HISTORY OF THE COMPANY:

The history of the group House of Chettinad is linked with the 9 decades old saga. In 1912 took birth the house of Chettinad through a visionary idealist and born entrepreneur Dr. Rajah Sir Annamalai Chettiar who believed in social transformation through business. The company, which has always been striving for total quality, possesses International certificate ISO 9002 ISO 14001 and takes pride in being acclaimed as one of the major company played in a highly competitive cement industry in India. The Company added another feather to its cap by installing and commissioning against sophisticated high-tech and power efficient O & K cement in resulting in a production to touch one million tone mark.

CHETTINAD CEMENT CORPORATION LIMITED:

Chettinad cement corporation was incorporated basically to cater to growing demand of Cement industry. The founder of the House of Chettinad envisioned, his companies providing the stimulus for Industrial growth and conceived business as a means of improving the living standards of the people. The corporate credo of the House of Chettinad STRIVE, SERVE and SERVE is the very thought of the founder of the company. Chettinad Cement Corporation Limited is an India-based company engaged in the business of manufacturing cement.

The Company is also engaged in diverse activities, such as manufacturing (cement, silica, quartz and grits), services (construction, transports, steel fabrication, ship management and stevedoring, clearing and forwarding), trading, power generation, plantation, farms and logistics. The manufacturing unit of the company is located at Puliyur, Karur and some districts of Tamil Nadu. The company commenced its production in the year April 1996.

EVENTS OF THE COMPANY

y 1962 - The Comp. was incorporated on 11th December, in Chennai. The Company manufactures Portland cement. - 8,50,000 No. of Equity shares subscribed for by directors, etc. 90,000 Preference & 12,50,000 No. of Equity shares offered at par in the public in April 1965. - The Comp. executed mining lease deeds for mining limestone and clay. The Government also issued orders regarding the mining of gypsum.

y 1979 - The Comp. had taken up a Scheme for improved working of the quarry & factory which included installation of electrostatic perceptible for kilns, captive power plant, etc.

y 1983 - Towards the implementations of first phase of the modernization scheme, a primary crusher with a capacity of 400 tones per hour along with necessary material handling equipment was installed. - In continuation of first phase, it was planned to install a dry process kiln with a capacity of 1,700 tones per day with precalciner. The plant capacity would be increased to about 5.8 lakh tones per annum.

y 1988 - 21,00,000 Right Equity shares issued at par [prop. 1:1s]. Another 1,05,000 No. of equity shares offered at par to employees but only 15,850 shares taken [rest were allowed to lapses]. Redemption date for 26,545 pref. shares extended to 25.06.1994 or after & pref. div. raised to 14% from 25th June. y 1992 - With the conservation of energy as main theme, the Company undertook modernization/expansion programme during the years 1986-89. y 1993 - During the year, the Comp. achieved capacity utilization of 119% despite unexpected heavy rains & lorry strike. y 1994 - The Comp. commissioned 16 Nos. of Wind Power Generators to a capacity of 4 MW under phase I. In addition, 26 Nos. of wind power generators to a capacity of 5.85 MW were installed and commissioned in March 1995 under phase II. - The Comp. had also taken steps to install 12 Nos. of wind power generators of 400 KW each to a capacity of 4.8 MW under phase III which was to be commissioned before September 1995.

- The Comp. entered into a memorandum of agreement for the acquisition of bulk carrier of 43589 DWT in order to enter shipping business. Necessary approvals from the concerned authorities was obtained. - The production was hampered by unexpected heavy rains & also lorry strike. Nevertheless, the Comp. made a substantial recovery in the last quarter of Financial year. - The Comp. has taken steps for installing 16 Nos. of 250KW each Wind Power Generators for a total capacity of 4 M.W. near Poolavadi in Coimbatore District.

y 1995 - 42,15,850 bonus shares issued in prop. 1:1. - The Comp. has been awarded ISO 9002 Certificate of International Organisation for Standardisation by Bureau of Indian Standards for quality systems-model for quality assurance in production & installation & reiterate with great pride that the Comp. is the first Comp. in Tamilnadu to be honored with ISO 9002 Certificate in the field of mining. - The Comp. has taken steps to install 12 Nos. of Wind Power Generators of 400 KW each to a capacity of 4.8 MW in the same location under Phase III. The proposed Wind Power Generators will be commissioned before end of September with financial assistance from IFCI.

