The Address For Small Business: Winter Edition

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Business Benchmarking in starting, growing & B U S I N E S S S TA RT- U P G U I D E S
Benchmark your current managing your small
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against the rest of your Franchising ALL YOU NEED TO KNOW
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understand the key on franchising. You can even
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HOW TO BE YOUR OWN BOSS
- AND SUCCEED
BROWSING FOR A BUSINESS IDEA
If you've always dreamt about owning your own business but
don't know what would suit you, this is a great place to start.
Entrepreneur's Business Start-Up Series offer you over 160
different business ideas to choose from. Each business has been
thoroughly researched, then carefully collated and published in
an easy to follow, step-by-step guide format. The index lists all of
the business ideas under industry categories.
H ELPING PEOPLE ALREADY CHOSEN A BUSINESS
S UCCEED I N B USINESS If you already know the business you'd like to start but are afraid
of all the unknowns, you'll find the relevant Business Start-Up
Foreword From the Managing Director, Guide title the ideal mentor to help you get started and succeed.
Entrepreneur Business Centre. The financial software which accompanies each guide will help
Thank you for joining the thousands of Australian businesspeople you prove the viability of your business before you start. If you
who have chosen the Entrepreneur Business Centre to assist them need to prepare a business plan to gain finance from the bank,
in starting and running their small business.
the Writing An Effective Business Plan Guide will help you step-
Like so many of us, the desire to build a better future and achieve by-step.
financial independence fuels our aspirations to start and build a
ALREADY IN BUSINESS
business we can call our own.Whilst it's never an easy road, we
cherish a unique satisfaction in cementing each milestone as we Whether you're looking for ways to grow sales or write a business
turn our dreams into reality. plan, the Business Management Series is sure to have the relevant
title to give you fresh ideas and strategies to help you grow your
Being a privately owned and funded Australian company ourselves,
business and improve your bottom line.
we understand the needs of small business today and face the same
issues and frustrations of an ever-changing marketplace. CONSIDERING BUYING A FRANCHISE
Don't sign anything without the right information. The Buying
We hope that by sharing with you the principles, strategies and
ideas that we have used in planning and growing our own business, A Franchise guide will help you choose the right franchise and
we can help you achieve your business goals. succeed. You can even use the industry specific Business Start-Up
Guides as an independent resource when researching what's
Our aim is to assist you in both starting your business, and just as
involved in running the business being offered by the franchisor.
importantly, in managing and growing your business through the
years to come.To this end we will continue to seek out and bring WHERE DO I START?
you innovative and affordable products & services to grow sales and
1. Read through all the information contained in this booklet.
profitability in your business.
2. Call us on 1300 300 586 and we will send you summaries of
Regards, your chosen Business Guides OR Visit our web site at
www.ebc.com.au to check out our special offers and
download summaries of our business guides.
3. Order the Business Guide(s) of your choice ($245) and we
Greg Hart will deliver them to you - usually within 24 hours.
Managing Director
Entrepreneur Business Centre. If you are looking at more than one Business Guide ask about
our Multiple Guide Discounts for VIP customers.
© Entrepreneur Business Centre (2002) You can even take advantage of our three month Easy-Pay Plan
117 Stirling Highway, Nedlands,Western Australia 6009 if paying by credit card.
Phone 1300 300 586 Fax 1300 300 983 * Prices include GST & maybe subject to change.
International: Phone +618 9423 5200 Fax +618 9386 8382
1
COMPUTERS
I NDEX Computer Consulting
& Contracting Agency 20
BUSINESS START-UP SERIES Computer Learning Centre 20
Computer Repair Service 22
AUTOMOTIVE Desktop Publishing 23
How To Make Money
30 Minute Car Tune Up Centre 12
With A Home Computer 29
Car Detailing Service 17
Newsletter Publishing 40
Limousine Service 33
Personalised Children’s Books 42
Mobile Vehicle Inspection 39
Secretarial & Word Processing Service 51
Mobile Windscreen Repair 39
Panel Beating Workshop 41
FOOD & HOSPITALITY
Bakery / Patisserie 14
BUSINESS SERVICES Bed & Breakfast Establishment 14
Cafe / Specialty Tea & Coffee Shop 16
Advertising Agency 12
Catering Service 17
Business Assistance Centre 15
Convenience Store / Delicatessen 22
Business Broker 16
Food Delivery Service 25
Business Referral Service 16
Ice Cream Parlour 29
Consulting 22
Lunch Bar 34
Employment & Recruiting Agency 24
Marketing A Family Recipe /
Freelance Writing/Copywriter 25
Homestyle Cooking Business 35
Function Coordinator 26
Pizza Parlour & Delivery Service 44
Graphic Design Agency 27
Restaurant 48
Image Enhancement Consultancy 30
Import/Export Agency 30
FINANCIAL SERVICES
Interior Design 31
Language Translation Services 32 Collection Agency 19
Mailing House 34 Finance Broker 24
Mobile Bookkeeping Service 35
Promotional Advertising
& Voucher Service 45
Promotional Merchandise Brokerage 46 PERSONAL SERVICES
Public Relations Consultancy 47 Introduction Agency 31
Seminar/Event Promotions 52 Resume Writing Service 48
Signs & Signmaking Service 53 Senior Day Care Services 52
Travel Agency 54 Shopping & Delivery Service 53
Wedding Planning Service 56
CHILD RELATED
SERVICES
RESIDENTIAL SERVICES
Child Day Care Services 18
Home Renovation Service 28
Children’s Activity Centre 18
Mobile Health Care Agency 38
Nanny Placement Agency 40
Painting Business 41
Pet Sitting Service 44
Property Inspection Service 46
Property Maintenance Service 46
2 3
RETAIL BUSINESSES OTHER BUSINESSES
Antique Sales & Restoration 12 Amusement Machines / Arcade 12
Arts & Craft Business 14 Collectibles / Memorabilia Broker 19
Baby Merchandise & Clothing Shop 14 Herb Farm 27
Body Care Boutique 15 Mail Order Business 34
Children’s Bookshop 18 Mobile DJ 38
Children’s Clothing Shop 19 Multi Level Marketing 39
Florist 25 Recycling Consultant / Broker 47
Gift Basket & Balloon Delivery Service 26 Vending Machine Business 55
Health Food Shop 27 Video Production Company 56
Hobby Shop 28 Worm Farming 57
Jewellery & Accessories Shop 31 NEW Starting A Home-based Business 58
Lingerie Shop 33
Men's Clothing Shop 35 BUSINESS BENCHMARKING SERIES
Music Shop 40 NEW Business Benchmarking Guides 60
Party Goods / Gift Shop 41
Pet Shop 42 BUSINESS MANAGEMENT SERIES
Recycled / Consignment Clothing Writing An Effective Business Plan 63
Boutique 47 Smart Selling 64
Retail Kiosk / Stall 50 Successful Sales & Marketing 65
Secondhand Bookshop 50 NEW Tax Made Easy 66
Secondhand Furniture Shop 50 NEW Insurance & Protecting Your Business 67
Specialised Retail Shop 53
Sporting Goods Shop 54 BUSINESS INTERNET SERIES
Sports Memorabilia Shop 54 NEW Getting your Retail Business Online 70
T-Shirt Shop 55 NEW Getting your Service Business Online 70
Video Library 56 NEW Starting your Online Retail Business 71
Women’s Clothing Boutique 57 NEW Starting your Online Service Business 71
BUYING A BUSINESS SERIES

