity of up to Industrial Cloud platform. 4PB, far surpassing the centers storage requirements, both today and in the future.
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Architectural Advantages: The Hitachi hardware file-sharing system, open storage architecture, multiple network sharing protocols and single-node operational support completely eliminate the bottlenecks found in traditional NAS solutions. Functionality Advantages: With the support of Hitachi technologies, the new platform is able to achieve storage virtualization, large-scale file management, data protection and much more. The systems key features include an advanced virtualization framework, intelligent file tiering, snapshots, a modular design, virtual server support and seamless integration with Hitachi storage resource management software, policy-based storage management, anti-virus and security. Throughput Advantages: With multiple field programmable gate arrays (FPGA), the internal HNAS structure is fully equipped to meet the high-throughput requirements of massive data processing and sharing.

which ensure that the Beijing Industrial Cloud will always remain at the forefront of performance. Hitachi Data Systems likewise sets itself apart from its competitors by completely resolving the system bottlenecks of a traditional NAS, and delivering unprecedented system scalability. By integrating the unique Hitachi file-processing and sharing function, the new platform is able to provide storage virtualization, a large-scale file system and robust data protection on a scale that simply would not have been possible before. Third-party evaluation has also confirmed that HNAS has unrivaled capacity and throughput, and that its hardware architecture delivers enormous processing power for the new platform.

Success with Hitachi Data Systems

In partnership with Hitachi Data Systems, Beijing Computing Center has successfully deployed its Beijing Industrial Cloud and established another self-developed cloud computing service platform called Beijing Cloud. These important projects are intended to drive innovation and product development among businesses of all sizes and greatly enhance the competitiveness of Chinas industries in the global economy. Throughout its collaboration with Beijing Computing Center, Hitachi Data Systems consistently demonstrated its superior storage technology and professionalism. During the two-week storage configuration, installation and evaluation process, Beijing Computing Center also expressed its great satisfaction at the price-to-performance advantage of Hitachi storage products.

Enhanced Storage Strategies for Better Business Outcomes

The Beijing Industrial Cloud platform required a huge capacity for file processing and sharing, as well as a highly scalable storage capacity. Hitachi NAS Platform optimizes the platforms day-to-day operations with unparalleled performance, reliability, availability and massive storage capacity. To complement the maturity of its proven technology, Hitachi also invests in continual innovation and technology refinements,

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I N F O R M A T I O N

T E C H N O L O G Y

iseek Communications, Australia

INDUSTRY Information and Communications Technology

SOLUTIONS Modular Platform, Enterprise Platform, Virtualization Hardware Hitachi Universal Storage Platform V, Hitachi Adaptable Modular Storage 2300

We chose Hitachi as its technology provided a cost-effective and scalable solution that was well ahead of its competitors. The deployment only took a couple of weeks, with no downtime, which was vital to guaranteeing 24/7 availability for our customers. In short, it just worked. Jenson Spencer Product Manager, Infrastructure Services iseek

Hitachi Data Systems Seamlessly Stores Information for Australian Managed Services Provider
Established in 1998, iseek Communications (iseek) is an Australian managed services provider for both private Internet networks and data centers. As demand for managed network and data center services has grown, iseek realized that it needed to upgrade its existing infrastructure to provide the high performance, scalability and reliability that its customers expected from their systems. Hitachi Data Systems provided the solution composed of both Hitachi enterprise and modular storage systems.
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iseek delivers managed network services to businesses nationwide and also owns and operates data centers across three sites. Today, iseek has over 500 customers, ranging from large corporate enterprises and governments to small and midsized organizations. With more and more organizations struggling to manage their data internally, iseek recognized an opportunity to provide businesses of all sizes with managed data centers to host their information. At the same time, it recognized the need for an overhaul of its own infrastructure to support this opportunity.

information, said Infrastructure Services Product Manager at iseek, Jenson Spencer. We take the hassle out of managing information for our customers, by providing state-of-the-art facilities to host this data for them remotely, he explained. Our approach is to work closely with each of our customers and provide all businesses with enterprisegrade services to match their specific network and infrastructure needs. Spencer continued, In the last six months, weve seen a spike in the demand from our customers of about 10 terabytes per month to provide managed storage and servers. Previously, we had midtier alternate platforms, which meant that we didnt have the systems in place to meet this growing customer requirement or manage our own business critical data in the long term. As a result, we realized that we needed to upgrade our existing technology to provide a 24/7, robust system, he said.

