Wave 6

The business of social | Social media tracker 2012 Source: Flickr
BUSINESS SOCIAL
MOTIVATIONAL
54 countries 37,600 respondents 38 countries 23,200 respondents
December 2011: Over 845M active users June 2011: Over 200M tweets a day March 2011: 100M members October 2010: The Social Network film released July 2010: 100M check-ins April 2010: iPad released
62 countries 42,000 respondents
September 2011: QQ IM over 700M active users
December 2010: 100M users just 2.5 months after launch August 2010: Groupon is the fastest growing company of all time February 2010: Facebook mobile 100M users
June 2011: Launch April 2011: Valued at >$36Bn
INFLUENTIAL
August 2009: Xiaonei becomes RenRen
Now more than 3.6Bn images on Flickr June 2009: Launch March 2009: Launch September 2008: First Android phone launch
29 countries 17,000 respondents Launch October 2008:

TEXTUAL
August 2008: Over 100M users April 2008: Facebook overtakes MySpace in popularity March 2007: Launch January 2007: Launch
VISUAL

September 2006: Launch
October 2006: July 2008: LaunchLaunch
February 2006: Launch August 2005: Launch April 2005: First video uploaded to YouTube March 2005: Launch January 2005: Launch February 2004: Launch August 2003: Launch May 2003: Launch December 2004: Launch January 2004: Launch September 2003: Launch June 2003: Launch January 2003: Launch January 2001: Launch March 2002: Launch October 1999: Launch
Wave: 6 ans dobservation du digital

5
The business of social | Social media tracker 2012
Wave 6, ltude digitale la plus vaste jamais ralise

Wave 5
Algeria Argentina Australia Austria Bahrain Belgium Brazil Canada Chile China Colombia Czech Republic Denmark Ecuador Egypt Estonia France Germany Hong Kong Hungary India Italy Ireland (ROI) Japan Korea KSA Kuwait Latvia Lebanon Lithuania Malaysia Mexico Netherlands Norway Oman Philippines Poland Portugal Qatar Romania Russia Serbia Singapore Slovakia South Africa Spain Sweden Taiwan Thailand Tunisia Turkey UAE UK Ukraine US
Wave 6
Algeria Argentina Australia Austria Bahrain Belgium Brazil Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Estonia France Finland Germany Greece Hong Kong Hungary India Italy Ireland (ROI) Japan KSA Kuwait Latvia Lebanon Lithuania Macedonia Malaysia Mexico Netherlands Norway Oman Philippines Poland Portugal Puerto Rico Qatar Romania Russia Serbia Singapore Slovakia South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Tunisia Turkey UAE UK Ukraine US Vietnam
Wave 4
Australia Austria Belgium Brazil Canada China Colombia Czech Republic Denmark Ecuador Finland France Germany Hong Kong Hungary India Italy Japan Korea Latvia Lithuania Malaysia Mexico Netherlands Norway Peru Philippines Poland Portugal Romania Russia Singapore South Africa Spain Sweden Turkey UK US
Wave 3 Wave 2 Wave 1

Australia China France Germany Italy India Japan Korea Mexico Philippines Russia Spain UK US Australia Brazil China France Germany Greece India Italy Japan Korea Malaysia Mexico Pakistan Philippines Russia Singapore Spain Taiwan Thailand UK US Australia Austria Brazil Canada China Czech Republic Denmark France Germany Greece Hong Kong Hungary India Italy Japan Korea Mexico Netherlands Pakistan Philippines Poland Romania Russia Spain Switzerland Taiwan Turkey UK US
41 738
Rpondants
62
Pays
Le Web Social tudi par Wave
Social Media
Instant Messenger
Forum/ Message boards
My personal Blog
Email
Brand Website
Music platform
Upload a Video
Visit a photo sharing website
#wave6
Tendances globales
Wave permet de comprendre ltat des lieux du digital dans le monde
Multidevice
Wave permet galement dapprhender les usages en fonction des terminaux
Business of Social
Wave cest la possibilit de connecter les expriences sociales avec vos objectifs de communication
Tendances globales
Wave permet de comprendre ltat des lieux du digital dans le monde
La croissance des rseaux sociaux ralentit