- The Comp. has decided to diversify its activities by entering into Shipping Sector. The Comp. has entered into a Memorandum of Agreement for acquisition of Bulk Carrier of 43589 DWT.

y 1996 - The Comp. took up a modernisation programme, considering the installation of Stacker-cum-Reclaimer, Earth moving equipment. Primary crusher, construction of Silos, Vertical Roller mill for cement grinding & packer. - The Comp. has installed & commissioned 12 Nos. of 225 KW each Wind Power Generators under phase IV in March, 96 with the financial assistance from the Industrial Finance Corporation of India limited Totally, 66 Nos. of Wind Power Generators for a capacity of 17.35 MW have been installed in four phases.

y 1997 - The cement production was significantly lower at 8.34 lakh tonnes against 9.15 lakh tonnes in 1995-96 because of slower off take in the closing months of accounting period & the adverse effect of truckers strike in March. - Chettinad Cements Ltd has planned to set up a new cement unit with a capacity of 6 lakh tonnes near its existing unit. This expansion will take the total capacity of Comp. to 1.2 million tonnes per annum.

y 1998 - The Rs.8 crores commercial paper programme of Chettinad Cement Corporation has been assigned a P2+ rating by Crisil.

- The Comp. is financially strong & rates amongst the best in the industry on operating efficiency parameters.

- Chettinad Cement Corporation Ltd has recently installed and commissioned a Onada and Kobes cement mill to improve the quality of its cement. - With the introduction of new technology, the Comp. has recently launched `Chettinad Royal' 53-grade cement which had high strength & uniform particle distribution. - It undertook a modernisation programme & staged a turnaround in the early nineties, supported by a strong recovery in cement prices in southern India.

y 1999 - The expansion involves setting up of an one million tonne greenfield project at Palayam [a limestone belts] in Tamil Nadu about 45 km from the company existing plant. - Chettinad Cement Corporation Ltd [CCCs] has embarked upon a expansion programme at its existing facility under which the capacity would increase to 1.5 million tonnes per annum from the current 0.6 million tonnes per annum. - The Chennai-based Chettinad Cements Corporation Ltd [CCCLs] is doubling its cement capacity to two million tonnes.

- Chettinad Cement is one of major players in the South. Apart from cement, the Company has interests in shipping too.

y 2000 - Chettinad Cement Corporation Ltd is coming out with a Rs 60-crore rights issue to fund its one million tonne greenfield expansion plan at Palayam in Dindigul district, Tamil Nadu. - Chettinad Cement Corporation Ltd has priced its rights issue at Rs 32 per share. The ratio for rights entitlement is 2:3. - The Comp. has acquired 4,01,884 shares of Comp. by way of inter-se-transfer among promoters.

y 2001 -Tamil Nadu Electricity Board [TNEBs] signs MOU with the Chettinad Cement Corporation limited under which the board will ensure time-bound supply of quality power to the company -High Court orders the state government, Sipcot & the commercial tax department to extend sales tax incentive to Chettinad Cement Corporation Ltd [CCCLs] -Commissioned its 1.1 million tonne greenfield expansion project in Tamil Nadu at a cost of Rs 325 crore -Launches ready-mix concrete [RMCs] under the brand, 'Ready Mix Chettinad'

y 2002 -Approves the proposal to come up with a rights issue for raising about Rs 40 crore in the ratio of 2:5 at a price of Rs 36 each

y 2003 -Board of directors ratify the proposed rights issue valued below Rs 40 crore to be used to part finance the 15-MW coal-based captive power plant that the Comp. intends to put up -Decides to revoke the Rights Issue

