146,000 BUSINESS PARTNERS

DEVELOPERS
ENTREPRENEURS

www.microsoft.eu

SERVICE PROVIDERS

FUELLING THE

EUROPEAN ECONOMY

JOBS

2.5 MILLION

EuropeanPower
Microsoft fuels the European economy
109bn

146,000 BUSINESS PARTNERS

EUROPEAN REVENUE

2.5 MILLION

JOBS

ENTREPRENEURS DEVELOPERS SERVICE PROVIDERS

The European Union must be () a fertile business environment where entrepreneurship flourishes, where small ideas can grow into big breakthroughs, and where the information economy is the growth engine for Europe. President of the European Commission, Jos Manuel Barroso
Microsoft shares Europes vision of a future that is competitive, innovative and inclusive. We have a stake in the success of Europe, through the staff, partners, customers and investments that we have built up here in the last 30 years. We believe this continent has extraordinary potential thanks to its interconnectedness, educated work force, and diversity. at a time of economic stress, Microsoft is working to fuel the European economy by generating new jobs, helping develop skills for the future and enabling SMEs and start-ups to succeed. microsofts 146,000 partner companies in europe as a platform company, Microsoft works with a diverse and mutually-beneficial partner network, ranging from multi-nationals to SMEs, who work together with us in building an innovative and competitive ICT market. In Europe over 146,000 companies partner with Microsoft, employing over 2.5 million people and generating 2011 revenues of 109 billion. These companies are so diverse and inter-dependent that we call them the ecosystem. ict delivering groWth The wider Eu ICT sector itself holds some of the most promising prospects for growth. research by oxford Economics, sponsored by aT&T and released in September 20111, indicates that by 2020 Eu GDp could increase by 760 billion if the Eu simply matches uS levels of investment in ICT. This would primarily be driven through growth in productivity. Furthermore, in 20092, IDC predicted that from 2010 to 2013 the spending growth in the ICT sector would: create 574,000 new jobs in the Eu IT industry and IT-using organizations; drive the creation of 16,000 new businesses, mainly SMEs, and generate more than 264 billion in taxes annually. cloud computing driving jobs, companies and economies Most significantly, however, our ecosystem and Europes wider ICT sector creates opportunities to increase productivity and efficiency throughout the economy. one of the key drivers of these opportunities will be cloud computing, which can deliver jobs, help restore competitiveness, create new export markets and attract investment. Cloud is an enabler for all industry sectors, not only the ICT sector. It can deliver massive costs savings to the public sector and business of all sizes. research into the Economic Impact of Cloud Computing on Business Creation, Employment and output in Europe by prof. Federico Etro (university of Milan, Bicocca, 2009)3 estimated that cloud computing in the Eu could deliver over 400,000 new SMEs and have a substantial impact on the unemployment rate (reduced by 0.3%-0.6%) and GDp growth (increased by 0.1%-0.3%).
did you know?

For every 1 of revenue made by Microsoft, our European ecosystem of partners makes more than 9.

french Software Startup SaveS over 65% of operational coStS

Kobojos games attract 3.7 million individual users per month and the company is expecting revenues of 5 million in 2011. Thanks to the overwhelming demand from their latest game, robotZ, Kobojo needed to rapidly scale up its infrastructure. Cloud computing offered increased scalability as well as savings on infrastructure expenditure. as part of Microsofts BizSpark programme, which supports software start-ups around the world, Kobojo had quick and easy access to Microsofts cloud platform and production licences, with no upfront costs and minimal obligations. using the Microsoft cloud, Kobojo expects to meet user demand and to save 65.1% of operational costs over a three-year period. read more on www.microsoft.eu.

did you know?

The ICT sector is directly responsible for 5% of European GDP (660 billion per annum) and contributes far more to the overall productivity growth (20% directly from the ICT sector and 30% from ICT investments).4