Brazil
63.6% 53.9% 74.5% 74.3%
China
47.4% 51.4% 68.4% 68.9%
France
26.3% 43.4% 53.2% 53.5%
Global
Germany
45.1% 51.4% 61.4% 65.2%
27.2% 36.6% 37.8% 53.1%
India
51.4% 62.8% 72.5% 67.1%
Italy
24.0% 34.4% 53.9% 61.2%
Wave 3
Wave 4
Wave 5
Wave 6
Spain
29.9% 46.2% 55.5% 59.6%
Russia
64.8% 66.1% 79.8% 77.1%
UK
53.4% 55.5% 58.6% 62.9%
USA
33.1% 48.3% 58.1% 64.5%
Wave:
3 4 5 6
11
The business of social | Social media tracker 2012 QUESTION: Thinking about the internet, which of the following have you done in the last 6 months?- Manage a profile on an existing social network (eg: facebook.com)
La cration de profil se stabilise mais la gestion active crot
75%
77%
81%
Upload a video Watch video clips Create a profile clip to a video online on a new social sharing website network Wave 1
Manage a profile on an existing social network Wave 3 Wave 4
Visit a friend's social network page Wave 5 Wave 6

12
Wave 2
QUESTION: Thinking about the internet, which of the following have you ever done?
Toujours plus de donnes partages
13
Les gens sont concerns par leurs donnes personnelles mais pas assez pour renoncer aux mdias sociaux
65% 50%
+9%
Vs Wave 5
+22%
Vs Wave 5
I am concerned about the amount of personal data online

Social networks are integral to my social life

14
QUESTION: Please indicate how much you agree (definitely or tend to) with the statements [I worry about missing out on something if I dont visit my social network] & [Social networking sites are an integral part of my social life]
Plus de temps que jamais pass sur les rseaux sociaux

Television Radio Magazines Newspapers
Everyone 16-24 year olds 4 6 5 6 13 13 7 7 7 9
6 7
10 9 6 7
Internet Email Social networks Microblogging sites Mobile phone Blogs Video sites
5 6 6 7
8 10
The business of social | Social media tracker 2012 QUESTION: Approximately how much time did you spend consuming the following media in the last 7 days? - Hours per week
15
Pour la premire fois, nous assistons une diminution de certaines plateformes sociales
90%
Read blogs/weblobgs
80%
70%
Start my own blog/weblogs Visit a photo sharing website Use instant messenger Visit a message board/forum Started a topic on a message board/forum
Wave 1 2006 Wave 2 2007 Wave 3 2008 Wave 4 2009 Wave 5 2010 Wave 6 2011
% Ever Done
60%
50%
40%
30%
20%
16
QUESTION: Thinking about the internet, which of the following have you ever done?
Le blogging se stabilise et dcroit dans certains pays

Brazil
74.5% 70.9% 72.4% 67.9%
China
74.9% 75.7% 79.6% 81.4%
France
45.6% 50.2% 46.7% 43.9%
Global
55.3% 60.6% 64.5% 63.2%
Germany
35.2% 36.3% 29.6% 39.3%
India
62.2% 63.1% 63.3% 55.6%
Italy
61.9% 51.0% 51.5% 51.7%
Wave 3
Wave 4
Wave 5
Wave 6
Russia
59.3% 54.6% 63.4% 52.4%
Spain
63.6% 55.9% 60.3% 55.8%
UK
50.7% 41.3% 40.8% 45.5%
USA
45.6% 50.2% 46.7% 44.9%
Wave:
3 4 5 6
17
The business of social | Social media tracker 2012 QUESTION: Thinking about using the internet, which of the following have you used in the last 6 months? - Read blogs / weblogs
Le microblogging commence faire sa place mais nest toujours pas une vidence
Brazil
13.4% 43.9% 47.6%
China
26.3% 53.1% 71.5%
France
4.1% 8.8% 12.2%
Global 14.9% 33.2% 42.9%

Germany
6.2% 7.7% 15.9%
India
24.4% 45.5% 42.9%
Italy
9.4% 11.1% 17.7%
Russia
Spain
11.5% 19.1% 24.8%
UK
6.4% 19.3% 26.9%
Wave 5
Wave 4
Wave 6
14.2% 19.9% 25.8%
USA
8.5% 18.8% 22.1%
Wave:
18
QUESTION: Thinking about using the internet, which of the following have you used in the past 6 months? Used a microblogging service (e.g. Twitter, Jaiku)
Les sites de marques sont dlaisss
90%
85%
13%
decrease in 4 years
80%
75%
70%
65%
60% Wave 3 2008

Wave 4 2009
Wave 5 2010
Wave 6 2011
19
Le reflux est plus marqu chez les jeunes
90%
16-24
25-34
35-44
45-54
85%
-15pts
-14pts
-9pts
-11pts
Evol Wave 3 vs Wave 6
80%
75%
70%
65%
60%
Wave 3 2008
The business of social | Social media tracker 2012 QUESTION: Thinking about the internet, have you visited an official company / brand website in the past 6 months?
Wave 4 2009
Wave 5 2010
Wave 6 2011 20
Avec Wave, nous pouvons comparer les plateformes en fonction des usages
Que font les gens ?