PROFILE OF THE COMPANY:

Chettinad Cement Corporation Ltd was incorporated on 11th December 1962 and commenced cement production in the year 1968 at its first plant at Karikalli in Dindigul district of Tamil Nadu. Incorporated in the year 1962, Chettinad Cement Corporation Limited ISO 9002 certificate by the Bureau of Indian Standards, in 1994. Chettinad Cement Corporation principally operates in India and the company is headquartered at Chennai in India. NAME OF THE COMPANY: Chettinad Cement Corporation Ltd. ADDRESS: HO/Corp. Office 5th floor, Rani Seethai hall, 603 Annasalai Chennai-600006

It is the first company in Tamil Nadu to be honored with this certificate, in the field of mining. The Karur unit of Chettinad Cements has been functioning with the highest operating ratio for any cement unit in the southern region. In September 1994, the company commissioned 16 wind power generators near Poolavadi, Coimbatore. In addition, 26 wind power generators have been installed in March 1995, in the same place.

While 12 Nos of 225 KW each of Wind Power Generator commissioned in 199596. Totally 66 wind power generators for a capacity of 17.35 MW have been installed in four phases and they are functioning well. The project was financed by the Industrial Finance Corporation of India (IFCI) and internal accruals. Chettinad Cement Corporation Limited has diversified into shipping. Its shipping fleet consists of two bulk carriers viz m.v. Chettinand Tradition and m.v. Chettinad Prince. The Second Cement plant at Karikalli, Tamil Nadu faced some teething problem in 2002 and in 2003 the plant was successful in making it fully operational with optimum efficiency. During 2002-03 the comapny completed the Rights Issue of 84,31,700 equity shares in the ratio of 2:5 at a premium of Rs. 26/- per share. The company has commissioned a 15 MW Captive Thermal Plant at its plant at Karikalli during October 2004. Chettinad cement has attached great importance to social responsibility and environmental values. This manifests the installation of the latest pollution control equipment in the plant. In accordance with the expansion plan spelt out in the earlier years, the company inaugurated its new state of the green field cement plant in Karikkal village, Dindigul district, Tamil Nadu in October 2001 and commenced commercial production.

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The plant has a production capacity of 0.9 million tones per annum and is equipped with the latest technology right from the treatment of the raw materials to the packing of the cement. With the large infrastructure projects of the government for concretizing the national highways and rural roads, like the Golden quadrilateral and the Grama sadak yojanaa, in the pipeline, the cement industry as well as your co looks forward to a bright future and hopes to achieve more milestones in the years to come

PRODUCTS:


Pavithram:

An unique cement manufactured at Puliyur works having

very quality for special concrete applications.

 Chettinad Royal Grade 53: Superior finely ground cement, suitable for
plastering works, giving a silky finished looks. For RCC applications Laser controlled manufacturing would yield best results.  Chettinad Grade 43: Multipurpose cement, suitable for plastering and binding.  Chettinad PPC: A finely blended cement, providing very fine result for plastering work, devoid of hair line cracks and giving excellent appearance to the building.  Sulphur Resistant Cement: Finds application results in the construction activities in the coastal areas to save from corrosiveness due to salty environment.

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OBJECTIVES OF THE COMPANY :

y To purchase, take on lease, or otherwise acquire, the undertaking business and property or any there of any company or companies carrying on business and manufacturers of cement and mineral industries in India or elsewhere, or any other business which the company in entitled to carry on. y To carry on the business of miners, metallurgists, builders, contractors, engineers, merchants, importers and exporters, and to buy sell and deal in properties of all kinds. y To carry on investigations to discover places where cement can be profitably made, or where any materials, minerals for any manufacturing work, the company are entitled to carry on, can be obtained and to obtain prospecting to research work in that behalf.

