Professional Documents
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Communication
What is communication .?
The exchange of thoughts, messages, or the like, as by speech, signals or writing.
To express oneself in such a way that one is readily and clearly understood.
Two-Way:
(
Phone call, in-person. Team meetings, consulting, consensus, decision making, group problem solving.
Collaborative:
_
Communication Advantages
Increase productivity. Reduce stress. Better understand what others are saying. Better understand how to get your message across. Enhance relationships. Save time and money.
CORPORATE
What is corporate .?
Corporate communication
Paul Garrett
Click to edit Master text styles 1931. Second level Third level Develop effective Fourth level promotion. Fifth level
publicity
&
with and
the deeds
public with
Arthur Page
VP for PR at AT&T in 1927 Communication is a management function with voice in senior executive team Page developed ethical code corporate communication an for
Click to edit Master text styles Second level Third level Fourth level Fifth level
message sender
Public Relations
news receiver
feedback
Advertising is paid and controlled mass communication with a purpose to impart. Marketing Communication is the branding of products, services, and organizations including such areas as consistency, differentiation, equity, identity, imaging, loyalty, positioning, publicity, promotion, relationships, and reputation. Marketing is the management function which creates products or services to fill public needs and then persuades the public to buy the products or services. Public Relations is the management function which creates policies and actions to fill public demands and then persuades the public to approve the policies and actions.
Publicity
Public Relations
Business, Personal Non-profitPublic life,
mployee elations
Communication control
message
News
News
News
dustbin Readers,
message
message
Media
Listener, Viewer
message
News
dustbin
Internal communication
External Communication
Internal communication
v
particular company. EX:- business meetings, conferences, interviews, presentations or print media like brochures, newsletters.
External communication
v
Human Relations
Advertising
External relations Consumer relations, Product marketing PR, Media relations, Financial relations, etc Aid Policy Crisis Management
Leadersemployee
Leaders leaders
Employee employee
Leaders Owners
Internal organisation
Crisis Management
Aid Policiy
Industrial relations
Professional relations
Consumer Relations
Media Relations
Financial Relations
Public Affairs
Issue management
Crisis Management
Aid Policiy
R I Organisatio
Developm.
Labor
External
Internal
Othe rs
Audiovisua l
P ublica tions
messa ge
News
News
News
mess a New ge s
News
Organisatio messa n
messa ge
News
News
n c ts Personal conta
Ai d p o licy
Today the keys to success in corporate communication are multitasking, management, and integration. Its integrated corporate communication or integrated marketing communication. A combination of knowledge and skills in advertising, marketing communication, marketing, and public relations are expected in major industry. The greatest industry interest in communication professionals today is for individuals who have integrated corporate communication talent and skills and who desire supervisory positions and have a management capability and capacity.
Corporate Communication
Variety Controlled of communication communication types Position a product or Positions an entire service organisation Less More room for creativity room for creativity Needs to be consistent Needs to be consistent with with product / brand corporate identity/corporate attributes brand attributes
Thank you......