Sur les blogs Sur les sites de marques Sur les forums Sur les rseaux sociaux
21
Pour optimiser la communication sur les plateformes sociales, il faut connaitre leurs usages spcifiques
Meet new people Seek other peoples opinions Manage my life better
30% 25% 20%
Stay in touch with friends Make contacts for work
Explore the world around me
15% 10%
Promote yourself
Keep up to date
5% 0%
Learn something new
Forums
Share knowledge
Hang out or waste time
Photo/Video sites Microblogs Blogs
Earn respect
Change opinions
Share new experiences Feel like you belong Have fun/be entertained
The business of social | Social media tracker 2012 QUESTION: Which of these online applications does a good job when you want to...
Be creative Express yourself Make money
22
Les sites de marques, aussi, ont des forces spcifiques
Seek other peoples opinions Manage my life better Explore the world around me
Meet new people 30% 25% 20% 15% 10% 5% 0%
Stay in touch with friends Make contacts for work
Promote yourself
Official brand websites

Learn something new
Keep up to date
Forums
Share knowledge
Photo/Video sites Microblogs Blogs
Earn respect
Change opinions
Share new experiences Feel like you belong Have fun/be entertained
Be creative Express yourself Make money
23
Mais les rseaux sociaux dominent toutes les attentes
Seek other peoples opinions Manage my life better Explore the world around me
Keep up to date
Meet new people 50% Stay in touch with friends 45% 40% Make contacts for work 35% 30% Promote yourself 25% 20% 15% Learn something new 10% 5% 0% Share knowledge
Official brand websites Forums Photo/Video sites
Earn respect
Change opinions
Microblogs
Share new experiences Feel like you belong Have fun/be entertained Be creative
Blogs
Express yourself Make money
Social networks
24
Wave cest la granularit des usages mais aussi des pays
FUN
ACCOMPLISSEMENT
CONNEXION
The business of social | Social media tracker 2012 QUESTION: Which of these online applications [Social networks e.g. facebook.com] does a good job when you want to? - By country
ACTION
25
Multi-device
Wave permet galement dapprhender les usages en fonction des terminaux
ATAWAD: La multiplication des points de contacts digitaux

Laptop / netbook PC Desktop PC
Nombre moyen dappareils possds et utiliss pour se connecter internet
5 4 3 2 1 0
4 2.5
Smartphone (eg: iPhone)
Tablet device (eg: iPad) E-book reader (eg: Kindle) Games console
Mobile phone
Internetconnected TV Portable MP3 / video player
Own
Have used to access the internet
Portable games console

27
QUESTION: Which devices do you own and which have you used to access the internet in the last 6 months?
Le PC et les portables dominent les connexions
Digital Cam
70% 60%
Portable MP3
Mobile Phone Laptop
% Own Device
50% 40%
PVR Portable Game console
Game Console
Desktop PC
30% 20% 10%

Ebook Reader Camcorder
Smartphone Internet TV
Tablet
0% 0% 10% 20% 30% 40% 50% 60% 70%

28
% Use Device to Go Online
QUESTION: Which devices do you own and which have you used to access the Internet in the past 6 months? - Size of the bubble represents % who own device.
Le PC domine la majorit des usages digitaux. Emergence des smartphones

Read a digital version of a newspaper or magazine Searched for a location Watched live TV Read blogs / weblogs
50% 45% 40% 35%
Posted / wrote stories on a blog Uploaded photos to a photo sharing website (e.g. flickr.com) Watched video clips online (e.g. youtube.com)
Desktop PC
Smartphone (eg: iPhone)
Made a purchase
30% 25% 20%
Shared a video clip with a friend
Joined an online community
15% 10%
Downloaded a podcast (pre recorded audio or video show)
Tablet (eg: iPad)
Games console
Sent a text message
5% 0%
Downloaded a video podcast (pre recorded TV / video show)
Visited a professional social network site (e.g. Linked-In etc.)
Managed a profile on an existing social network (e.g. facebook.com)
Internetenabled TV
Portable games console