SERVICE INDUSTRIES
Buying a Franchise 59
Carpet Cleaning Service 17
Soon to be released Management Titles
Commercial & Industrial Cleaning 20
• Financing Your Small Business
Domestic Cleaning & Services 23
• Bringing Your Product To Market
Dry Cleaning Business 24
• Managing Personnel
Laundromat 32
• Franchising Your Business
Lawn Mowing & Maintenance
Service 32 For more information call 1300 300 586 or visit www.ebc.com.au
Mobile Locksmith Service 38 QUICKEN ACCOUNTING SOFTWARE
Pet Hotel (Kennels)
Quicken Accounting &
& Grooming Service 42
Investment Software 72-74
Pool Cleaning
& Maintenance Service 45
MAUS BUSINESS SOFTWARE
Printer Cartridge Recharging
& Repair Service 45 MAUS Business Software 76-78
Security Patrol Service 51
Window & Blind Cleaning Service 57
4 5
BUSINESS
START-UP SERIES
What’s in
a Business
Start-Up
Guide ?
Each of Entrepreneur's 160
Business Start-Up and
Business Management
Guides have been the result
of at least 250 hours of
research and contain between
175 and 235 pages of essential
information on:
• Industry Trends • Legal Requirements
• Market Research • Taxation Issues
• Premises & Equipment • Financial Management
• Cost & Supplies • Advertising & Promotion
• Business Operations • Business Planning
• Hiring Personnel • Business Resources
The Guides even include Excel-based bonus
financial software ($105 value), for set-up costs, All
All this
this
pricing strategies, sales forecasts, profit & loss for
for only
only
statements, cashflow projections & balance sheets.
$245**
You benefit from over 400 hours of 100%
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The best
best
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business
Each manual comes in a durable vinyl binder,
investment
investment
designed to handle years of daily use.
you
you will
will
If you are looking at more than one Business ever
ever make!
make!
Guide ask about our Multiple Guide Discounts
for VIP customers. You can even take advantage of our two
month Easy-Pay Plan if paying by credit card.
* Plus $11 postage.
Prices include GST and
maybe subject to change.
7
WHAT PEOPLE
SAY ABOUT How to Use
ENTREPRENEUR’S this Booklet
BUSINESS GUIDES
This is an example of a typical listing:
“
Nigel Hart, My business is growing by leaps and
DOMESTIC CLEANING & SERVICES
Window Force, WA bounds. The Guide made me aware of the
reality of starting my first business and with With close to 50% of today’s workforce being women, they have less
time to spend on domestic tasks and more money to pay someone else
the help of their business plan I was able to
to do them.
set out my goals and create a total picture of
It has been predicted that domestic cleaning services are one of the
what I wanted from my business. Their
‘growth’ industries of the 90’s. Low overheads, high profit potential
marketing and advertising support has given and low start-up costs make this an easy business to start. You can set
me resources I could only have dreamed of if your own working hours, work at your own pace and be well-paid in
I was on my own. I am really excited about the process.
the progress I am making in my business.
” Order Code: 1160

Domestic Cleaning & Services
Average Net Profit Before Tax - $24,000
Average Start Up Investment - $13,000
“
Michael Hoffmann, We found this publication most
CSI Textiles, NSW thorough & very easy to use as well as very
As you can see it gives details of the estimated profit
precise in information content. The Guide is
well put together and covers a broad scope, so potential of the business and the average cost to establish
much so that after perusing through the your new business. We’ve also developed a system of symbols
Guide for only a few minutes, we were able so that you can see at a glance whether a certain business suits
to forward our proposed business venture in your situation.
Jason Owen,
the right direction.
” Low Investment These businesses don’t demand

a lot of money to set up. Your main investment
will be your time and talent.
“
I’ve been in business before and have
Personalised had to do a lot of running around. Here all Home-Based No outlay needed for offices and
Children’s Books the information was in one place and the premises. You can run your business very
Guide turned a couple of weeks work into a successfully from home.
couple of hours reading.
” Part-time Ideal for someone who wants to be

flexible and have time for life’s other pleasures or
commitments.
“
Karen Anderson, What impressed me most about the
Amine Millinery, Entrepreneur Business Centre was the Top Ten The 10 most popular businesses, you
NSW quality of the information & the level of can start and run from home. See overleaf.
service provided. The 'Survival Pack' I
purchased gave me all the information I
needed & was well indexed making it easy to Disclaimer Estimated profits and start up costs are based
locate what I needed. The level of research on industry norms and will vary from business to business.
undertaken & assembled by you is terrific. Your business plan will provide more accurate financial
The after-sale service & willingness to assist projections for your specific business needs.
with my problems has been great.
8
” 9
10
TopTen The ten most GIFT BASKET & BALLOON
DELIVERY SERVICE
popular businesses What a beautiful opportunity, bringing
pleasure to all you meet. Put your
you can start and imagination to work and operate your
Business run from home.
business from home. Details page 27.
Opportunities Order Code: 01306 - Gift Basket &
Balloon Delivery Service
CAR DETAILING SERVICE

You could clean up in the vehicle trade! IMPORT / EXPORT AGENCY
The guide tells you what you’ll need, how to get An interesting, exciting business, but all you
business, and how to keep it. You can even work need is a phone and a fax. The Guide gives
from home. Details page 17. you the legal low down and the important
Order Code: 01146 - Car Detailing Service information like how to collect money from
your overseas clients. Details page 31.
CATERING SERVICE Order Code: 01092 - Import/Export
Turn your love of the ‘good life’ into profit. Agency
Catering is becoming big business in
Australia. You and your partner can work
together. The guide tells what it takes to make MAIL ORDER BUSINESS
it work. Details page 17. Start small from home and watch your
business grow. This can mean big business.
Order Code: 01215 - Catering Service
The guide tells you how to find the best
products and how to save on advertising.
CONSULTING
Details page 35.
Put your expertise to work. People will pay to
seek your words of wisdom. The guide shows Order Code: 01015 -Mail Order Business
you how to make contact with the right
people and succeed. Details page 22.
SECRETARIAL & WORD PROCESSING
Order Code: 01151 - Consulting SERVICE
Kiss the boss goodbye and use those secretarial
DESKTOP PUBLISHING skills to your own advantage. You can start
A booming new business area. All you need is from home with very little outlay and see
a PC, the right software, and the Guide. You good profits in your very first year. Details
can work from home with excellent profit page 49.
potential producing newsletters, magazines
Order Code: 01136 - Secretarial &
and direct mail material. Details page 23.
Word Processing Service
Order Code: 01288 - Desktop Publishing
DOMESTIC CLEANING & SERVICES WEDDING PLANNING SERVICE

Busy people need your help. Very little outlay A business opportunity with bells on! If you’ve
needed and there’s plenty of business just got flair and a talent for organisation your
waiting for you. The Guide gets you reputation will grow quickly and so will your
organised. Details page 23. profits. Details page 54.
Order Code: 01160 -Domestic Cleaning & Order Code: 01330 -Wedding Planning
Services Service
10 11
30 MINUTE CAR TUNE UP CENTRE
People starting out on a long journey, people on their way to or from

work, in fact anyone passing by can call in for a quick tune up on their
cars while they wait.
Efficiency, accompanied by good marketing skills and correct

workshop layout make this high turnover business a profitable one.
Order Code: 01009

30 Minute Car Tune Up Centre
Average Start up Investment - $63,000
ADVERTISING AGENCY
Welcome to one of the most authoritative guides anywhere on

advertising agency success. This is a tough, competitive business.
However, if you are looking for excitement and creativity, we can help
you start up in a highly rewarding field.
Order Code: 01223 Advertising Agency

AMUSEMENT MACHINES / ARCADE
Electronic games are now played on state of the art computers.