cloud computings impact in germany, ireland and poland The benefits of cloud computing for Europe can be significant. For example, according to the Centre for Economics and Business research (CEBr)4, the macroeconomic benefits to Germany from cloud computing would include 789,400 net new jobs created over the next five years, whilst the Eu as a whole could benefit from 2.4 million new jobs over the same period. The Irelands Competitiveness and Jobs opportunity: Cloud Computing report (Goodbody Economic Consultants, 2011)5 found that Ireland could generate up to 9.5 billion in annual cloud computing sales by 2014 and provide 8,600 jobs. Since cloud computing lowers businesses costs, migrating to the cloud could also establish a further 2,000 new non-IT SMEs, employing 11,000 more people. additionally, early adoption of cloud computing would take 0.5 billion of annual costs out of Irish organisations. a further study, by IDC (2009)6, found that polands ICT sector could expect cloudrelated revenues to double year-on-year between 2010 and 2013 (from 270 million to 1.89 billion). The Gdask Institute for Market Economics7 predicted that GDp between 2011 and 2013 would gain 0.5%-0.9% and between 75,000 and 150,000 new jobs would be created thanks to the development of the cloud computing model.
Supporting the talent europe needS to Stay on top
The need to foster highly-skilled and flexible citizens fit for the digital economy is critical to achieving the goals of the Europe 2020 strategy. Digital inclusion and workforce development represent a real opportunity to improve jobs prospects by delivering the skills and education needed for the jobs of the future. Microsoft programmes like Shape the Future help governments around the world develop smart, sustainable and inclusive initiatives that bring all citizens into the digital society. In the past three years, Shape the Future has helped 42 countries bring technology access to more than 7 million students, educators and families. In addition, the IT academy programme is providing students with the technology skills they need in order to be successful in their future professional life. Moreover, partners in Learning teacher training helps educators understand the benefits of technology and gives them the tools they need to better teach technology in the classroom. Mutually reinforcing investments in education, innovation and inclusion support the kind of talent pipeline Europe needs to compete globally in the coming decades.

iriSh SMe goeS global

Founded in 2006, TradeFacilitate saw an opportunity to automate information exchange for international trade transactions. It planned to help SME importers and exporters cut red tape, reduce costs, and increase productivity through providing online services for paper free transactions. Initially TradeFacilitate used its own servers/IT infrastructure. This required capital investment and staff but achieving the required levels of security and reliability was difficult. In 2009 TradeFacilitate moved to the Windows azure cloud platform. This allowed for the expansion of computing resources on demand (scalability); the elimination of major upfront capital costs (pay per use); better focus on its area of expertise; and, the achievement of security and reliability levels that were previously impossible. Today TradeFacilitate is a leading global online trading service, with offices in the united States (new York), Malaysia, China (Dalian), australia, Ethiopia and beyond. It serves both SME importers/exporters, and large multi-nationals. read more on www.microsoft.eu.

InnovationPower
Our innovative technologies help address important societal challenges
Environment

Technology eGovernment
Research

Health

Europe must make best use of its resources in order to tackle challenges like improving health, greening transport and modernising our industrial base. Member States and industry need to make strong, long-term commitments to engage in strategic partnerships. EU Commissioner, Mire Geoghegan-Quinn
Innovation is essential to Europes ability to recover from the economic crisis and to prosper globally. new ideas, new services and new technologies create new businesses and new jobs, improve productivity, and enhance human welfare.
paediatric hoSpital in italy SaveS 60% in operational coStS with cloud ServiceS
Bambino Ges paediatric Hospital in rome has experienced several benefits since moving email and collaboration software to Microsoft Cloud Services. First of all, it has saved 60% in operational costs and about 100 hours a month in ICT maintenance. Furthermore, these practical benefits are reinforced by better communication with patients and their families, being able to email each other at home or on their smartphones. ultimately, this cloud solution helps me cure and heal my patients better, says Dr Zama, Chief of the plastic and Maxillofacial Surgery unit.

innovation drives smart, sustainable and inclusive groWth

If Europe is going to take full advantage of the change driven by ICT, we need wise decisions about the future of European research. Microsoft is working with European governments and experts to examine how ICT can help with societal challenges such as aging population, climate change or citizens increasing demands for efficient government services. Microsoft also has strong partnerships with academic researchers who have the freedom to conduct bottom-up research and to set their own goals in order to push back the boundaries of what is considered possible. We believe that together, these approaches will help Europe deliver smart, sustainable and inclusive growth to its citizens. open innovation is based on the mutual exchange of ideas and insights. Microsoft works with customers, partners, competitors and the open source community to develop products and license these technologies. Intellectual property is the cornerstone enabling this type of collaborations. Intellectual property (Ip) law provides incentives to innovate, and achieve returns on investment, while also enabling the sharing of the results with others.

innovation relies on the exchange and protection of ideas

kinect for education and learning More than juSt a gaMe

Microsofts Kinect, which has become the fastest selling consumer product ever, allows interactions with computers simply using gesture and voice. Kinect is, however, more than a gaming device: it can be used in many ways, from healthcare to education. Kinect is already helping transform the ordinary classroom experience into immersive education, giving students a new way to engage, interact and get active. Kinect is also being used to teach mathematics, helping students understand the magnitude of numbers in relation to one another and developing critical thinking skills. Finally, Kinect is used to teach English in schools, where the fun and interactivity motivates children to engage and participate.

innovation from all, innovation for all

In 2010, Microsoft invested 6.54 billion euros worldwide in r&D and the Eu 2011 r&D Investment Scoreboard ranks us among the top 3 r&D investors globally. our r&D related facilities in Europe employ 2,700 researchers and engineers, across 28 European countries. ultimately our future success as a company is based not only on our own innovation but also on the many opportunities our products create for others to innovate. as such we are committed to building a more innovative, creative and compelling future in partnership with Europe, and we expect many more breakthroughs to be made in Europe, by Europeans.