iseek Assesses the Information Overload

Its a given that businesses today are faced with the ongoing battle of ensuring that they have the right combination of people, processes and technology to manage their

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The Search for a Solution

After canvassing the market, iseek chose the Hitachi Universal Storage Platform V, a large scale, enterprise-class virtualization layer combined with thin provisioning software. The system provides iseek with the capability to virtualize its internal and external heterogeneous storage into one pool and move data between disk tiers without any disruptions. In addition, iseek can host its own business critical applications and managed application services to large customers that have critical uptime requirements. To provide a place for customer data to reside, iseek also selected the Hitachi Adaptable Modular Storage 2300 (AMS 2300), a reliable, flexible and scalable storage system that ensures 99.99% data availability (with no single point of failure). With additional capacity and the ability to virtualize and scale up to meet customers data growth, iseek can now store customer data and access its own information more quickly and efficiently.

The Hitachi Universal Storage Platform V simplifies our storage management and seamlessly integrates with our hosted services, while the AMS 2300 guarantees that our data center can be used by our customers for disaster recovery in the event that a natural disaster affects the network, said Spencer. We chose Hitachi as its technology provided a cost-effective and scalable solution that was well ahead of its competitors. The deployment went very smoothly, with no downtime, which was vital to guaranteeing 24/7 availability for our customers. In short, it just worked, he added.

Solution Brings Peace of Mind to Customers

With the Hitachi Data Systems solutions now in place, iseek can expand the hosted offerings it provides to its customers. iseek is increasingly hosting its customers applications in the data center and also providing business critical online services, such as e-commerce services. Customers also have the flexibility to use iseeks

The Hitachi solution has meant that we have been able to provide our customers with a menu of storage services to help them lower costs, simplify management and ultimately have complete peace of mind.
Jenson Spencer Product Manager, Infrastructure Services iseek

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In addition, in August 2010, iseek launched one of Australias most energy efficient data centers, an AUD$44 million dollar facility that uses filtered air from outside to cool its servers, thus reducing power consumption costs. iseek now plans to deploy the Hitachi Data Systems storage solutions in this third facility to provide a complete hosted offering across all of its sites. With the launch of one of Australias greenest data centers, we are seeing even more interest from companies to use our facilities, as they look to solutions that are both cost and energy efficient, said Spencer. Hitachi Data Systems storage solutions will be integral to our long-term business goals. Our storage can simply scale up as our business does, providing flow-on benefits to us and our customers, he concluded.

dedicated server platform, or supply their own server infrastructure, as well as purchase enterprise-grade premium storage that can be customized to meet their specific business requirements. At iseek, our key differentiator is that we work closely with our customers to provide them with the right type of storage and the right type of application, so that they have a tailored solution that is always available no matter what the organizations size. The Hitachi solution has meant that we have been able to provide our customers with a menu of storage services to help them lower costs, simplify management and ultimately have complete peace of mind. Customers like to be able to visit one of our data centers and see the quality of the infrastructure we have in place to support them, which is different from a traditional cloud model. I believe that is why our platform has been a success.
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I N F O R M A T I O N

T E C H N O L O G Y

Sify Technologies Ltd., India

INDUSTRY Information Communication Technology: Services

SOLUTIONS File and Content Services, Modular Platform, Storage Economics Hardware Hitachi Adaptable Modular Storage 2500, Hitachi NAS Platform 3080, powered by BlueArc Software Hitachi Storage Capacity Reporter software, powered by Aptare

The Hitachi Data Systems solution offered us the best architecture to enable scalability and provisioning of new features as and when we need them, in this new On-Demand Storage venture by Sify. C V S Suri President and CEO Sify Enterprise Services

Sify Launches On-Demand Storage Service Based on Hitachi Architecture

To leverage the growing opportunities in cloud storage, Sify wanted to develop an on-demand and highly scalable platform for storage to cater to its enterprise customers. Sify chose to build on Hitachi storage and software because the basic architecture of the solution enables scaling up as and when required without huge changes to the existing setup or investments.