Earnings from these games are moving ahead of movies and recorded
music.
If you're a fan of the latest video and pinball games, this may be the
business for you.
Order Code: 01100

Amusement Machines/Arcade
ANTIQUE SALES & RESTORATION
Antiques are more in demand today than ever before and the profits to
be made by collecting, restoring and marketing them can be
astounding. Collectors who rescue fine old furniture, art and other
collectibles represent a multi-million dollar industry which just keeps
growing.
Our guide describes the various way you can succeed as an antique
dealer or restoration specialist, where and how to market your
antiques, how to find the most valuable antiques at the lowest price
and more.
www.sg.com.au 3994
Order Code: 01381 Antique Sales & Restoration

12
ARTS & CRAFTS BUSINESS “ I found the Bed & Breakfast Business Start Up
Do you have a talent for working with your hands and an ability to Guide a great investment, as the material has
recognise a saleable handicraft? Crafts are not simply hobbies. They done a lot of the primary research for me. Never
are big business. Craftspeople are making money selling at flea having done a Business Plan from scratch before,
markets, swap meets, retail outlets, direct mail, as well as consignment I was unsure where to start. However, after
displays in high traffic, high volume outlets. This guide will help you reading the manual I am more confident about
find out which crafts have paid off for others and show you how to how to approach the task & prepare a plan that
market your own products profitably. will assist me in obtaining that all important
Order Code: 01304 Arts & Crafts Business financial support from the bank.”
Average Net Profit Before Tax - $27,000 Robynne Jones, NSW
BABY MERCHANDISE & CLOTHING SHOP BODY CARE BOUTIQUE

The baby boomers have come of age and are producing children of
Inspired by the success of The Body Shop and other high profile
their own. Our guide gives advice on the merchandise to stock, where
marketers, Cosmetics Shops are opening all over the country
to find that merchandise and how to market it to new and prospective
parents in your area. specialising in lavish personal and body care items.
Order Code: 01318 Our guide reveals how to merchandise your product to attract
Baby Merchandise & Clothing Shop customers, how to create dynamic displays, how to keep customers
Average Start Up Investment - $96,000 coming back for more and how to make good profits with your own
shop full of body pampering items.
BAKERY / PATISSERIE
Order Code: 01379
There’s nothing more enticing than the smell of freshly baked bread Body Care Boutique
and pastries, and the bakery industry is currently experiencing a Average Net Profit Before Tax - $43,000
tremendous surge right around Australia. Average Start Up Investment - $70,000
Our Guide tells you what you need to know to stay competitive and
gain an edge over an increasingly tight market. BUSINESS ASSISTANCE CENTRE
Order Code: 01158 Bakery / Patisserie Provide local businesses with a one-stop support and information
Average Start Up Investment - $171,000 outlet. As a Business Assistance Centre you provide everything from
secretarial and accounting expertise to private mail boxes,
BED & BREAKFAST ESTABLISHMENT
photocopying and faxing services under one roof.
What does it take to run a bed and breakfast operation? People in this
Local businesses come to your office for advice and help on every
business come from all walks of life and operate across the country.
aspect of their operations. The advice is provided by consultants who
Successful operators do have a few things in common - proper
preparation and realistic goals. work out of your premises - you don’t have to be an expert in every
aspect of business. Your excellent marketing and promotional skills and
Although no two B & B’s are identical, certain basic principles remain
ability to organise should be enough to get you started in this business.
the same. These are outlined in detail for you in our guide. We have
talked to many people running B & B’s and discussed their problems, Order Code: 01307
successes and failures. Business Assistance Centre
Order Code: 01278 Bed & Breakfast Establishment Average Start Up Investment - $67,000
14 15
BUSINESS BROKER CAR DETAILING SERVICE
If you enjoy a challenge, have strong sales and financial skills and can This little-known, but vital part of the vehicle trade can be very
take rejection in your stride, you can rise to the top in this demanding
profitable. On a volume basis, detailers prepare new and secondhand
field.
cars for dealers. The highest profits come from carrying out high
Our guide steers you through every aspect of selling a business from quality cosmetic maintenance on privately owned cars.
assessing its value to packaging it, marketing it and closing the deal.
In this guide, we tell you how to attract and keep a client base of
Order Code: 01317 Business Broker
Average Net Profit Before Tax - $62,000 motorists who will pay you for regular detailing work on their cars.
Average Start Up Investment - $18,000 The guide also sets out: how to start out working from home; the
BUSINESS REFERRAL SERVICE special equipment required and proven advertising methods for this
business.
In our busy society, many people simply don’t have the time to find a
Order Code: 01146
doctor, dentist, mechanic or other service provider who suits them.
Car Detailing Service
This is where your referral business comes in. You carry out the Average Net Profit Before Tax - $104,000
research necessary to find reputable service providers for your Average Start Up Investment - $34,000
customers. Essentially, you are paid for your judgement.
CARPET CLEANING SERVICE
Our Referral Service guide sets out: how to investigate the services you
plan to refer people to; three ways to charge for your services; what There is a continuing need for good carpet cleaning services. This is
consumers will want to know about the businesses you recommend why there is almost unlimited potential for operators who want to
and more. make a name for themselves by providing a superior service.
Order Code: 01339 With a small amount of investment capital and some knowledge of the
Business Referral Service
industry, you can join this growing service business. Our guide tells
Average Start Up Investment - $12,000 you about the equipment and supplies you will need (and how some
equipment manufacturers will help you start in the business); where
CAFE / SPECIALTY TEA & COFFEE SHOP and how to find customers and how to out-clean the competition.
Pick the right location and you will have a very successful business -
Order Code: 01053
specialty coffee and tea shops are doing well right around the country.
Carpet Cleaning Service
For greatest profits, you’ll need top-quality gourmet coffee and teas, Average Net Profit Before Tax - $51,000
plenty of foot traffic and an inviting atmosphere. Average Start Up Investment - $74,000
Our guide steers you around common pitfalls in this business and sets CATERING SERVICE
out the type of equipment to purchase, correct staffing levels,
marketing your business, effective stock control, food ideas and more. Australians love entertaining. As a caterer you can take advantage of this
by offering everything from breakfast in bed for two, to intimate
Order Code: 01202
gourmet dinners for 20 or traditional wedding buffets for 200.
Cafe / Specialty Tea & Coffee Shop
Our guide sets out how to start your Catering business on a budget,
how to avoid most out-of-pocket expenses and how you can earn a
“ I found the Car Detailing Guide to be a decent living helping others have a great time.
blueprint for success. As well as outlining a
proven step by step formula, the Guide also takes Order Code: 01215
you that next step from just having the seed of Catering Service
an idea, to actually implementing it. ” Average Net Profit Before Tax - $80,500
Jon Foster, The Finishing Touch, WA.
16 17
CHILD DAY CARE SERVICES CHILDREN’S CLOTHING SHOP
Whether you want to run a creche, a child care centre, or simply look With the current baby ‘boomlet’ promising to continue throughout the
after children in your own home, this is the guide for you. Our guide 90s, this should be one of the best retail businesses for years to come.
tells you everything you need to know about setting up and running a
Our guide tells you about: dynamic merchandising techniques; how to
child minding service from your home or a centre.
avoid expensive buying mistakes; which consumer market to cater for;
Find out about legal requirements, licensing, space allocation, how to carve out a niche that sets you apart from your competitors and
equipment requirements, suggested programs and more in this more.
comprehensive guide.
Order Code: 01161
Children’s Clothing Shop
Order Code: 01058
Child Day Care Services Average Start Up Investment - $69,000
COLLECTIBLES / MEMORABILIA BROKER
CHILDREN’S ACTIVITY CENTRE Collectibles brokers buy, sell and appraise anything that can be
collected - from sports memorabilia and historical documents to rare
Schools everywhere are cutting back on exercise and fitness programs, coins, model cars and postcards. This business can be started from
yet the need is greater than ever. Children’s activity centres fill that home with a computer, fax and telephone.
need. For a moderate initial outlay, you can give children a place to
learn and grow and have fun in the process. Our guide tells you how to set up your business, where to find
customers, how to appraise collectibles and how to advertise.
This guide tells you what to look for in a commercial location, how to
employ enthusiastic and productive staff, where to find equipment at the Order Code: 01360
right price and ways to generate higher revenues through growth and Collectibles / Memorabilia Broker
expansion. Average Net Profit Before Tax - $82,000
Order Code: 01357 COLLECTION AGENCY
Children’s Activity Centre
Average Start Up Investment - $28,000 In hard economic times, business inevitably has more trouble
collecting debts than in good times. This creates a golden
CHILDREN’S BOOKSHOP opportunity for collection agencies . . . if you know what you are
doing. Our guide spells out the nuts and bolts of this competitive
The baby boomers of the 60s now have children of their own. There
business, including how to set up and organise your agency, how to
has never been a better time for catering to Australia’s younger
calculate commissions, licences and permits required and much
generation.
more.
Children’s bookshops not only provide great satisfaction for you and
Order Code: 01207 Collection Agency
your customers, they also represent one of the last areas of bookselling Average Net Profit Before Tax - $63,000
that hasn’t been taken over by the big chains. Our guide tells you Average Start Up Investment - $23,500
everything you need to know to open the door to this magical world.
“ Anyone considering going into business
Order Code: 01293
Children’s Bookshop should really have a good, hard look at the
Average Net Profit Before Tax - $34,000 products you offer, because when you are
Average Start Up Investment - $71,000 contemplating starting your own business there
is just so much to consider. Most people have a fear
and that is a fear of failure. I am recommending
these guides to several of my close friends.”
Margaret Adams, Maggie’s Goldfields Debt Collections, WA.
18 19
COMMERCIAL & INDUSTRIAL CLEANING
Most Australian cities have experienced a building boom in the last