Downloaded and used an application (app)
Visited a friends social network page (e.g. facebook.com) Used an instant messenger (e.g. Windows Live Messenger) Visited an official company / brand website Used a search engine (e.g. Google etc.) Visited a message board / forum
Took part in a multi-player online game Used a cloud based music recommendation service (e.g. PANDORA, Read a message on a microblog (e.g. Twitter message on a microblog (e.g. Wrote/sent a etc.) Twitter etc.)
Portable MP3 / video player
E-book reader (eg: Amazon kindle)
The business of social | Social media tracker 2012 QUESTION: Which activities have you carried out using each device in the past 6 months?
29
Cette approche nous permet de dissocier smartphones et tablettes

Smartphones are better when you want to.
Find your way Access Information quickly Socialize with others Ward Off Boredom Get something done Organize something Read content Manage my life Play a game Watch content Hang out or waste time Relax Have fun/ Be entertained Explore the world
65% 60% 55% % Smartphone Owners 50% 45% 40% 35% 30%
Research something thoroughly
25% 20% 15% 10% 10%

Learn something new Make a purchase
Tablets are better when you want to.

Be creative
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
65%
30
% Tablet Owners
QUESTION: You have indicated you own these devices, which of these devices do you think does a good job when you to Smartphone Owners vs. Tablet Owners.
Grce Wave nous pouvons connecter les devices et les expriences
FUN
INFORMATION
ORGANISATION
ACTION
The business of social | Social media tracker 2012 QUESTION: You have indicated you own these devices, which of these devices do you think does a good job when you to
31
The business of Social

Wave cest la possibilit de connecter les expriences sociales avec vos objectifs de communication
Un enthousiasme modr des Franais pour les pages de marques dans Facebook
+6pts
Global
21%
27%
Global
47%
En France, malgr un regain dintrt, la population est toujours rticente faire partie dune communaut de marque
52%
The business of social | Social media tracker 2012 QUESTION: Have you ever joined a brand community online ?
33
Pour crer de lengagement, penser en priorit lexprience dlivre par la marque

Les attentes des internautes :
LOW INVOLVEMENT
I want no interaction Access to news about new developments Discount vouchers Access to fun and entertaining content An opportunity to learn something new A personal response to my issues/complaints Access to unique sponsored events or competitions An opportunity to develop my skills The ability to communicate and share experiences with others Tools to help me express my creativity and make something worth sharing
HIGH INVOLVEMENT
To be part of a brand community The ability to influence product development

34
Lexprience est dpendante de la catgorie, nous en tudions 19

Computer Software Consumer technology products Game console PC & Video games Computer Hardware
Mobile Phone & Telecom Services
Wines, Spirits & other alcoholic beverage
Food
Sports
Travel & Holidays
Movies
Music
Health & Beauty
Fashion
Luxury Goods
Cars Automobile
Charitable organization & causes
Personal Finance
Household products
Non alcoholic drinks
35
Trials, CRM & Information produit, sont les expriences sociales attendues dans la catgorie logiciels
Access to news about new developments & software upgrades
40%
To be part of a brand community
35% 30% 25%
The ability to contact computer software companies and influence product development
Computer software
Discount vouchers for computer software or free software downloads
20% 15% 10% 5% 0%
An opportunity to learn something new about different applications
Ensemble
Access to unique sponsored events or competitions
An opportunity to develop my software skills
Access to fun and entertaining content
The ability to communicate and share experiences with other users Tools and help to express my creativity and make something worth sharing
A personal response to my issues/complaints

36
QUESTION: Thinking about companies that make computer software, which of following statements describes the kind of interaction you would like to have with these companies? vs Ensemble
Les attentes diffrent en fonction de lge mme si quelques spcificits demeurent

Access to news about new developments & software upgrades
40%
35% 30% 25%
The ability to contact computer software companies and influence product development
Computer software
Discount vouchers for computer software or free software downloads
20% 15% 10% 5% 0%
An opportunity to learn something new about different applications
Ensemble 16-24
Access to unique sponsored events or competitions
An opportunity to develop my software skills
25-34
Access to fun and entertaining content
The ability to communicate and share experiences with other users
35-44
A personal response to my issues/complaints