TECHNOLOGICAL CHANGES:
Cement industry has made tremendous strides in technological aspects and assimilation of latest technology. At present 93% of the total capacity in the industry is based on modern environment and friendly dry process technology and only 7% of the capacity is based on old wet and semi-dry process technology. There is tremendous scope for waste heat recovery in cement plant and thereby reducing the emission level. The induction of advanced technology has helped the industry immensely to conserve energy, fuel and to save material substantially.

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MEMORANDUM OF ASSOCIATION:
The name of the company is Chettinad cement Corporation Limited and the registered office of the company will be situated in the Madras state. The objects of the company are the following : y To produce, manufacture, purchase, refine, prepare, process, import, export, sell and generally to deal in cement, Portland cement, alumina cement, white and coloured cement, lime and limestone, kankar and or by-products thereof and building materials , generally, non-ferrous, metals, ferro-alloys; and in connection therwith, to acquire, erect, construct, establish, operate and maintain factories, mines and quarries, workshops and other works. y To produce, manufacture, process, refine, prepare, treat, , purchase, sell, import, export or otherwise deal with, either as Principals or as Agents, either solely or in partnership with others, cement, alumina cement, white and coloured cement, lime, plaster of Paris, and other building materials of all kinds, plastic and plastic goods, glass, glass sheets, chemicals of all kinds including acids, alkalies and salts, manures, fertilizers, dyes, paints of all kinds, caustic soda, soda ash, sulphur, magnesite, dry-ice, calcium carbide, catechu, celotex, asbestos and other building boards to be used in ceiling, floor or walls, made from any fibrous materials, such as beggase, bamboo, wood, paper, jute, hemp and grasses; pottery, fire clay and fire bricks, flooring tiles, roofing materials, etc.

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y To search for ores and minerals, mine and grant licenses for mining in or over any lands which may be acquired or held by the company and to lease out any such lands for building or other use. y To carry on the business of an electricity producing and distributing company, to manufacture bulbs, wires, cables, dynamos, motors, fans, stoves, batteries, refrigerators, cells and other electrical goods, and to carry on all sorts of electric installation work, including installation of telephones, radios, etc. y To transact and carry on all kinds of Agency business. y To pay all the costs, charges and expenses of, and incidental to the promotion and formation, registration and establishment of the company, and the issue of its capital including any underwriting other commissions, brokers fee and charges in connection there-with. y To open and keep a register or registers in any country, state or domination wherever it may be deemed advisable to do so and to allocate any number of the Company to such register or register.

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ARTICLES OF ASSOCIATION:
CONSTITUTION OF THE COMPANY y The regulations contained in Table A in the first schedule to the Companies act, 1956 shall not apply to the company except in so far they are embodied in the following Articles, which shall be the regulations for the management of the company. y Amended as per the Order of the High Court of Judicature at Madras Dt. 21.6.2010 in the Company Petition No.108/2010. The Share Capital of the company is Rs. 500,00,00,000/- (Rupees Five Hundred Crores Only) divided into 50,00,00,000/- Shares of Rs. 10/- each. y The joint holders of a share or shares shall be severally as well as jointly liable foe the payment of all installments and calls due in respect of such share or shares. y If a member fails to pay any call or installment of a call on the day appointed for the payment thereof, the Board of Directors may at any time thereafter during such time as any part of such a call remains unpaid service a notice on him requiring payment of so much of the call as is unpaid, together with any interest which may have occurred.

