INT882 25/2/2012

E-COMMERCE

DOS

Homework Title / No. : ___________Homework1_________________________________Course Code : ______INT882___ Course Instructor : _Navjyot kaur_____________________ Course Tutor (if applicable) : ____________ Students Roll No._____53 Declaration: I declare that this assignment is my individual work. I have not copied from any other students work or from any other source except where due acknowledgment is made explicitly in the text, nor has any part been written for me by another person. Students Signature : _Avinash____________ Evaluators comments: _____________________________________________________________________ Marks obtained : ___________ out of ______________________

Q1A website offering e-commerce services are vulnerable to attacks. How can you avoid the possible attacks on a commercial ecommerce website? Here are some more specific steps you can take. Determine the type of attack. Analyze log files to determine that an attack is occurring and what is its nature. Prepare to change domain-name servers. Go into the domain settings for your domain and set the TTL ("time to live") for your domain down to 300 seconds or less. This is a key preparatory step in the event you determine you need to move your site or re-route your traffic through a third party proxy server. A TTL of 300 seconds means that servers around the world would refresh your site's content every 300 seconds, which is very fast. Solicit help. Get specialists from your server hosting company involved as quickly as possible to help analyze and protect against the attack. Determine if your site is the target. If you are in a shared server environment, hopefully your provider has a good communication system to keep you informed. If the attack is network-wide, there is not much you can do. Do what you can to understand the attack and assess your options of moving forward. Find out if the attack is targeted toward your site or some other network resource. Establish firewall settings. If the attack is in the thousands of connections per hour, you might be able to combat it at the server level or firewall level. Installing some server modules or adding some firewall rules could be enough to keep your site hobbling along throughout the attack. Use professionals for large attacks. If the attack is more at the level of hundreds of thousands or millions of connections per hour, you likely need to

consider a third-party service. A Google search for "DDoS mitigation" will present you with several options. Most of these solutions take the form of a proxy server that filters all traffic before it reaches your server. One of these services can often be configured within an hour. DDoS mitigation services can run in the thousands of dollars per incident. But they are typically quite effective at thwarting high-volume attacks. Monitor closely. Once you have a protection in place, monitor the traffic and attack for changes. A protective layer in front of the website does not stop the attack from occurring; it just shields your site from the damaging traffic. In many cases the attack will subside in hours or days and you can eventually restore your server to its normal state of operation. Remember you customers. Consider how to best communicate with your customers. Following up immediately with an explanation of the outage and a special "attack coupon special" or some other creative offering can be a good way to restore customer faith. Review afterwards. A DDoS attack can be traumatic. Once you have recovered technologically and emotionally, and while the attack is still fresh in your mind, review how the attack was carried out, how you and your support team responded, and what steps you would do differently in the event of another attack.

Q2 EDI is quite different from just sending the electronic mail or documents over the network. How has EDI revolutionized the e-commerce business? Discuss the various pros and cons related with this.

Electronic commerce, commonly known as e-commerce, ecommerce, eCommerce or ecomm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well. A large percentage of electronic commerce is conducted entirely in electronic form for virtual items such as access to premium content on a website, but mostly electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as etailers and online retail is sometimes known as e-tail. Almost all big retailers are now electronically present on the World Wide Web.

EDI Pros
The EDI file format contain both data and data structure organize in a way where it contains both mandatory and optional segments and elements enabling the user to use any type of information and style he used to by his ERP system and the type of company he runs. All type of companies can find that the document they use will feet them in one way or another when they first wants to implement the EDI and integrate it with their ERP software package. AT the early stage of EDI, when the engineers from X12 sat down and planned how EDI is going to work they thought about only two industries, the Food and Car industries, however over the years when almost all businesses started to use computer systems with different types of software packages to manage their business, a new need was born. The need for a common denominator for all types of businesses to use electronic document and since thats what EDI does, then X12 engineers started to add more and more documents to many other industries like the medical industry. When starting implementing EDI to other industries, they notice that there are major differences between each industry and that each industry works a little bit or a lot different than other industries, so they started to develop new documents for each industry based on that specific industry needs. So today when a company needs to start having a business relationship with other businesses, they can go to the X12 directory and look for a specific document that will fit their needs.