Tools and help to express my creativity and make something worth sharing
45-54
37
QUESTION: Thinking about companies that make computer software, which of following statements describes the kind of interaction you would like to have with these companies? vs Ensemble / 16-24 / 25-34/ 35-44/45-54
3 expriences mergentes sur la cible 16-34
Computer software
To learn something new about applications
Personal response to issues/complaints
Fun and entertaining content
38
Des expriences diffrentes avec la marque produisent des effets spcifiques
Letting you know about the company
Computer Software 16-34
Giving a detailed understanding of the company and its products
Making the company seem more desirable
Making you feel closer to the company
Fournir des informations produit rapproche les jeunes adultes de la marque
Encouraging you to at least try out the company or its products for yourself
Encouraging you to buy a product from the company
Offrir des rponses personnalises aux problmes des clients encourage lachat dautres produits de la marque
Making you feel valued as a customer
Makes you want to spend more time with the company or brand
Encouraging you to recommend the brand to others The business of social | Social media tracker 2012
Proposer des contenus fun et divertissants incite au partage avec sa communaut

39
QUESTION: Thinking about the interactions that you have indicated you would like to have with companies that makes computer Software, [Learn something new, Personal response to issue or Fun and entertaining content] is best at? vs 16-34
Nous pouvons mettre ces effets induits en phase avec vos objectifs marketing
Letting you know about the company Giving you a detailed understanding Making the company more desirable Making you feel closer to the company Encouraging you to try Encouraging you to buy Making you feel valued as a customer Makes you want to spend more time with the brand Encouraging you to recommend to others
AWARENESS EDUCATION DESIRE SEEK MORE TRIAL TRANSACTION COMMITMENT INVOLVEMENT RECOMMENDATION
40
Avec Wave, les rseaux sociaux vont saccorder avec vos KPI
Awareness Education Desire
Computer software
Seek More Trial
Transaction Commitment Involvement Recommendation 41
QUESTION: Thinking about the interactions that you have indicated you would like to have with companies that makes computer Software, [Learn something new, Personal response to issue or Fun and entertaining content] is best at? vs 16-34
Quelle que soit la cible, quel que soit le secteur, nous pouvons identifier les interactions sociales les plus efficaces pour servir vos marques
42
2 215 978
Fans
The business of social | Social media tracker 2012 SOURCE: https://www.facebook.com/oasisfunpage/likes constat le 7 mars 2012
43
Forte complmentarit des rseaux avec le Paid Media sur les boissons sans alcools
Non alcoholic Beverage

Acces to Fun and Entertaining Content
Seek More Trial
Transaction Commitment Involvement Recommendation

Un contenu qui cre de lengagement sur la cible et rpond la quasi-totalit des objectifs marketing dune marque
44
QUESTION: Thinking about the interactions that you have indicated you would like to have with companies in these categories, [Acces to Fun and Entertaining Content] is best at? vs 16-24
Un contenu fun et divertissant ne fonctionne pas sur toutes la catgories

Laccs a du contenu fun nest pas un levier qui fonctionne pour toutes les catgories de faon uniforme & Mme pour une catgorie qui cre de lengagement sur ce type de contenu, ce nest pas un critre qui permet de rpondre lensemble des objectifs dune marque
Seek More Trial
Transaction Computer Software Commitment Involvement Recommendation

The business of social | Social media tracker 2012 QUESTION: Thinking about the interactions that you have indicated you would like to have with companies in these categories, [Fun and entertaining
Computer Hardware
Telecoms
Food
Travel
Luxury 45
content] is best at? vs Ensemble
Tanguy
Community Manager chez Bouygues acteur du CRM appliqu au Web Social
The business of social | Social media tracker 2012 SOURCE: http://gregorypouy.blogs.com/marketing/2012/02/la-crise-des-op%C3%A9rateurs-mobile-analys%C3%A9e-par-tanguy-responsable-web-social-de-bouyguestelecom.html , 29 fvrier 2012
46
Le SRM, la solution pour toutes les marques ? Ou pas.
Exprimenter une rponse un problme personnel sur les rseaux sociaux permet effectivement de crer de lengagement dans la catgorie des tlcoms, mais attention ne pas gnraliser ces comportements sur tous les secteurs
Seek More Trial
Transaction Computer Software Commitment Involvement Recommendation

The business of social | Social media tracker 2012 QUESTION: Thinking about the interactions that you have indicated you would like to have with companies in these categories, [A personal response to issues and complaints] is best at? vs Ensemble
Computer Hardware
Telecoms
Food
Travel
Luxury 47
48
Les interactions souhaites avec lunivers du luxe par les femmes 16-34
First access to the latest new luxury goods product launches