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y The company may, from time to time, by ordinary resolution, increase the share capital by such sum, to be divided into shares of such amount as may be specified in the resolution. y The instrument of transfer of any shares in the Company shall be executed both by the transferor and transferee and the transferor shall be deemed to remain holder of the shares until the name of the transferee is entered in the Register of Members in respect thereof. y The company may, by ordinary resolution, a) Convert any paid-up shares into stock; and b) Re-convert any stock into paid-up shares of any denomination. y The Company shall, within a period of not less than one month, nor more than six months from the date at which the Company is entitled to commence business, hold a General meeting of the members of the Company which may be called the Statutory Meeting. y The Company shall, in each year in addition to any other meetings, hold a general meeting which shall be called the Annual General Meeting. The first Annual General Meeting shall be convened within 18 months of its incorporation. The next annual meeting of the company shall be held within 15 months from the conclusion of the previous annual general meeting. y Extraordinary general meetings may be held either at the registered office or at such convenient place as the Board of Directors, may deem fit.

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y The quorum for general meeting is five members and no business shall be transacted at any general meeting unless the requisite quorum is present when the meeting is to be convened. y In case of an equality of vote, whether on show of hands or on a poll, the Chairman of the meeting shall have a casting vote in addition to the vote or votes to which he may be entitled as a member.

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DEPARTMENTATION
Department is an element of the organizing process. It is a means of dividing the large and complex organization into smaller and flexible administrative units. It involves horizontal differentiation of activities in an enterprise. A department is a distinct area, unit or subsystem or organization over which a manager has authority for performance of specified activities. It is also known as division, branch, regiment, battalion etc.

NEED OF DEPARTMENTATION
The basic need for departmentation arises because of specialization of work and the limitation on the number of subordinates that can be directly controlled by a supervisor. Departmentation also simplifies the managerial task of the company and therefore ensures free mobility in the working process. It also enables each person in a company to know his or her part to be played in the total organization. Appraisal of managerial performance becomes feasible when specified tasks are delegated to the particular departmental personnel.

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IMPORTANCE OF DEPARTMENTATION
Departmentation is very much essential to each and every company for smooth flow of business. The following are some of the key factors why departmentation is important to a company: y Increase of efficiency y Fixation of accountability y Advantages of specialization y Development of manager y Facility in appraisal and better control

METHODS OF DEPARTMENTATION
There are two methods of departmentation namely: 1. Departmentation by numbers: y An important method of organization of tribes and armies. y Success depends upon the manpower. y This method is not used in industrial department these days. 2. Departmentation by time: y One of the oldest form of departmentation generally used at lower levels of organization. y For example : Hospitals, fire-brigade departments.

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The Chettinad Cement Corporation consists of the following departments:  Finance department  Accounts department  Sales department  Purchase department  Production department  Marketing department  Human resource department

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FINANCE DEPARTMENT:
The Finance department is mainly concerned with reporting the financial conditions of the company. The finance department generally focuses on providing relevant information necessary for the upper level management for decision making. The Department plays an important role in the company and the relations between organizational units. It is closely cooperate with such company's divisions as Sales Department, Administration, Warehouse, Deliveries, and Marketing Department in the fields of payments, audit, revision, account and cash flow. The effective collaboration is the guarantee that all payments, accounts and deposits will be processed, covered and closed out. This is important as proper organization of the finance system inside the company brings the positive and fundamental effect to the company's competitiveness, demand and reputation. Accounts of various departments are maintained at the registered office. The Finance Department is responsible for the financial functions and activities of the company. The main goal of the Department is to provide the internal and external users of financial statements with relevant, accurate and timely information and to guarantee that the required financial revision is closely adhered to in order to protect the assets of the company.

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The Department takes care of finance flow to ensure that the company operates within its financial regulations and satisfies various external financial requirements The following are some of the important functions of the finance and accounts department: y Monitor the expenditure on projects. y Monitor the non- funds based objectives. y Manage the long-tern obligation. y Advance tax computation deduction of tax at source and filling return with the income tax authorities. y Meeting the working capital facilities with the banker. y Submission of balance sheet date of preparation of annual budget. y Preparation of budget, appropriation of accounts, re-appropriations, surrender and savings. y Control of expenditure and ways & means position. y Audit y Treasury administration y Administration of Taxes i.e. Sales Tax, Entertainment Tax, Luxury Tax and Entry Tax etc y Service Conditions including Freedom Fighters Pensions. y Resource mobilization through loans, Institutional Finance, Small Savings, Credit and Investment and public debt.