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Sify is one of Indias leading managed services providers, delivering end-to-end solutions for enterprises as well as consumers. Sify designs and develops a host of customized e-commerce and network connectivity solutions to connect critical business systems and offers a seamless data network that encompasses customers, suppliers, vendors and staff. Sifys enterprise service offerings include Connectivity Solutions, Data Center Services, Managed Security Services, Enterprise Application Services, Voice, System Integration and Remote Infrastructure Management Services.

run up huge bills. And they faced additional challenges related to storage management and manpower. All these translate into loss of business opportunity. To help the customers overcome these challenges and to leverage the growing opportunities in cloud storage, Sify wanted to develop an on-demand and highly scalable platform for storage. With the companys On-Demand Storage service platform, these challenges move away from being an internal pain point, transitioning into a managed service with clearly defined uptimes and service level agreements (SLAs). With this solution, Sifys customers no longer need to buy a product from Sify; rather, they buy an SLA, which eliminates the complexity of managing and operating specific products and technology. There were several key requirements for the new On-Demand Storage service platform. The solution had to start small, but had to have the capability to scale as and when Sify and its customers needs would grow. We wanted the On-Demand Storage platform to be future ready for technologies such as storage virtualization, thin provisioning and unified storage (SAN/NAS/content/archival) platform, as these would become a key game changer for the business as our customers needs grow, says Executive President of Enterprise Services at Sify, P J Nath. Sify also wanted to have the flexibility to add on products from non-Hitachi vendors, depending on the requirements laid down by customers. In addition, the service provider wanted support for tiered storage, in-depth reporting and a chargeback mechanism. And of course, the storage had to be cost-effective as well.

Creating a New Service to Meet Customer Storage Challenges

Sifys new service aim was to deliver a solution to their enterprise customers that would address a range of challenges they faced with respect to storage, such as accelerated storage growth and complexity in managing different data types, islands of storage and legacy systems. Customers would often experience low storage utilization, while power and cooling requirements would

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We wanted the On-Demand Storage platform to be future ready for technologies like storage virtualization and thin provisioning, as these would become a key game changer for the business as our customers grow.
C V S Suri President and CEO Sify Enterprise Services

Sify explored various solutions available in the market to find the right architecture for this platform. The Hitachi Data Systems solution offered us the best architecture to enable scalability and provisioning of new features as and when we need them, says Nath.

Hitachi Infrastructure Ensures Scalability, Reliability

Sifys On-Demand Storage service combines award winning Hitachi Adaptable Modular Storage 2500 and Hitachi NAS Platform 3080, powered by BlueArc. Together, they create consolidated, easy to manage pools of storage capacities that can be provisioned as needed to support a wide range of applications and data types. This can be done from a single, integrated infrastructure that is secure, reliable, scalable, cost-effective and agile in the face of changing demands. The software part of the solution includes Hitachi Storage Capacity Reporter, powered by Aptare. With these tools, the Sify team and its end customers can always be in control of each bit of space and how it is being utilized.

Sify On-Demand Storage provides an excellent alternative to the traditional onsite, dedicated storage systems, which are mostly procured on ad hoc basis. In todays unpredictable business environment, IT departments most often either end up procuring higher capacity up front to meet unexpected demands or fall short of capacity when the storage systems are critically needed, says Nath.

Benefits of the Hitachi Data Systems and Sify Relationship

A true business partnership: With this modular platform, Hitachi Data Systems has enabled Sify to step into a new business revenue stream with the least amount of risk, while being prepared to leapfrog into the future when business demands it. Cloud storage is still a new business avenue, and Sify aims to be the first information aware, storage on demand service provider. Sify can confidently enter a new business area with little investment and a long term roadmap clearly laid out by Hitachi Data Systems.

