CONSENT FORM Title of project: Facebook Please read the following information about the study to be conducted and

sign below if you agree to participate. I agree to participate voluntarily in a project being conducted by Natalia Ardila, Adriana Cristina, David Moreno Meja, Pablo Mas Minetti and Gabriel Touchette of the Department of Business at Bishops University, Sherbrooke, Quebec and funded by Bishops University. The objective of the project is to find out about students propensity to share their consumer trends on Facebook. As a participant in this project, I will be asked to fill in a survey. I am aware that at all times I have the right to withdraw from the project without negative consequences. The data collected will only be accessible to Natalia Ardila, Adriana Cristina, David Moreno Meja, Pablo Mas Minetti and Gabriel Touchette, will be kept in a secure method, and will be destroyed at the end of the winter semester 2012. All data collected will be confidential and the property of the researcher, and will be used strictly for the above-mentioned project. Upon request, I may have access to the data I provided. I am aware that academic publications and presentation(s) may result from this project, that my identity will be kept confidential, and that the data I provided may or may not be published, at the discretion of the researcher. In order to be informed of any publication, I may give my address and phone number to the researcher. There are no possible risks in the study. The potential benefits resulting in my participation are learning more about my usage of Facebook. Dr. Robert Palmer can be reached at Bishops at 819 822-9600 ext. 2458 or by email at rpalmer@ubishops.ca. The Universitys Research Ethics Board approved this project on If I have any concerns regarding this project, I may contact Dr. Christopher Stonebanks, Chair of the Research Ethics Board of Bishops University (819-822-9600, ext. 2203) or Dr. Steve Harvey, Associate Vice-Principal of Research (819-822-9600, ext. 2622). I agree to participate in this project and I have made this decision based on the information I have received about it. I have read and understand the present consent form and I accept its stipulations. Participant name: _______________________________ Participant signature: ____________________________ Date: __________________________________________

Please circle one answer only or write on the provided lines. 1. What is your gender ? a. Male b. Female 2. What is your age? __________ 3. Where were you born? a. Quebec b. Elsewhere in Canada (specify) _____________ c. Other country (specify)_______________ 4. Have you ever used social networking websites (i.e. Facebook, Twitter, Linkedin, Youtube, Myspace, etc.)? a. Yes b. No 5. If your answer to question 4 was a, how often do you visit social networking websites? a. Extremely often b. Very often c. Moderately often d. Slightly often e. Not at all often

6. Which social networking website do you visit most often?

7. Do you own a Facebook account? a. Yes b. No If your answer to question 7 was b, you are done and can provide the survey to the supervisor. 8. How likely would you be to click on ads and sponsored stories that appear on your page? a. Extremely likely b. Very likely c. Moderately likely d. Slightly likely e. Not at all likely 9. How likely would you be to click on the ads and sponsored events, stories, etc. if you find out that your friends joined, liked, or shared them? a. Extremely likely b. Very likely c. Moderately likely
d. Slightly likely

e. Not at all likely 10. How often do you visit a companys page on Facebook (i.e. Coca Cola, Starbucks, Pepsi, etc.)?

a. Extremely often b. Very often c. Moderately often d. Slightly often e. Not at all often 11. After visiting a companys page on Facebook how likely would you be to like the page? a. Extremely likely b. Very likely c. Moderately likely d. Slightly likely e. Not at all likely 12. What type of product(s) do you usually like on Facebook? (more than one answer possible) a. Clothing b. Food & beverages c. Cars d. Sports features e. Others (specify) _________________ 13. After visiting a companys page on Facebook how likely would you be to participate in online contests? a. Extremely likely
b. Very likely

c. Moderately likely d. Slightly likely

e. Not at all likely 14. After visiting a companys page on Facebook how likely would you be to share the page on your profile? a. Extremely likely b. Very likely c. Moderately likely d. Slightly likely e. Not at all likely 15. After visiting a companys page on Facebook how likely would you be to voluntarily invite your friends to like it? a. Extremely likely b. Very likely c. Moderately likely d. Slightly likely e. Not at all likely 16. After visiting a companys page on Facebook how likely would you be to purchase their product(s)? a. Extremely likely b. Very likely c. Moderately likely d. Slightly likely e. Not at all likely

This is the end of the survey on students propensity to share their consumer trends on Facebook. Thank you for your participation!