Executive Summary:

Apart from the Executive Summary no doubt internship is a life blood and plays a pivotal role on the part of internee by obtaining the opportunity so that he or she may perform the knowledgeable practice by implementing the course of activities guided by the concerned organization. Well, my this internship report refers to the organization named as Selmore Pharmaceutical (Pvt) LTD which is a reputed name in the field of Human Health Prescriptions as well as Animal Veterinary Medicines having numerous medical solutions for both human as well as animals and hence saving million of unique lives every day. Selmore Pharmaceutical (Pvt) LTD is located in the heart of Lahore with its glorious building at 36-Km, Multan Road, Lahore in the joint collaboration by Head Office located at SPL HOUSE.82, Johar Town Lahore. Basically Selmore Pharmaceutical (Pvt) LTD is a Veterinary Oriented Company which offers an enriched quality of Poultry as well as Veterinary and a recently launched vast variety of Human life Saving Drugs medicine solutions. ore is a leading name in dealing efficiently with in almost all integrations like Poultry as well as Veterinary and recently launched Human Life Saving and has earned its name in terms of recognition. Selmore Pharmaceutical (Pvt) LTD came into existence in the year 1992. Apart from the manufacturing of veterinary medicines with the quality is ascertained and controlled by ISO-9001 as well as 2000. Selmore Pharmaceutical permitted by manufacturing license in 2002 by Govt. Of Pakistan, later on it is awarded with A Grade on the part of Ministry of Health & Sciences. Selmores manufacturing plant having the volume of 3 Acres. In order to meet the forecast demand and development as well as current CGMP performance regulation the structure of Selmore Pharmaceutical is designed in a systematic way. Selmore Pharmaceutical is competing with the two major competitors which are Star Laboratories (Pvt) Ltd Lahore as well as Bio Labs (Pvt) Ltd Islamabad. Moreover it is also facing the competitive market share by several competitors relates to domestic region. Selmore Pharmaceuticals is proudly offering the ultimate medicine solution for the veterinary infections; like Throat diseases, Malaria due to diarrhea, Sweating sickness, Dengue fever, septicemia, Bloody stools. Moreover Selmore is also providing quality medicines for Black small poxes, Black fever, Malaria, Hepatitis, Paralysis stroke, Typhoid, Yellow fever, Tuberculosis, laryngitis and Animals Blindness. While when we look an eye upon Selmores Human Prescriptions surely , it has almost medically formulated solutions for human just as ,

Gastroesophagial Reflux, Irritable Boel & Dyspeptic Syndromes, infections of joints, Respiratory track infections, Genito Urinary track infections, Bacterial infections due to Levofloxcin, acute Malarial infection, seasonal allergies, Chronic Asthma, Ulcer, arthritis and osteoarthritis. Selmore is enjoying a handsome market share due to its trustworthy medicine solutions by targeting major customers like Human Practitioners for human products and to facilitate animal health solutions focuses on dairy forms , cattles forms as well as formers. Selmore has dominated its competitors having a wide variety of Life Saving Drugs. Selmore Pharmaceutical devised market segment strategy accordingly with its product integration. Selmore emphasizes on target market of Four Ps like Product, Price, Place and Promotion (discussed in detail in SWOT analysis) in order to provide as per the customers need, want and demand. There are certain core distinctive features by Selmores product offering which leads to target market. A certain comprehensive structural design reflects the overall working of Selmores business activities. Apart from this report there is an ideal, coherent coordination briefing among different departments regarding the daily detailed course of actions in order to precede daily working. Selmore is much concerned with the superior quality assurance and believes that it has been proved solid reason of market trust. Selmore never compromises on quality and emphasizes on unique quality until the entire satisfaction of the customer but this does not mean that Selmore is producing costly medicine solutions. Suitable prices also matters which are as convince as convenient for the customer. Selmore plant is comprised by a High Tech Microbiological Lab equipped with Modern HPLC Established Constancy Room, Smart Spectrophotometer and regular instrumental tools according to International Safety Standards moreover it has enhanced it with the latest F.T.I.R Double Beam Spectrophotometer in order to evaluate and monitor post production process. Quality Control inspection is done by the a distinctive Sterilized Area , Incubation Area, and Media Preparation Room. These are the core traits in order to win the customer valued trust over Selmore Pharmaceutical products. Selmore wishes to emphasize on long term planning and usually it develops its strategies keeping in its view the period consisting 3 to 5 years plans moreover supported by additional short term plans. Selmore adopts the short term planning in order to or to prosecute routine operations e. g market coverage and capturing also lays great stress over Basically, Selmore believes practicing SWOT analysis either to ensure that what type of opportunities and threats Selmore has to face

. While concluding to this analysis Selmore emphasize on that either the nature of the objective is predetermined specific , measureable and achieve able accordingly. Selmore has judged that the market trends are changing and it is going more intense and complex with the passage of time. Selmore feels pride to announce that it has attained the handsome profit of 24000000 PKR in the fiscal year of 2011. No doubt it is tremendous but I feel that there should be more volume improvement in order to set future targets. In order to perform the core tasks of internship I passed through almost the whole procedure of the business operations. I assessed in the whole internship process and conclude that how the organizations regulate and suffers from stressed effort in order to compete with the other organizations. Apart from my internship program its a wonderful joint collaboration of the my companions internee, our respectable area sales manager Mr. Saif ullah khalid who guided us gently and softly at each stage of the business operations of the entire internship. In order to complete my internship I tried my best to show my devoted participation which reflect a humble commitment on the part of mine.