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Add as and when needed: Sify has successfully installed a Hitachi storage infrastructure that can scale out as needed. As the uptake of storage increases, Sify will seamlessly expand capacity across its Tier 3 hosting facilities. Further, Hitachi innovation and focus in the storage space will enable Sify to leverage top technology advancements, such as virtualization, partitioning, new disk formats and so on, without ripping apart the deployed infrastructure. Lower total cost of ownership (TCO): Hitachi storage, with integration capabilities and scalable architecture, allowed Sify to invest minimally, yet rollout a feature rich On-Demand Storage platform that can scale to meet capacity requirements as well as add more features as business demands grow. Easy management, transfer of benefits to customers: With Hitachi Capacity Reporter, Sify gets very easy-to-use configuration and management tools that enable easy daily operations. Further, Sify can deliver forecasting capabilities

based on actual performance and growth to its customers. Being able to deliver on stringent SLAs: Sify delivers up to 99.99 percent guaranteed SLA on its On-Demand Storage services. While a lot of this has to do with Sifys expertise in managed services, the reliability of Hitachi products is a key reason for the confidence in being able to offer such SLAs. Ability to grow heterogeneously: The Hitachi platform for Sifys On-Demand Storage service is open, which means Sify is not constrained by the platform to buy only Hitachi products. Sify is free to choose storage boxes as per its requirements and easily deploy them under the Hitachi controller setup. Information focused delivery model: The Hitachi platform enables Sify to deliver simple packages with SAN and NAS storage bundled with other services to provide an information focused, rather than a hardware focused data placement.

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I N F O R M A T I O N

T E C H N O L O G Y

Teliti Datacentres Sdn Bhd, Malaysia

INDUSTRY Information Technology: Services

SOLUTIONS Enterprise Platform, Virtualization, File and Content Hardware Hitachi Virtual Storage Platform, Hitachi Content Platform and Hitachi NAS Platform, powered by BlueArc Software Hitachi Dynamic Tiering, Hitachi Dynamic Provisioning

One of the key features of Hitachi Data Systems solutions is their reliability. The support from HDS has been great, and there have been no problems so far in deploying the solutions. Integration with other systems and hardware has been seamless. In fact, deployment has been very straightforward and did not take much time. With this solution, we are also able to remotely manage the data center from any location worldwide. Encik Musa Mohd. Lazim Chief Executive Officer Teliti Datacentres Sdn Bhd

Hitachi Data Systems Helps Teliti Datacentres Provide Cloud-based Services for Local and Global Customers
Malaysias Teliti Datacentres is constructing a state-of-the-art environmentally friendly data center in Bandar Enstek, which is in close proximity to Kuala Lumpur International Airport. Its completion is expected in early 2012. The 120,000 sq. ft. facility will provide a wide range of world-class support services, including managed services, via the cloud to multinational companies and large public sector organisations around the world. Hitachi Data Systems is playing a significant role by providing storage infrastructure for the new facility, including industry-leading virtualization and thin provisioning technologies through the Hitachi Virtual Storage Platform (VSP), Hitachi Content Platform (HCP) and Hitachi NAS Solutions.
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The Growth of Data

With the global economy still recovering from the financial crisis, there is an added urgency on the part of businesses to reduce the cost of doing business. However, due to the tremendous explosion in data experienced by businesses around the world, data management is now an imperative for companies. To meet the demands of managing exponential data growth, there has been a surge in the adoption of services provided by top-tier data center operators, especially in lower cost regions of the world, including Malaysia. Recognizing the opportunity to offer a new data center in Malaysia, Teliti Datacentres launched its data center project in 2007. The range of services offered to customers around the world by the new data center will include: data center tenancy solutions, network infrastructure, managed services, security services and bandwidth switching opportunities.

for data center services, the strategy adopted by Teliti Datacentres was to provide managed services. Infrastructure as a Service, Software as a Service (SaaS), Platform as a Service, Storage as a Service and Network as a Service, among others. According to Chief Executive Officer of Teliti Datacentres, Sdn Bhd, Encik Musa Mohd. Lazim, We want to offer cloud computing services with virtualization capabilities, such as virtualized storage and servers, and provide provisioning on demand with thin provisioning technology. In short, we want to encourage our customers to outsource their data center needs to Teliti as a Managed Service, leaving them free to focus on their business and to innovate to stay competitive.

