Professional Documents
Culture Documents
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Create dialogue
Get into a conversation with consumers
The Context
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Facebooks Stats
http://www.facebook.com/press/info.php?statistics (as at 31 Jan 2010)
>350 million active users (thats more than the population of the USA!) 50% of our active users log on to Facebook in any given day >35 million users update their status each day with more than 55 million updates >2.5 billion photos uploaded each month >3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week >3.5 million events created each month >1.6 million active Pages on Facebook >700,000 local businesses have active Pages on Facebook Pages have created more than 5.3 billion fans About 70% of Facebook users are outside the United States >65 million active users access Facebook through their mobile devices. Mobile device users are almost 50% more active than non-mobile users.
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Facebooks Population
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Transparent
Authentic
Community
User generated Content Word of Mouth Viral
Social media marketing is about building ways that fans of a brand or company can promote it themselves in multiple online social media venues.
-Wikipedia
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http://www.youtube.com/watch?v=ypmfs3z8esI
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Cost Comparison
Direct Mail - $15k = 200 new customers Billboard - $7.5k = 300 new customers Twitter - $0 = 1,800 new customers To get the same from traditional channels: Direct Mail = $135k for 1,800 new customers Billboard = $45k for 1,800 new customers
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Nielsen Global Online Consumer Survey of >25,000 Internet consumers from 50 countries.
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Traditional Marketing
Pay.....! Attention......?
You cant buy attention anymore. Having a huge budget doesnt mean anything in Social media ... The old media paradigm was PAY to PLAY. Now you get back what you authentically put in. Youve got to be willing to PLAY to PLAY Alex Bogusky, Co-Chairman, CP&B
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ROI of TV.......?
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High market research costs High product development costs High customer acquisition cost
Low market research costs Low product development costs Low customer acquisition cost
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Heaven or Hell?
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Tangible results
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Customer conversations
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Budget Allocation
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And finally.........
http://www.youtube.com/watch?v=sIFYPQjYhv8
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Do you remember when a website was optional.....? Do you remember what happened next....? If youd like to discuss your Social Media Strategy: Rory Murray @rorymurray Rory (at) returnonrelationships.net +44 7813 939916
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