two decades, creating a large and profitable market for Commercial
and Industrial cleaning services.
Our Guide will help you find appropriate markets to target, tell you
what equipment is needed (including information on high pressure
cleaning equipment and techniques) and show you how to effectively
advertise and promote your business.
Order Code: 01034

Commercial & Industrial Cleaning
COMPUTER CONSULTING & CONTRACTING

AGENCY
Provide industry with a complete range of computer services and

solutions from data entry operators to systems analysts to
programmers. If you are a computer professional, this business is right
for you because you will find it easy to judge the expertise of your
employees.
Order Code: 01221

Computer Consulting & Contracting Agency
COMPUTER LEARNING CENTRE
Whether it is a child discovering that learning can be fun or an adult

who lacks the computer skills to make it in today’s job market,
computer learning centres are creating a bright future for astute
businesspeople and their clients. These multimedia facilities use the
latest computer technology to enhance the educational experience.
Our guide explains step-by-step how to set up your own computer

learning centre - the best markets, advertising methods, equipment
and programs - everything to make your new business a success.
Order Code: 01378

Computer Learning Centre
20
COMPUTER REPAIR SERVICE DESKTOP PUBLISHING
Businesses today can’t afford to have their computer systems down. With desktop publishing software and a personal computer, you can
They rely on independent computer specialists to fix and repair their build your own publishing empire - and run it from your home if you
equipment - quickly. If you are capable and well-trained, there is wish. Create informative, professional-looking newsletters to share
plenty of room for you to stake your claim in the multi-million dollar your knowledge and skills on all sorts of subjects from investment to
computer market. You do need some knowledge of computers, but travel. Even publish your own cookbooks or hobby guides.
you don’t have to be a technician. Technical experts can be employed
to carry out the work for you. Our guide describes how to pre-plan In our guide, you will find information on every facet of desktop
service schedules, find customers, market your services and much publishing from how to contract your services out through to creating
more. your own publications. We describe the hardware and software choices
Order Code: 01256 you will have to make plus: how to research a topic; how to market a
Computer Repair Service publication to a target audience; test-marketing ideas before you spend
any money; professional publishing guidelines for day-to-day
operations and much more.
CONSULTING
Order Code: 01288
Corporations, business people and individuals will pay large sums of Desktop Publishing
money to be able to benefit from your experience and knowledge. Average Net Profit Before Tax - $112,000
Many people believe they could never be consultants because they
don’t have enough of either. You probably don’t realise how much you “I have found the Desktop Publishing Guide to
really know and how valuable your knowledge is. In our guide, you be very helpful in setting up my own Desktop
will discover how to use your unique experience to earn a living giving Publishing business, in which I am currently
advice to corporations, business people or individuals. working part-time. The information contained
Order Code: 01151 within the Guide was practical, easy to follow
Consulting and certainly very useful.”
Average Net Profit Before Tax - $48,000 Clinton Bird, PC Publishing, WA.
DOMESTIC CLEANING & SERVICES

CONVENIENCE STORE / DELICATESSEN
With close to 50% of today’s workforce being women, they have less
Deli's are some of the most convenient and popular places to shop, time to spend on domestic tasks and more money to pay someone else
especially when everything else is shut. There’s a need for one in to do them.
almost every suburb and town across the country. Sound business
management rather than extensive knowledge of the retail grocery It has been predicted that domestic cleaning services are one of the
trade is required. ‘growth’ industries of the 90’s. Low overheads, high profit potential
and low start-up costs make this an easy business to start. You can set
Our guide shows you how to perform a market survey to select the
your own working hours, work at your own pace and be well-paid in
right area, how to set up your premises and all the other ins and outs
the process.
you need to know about this business.
Order Code: 01160
Order Code: 01173
Convenience Store / Delicatessen Domestic Cleaning & Services
Average Net Profit Before Tax - $25,000 Average Net Profit Before Tax - $24,000
Average Start Up Investment - $92,000 Average Start Up Investment - $13,000
22 23
DRY CLEANING BUSINESS FLORIST
Dry cleaners are yet another beneficiary of two-income families and a Here is a creative business with lots of customer contact and lots of
society with too little time. Over the last 15 years, dry cleaning sales room to make a good living. Over the past ten years, retail florist shop
have increased by nearly 50%. sales have blossomed and are growing steadily.
Not every dry cleaning establishment is an automatic success. In our While larger premises give you more room for a greater stock selection,
guide we reveal the two elements that separate high earners from the a small shop in the right location will result in great sales and great
average operator. We explain why some operators spend thousands on profits for you.
promotion and competitors, only a few streets away, earn three times
Order Code: 01143 Florist
as much with no advertising.
Order Code: 01037 Average Start Up Investment - $32,000
Dry Cleaning Business
Average Net Profit Before Tax - $65,000 FOOD DELIVERY SERVICE
Rather than dressing up and going out, people are staying in and
EMPLOYMENT & RECRUITING AGENCY having their food delivered to them. In this business, you contract with
local restaurants to deliver food for a fee which is paid for by the
Become the “matchmaker” between job seekers and job providers.
customer. You keep the fee plus a percentage of the food bill. This is a
Our guide provides you with everything from sample employment business field that is relatively new and is still wide open.
application forms through to detailed interviewing techniques, as well
Our guide shows you how to get started in this business, as well as
as detailed information in the areas of executive recruiting and the
explaining day-to-day operations and how to market your service.
placement of temporary staff. Also covered is how to charge for your
services, how to win new customers and how to stay successful. Order Code: 01348
Food Delivery Service
Order Code: 01051 Average Net Profit Before Tax - $161,000
Employment & Recruitment Agency Average Start Up Investment - $100,000
Average Start Up Investment - $30,000 FREELANCE WRITING / COPYWRITER
The personal rewards for a freelance writer can be as great as the