Meet the needs of data center customers

The Teliti team required a storage solution that enabled them to create a common virtualised platform for all data, structured and unstructured, with the ability to manage heterogeneous environments. With these key requirements in mind, Teliti invested in Hitachi Virtual Storage Platform (VSP), Hitachi Content Platform (HCP) and Hitachi NAS Platform (HNAS), powered by BlueArc. VSP, deployed with Cisco and VMware, enables Teliti to provide Infrastructure as a Service and related solutions to customers. VSP provides significant benefits in performance, flexibility, power consumption and total cost of ownership (TCO). In comparison to nontiered and nonvirtualised storage platforms, VSP enables Teliti to

The Challenge: Build a Worldclass Data Center

Consisting of two physical buildings, the facility will have a total area of 375,000 sq. ft. Teliti is scheduled to open the initial 45,000 sq. ft. in the first half of 2012 and expects to have secured tenancy for 40% of this space ahead of the opening. Telitis data center, its first such facility, will offer more than just the co-location services that are provided by most other data centers in Malaysia. Based on intensive market research on the demand

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reduce disk drive costs by up to 70% through the use of tiered storage, storage reclamation and Hitachi Dynamic Tiering software. Teliti may also realise up to 33% reduction in TCO per terabyte in the first year of implementation. In addition, VSP can achieve more than 30% reduction in power, cooling and floor space costs. With the Hitachi Content Platform, Teliti is also working with Hitachi Data Systems to provide Archive and Backup as a Service, This will be particularly beneficial for small and medium businesses (SMBs) that are looking for cost-effective and reliable data backup services. The heterogeneous, nonproprietary solution enabled the team to hook up to any platform directly and seamlessly; this was a feature that only Hitachi Data Systems integrates with ease with any operating system in the data center. With these capabilities, Teliti is able to virtualise customers storage and servers on demand based on their usage needs. In addition, Hitachi Dynamic Provisioning, the thin provisioning technology provided by

Hitachi Data Systems will eliminate waste due to over allocation of data. The ability to virtualise both storage and server is a key priority for Teliti. With the new solutions, the team can also virtualise applications. If a customer wants, for example, 1PB of storage at the end of the year for backup, we can provision their storage by allowing them to move their data to the cloud. This will be one of our service offerings: a secure, private cloud, which our customers can access on demand, said Encik Musa. Teliti will use the Hitachi Data Systems Infrastructure Cloud to provide cloud services to customers in the government, education and healthcare segments in Malaysia and elsewhere. With the Hitachi NAS Platform, Teliti can access and protect unstructured data, such as email messages, which are critical to a business, while reducing IT costs. Powerful HNAS file sharing, file server consolidation and data protection features enable Teliti to benefit from consolidation and file tiering capabilities to minimize complexity in the data center.

Based on my experience, Hitachi Data Systems solutions are very reliable. They offer a broad range of services from which both Teliti and our customers will benefit.
Encik Musa Mohd. Lazim Chief Executive Officer Teliti Datacentres Sdn Bhd

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With time being of critical importance in developing the data centers infrastructure, the process of deploying and integrating the Hitachi Data Systems solutions with other systems and hardware has been straightforward and seamless, and the training and resources required by the Teliti team are minimal. Not only are the Hitachi Data Systems solutions adopted for the benefit of Telitis customers, they have also been deployed to meet the companys internal storage requirements, catering to the data management needs of the 200 members of the Teliti team.

With the storage solutions in place and supporting the data center infrastructure, Teliti is able to focus on expanding its customer base. In particular, Teliti seeks to reach multinational companies (MNCs) and public sector entities locally and further afield. The team expects about 60% to 70% of customers to be from overseas, as foreign MNCs tend to prefer to locate their data away from their physical offices. Hitachi Data Systems has enabled us to realise our vision of creating a world-class data center and offer cloud-based Managed Services, by designing data storage flexibility and efficiency that will benefit our customers, said Encik Musa.

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To learn more about how you can build your cloud please contact us at hds.marketing.apac@hds.com, or visit www.hds.com/cloud for more information.

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Hitachi is a registered trademark of Hitachi, Ltd., in the United States and other countries. Hitachi Data Systems is a registered trademark and service mark of Hitachi, Ltd., in the United States and other countries. All other trademarks, service marks and company names in this document or on this Web site are properties of their respective owners. Notice: This document is for informational purposes only, and does not set forth any warranty, expressed or implied, concerning any equipment or service offered or to be offered by Hitachi Data Systems. This document describes some capabilities that are conditioned on a maintenance contract with Hitachi Data Systems being in effect, and that may be configuration dependent, and features that may not be currently available. Contact your local Hitachi Data Systems sales office for information on feature and product availability. Hitachi Data Systems Corporation 2011. All Rights Reserved.