CloudPower

Do more with less: get more computing power whilst reducing the cost of your IT investment

We stand at the edge of a computing era of unprecedented flexibility and economies of scale. That is the promise of the cloud: the chance to turn IT provision into a real utility. And what a big promise that is, given the track record of computing in delivering better and better value. Vice-President of European Commission, Neelie Kroes
Cloud computing is the storage and processing of your data and software on computers and data centres based away from your own home, office or premises. practically it means that users and ICT developers can do more with less, obtaining access to more computing power for less ICT investment.
catalonia SaveS 83% in eMail coStS
The Government of Catalonia needed a cost-effective and easy way to upgrade their ICT infrastructure for their 105,000 email users. Moving and consolidating email services to the private cloud in the governments new data centre will increase productivity and flexibility. The initiative will generate savings varying from 20% in the migration from previous Microsoft Exchange versions up to 83% in those from previous operator email services. In addition, users will benefit from secure performance, reliable service, increased capabilities and access to services anytime, anywhere. read more on www.microsoft.eu.

benefits for smes and government

Entrepreneurial SMEs can now innovate and become more competitive, as cloud computing offers affordable access to computing resources previously available only to large companies. For European governments, these benefits have the potential to reduce costs in a time of economic constraints whilst making data more easily accessible to citizens.

the cloud needs confidence and coherence

Before the full potential of cloud computing can be realised, however, we need two things. Firstly, consumers, citizens, businesses and governments all need more confidence in the security, privacy, portability and availability of their data. Microsoft believes that personal or corporate information, stored in the cloud or elsewhere, must be protected and saved in an open and interoperable environment. This is why our philosophy is to make all our products secure by design, secure by default and secure in deployment. Furthermore, we strive to be as transparent as possible about how we handle peoples and companies information. Secondly, Europes digital single market needs a coherent legal framework, notably a harmonised policy framework for data protection. With a less fragmented, more unified approach, Europe can reap the full benefits of cloud computing, enabling transformative innovation for both the private and public sector.
london clean-up tiMe iMproved by 87% with cloud coMputing

LoveCleanStreets is an award winning free online portal that helps Londoners to upload photographs of community problems like graffiti and illegal dumping. Built on Microsofts azure cloud platform by SME bbits, this is a classic example of a public sector cloud service that helps make other public services more efficient. users submit reports using a free phone application. as a result of LoveCleanStreets, graffiti complaints fell by 30%, and clean-up time has improved by 87%. resident satisfaction with the street cleaning service has also increased dramatically.

Where europe succeeds, We succeed

Europe is undergoing big changes, and Microsoft has the experience, the longstanding commitment and the technology to effectively partner for its success. Weve been engaged in contributing to Europes economic and societal achievements, helping solve some of Europes biggest challenges for the last 30 years, in tight partnership with a wide ecosystem of small and large ICT businesses in Europe that form the core of a vital industry for this region. Europe matters to Microsoft. Weve invested in people, products, programmes and partnerships, which have reaped a significant return not only for our own business but also for thousands of new and existing businesses across the continent. We are a major partner to governments, industry and society improving opportunities and competitiveness in Europe. The new Microsoft Cloud and Interoperability Center in Brussels, opened last year, offers the opportunity to learn more about Microsofts approach and products.

EuropEanpoWer section references:

1 2

Capturing the ICT Dividend: using technology to drive productivity and growth in the Eu, pg.2, oxford Economics, September 2011. aid to recovery: The Economic Impact of IT, Software, and the Microsoft Ecosystem on the Economy, IDC Economic Impact Study, october 2009. Etro & Colciago, Economic Impact of Cloud Computing on Business Creation, Employment and output in Europe, review of Business and Economics, June 2009. McWilliams & Hogan, The outlook for the uK information technology sector, pg.32, Centre For Economics and Business research Ltd, 20th october 2011. Irelands Competitiveness and Jobs opportunity: Cloud Computing, pgs.4+7, Goodbody Economic Consultants, January 2011. aid to recovery: The Economic Impact of IT, Software, and the Microsoft Ecosystem on the Economy, IDC Economic Impact Study, october 2009, Summary on key findings for poland, page 3. Gdask Institute for Market Economics (InBr) cited in Cloud Computing: Flexibility; Effectiveness; Security, pg.28, Gdask Institute for Market Economics (IBnGr), october 2011.

Microsoft Europe
Tel +32 2 704 39 40 Fax +32 2 742 31 53 avenue des nerviens 85 B-1040 Brussels www.microsoft.eu