FINANCE BROKER
financial ones. It is a low investment business you can run from home
Licensed finance brokers match clients with potential lenders, and you don’t have to be Shakespeare to earn a good living.
collecting fees when the loan goes through. The secret of success lies in The real key to success is your ability to sell your words. Whether you
knowing some rules of the game, plus a few techniques to put you want to market to publishers or to the profitable business community,
ahead of the competition. Our guide reveals how to generate leads, our guide teaches you about the business side of the writing business.
find money to lend, match clients with lenders, know what to charge It includes how to improve your chances of being published, how to
and how to screen clients. You will quickly find out how to make the charge for your writing, publishing rights and lots more.
most of the skills this profession demands. Order Code: 01258
Freelance Writing/Copywriter
Order Code: 01962
Finance Broker Average Net Profit Before Tax - $24,000
Average Net Profit Before Tax - $46,000 Average Start Up Investment - $6,000
24 25
FUNCTION COORDINATOR GRAPHIC DESIGN AGENCY
Millions of dollars a year are spent by companies and individuals on Every business needs an identity. As a graphic designer, you help
functions, training, meetings and entertainment. With little more than companies create easily recognisable images in everything from logos
a personal computer, fax and a telephone, professional function to letterheads.
coordinators are making large profits by removing the time-consuming
burden of organisation of these events, leaving the companies and Our guide provides a working knowledge of the fundamentals,
individuals better able to concentrate on important issues. explains how to employ the right people and win business. You will
also learn how to start on a low budget, the supplies you will need and
If you have a lot of imagination, are good with detail and enjoy
how to maximise your efforts with the latest computer technology.
working with people, a job as a professional function coordinator
could be just the opportunity you are seeking. Order Code: 01377
Graphic Design Agency
Order Code: 01313 Function Coordinator Average Net Profit Before Tax - $45,000
HEALTH FOOD SHOP

“Thanks Entrepreneur. The information in the
Function Coordinator Guide has been invaluable.” This is a way to capitalise on the phenomenal demand for natural food
Sharlene Toister, Function Coordinator, WA.
and health-promoting products. Today’s health food shoppers come
from all walks of life and want healthy lives and quality products.
GIFT BASKET &
BALLOON DELIVERY SERVICE Health food shops that have been started in a small way have been
built up using marketing and promotional skills, a knowledge of
What a great business! You set your own hours, you control your
nutrition and good business, merchandising and buying sense. All
workload and you use your creative skills every day. This business gives
these skills can be learned and are covered in this Business Guide.
you tremendous freedom and flexibility in where and how you work,
what you create and who you sell it to, in an industry combining the Order Code: 01296
best of designing, planning and customer service. There is lots of Health Food Shop
growth potential and great profits to be made. Average Net Profit Before Tax - $49,000
As long as people buy presents for one another, there will be a market
for Gift Basket and Balloon Delivery Services. You won’t have to spend HERB FARM
a lot of time convincing people they need your products, very little
equipment is required and you can work from home. Herbs are hugely popular . . . and not just for food. There is a growing
demand for medicinal formulae made from herbs. For a very low
Use this guide and your own creative skills to start one of the fastest
initial investment you can begin to earn a good income from herbs
growing businesses around.
through both retail and wholesale outlets.
Order Code: 01306
Gift Basket & Balloon Delivery Service Our guide shows you how to start a herb farm in your own backyard,
Average Net Profit Before Tax - $74,000 how to harvest herbs, dry them and store them and gives you strategies
for increasing your profit margins.
“I don't know what I would have done without Order Code: 01282
the Start Up Guide for a Gift Basket Business Herb Farm
and Advertising=Profit Book. Money well spent! Average Net Profit Before Tax - $84,000
Always referring & promoting these two vital Average Start Up Investment - $72,000
guides to my friends. THANK YOU SO MUCH!”
Angie Lionetto-Civa, Bold & Beautiful Gift Baskets, WA
26 27
HOBBY SHOP
“This product is heaven sent for small business
Model planes, trains and cars - selling these and other items can earn people like myself. I found the Herb Farming
you a good living. Our guide provides information on the equipment Guide to be thoroughly researched and received
and types of merchandise you should offer in your hobby shop, which particular benefit from the list of suppliers at the
are the biggest sellers and how to target your advertising at the most back of the publication.”
profitable market. The guide also includes advice on everything from John Rowan, Victoria.
the layout and design of your shop to displays and calculating mark-up
and profit.
HOW TO MAKE MONEY WITH A
Order Code: 01132 HOME COMPUTER
Hobby Shop
If you own a personal computer (or, if you are thinking of buying one
at today’s bargain prices), there are literally hundreds of ways to make
HOME RENOVATION SERVICE money at home. With some basic software and the information in our
guide, you can earn big rewards from this low-overhead business.
With the price of real estate rising each year, many home owners find
it makes more sense to renovate their homes rather than go to the Our guide describes many interesting and profitable services you can
offer using your computer. It includes: step-by-step guide to starting
trouble and additional expense of buying a new one. This is why the
your business; complete guide to advertising and promotion; how to
home renovation industry has grown into a multi-million dollar
quote on a job so that you make a profit; how to avoid common
business.
mistakes.
Home renovating includes everything from minor repairs, like window
Order Code: 01265 How To Make Money
or door replacements and other fix-up work, to major overhauls of an With A Home Computer
existing structure. It is possible to specialise in a particular area, like Average Net Profit Before Tax - $33,000
kitchens or bathrooms, or offer a full range of services. Our guide Average Start Up Investment - $17,000
shows you how to size up the potential market, decide which services
ICE CREAM PARLOUR
to offer, how to estimate and schedule jobs and many other practical
ideas. The market for ice cream and frozen delights is an expanding one, no
Order Code: 01355 matter what the season.
Home Renovation Service
Average Net Profit Before Tax - $79,000 Our guide provides everything you need to know about this industry
Average Start Up Investment - $37,000 and even includes recipes for genuine home-made ice-cream. In
addition, it describes in detail the day-to-day operations of an ice-cream
parlour from making the product, to pricing it, to selling it and more.
“These Start-Up Guides, written in easy to read
Order Code: 01187
language, provide a well researched guide for Ice Cream Parlour
people going into business for the first time. It Average Net Profit Before Tax - $70,000
would also benefit people already in business who
haven’t had any access to this type of material
previously. “Since reading the Ice Cream Parlour Guide
The Entrepreneur publications have given our I have not only improved my business, but have
gone on to open another 2 shops.”
accounting practice a new marketing opportunity
Michael Ratner, Slice of Heaven, WA.
for expanding our client database.”
Len Creagh CPA, Creagh Chapman Barker Pty Ltd, WA.
28 29
IMAGE ENHANCEMENT CONSULTANCY INTERIOR DESIGN
Image consulting is profitable in a variety of ways - from helping If you have basic drawing skills, a flair for decorating and a good eye
individuals enhance their personal appearance and communications for detail, you can make a good living right from the start of your
skills, to working with businesses and teaching their employees how to interior design business. Our business guide sets out: how to run the
project the desired corporate image. This is a personally satisfying
business successfully from home; what is involved in completing
business, helping others to cultivate their natural attributes.
residential and commercial projects; the kinds of samples you will need
This low-investment field is great for those with the right talents, a and where to find them, and much more.
little entrepreneurial skill and the ability to sell in the corporate
marketplace. Order Code: 01314
Interior Design
Order Code: 01264
Image Enhancement Consultancy Average Net Profit Before Tax - $54,000
“A really effective plan is a blueprint for your INTRODUCTION AGENCY