EDI Cons
The EDI file format is complex, have many elements, segments and documents, so when a business wants to achieve a simple talk of sending and receiving an order and he already has a computer system inside but that computer system doesn't "talk" EDI, then it usually needs to contact some other software vendor who specialize in EDI to do the integration with EDI, that cost more money on the software package, implementation and integration of the EDI software and then having to pay a monthly fee for the EDI Administrator to check out that all EDI transactions went fine and that there are no errors. If there are errors the EDI administrator has to send some type of report to the company, let them know that something went wrong.

Q3 Why do we need to tracking- tools in e-commerce? List few tracking tools available which help you in e-commerce.
In Internet marketing, using social media services like Facebook and Twitter is a great way to help you talk about your ecommerce business and connect with your customers. However, it can be difficult for small business ecommerce-site owners to determine whether anyone is noticing their social marketing efforts. The following social media tools will help you get started on the right path to tracking your social media success

1. Social Media Management with Argyle Social

Argyle Social is a social media marketing dashboard that lets you view publishing, engagement and social analytics. From this single platform, you can manage all your accounts and passwords, publish to a number of popular social sites, create custom short URLs, and even create follow-up posts and schedule them around initial posts.

2. Ice Rocket: The Social Search Engine

IceRocket is a search engine that lets you search Twitter, Facebook, blogs, news and images for any phrase. Using this free online service you can search for your Tweets, your brand, or your company or product name. When you choose to search Twitter results you will see who tweeted the message, how many followers that person has and how long ago the tweet took place. The Blog search will allow you to narrow down results by day, week or month. You can also subscribe to an RSS feed based on your search query.

3. Sysomos Offers Business Intelligence for Social Media

Sysomos tools helps you listen in on social conversations from blogs, social networks and microblogging services to forums, video sites and media sources. You can access metrics to measure and track campaigns in real-time, and identify the conversations and influencers to build your social relationships. Sysomos offers a number of social media products including Sysomos MAP to effectively listen, measure, understand and engage; Sysomos Audience to measure your social media ROI; and Facebook Page Central a professional tool to manage Facebook Fan Pages.

5. TwentyFeet Offers Social Aggregation

TwentyFeet is a social media service that will aggregate your social statistics from Twitter, Facebook, YouTube, bit.ly, Google Analytics and Myspace in one convenient location. You can use TwentyFeet to compare your metrics from different social services, see how your key performance indicators develop over time, and if the service notices any change in metrics -you'll automatically be notified.

Q-4There are different types of transactions in e-commerce. Enlist all type of transactions available in e-commerce along with real life examples for each.
Ecommerce (e-commerce) or electronic commerce, a subset of ebusiness, is the purchasing, selling, and exchanging of goods and services over computer networks (such as the Internet) through which transactions or terms of sale are performed electronically. Contrary to popular belief, ecommerce is not just on the Web.

B2B (Business-to-Business) Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable. B2C (Business-to-Consumer) Businesses selling to the general public typically through catalogs utilizing shopping cart software. By dollar volume, B2B takes the prize, however B2C is really what the average Joe has in mind with regards to ecommerce as a whole. Having a hard time finding a book? Need to purchase a custom, high-end computer system? How about a first class, all-inclusive trip to a tropical island? With the advent ecommerce, all three things can be purchased literally in minutes without human interaction. Oh how far we've come! C2B (Consumer-to-Business) A consumer posts his project with a set budget online and within hours companies review the consumer's requirements and bid on the project. The consumer reviews the bids and selects the company that will complete the project. Elance empowers consumers around the world by providing the meeting ground and platform for such transactions. C2C (Consumer-to-Consumer) There are many sites offering free classifieds, auctions, and forums where individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease. eBay's auction service is a great example of where person-to-person transactions take place everyday since 1995.