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Edelman opens office in Switzerland

Alexander Fink to Lead the New Edelman Schweiz
London, 27 February 2012 Edelman, the worlds largest public relations firm, has acquired K Comms GmbH in Zurich. Alexander Fink, the former CEO of K Comms, will be in charge of the newly created Edelman Schweiz. In the French speaking part of Switzerland, the newly created agency will continue the co-operation with FTC Communication, based in Lausanne. Edelman Switzerland currently employs seven employees and serves a broad range of national and international clients. Fink will serve as the new head of Edelmans corporate practice for Germany, Switzerland and Austria, as well as deputy head of the practice in the Europe/Middle East/Africa region. He will also become a member of the German management team. For Robert Phillips, president and CEO, Edelman EMEA, the establishment of a Swiss presence marks an important strategic step for the agency. Phillips sees the need to build up a wholly owned organization in Switzerland, a strategic market with many global headquarters, including global Edelman clients. "We are happy that through the team of Alexander Fink we are present for our existing Swiss international clients with our own office and can therefore combine local and global know-how from one source, said Phillips. The opening of Edelman Switzerland comes off the back of a very strong business performance in 2011 across the region, despite what are clearly troubled economic times. Many of our European offices have experienced double-digit growth, led by Germany, the UAE, the Netherlands, the UK and Spain. We are determined to continue to dimensionalise our business in order to offer best thinking and best quality to our clients. Fink is looking forward to the opportunities the integration into the Edelman network will bring: This marks a milestone in the development of our agency and opens up great new perspectives for clients and employees.

About Edelman Edelman is the worlds largest public relations firm, with 62 offices and more than 4,000 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Ages topranked PR firm of the decade in 2009 and one of its A-List Agencies in both 2010 and 2011; Adweeks 2011 PR Agency of the Year; PRWeeks 2011 Large PR Agency of the Year; and The Holmes Reports 2011 Global Agency of the Year. Edelman was named one of the Best Places to Work by Advertising Age in 2010 and among Glassdoors top five 2011 Best Places to

Work. Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), MATTER (sports, sponsorship, and entertainment), and Edelman Consulting. Visit http://www.edelman.com for more information.