business. You may be starting a business, buying
Most people have a basic need for some kind of relationship in their
a business, or just getting into a new area.
Whatever your intentions, a plan that’s well lives and this will never change. This guide shows you how to run an
thought out will help you map your business’ introduction agency using the latest technology including video,
course and help uncover any areas you hadn’t newsletters and computers. Alternatively, you can forget the high-tech
considered before.”
Graeme Little, Westpac Business Banking, Sales Manager. side of the business and see what it takes to be a personal matchmaker
to your clients. This Guide discusses all these aspects and more.
IMPORT / EXPORT AGENCY
Order Code: 01194
The top import/export agents generate six figure net profits by simply Introduction Agency
matching buyers and sellers in different countries. You, too, can work Average Net Profit Before Tax - $64,500
as a consultant to overseas exporters developing new markets, or act as Average Start Up Investment - $41,500
middleman, buying products from manufacturers and selling them to
overseas retailers and wholesalers. JEWELLERY & ACCESSORIES SHOP
Become a successful importer/exporter without specialised training Earrings, necklaces, scarves, hats, brooches and hair clips. You name it
and experience. Work from home - all you need is a telephone and a and women are buying it to dress up their ‘same-old’ clothes. Our
fax. Our guide is full of information on how to set up and run a guide tells you what’s popular, how to buy wisely and from whom,
successful business in the import/export field, with products
how to mark-up your prices for maximum profits and how to compete
manufactured by yourself or others.
with and beat the department stores. In the right location, this is a
Order Code: 01092 Import / Export Agency
great business.
Average Start Up Investment - $21,000 Order Code: 01333
Jewellery & Accessories Shop
“I have found your Import/Export manual
more of a benefit to me than other manuals that I
have paid a lot more money for. The manual is easy
to follow & understand & it will be a valuable tool
for myself when I again take up the opportunity to
operate an Import/Export business. I look forward to
doing business with your company in the future.”
Ian Sorenson, QLD.
30 31
LANGUAGE TRANSLATION SERVICES LIMOUSINE SERVICE
As the world continues to shrink, more Australians are doing business Hard working limousine service operators are making a good living
overseas. Put your bilingual skills and others’ language skills to work with small fleets. Their fleets grow as their services become more
and earn outstanding profits.
popular. Even running one or two secondhand limousines can bring in
Language translation services are in constant demand today by good profits.
everyone from multi-national corporations to business owners. With
just a phone and a fax, you can become a part of today’s global business Aside from the income, the work itself is some of the most interesting
world. Our guide shows you how to set up a home business, hire around. You mingle with some of the most influential people in your
translators as employees or subcontractors, market your services and city. This guide teaches you: how to keep your limousines busy all day
more. without having to go to the public for business; how to get off to a
busy and profitable start with a single limousine; where to find the best
Order Code: 01353
source of customers; why secondhand limousines can be the best
Language Translation Services
Average Net Profit Before Tax - $56,000 investment.
Order Code: 01224
LAUNDROMAT Limousine Service
Here is a lucrative business which practically runs itself. You can make Average Start Up Investment - $260,000
good profits while you spend your time elsewhere! Ideally suited to
absentee ownership, laundromats are more profitable than ever. With LINGERIE SHOP
apartments and units continuing to shoot up, fewer people have their Almost every man in the country has bought lingerie as a gift for his
own washing machines and dryers these days. Our guide shows you mother, girlfriend or wife. Women too, buy pretty underwear for
how to: choose the best location; buy equipment; analyse start-up and themselves and their friends. Our lingerie guide takes you step-by-
operating costs; attract customers and more. step through every phase of the business. We set out strategies and
tools for buying, selling, pricing, employing staff, advertising, tax,
Order Code: 01162
Laundromat insurance and more.
Average Net Profit Before Tax - $44,000 Order Code: 01152
Average Start Up Investment - $78,000 Lingerie Shop
LAWN MOWING & MAINTENANCE SERVICE Average Start Up Investment - $79,000
There are two low-budget ways to enter the lawn care field -
maintenance and lawn care. The cheapest way to start is with a “If you were travelling in your car to a place you
maintenance business. You mow, rake, clip and weed - whatever it had not been before, you would make sure you
takes to look after a lawn. had a road map. If I had one of these roadmaps
(Entrepreneur Business Start-Up Guide) the
The second way to make a profit is by using the latest products and
journey would have been a lot less hazardous
technology to make customers’ lawns green and lush and pest free.
and I surely would have made a lot less
Our Guide discusses both lawn maintenance and care, and sets out
mistakes.”
how to run a successful business. Richard Pace, Founder, Managing Director, Canon Food
Past President & Federal Director, Australian Marketing Institute.
Order Code: 01198
Lawn Mowing & Maintenance Service
32 33
LUNCH BAR MARKETING A FAMILY RECIPE /
HOMESTYLE COOKING BUSINESS
This mega-guide thoroughly examines some of the most popular areas
Everyone loves home made food. In kitchens all around the country,
of the lunch bar/take-away industry including sandwiches and take-
gourmet delicacies - from sauces and pickles to chocolates and biscuits
aways, salads and health foods, hot and cold beverages, refreshments
are being cooked, baked and packaged. In this guide you will learn
and snacks.
about the most popular specialty foods, the most profitable markets,
Learn how to get your premises noticed without spending a lot of
how to get your products onto shop shelves, how to start from home,
money, present your products with a point of difference, how to attract
plus much more.
customers and keep them coming back, how to save money on the
purchase of equipment and much more. Order Code: 01356
Order Code: 01156 Marketing A Family Recipe
Lunch Bar Average Net Profit Before Tax - $26,500
MEN'S CLOTHING SHOP
MAIL ORDER BUSINESS
Considering how many catalogues turn up in our letterboxes, you Clothes certainly maketh the man in this day and age. More and more
might think there is no more room for new mail order companies. men are paying closer attention to their clothes. If you have an interest
Wrong! Two-income families, longer working weeks, crowds and in clothes and making people look great, then this may be the business
congestion at shopping centres - all these are reasons for soaring mail for you. Our guide provides all the information you will need to set up
order sales. and run a shop in this highly competitive consumer market -
Small mail order companies are a good way to achieve your dream of everything from stock selection, through to sales and building
going into business for yourself. They require a low initial investment customer loyalty, along with tried and true suggestions for running this
and can be started at home in your spare time. Be your own boss, yet business profitably.
small enough not to attract big-time competition. Our guide shows
Order Code: 01199
you how to become part of this industry.
Men's Clothing Shop
Mail Order Business Average Start Up Investment - $130,000
Average Start Up Investment - $23,000 MOBILE BOOKKEEPING SERVICE
Almost every business needs a bookkeeper but many can’t afford to

MAILING HOUSE
have one on staff. Businesses retain your company on an as-needed
Many businesses turn to mailing houses to collate, sort and send their basis and you keep their books from a fully equipped mobile office.
mail. This is especially true if they are doing larger than normal direct
Our guide spells out everything you need to know about setting up
mail advertising. Managing mailing lists, understanding the
your mobile office, the equipment you will need, how to find
requirements for reduced postage rates from Australia Post and
marketing your services are just some of the ideas and information customers, right down to the procedures to adopt. Discover how to use
offered in our guide. your bookkeeping talents profitably.
Order Code: 01354 Order Code: 01332

