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Youplex
The Young Multiplex
Executive Summary
Prasads is an established brand in the film industry, especially in the exhibition sector with its 5 screen multiplex including the Imax in Hyderabad. Prasads is looking to leverage the brand equity by expanding into the film exhibition
Brand Prasads
There is an ever growing potential for cinema screens in India. On the demand side, the income levels are rising and so is peoples willingness to spend on entertainment while on the supply side, film and real estate industries are growing fast
Punditz is an entertainment consultancy firm, established by a group of experts in entertainment, finance and turnkey project execution. Having identified the potential for more screens, especially in the class B and C towns of AP, Punditz designed a Youplex model, a multiplex experience at a low cost .
Punditz has approached Prasads for extending their support for developing the Youplex model and take the multiplex experience to Tier II and III cities.
Youplex The
Model
A miniature version of a multiplex Not only in size, number of screens and seats but also in the price of tickets, parking, soda and popcorn (Proposed Ticket price - Rs. 30).
Youplex The
Proposal
Punditz proposes to establish Youplexes with the help of Prasads pan South India starting with the state of AP. Establish a Franchise model in which the owner of a land in identified B and C towns is awarded the franchise The basic shell structure will be constructed for the shopping mall along with 2 halls with given specifications for the screens to be erected Prasads will provide with the entire equipment needed for the cinema to be established viz., Projection, screens, sound and light, seating and other interiors The franchisee will advertise locally to fill in the remaining shops of the mall to earn back their costs The screens are used for movie screening for select hours only. The remaining hours are used for alternate content like edutainment, conferencing, short films etc. Punditz will organize the entire exercise turnkey plus help reach the niche markets like the education and corporate sectors
Prasads The
trusted Name
Founded in 1956 by ace filmmaker Dr. LV Prasad, Prasad Group is the largest provider of integrated film Lab, Post production and SFX services and Outdoor equipment in South India 18 times winner of the prestigious national award for the best film laboratory Production facilities and offices across India, Singapore and Hollywood. Established South Indias first IMAX theatre in Hyderabad in 2005 with the worlds largest 3D-IMAX screen. Established PXD (Prasad Xtreme Digital Cinema Network) with a view to cater to digital cinema services like mastering, distribution and exhibition Prasads plans to expand their presence in film exhibition by providing digital projection systems in place of celluloid projectors. For this, PXD has tied up with Barco, Germany for supply of digital film projection systems in India Prasads also has plans to resume their film production activities thus establishing their presence in the entire value chain system.
Punditz Factor
Youplex is the brainchild of Punditz and we propose to take up the project in collaboration with Prasads on a turnkey basis, on a franchise model. Punditz is a group of corporate professionals experienced in project management in various industries viz., Entertainment, Education, IT and finance Core team experienced in turnkey project management and handled projects worth a few million USD with team sizes of over hundred people. Expertise in project financing both debt and equity Organized several events to yuppies and collegiates and thus have a good connectivity with both these groups Basically from Movie industry with good relations with film industry bigwigs and thus has an in-depth understanding of the industry operations and distribution process
Deliverables
Land Owner:
Punditz
Turnkey design and execution in - Identifying the franchisees, - Arranging for project funding, - Identifying and developing niche
Yds
markets , conducting campaigns to reach them - Content Mgt Design and procure new and alternate content, - Event management including film festivals etc for the franchise period
Willingness to actively
Prasads:
Guiding the franchisee manpower on the daily operations Revenue management on behalf of Relationship Mgt with content providers Networking with college students to help
Prasads
Win - Win
Prasads:
Leverage the brand equity and establish their presence in the entire value chain of film industry Help technology and multiplex experience reach the small towns Create an exclusive market for the new products in their folder, the digital projection systems Establish the perfect platform for their plans to produce content Transparent relation Create a longstanding value with high footfalls which can be effectively utilized by him for other business avenues. Prestige associated to the co-owner of a multiplex with Prasads brand name Project becomes a focal point for the film industry in the locality involving the film stars in all their dos. Partnership with the most trusted name in the film industry builds a credibility As the designer of concept Youplex, enjoy the fruits of success in a young and niche market Establish name as a one stop shop for all entertainment needs Help new and alternate content like short films, foreign films reach the students community Even give a fillip to the local talent by event management
Franchisee
Punditz
Financials Model
Income comes from
a.
Theatre collections, which will be deducted by entertainment tax and distributors share Parking, Popcorn and other eatables Screening of education or other alternate content, conferencing etc Real estate revenues lease of retail space
b.
c.
d.
Income from the sources a, b and c (From screens) will be shared by Prasads and the franchisee. Income from source d (Real estate) is entirely credited to the franchisee. In case Prasads takes up a cost in the construction / land, it will be shared by both pro-rata. Costs include
a.
Development and construction of structure Equipment needed for screens including interiors Marketing & Advertising Manpower Management Fees
b.
c.
d.
e.
Costs a will be entirely born by the franchisee through financing by banker. Costs b will be taken by Prasads (Thru Exim Finance). All the others will be part of working capital requirements. All the financing processes will be managed by Punditz.
Thank You
Raj Madiraju
Director 91 98488 03132 raj@punditzconsultants.com
Punditz Consultants Pvt. Ltd., 302, NCL Tungabhadra Towers, Nizampet Road, Kukatpally, HYDERABAD