8%
7% 6% 5% 4%
The ability to contact luxury goods companies and influence future designs
Access to unique luxury events or competitions
3% 2% 1% 0%
An opportunity to learn more about luxury goods & companies
Access to exclusive content e.g. videos, music, games etc.
An opportunity to get advice on what luxury goods to buy
A personal response to my issues/complaints Tools and help to express my creativity and share with others
The ability to communicate and share advice & recommendations with others
49
QUESTION: QUESTION: Thinking about companies that are involved in Luxury, which of following statements describes the kind of interaction you would like to have with these companies? vs Femmes 16-34
Le Privilge : cest lexprience sociale proposes par les marques de Luxe.
Luxury
First access to new product launches
Luxury
To learn more about luxury goods & companies
Luxury
To get advice on what to buy
Seek More Trial

Dans le luxe, cest le privilge qui prvaut et au mme titre que les marques ont des fans, les marques de Luxe, elles engrangent des privilgi(e)s qui ont la volont den apprendre plus sur lentreprise et de de crer une vraie relation avec la marque
50
QUESTION: Thinking about the interactions that you have indicated you would like to have with companies in these categories, [To learn more about luxury goods & companies] is best at? vs Femmes 16-34
51
Deux axes complmentaires pour les marques de spiritueux
Alcoholic Beverage
An opportunity to develop my skills in wine tasting/drink making
Music
Additional entertaining content
Seek More Trial
La loi Evin qui restreint une grande partie des actions dune marque dalcool sur les rseaux encourage trouver des moyens de communiquer en marque blanche. La musique est une catgorie qui permet de produire des expriences complmentaires entre la marque et sa cible et crer du dsir, autrement
52
QUESTION: Thinking about the interactions that you have indicated you would like to have with companies that make Alcoholic beverage and with companies that produce and distribute movies, which interaction is best?
Is Social Media working for you?
53
www.umww.fr
54
MERCI

Wave 6

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Wave 6

Uploaded by

Copyright:

Available Formats

The business of social | Social media tracker 2012 Source: Flickr

54 countries 37,600 respondents 38 countries 23,200 respondents

62 countries 42,000 respondents

September 2011: QQ IM over 700M active users

June 2011: Launch April 2011: Valued at >$36Bn

August 2009: Xiaonei becomes RenRen

29 countries 17,000 respondents Launch October 2008:

15 countries 7,500 respondents

21 countries 10,000 respondents

October 2006: July 2008: LaunchLaunch

Wave: 6 ans dobservation du digital

The business of social | Social media tracker 2012

Wave 6, ltude digitale la plus vaste jamais ralise

Wave 3 Wave 2 Wave 1

Le Web Social tudi par Wave

Forum/ Message boards

Visit a photo sharing website

The business of social | Social media tracker 2012

The business of social | Social media tracker 2012

La croissance des rseaux sociaux ralentit

La cration de profil se stabilise mais la gestion active crot

Manage a profile on an existing social network Wave 3 Wave 4

Visit a friend's social network page Wave 5 Wave 6

Toujours plus de donnes partages

The business of social | Social media tracker 2012

I am concerned about the amount of personal data online

Social networks are integral to my social life

Plus de temps que jamais pass sur les rseaux sociaux

The business of social | Social media tracker 2012

Le blogging se stabilise et dcroit dans certains pays

Global 14.9% 33.2% 42.9%

14.2% 19.9% 25.8%

Les sites de marques sont dlaisss

60% Wave 3 2008

Le reflux est plus marqu chez les jeunes

Evol Wave 3 vs Wave 6

Que font les gens ?

The business of social | Social media tracker 2012

30% 25% 20%

Stay in touch with friends Make contacts for work

Explore the world around me

Learn something new

Hang out or waste time

Photo/Video sites Microblogs Blogs

Be creative Express yourself Make money

Les sites de marques, aussi, ont des forces spcifiques

Meet new people 30% 25% 20% 15% 10% 5% 0%

Stay in touch with friends Make contacts for work

Official brand websites

Hang out or waste time

Photo/Video sites Microblogs Blogs

Be creative Express yourself Make money

Mais les rseaux sociaux dominent toutes les attentes

Hang out or waste time

Official brand websites Forums Photo/Video sites

Wave cest la granularit des usages mais aussi des pays

ATAWAD: La multiplication des points de contacts digitaux

Nombre moyen dappareils possds et utiliss pour se connecter internet

Smartphone (eg: iPhone)

Internetconnected TV Portable MP3 / video player

Have used to access the internet

Portable games console

Le PC et les portables dominent les connexions