Mailing House Mobile Bookkeeping Service
Average Net Profit Before Tax - $123,500 Average Net Profit Before Tax - $72,500
34 35
Business Direct 132 772.
Your direct line to the bank.
Westpac Business Direct is not a call centre. It’s a specialised business service
that helps you get the banking solution that’s right for your business.
Call to speak to a Business Banking Manager for advice on your business
banking.
Westpac Business Direct 132 772.
Business
Westpac Banking Corporation ABN 33 007 457 141. GDA22159
MOBILE DJ MOBILE VEHICLE INSPECTION SERVICE
Besides spending your working hours in an upbeat, fun environment, New car prices rise every year making secondhand cars more attractive
working as a Mobile DJ offers a greater amount of freedom than do to consumers. However, most consumers can’t tell a good secondhand
most jobs. vehicle from a bad one. Mobile car inspection services help them make
informed decisions. Secondhand car buyers can arrange for an
If you are good at entertaining people and know what to play to get
inspector to drive straight to the car they are considering.
them dancing, this could be the business for you.
Our guide explains the markets for your service, the equipment
Our Guide shows you how it is done, whether you want to be a DJ or
required to start in the business, how to advertise your service and
simply run the operation as an agency. The guide includes information
provides you with sample inspection forms. This is a good business to
on: buying equipment; advertising and operations; how to run the
begin from home if you are a qualified mechanic.
office during the day and the show at night and much more.
Order Code: 01370
Order Code: 01342 Mobile Vehicle Inspection Service
Mobile DJ Average Net Profit Before Tax - $80,000
MOBILE WINDSCREEN REPAIR SERVICE
MOBILE LOCKSMITH SERVICE
Shattered windscreens, broken side windows, cracked rear windows -
You will make considerable savings and considerable profits by
these problems occur every day on our roads. Almost 75 percent of
operating your locksmithing business out of a van or truck. You go to
windscreen damage can be repaired at about one-tenth of the cost of a
the customers with a complete workshop, able to complete almost
new windscreen.
every type of job without leaving the site for extra parts or tools.
Our guide shows you the basics of windscreen repair and replacement.
Our business guide tells you: how much to spend on equipment and
Even if you don’t know very much about automotive glass, using our
supplies; how to avoid mistakes when estimating prices; how, where,
guide’s advice on what to look for when employing qualified staff, you
when and how much to spend on advertising; how to set up and fit out
can still operate a full-service windscreen business.
your mobile workshop and more.
Order Code: 01362
Order Code: 01188 Mobile Windscreen Repair Service
Mobile Locksmith Service Average Net Profit Before Tax - $42,000
MULTI LEVEL MARKETING
MOBILE HEALTH-CARE AGENCY
You can start your own multilevel marketing network with a
The elderly and people confined to their homes through illness are in minimum investment, work out of home and hold another job while
need of quality home health care services. With ever-increasing the business grows.
hospital waiting lists, this industry is here to stay and growing, and we
show you how to become part of it with your own agency. The goal of multilevel marketing is to sell products via a network of
distributors who, in turn, recruit other distributors to sell the products
Our comprehensive start-up manual explains the different markets for to end users and other distributors. Our guide shows you how to do
home health-care and how to penetrate them, the different types of this correctly and still benefit from commissions from your
services you can offer, the best way to acquire medical equipment and distributors and from the agents they recruit.
supplies, and more.
Order Code: 01222
Order Code: 01349 Multi Level Marketing
Mobile Health-Care Agency Average Net Profit Before Tax - $44,000
38 39
MUSIC SHOP PAINTING BUSINESS
Music technology is changing, with compact discs having replaced If you are going to start a house painting business, you need to be
vinyl records, and cassettes to a large extent, as the standard format for aware that formal training / qualifications are essential. Once you have
recorded music. Customers will visit your Music Shop to buy new the correct experience / background however, house painting - interior
releases and old favourites, and catch up with what is happening in the and exterior - is one of the easiest businesses to start because tools and
music industry. equipment requirements are minimal and you can operate from home.
The Music Shop Guide will teach you everything you need to know to In this Guide, we set out all the information on how to bid for a job,
open your own outlet, including the current market, the best place to how to calculate product requirements, the pitfalls to avoid and
find your market, what type of music to buy and where to buy it, how everything else you need to get started.
to price your merchandise, and more. Order Code: 01249
House Painting Business
Order Code: 01308
Music Shop
PANEL BEATING WORKSHOP
NANNY PLACEMENT AGENCY Imagine the number of car accidents that happen every day. Our
There is a major shortage of qualified nannies, both here in Australia manual tells you how to set up a panel beating/spray painting
and overseas. As a Nanny Placement Agency, you will help to match workshop on a proper business footing and gain a good percentage of
families with appropriate and qualified nannies. the dents and scrapes created by careless motorists every day.
You will need good people skills and the ability to recognise a good Our guide doesn’t explain how to become a panel beater or a spray
match after interviewing prospective nannies and parents. Our guide painter, but it does tell you how to employ the best of these
shows you how to establish your agency, properly screen and interview tradespeople, how to keep them happy and working hard and how to
clients and nannies, daily operations of the agency and more. run a successful business.
F1338 Nanny Placement Agency Order Code: 01294

Average Net Profit Before Tax - $76,000 Panel Beating Workshop
Average Start Up Investment - $20,000 Average Net Profit Before Tax - $75,000
NEWSLETTER PUBLISHING
PARTY GOODS / GIFT SHOP
If you are looking for a business that brings in a good return on your
Party goods shops are popping up all over the country - they sell
investment in time and money, consider newsletter publishing. This
everything you could possibly need for a party - balloons, paper cups,
industry has shown tremendous growth and it shows no signs of
decorations of all kinds, streamers, banners, cake decorations -
levelling out. Business people rely on newsletters to provide the
everything the host or hostess needs to make a party successful, except
specialised information they want, but cannot find elsewhere.
the guests!
You need to be an expert in your field and able to divide your attention
This is a fun business and our guide teaches you how to make it
between producing and selling your newsletter. With a minimum
profitable with information on everything from choosing the right
investment in desktop publishing software and the information you
location through to marketing and promoting your party goods shop.
will find in this guide, such as how to build your subscription base,
what to do about renewals, how to design a direct mail package, and Order Code: 01283
more, you can build yourself a very profitable business. Party Goods / Gift Shop
Order Code: 01067 Average Start Up Investment - $85,000
Newsletter Publishing
40 41
PERSONALISED CHILDREN’S BOOKS
Parents love to spend money on their children and gifts which
ebc.com.au
entertain and educate are very popular. Now you can write your own the address for small business
success story as a Personalised Children’s Book producer.
Using a personal computer and a laser printer, you add the recipient’s
name, town, friends and favourite animals and hobbies to a pre-
written book. The result is a customised book featuring the child. Even
if you have never turned on a computer before, you can learn to
operate the equipment very quickly to produce a personalised book.
Our guide describes: where and how to market your creations; how to
choose and operate the software; how to create fascinating and
colourful books.
Order Code: 01368