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y Financial concurrence and advice. y Contract, recovery and refund of revenue y To provide strategic financial support regarding operational and general business planning y To provide daily financial services functions y To meet and surpass the internal and external needs and financial reporting requirements of the company at large

The Vice president whose responsibility is to arrange for funds from various sources at the right time to meet the financial requirement of the company heads the finance department. The department arranges funds by borrowing from banks for working capital, short term requirements by getting term loans, cash credit, short term loans from other agencies, interim corporate loans and by other methods. This department audits the accounts of the company.

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ACCOUNTS DEPARTMENT:
The Accounts Department (AD) a key department of the company, it manages the companys finances and monitors the use of allocated funds for different schemes. It plays a major role in the formulation of the budget. The Accounts Officer (the post is unfilled currently and a Superintendent holds charge) is responsible for supervising all financial transactions related to the company, advising the Secretary on all internal financial matters, maintaining records of financial receipts and expenditure in accordance with the purpose and utilization of funds, reporting deviations in utilization of funds in any of the approved schemes, assisting the company in budget preparation, maintaining accounts regarding stamp duty surcharge and State grants, maintaining petty cash book and general cash book and attending to audit requirements and other such accounts-related duties. The Accounting Department is also responsible for internal audit of all bills for payment, audit clearances, preparation of annual financial statements and the demand, collection and balance statement.

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The following are some of the functions of the accounts department: y Maintenance of books by data entry y Checking and passing the bills of supplier for the payment y Preparation of payroll y Sales register y Cash and bank books y Daily cash tally and withdrawal y Bank reconciliation y Drawing monthly trial balance y Deduction of tax at source and deposit in the treasury y Preparation of annual accounts y Distribution of pay cheques.

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SALES DEPARTMENT:
The sales department has an important role in publishing companies. It is well worth taking time to understand how it works. This is the department which will have a crucial effect on the sales of your book. Their involvement and support are key to its success. The activities of the sales department and the purchase department must be coordinated for smooth running of the business concerned. There should be constant communication in between these departments. The sales department is responsible for persuading the consumer to purchase the end product, manufactured through marketings research. The Sales Departments selling strategy could involve mail shots, travelling sales representatives, telephone sales and devising the sales interview. The organization of the sales department will depend, of course, upon the size of the company and the nature of the business. The sales team records to whom the organization has sold its products, when and for what price they were sold. This data will come from the sales order. They may also be responsible for defining these output products. Since the ultimate purpose of the company is that of sales, the sales department is rightly recognized as one of the major departments of the business.

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The following are some of the functions of the sales department: y Attract and retain customers y Coordinate sales activities y Increasing the sales volume y Help the marketing department in meeting the sales volume forecasted by them y Motivate the sales person y Provide appropriate training to the sales person y Analyze the demands of markets y Study customers psychology y Be aware of market fluctuations y Prepare sales budgets y Explore new market and the process is recycled ie attract and retain customers etc.

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PURCHASE DEPARTMENT:
A purchase department is found in almost all the companies now a days. The very word purchase indicates that the company is procuring something for the welfare of the same. The company sets certain amount of money for purchasing the materials required by the company for running their business. With that amount the purchase department manages to acquire all that the company needs. Large companies create this department in order to save on costs of supplies needed to run the day-to-day operations. The main duty of the purchasing department is to supply every other department with the material needed to perform the tasks required. The purchasing department has a lot of documentation to maintain and file as a part of its job requirements. Those documents include paperwork from other departments asking for material or products needed to operate. Most purchasing departments utilize what is called a purchase order when ordering products and services. This order is used by the accounting department so the company that supplied the material can get paid. Most companies utilize the purchasing department to advice them on an expansion or planned projects. The department is a valuable tool when this process begins. It can advise on the cost of materials along with supplying a projected cost to complete the projects.

