MGT 610 Leading Strategic Change Summer `06

John H. Sykes College of Business The University of Tampa

SYLLABUS Leading Strategic Change - MGT 610

Instructor Office Office hrs. Phone Fax Email Dr. Susan Steiner JS 252 Call for appt 253-6221 x3625 258-7408 ssteiner@ut.edu Dr. Jody Tompson JS 213 Call for appt 253-6221 x3284 258-7327 jtompson@ut.edu

REQUIRED TEXTS: Barney, J. (2002). Gaining & Sustaining Competitive Advantage, 2nd ed. Prentice Hall: Upper Saddle River, NJ. ISBN 0-13-030794-7 Note: This book will be useful for MGT 615 COURSE SCHEDULE: Sat 8:30 11:30 JS 286 RECOMMENDED READINGS: Journal of Small Business Management Entrepreneurship Theory & Practice Inc Magazine

Fast Company Journal of Business Venturing Business 2.0

Course Overview: MGT 610 is a 1 hour module that introduces the field of strategic management and subsequently, how organizations effectively make strategic change. The content of the course reflects the mission statement of the BPS Division in the Academy of Management: The Business Policy and Strategy Division is interested in the roles and problems of general managers - those who manage multibusiness firms or multi-functional business units. Major topics include: strategy formulation and implementation; strategic planning and decision processes; strategic control and reward systems; resource allocation; diversification and portfolio strategies; competitive strategy; selection and behavior of general managers; and the composition and processes of top management teams. www.aom.pace.edu

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MGT 610 Leading Strategic Change Summer `06

The content of MGT 610 is based on two questions. First, Why is strategic change important? We will address this question by studying some of the tools and concepts common to strategic management. The purpose is to learn techniques for analysing an organization and its environment in preparation for making recommendations for strategic change. These techniques are an important end in themselves, but you will be expected to employ them during the required course called Applied Strategic Assessment (MGT 615). In the redesigned MBA curriculum, MGT 610 and MGT 615 were conceptualised as bookends in the strategic management content. MGT 610 introduces the concepts of strategy, competitive advantage, the resource-based view of the firm, strategic change, and the techniques useful for competitive analysis. Then, during MGT 615, you will participate the Strategic Analysis Program, in which you will write a strategic plan for a Tampa Bay organization. In a nutshell, MBA students learn the concepts in MGT 610 and then apply them to a real company in MGT 615. Second, we will address How is strategic change implemented? During this section of the course we will study the techniques that successful organizations have used to overcome resistance to change. The best strategy is meaningless if the organization is unable to implement it. Course Objectives: MGT 610 is the first course in the MBA curriculum to emphasize the total enterprise perspective. To effectively lead an organization during strategic change, a leader must manage across all the functional areas. Consequently, this course encourages students to learn a broad perspective on managing change in organizations. The specific learning objectives are for students to: Train students in the vocabulary & research in Strategic Management and Organizational Development. Enable students to develop an analytical framework to successfully assess organizations and their environment, marshal evidence to support conclusions drawn from the analysis, and engage in strategic decision-making in the presence of risk and uncertainty. Demonstrate the role of top management in dealing with complex and dynamic strategic issues. Specifically, the objective is to explain the role of leadership and ethical decision making in formulating and implementing business strategies.

Assessment Quizzes: At the beginning of classes 2-5, I will give a quiz that covers the reading material assigned for the class. The quizzes will consist of 2 short answer questions and will last 10 - 15 minutes. You can drop your lowest grade and the average of the others will count 20% of your semester grade. There will be no make-up quizzes. If you miss a quiz due to tardiness or absence, your grade will be zero for that quiz. No exceptions. Test: At the beginning of the fourth class (7/29) there will be a cumulative quiz that covers the material from the first four classes. It will be like the daily quizzes, but will be four or five short answer questions and will last only about one hour. The weight is 20%.
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MGT 610 Leading Strategic Change Summer `06

Review of a Reading (ROAR) Each student will write a review and opinion of an assigned reading in 2000 words or less. The ROAR is due on the day we discuss the reading in class (see the timetable starting on the next page). You can choose which reading to review based on which topics sound interesting and which times during the term are easiest for you. The goal is for you to reach a clear understanding of the reading, then review the article (as if you were writing a movie review or book review). Write the ROAR as if you were explaining an article to another business school student. Dont merely restate, regurgitate, and rewrite the reading! I have already read the article and dont want to read a mere summary of it. Add value to the article, evaluate and assess it. To earn an A for this assignment, you must teach me something and impress me with your insight. The case (Steinway & Sons on 7/29) is not eligible to be a ROAR topic (in other words you may only write a review of articles or book chapters). Any late ROARs will be penalized 5% per day, no exceptions. Submit your ROAR using the Digital Dropbox on Blackboard. The ROAR counts 25% of your semester grade. Case Analysis & Recommendations A written case analysis is will be the final exam, during the last day of class on 8/12. The protagonist in the case is managing an important strategic change at the company, and you will write a memo to provide analysis and recommendations for how she should lead the strategic change. Imagine that she has hired you to provide consultation for how the change should be made. My expectations are that you will demonstrate mastery of the content of MGT 610, and also make recommendations in the memo that are creative, insightful, feasible, and helpful. You should analyze the situation, and make recommendations based on the analysis. The case will be distributed in class on July 29. The in-class final will count 35% of your semester grade.

