CHINA HOUSEHOLD ELECTRIC CLEANING APPLIANCES MARKET REPORT

Beijing Zeefer Consulting Ltd. February 2012

INTRODUCTION
This report discusses the household electric cleaning appliances market in China mainly from the following sections. - Size of Household Electric Cleaning Appliances Market in China Based on Zeefer's China Market Size Formula, by the analysis on China household electric cleaning appliances market size, industry sales revenue and domestic household electric cleaning appliances output in 2008 - 2010, this report presents a picture of the real development of household electric cleaning appliances market in China and changes in the overall market size. - Hot Areas of China Household Electric Cleaning Appliances Market Based on the comparison and analysis on China's household electric cleaning appliances production and import in different provinces or cities, this report points out those hot areas in China for household electric cleaning appliances market deserve most attention. - Top 10 Enterprises in China Household Electric Cleaning Appliances Industry Based on the comparison and analysis on top 10 leading enterprises in China household electric cleaning appliances industry in terms of sales revenue, market share and number of employees, the report shows their positions in the household electric cleaning appliances market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Household Electric Cleaning Appliances Market This report analyzes the household electric cleaning appliances market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of household electric cleaning appliances product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market

shares of imported household electric cleaning appliances products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current household electric cleaning appliances market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Household Electric Cleaning Appliances Products In this section, the report includes the main source countries / regions of imported household electric cleaning appliances products for China and their market shares, the domestic destinations of imported household electric cleaning appliances products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced household electric cleaning appliances products and shares of these destinations, major origins of the exported household electric cleaning appliances products and their shares. - Household Electric Cleaning Appliances Industry Standards in China The report lists relevant national standards and/or industrial standards concerning household electric cleaning appliances products generally accepted in the household electric cleaning appliances industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Household Electric Cleaning Appliances Importers in China The report lists 10 major importers for household electric cleaning appliances products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Household Electric Cleaning Appliances Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset

and profit margin as well as other key statistics, China Household Electric Cleaning Appliances Market Report presents the current situation, the growth rate and profitability of the household electric cleaning appliances industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE HOUSEHOLD ELECTRIC CLEANING APPLIANCES MARKET SIZE ..............................................................................3 2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS ....................................................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR HOUSEHOLD ELECTRIC CLEANING APPLIANCES PRODUCTS ACROSS CHINA..................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF HOUSEHOLD ELECTRIC CLEANING APPLIANCES PRODUCTS......................................18 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED HOUSEHOLD ELECTRIC CLEANING APPLIANCES PRODUCTS........................................................................................................18 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................20 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22 CHAPTER 6 THE MARKET SHARE...................................................................24 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................24 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................24 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................26 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30

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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 NANJING LG PANDA APPLIANCES CO., LTD......................................38 7.2 HANGZHOU PANASONIC APPLIANCES CO., LTD. ...........................38 7.3 WUXI LITTLESWAN CO., LTD. ..................................................................39 7.4 HEFEI HAIER WASHING MACHINE CO., LTD. ....................................40 7.5 HEFEI RONGSHIDA GROUP CO., LTD. ...................................................40 7.6 A.O.SMITH (CHINA) WATER HEATER CO., LTD..................................41 7.7 CHONGQING HAIER AIR CONDITIONER CO., LTD...........................42 7.8 BOXIWEI HOUSEHOLD APPLIANCES CO., LTD...................................42 7.9 FOSHAN SHUNDE HAIER APPLIANCE CO., LTD................................43 7.10 ARISTON ENERGY PRODUCTS (CHINA) CO., LTD. ..........................44 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47

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CHAPTER 3 HOT SPOTS FOR HOUSEHOLD ELECTRIC CLEANING APPLIANCES PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of household electric cleaning appliances mfg. enterprises above designated size across China

Heilongjiang

Jilin Inner Mongolia Xinjian Hebei Liaoning 4

Beijing <4 Tianjin <4

Shanxi < 4 Qinghai Ningxia < 4 Gansu Shaanxi Tibet Sichuan 12 <4 Chongqing Guizhou <4 Yunnan Hunan <4 Henan <4 Hubei <4

Shandong 9

Jiangsu Anhui 47 Shanghai 9 21 Zhejiang 110 Jiangxi < 4 Fujian 4

1-4 5-9 10-69 70+

Guangxi

Guangdong 53

1 5 10 70

Hainan

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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign household electric cleaning appliances mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 230 in term s of the num ber of oreign-funded 80 enterprises in 2010

2009

2010

e of ownership

Changes in the percentage of 272 284 num bers of foreign-funded 97 108 enterprises

187

Private oreign-funded ctively-owned Others Private oreign-funded65.85% ctively-owned Others

112 80
34.15%

17%

120 16% 108 44 40% 44% 40% 0% 16%

44%

138rivate 17% 97 nded 49 34% 49% 34% 0% 17%

38 49% 35% 0% 17%

35%

49%

49%

2008 Foreign-funded Others type of ow nership Private

2009 Foreign-funded

2010 Others

In 2010, among the 284 household electric cleaning appliances mfg. enterprises above designated size across China, 97 are foreign enterprises, accounting for about a share of 34.15% of all. In terms of the number of
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