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The following are some of the functions of purchase department: y To buy at the right time, right price and right terms y Ensuring the continuity of supply y Selection and evaluation of suppliers/vendors y Aware of long-term and short term effects y Preserving and enhancing reputation of company y Aware of all supply options y Maintain stock level y Obtaining and analyzing quotations of vendors/suppliers y Interview representatives and correspondence y Deciding best buying terms and conditions y Negotiating and checking contracts y Scheduling orders and following up y Disposing of surpluses y Other activities like assisting with preparation of material

expenditure/purchasing budget.

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PRODUCTION DEPARTMENT:
The main role of production department is to turn inputs (raw materials) into outputs (finished goods). Outputs refer to a finished product or service and inputs are the materials that are needed to manufacture certain goods. When a business completes this process they are able to achieve customer satisfaction by producing products that are ready to be used and fit for purpose. The production department is responsible for ensuring quality achieved in each item produced. They will need to carry out inspections and implement suitable quality initiatives. This is one of the major duties of this department because if mistakes are made on products, customer satisfaction will be decreased or if products are ruined during the production process it means that the company will have to throw "bad" products away (creating waste). Both aspects will lead the company to a loss of profit. Quality assurance will have to be carried out everyday on a number of occasions to ensure that the production process is working efficiently and effectively.

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The following are some of the functions of the production department: y Buy raw materials y Creation of product y Customer service y Forecasting y Flow analysis y Check the quality and quantity of the product y Maintain the equipments and machineries

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MARKETING DEPARTMENT:
The marketing department must act as a guide and lead the company's other departments in developing, producing, fulfilling, and servicing products or services for their customers. Communication is vital. The marketing department typically has a better understanding of the market and customer needs, but should not act independently of product development or customer service. Marketing should be involved, and there should be a meeting of the minds, whenever discussions are held regarding new product development or any customerrelated function of the company. It is very important that the marketing department get input from many people within the company. Not only does providing input help the rest of the company understand and support the marketing efforts, it also provides some invaluable insights into what customers want and new ideas that may have slipped past the rest of the company. The marketing department studies the market and the customers, determines the best way to reach those customers, and works with the rest of the company to help determine the new product needs of the market and represent the company in a consistent voice.

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The following are some of the functions of the marketing department:

y Development of marketing goals and strategy y Conducting marketing research and monitoring customer needs y Promotion and advertisement y Managing customer relations y Concentrating on customers y Researching customers habits y Identifying customers needs y Analyzing customers reactions to advertisement y Collaborating with market place y Researching new markets y Managing budgets y Tracking competitors activity y Conducting advertising campaigns y Forecasting sales y Analyzing sales y Reporting sales y Online promotion

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HUMAN RESOURCE DEPARTMENT:

A Human Resource Management Department is responsible for an

interdisciplinary examination of all staff members in the workplace. This strategy calls for applications from diverse fields such as psychology, paralegal studies, industrial engineering, sociology, and a critical understanding of theories pertaining to postmodernism and industrial structuralism. The department bears the onus of converting the available task-force or hired individuals into strategic business partners. This is achieved via dedicated Change Management and focused Employee Administration. The HR functions with the sole goal of motivating and encouraging the employees to prove their mettle and add value to the company. This is achieved via various management processes like workforce planning and recruitment, induction and orientation of hired task-force and employee training, administration and appraisals. The Human Resource Department deals with management of people within the organization. There are a number of responsibilities that come with this title.

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The following are some of the functions of the human resource department: y Forecasting y Maintaining personnel inventories y Succession planning y Modeling career paths y Recruitment y Selection y Training y Orientation y Devising programs y Primary skills training y Advanced skills training y Promoting diversity y Job analysis y Job evaluations y Wage surveys y Performance reviews y Improvement of compensation packages y Planning in the organization

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