Blackboard.com The course ID for this course is: MGT610-jt1 You need to enroll in the course at www.ut.blackboard.com by using the Access Code: soccer Under the section Course Materials, I have posted many of the readings and copies of all the PowerPoint slides for the course. Attendance: Barring emergency, perfect class attendance is expected. Your performance in the class will be much better if you attend every class. If you miss class for an illness, job interview, or university excused absence it is your responsibility to locate the information presented in class, which you missed. Grading Scale: A AB B BC 93-100 90-92 83-89 80-82 C CD D F 73-79 69-72 63-68 < 63

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MGT 610 Leading Strategic Change Summer `06

Disabilities: If a student has special needs because of any disability, I will be happy to work with you to make any reasonable accommodations. Our university policy requires that you see the Dean of Students, Bob Ruday, Plant Hall #124, ext. 3020, to report your needs and provide documentation of your disability for certification. Once I receive documentation from the Dean of Students, we can meet to discuss what can be done to accommodate your special needs. This will all be kept in strictest confidence.

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MGT 610 Leading Strategic Change Summer `06

Tentative Course Timetable MGT 610 Date Topics Activities

Sat 08 July Steiner

Class 1: Strategy and Innovation Readings: Intro to MGT 610 & MGT 615 MGT 610 syllabus What is strategy? Barney, ch. 1 Hambrick & Frederickson (AME 2001) - BB Questions: ID 2 strengths & weaknesses of Barneys definition of strategy. Readings: Organizational change & innovation Markides (SMR 1998) BB Christensen, et al (SMR 2002) - BB Questions: How does invention differ from innovation? Why do so few companies demonstrate strategic innovation? Is your employer innovative? Why or why not?

Sat 15 July Steiner

Class 2: External & Industry Analysis Readings: 5 Forces Analysis Barney, ch. 3 & 4.2 & 4.3 Key Success Factors Hamel & Prahalad (Fortune) BB Strategic Group Maps Nattermann (TMQ 2000) BB Driving Forces Analysis Industry Foresight Questions: Benchmarking Draw a strategic group map of the Tampa pizza industry How can a company create the future?

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MGT 610 Leading Strategic Change Summer `06

Date

Topics

Activities

Sat 22 July Steiner

Class 3: Internal Analysis Readings: Value chain analysis Whirlwind on the Web - BB VRIO Analysis Barney, chpt. 5 Questions: Whats the purpose of value chain analysis? How is VRIO Analysis different from SWOT analysis? What companies own resources that fit the VRIO criteria?

Sat 29 July Tompson

Class 4: Business Level Strategy Internal & External Readings: Analysis Case: Steinway & Sons BB Questions: Devise a strategy for Steinways response to the threats from Asia. Hint: use concepts from readings to devise your answer. Generic Strategies Readings: (Business level) Barney, chpt. 7 & 8 Hamel (SMR 1998) BB Barney, chpt 6 (optional)

Tue 05 Aug Tompson

Class 5: Test + Corporate Level Strategy Cumulative Quiz Test covers material from classes 1 - 4 ------------------------------------- ---------------------------------------------------Diversification strategies Readings: (Corporate level) Barney, chpt. 12

Tue 12 Aug Tompson

Class 6: in-class case analysis Final Exam Readings: In class case analysis tba

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MGT 610 Leading Strategic Change Summer `06

Appendix A

Journals of interest to strategic management General & Strategic Management Academy of Management Journal (HD28.A167) Strategic Mngt Journal (HD30.28.S898) Academy of Management Review (HD28.A168) Journal of Management (HD28.J85) Journal of Management Studies (HD28.J86) Long Range Planning (HD1.L848) Administrative Science Quarterly (HD28.A238) Organization Dynamics (HD28.O68) Organization Science (HD28.O67) Organization Studies (HD58.8.O68)

Entrepreneurship & Small Business Journal of Business Venturing (HB615.J84) American J of Small Business (HD2346.U5A512) Entrepreneurship Theory & Practice (HD2346.U5A512) J of Small Business & Entrep. (HD2346.C2J86) Journal of Small Business Mngt (HD69.S6J86) Family Business Review (not held)

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