Personalised Children’s Books
PET HOTEL (KENNELS) & GROOMING SERVICE Visit our website now Business Q&A Service
Animal lovers will pay good money to keep their pets properly
groomed and, when they are away, well looked after. If you love targeted and comprehensive click away! Get personalised
animals, this is the business for you. Our guide provides everything Australian small business one-on-one support from
from kennel layout, to advertising and marketing your service and site yet. EBC's team of small
more. Industry based information business experts and search
Order Code: 01033 Access information on over Information Resource Centre
Pet Hotel (Kennels) & Grooming Service
Average Start Up Investment - $70,000 industries and download free pages of essential business
Business Benchmarking in starting, growing &
PET SHOP managing your small
Benchmark your current
The market for pets is almost universal, with the pet population in business (or prospective) business.
Australia alone estimated at nearly 40 million! against the rest of your Franchising
Learn how to take advantage of people’s love of animals by selling not firm's performance, information and resources
only the pets themselves, but a variety of profitable sidelines and understand the key on franchising. You can even
accessories as well. The Guide also sets out how to customise your performance indicators, research the different
operations to fit the local area, how to avoid stocking the wrong pets, develop your own action franchise opportunities via
how to take advantage of the booming fish market, and how to buy,
plan. the online franchise
Huge Savings Online directory.
display and maintain stock.
ARK
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Order Code: 01007
Pet Shop Business Software when
Average Net Profit Before Tax - $41,500 ordering online. Same day NOW!
Average Start Up Investment - $54,000 dispatch Australia-wide.
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ou r we bsi te: www.ebc. com .au
42 43
PET SITTING SERVICE POOL CLEANING & MAINTENANCE SERVICE
“It doesn’t really feel like working. I love being around animals and I Most pool owners don’t have the time, knowledge or inclination to
like being my own boss.” This is what many pet sitters say, even while take proper care of their pools. The need for major pre-season
putting in up to 15 hours a day, seven days a week during the busy preparation, plus regular maintenance, makes this a year-round
season. business in all areas of Australia. All you need to start in this business is
a van, some general equipment and some tools. Our guide provides a
As a pet sitter you go to customers’ homes and care for their pets while comprehensive look at this exciting opportunity. You will learn which
they are away. It is an easy business to start. The industry is relatively pool owners to target and how to succeed where others have failed.
new, so there is not much competition around. As many pet owners
Order Code: 01285
don’t even know that pet sitters exist, they are as grateful for your Pool Cleaning & Maintenance Service
service as you are for their business. This business guide will turn your Average Net Profit Before Tax - $123,000
love of animals into a good income.
PRINTER CARTRIDGE RECHARGING &
Order Code: 01341
REPAIR SERVICE
Pet Sitting Service
Average Net Profit Before Tax - $34,000 The boom in laser printers, along with an increasing interest in
Average Start Up Investment - $9,400 recycling and saving money has created a growing business over the last
few years. Printer cartridges were designed to be used once and thrown
“Pet Sitting is an excellent publication. Thank
away. However, once they have run out of toner, most of the parts are
you very much for pointing me in the right still in good working order. Printer rechargers collect the empty
direction.” cartridges, refurbish and refill them, then sell them to businesses and
Leanne Farrell-Thomas, QLD.
individuals - for about half the price of a new cartridge.
PIZZA PARLOUR & DELIVERY SERVICE This guide focuses on the non-technical aspects of the business. You
will find out how to advertise your service, how to set up your premises
Pizza is the fastest growing food item in the country, with national
and the equipment you will require to start your business. In addition,
pizza orders outnumbering even those for hamburgers. People are
we tell you how to add to your profits by offering a printer repair
flocking to try new types of pizza, including gourmet varieties. If you service as a sideline.
can combine hard work with a good product, lots of creativity,
Order Code: 01382 Printer Cartridge
business acumen and determination there is no reason why you Recharging & Repair Service
shouldn’t be able to run a successful pizza parlour and delivery service. Average Net Profit Before Tax - $41,600
This guide is filled with hands-on information which tells you
PROMOTIONAL ADVERTISING &
everything you need to know, including: why it is best to specialise; the
VOUCHER SERVICE
best equipment to buy; how to project a mood which makes customers
Everyone loves a bargain. What could be more welcome than an
want to eat; and more.
envelope full of savings for meals, products and services? Local
Order Code: 01006 businesses want smaller mailings, reduced advertising expenses and
Pizza Parlour & Delivery Service targeted customers. This makes localised promotional advertising
Average Net Profit Before Tax - $34,000 services a sound business.
Vouchers allow different businesses to group promotional specials in
“This product is invaluable to anyone contemplating one envelope, reducing costs. Several large companies handle this
going into business, being useful business on a national basis. However, there is a great need for smaller
not only as a basis to start and build a business, but mailings to service small businesses and local markets and this guide
shows you how to meet that need.
also as a staging program to become a franchisee.”
Order Code: 01232
Silvio Bevacqua, Silvio’s Pizza, QLD. Promotional Advertising & Voucher Service
44 45
PROMOTIONAL MERCHANDISE BROKERAGE PUBLIC RELATIONS CONSULTANCY
Businesses, organisations, schools and sporting teams, just to name a
Companies retain PR consultancies to help them promote their
few, spend millions of dollars a year to have their names, logos and
businesses. If you don’t have experience in this field, employ the
messages printed on pens, key rings, T-shirts and more.
expertise you need. Larger firms are eliminating their own public
Our guide shows you how to start your own business as a promotional relations staff and are retaining external PR consultancies to
merchandise representative, either home-based or in an office with disseminate information. Our guide teaches you about the benefits of
commissioned staff.
specialisation, how to charge clients, the best ways to find new clients
Order Code: 01292 and all kinds of insider tips on ways to promote paying clients to the
Promotional Merchandise Brokerage
general public.
Order Code: 01324
PROPERTY INSPECTION SERVICE Public Relations Consultancy
This is one of the fastest growing areas in the real estate business. As a Average Start Up Investment - $28,000
property inspector, you examine the interior and exterior of a building,
giving home buyers an objective evaluation of it’s condition. RECYCLED / CONSIGNMENT
CLOTHING BOUTIQUE
Our guide tells you how to begin in this business, including: how to
identify lucrative markets; what you need to look for when inspecting This business may sound too good to be true. It is recession-proof and
a home; how to operate from your home and much more. ideal for absentee ownership. There is no big investment in stock
Order Code: 01334 because your customers bring your stock to you.
Property Inspection Service
Average Net Profit Before Tax - $36,500 Selling high-quality recycled clothing is an ideal business if you have a
Average Start Up Investment - $20,000 knack for dealing with people and good negotiating skills. This guide
shows you how to start this business with little more than an empty
PROPERTY MAINTENANCE SERVICE
shop, a sign and your own energy!
If you are good with your hands and handy with tools, this could be
the business for you. Order Code: 01229
Recycled / Consignment Clothing Boutique
Rather than employ full-time maintenance people, many apartment Average Net Profit Before Tax - $35,000
owners and property managers retain services to clean, re-plaster, paint Average Start Up Investment - $44,000
and repair vacant units before new tenants move in. With an unusually
low investment, you can build a business on the need to bring rental RECYCLING CONSULTANT / BROKER
properties up to scratch before they are leased out again.
This is a great way to make a big impact on the future of our world.
Order Code: 01236 Recycling brokers analyse office waste and implement recycling
Property Maintenance Service
Average Net Profit Before Tax - $32,000 programs for businesses and local government. Most recycling
consultants/brokers have at least some background in recycling and all
“What impressed me most about the have spent time researching and preparing for their new business
Entrepreneur Business Centre was the quality of the venture. This guide shows you how to begin in one of the fastest
information & the level of service provided. The 'Survival
Pack' I purchased gave me all the information I needed & growing fields in the 90’s.
were well indexed making it was easy to locate what I needed.
The level of research undertaken & assembled by you is Order Code: 01351
terrific. The after Sale service & willingness to assist with my Recycling Consultant / Broker
problems has been great.” Average Net Profit Before Tax - $222,000
Karen Anderson, Amine Millinery, NSW
46 47
RESTAURANT
Australians dine out more and more each year, making the hospitality
ebc.com.au
industry a popular new business venture. There are risks in the
Restaurant business, but our guide steers you around the most
the address for small business
common ones. You will learn the steps to making a success of your
restaurant, including: the three main reasons restaurants fail and how
to avoid them; effective stock-purchasing procedures; complete
equipment requirements, plus a detailed list of suppliers; the most
popular types of restaurants today; pricing secrets to help you make
money and still be competitive and the most effective marketing
techniques.
Order Code: 01279

Restaurant
RESUME WRITING SERVICE
In today’s volatile job marketplace, more and more people are

suddenly finding themselves out of work. Add to this the fact that Visit our website now Business Q&A Service
most people want to change jobs at some stage and you can see how
vast the market for this service is. targeted and comprehensive click away! Get personalised
Australian small business one-on-one support from
Even well-educated people often don’t have the necessary skills to
site yet. EBC's team of small
create persuasive, promotional, interview-winning resumes. You can business experts and search
Industry based information
do it for them. To start in this business, you need a good command of
English, an interest in people and the ability to market your services Access information on over Information Resource Centre
well. Material needs are small and you can work from home. Our 230 different researched Packed with over 7,500
guide shows you how. industries and download free pages of essential business
Order Code: 01260
Business Benchmarking in starting, growing &
Resume Writing Service
Average Net Profit Before Tax - $27,000 business.
Average Start Up Investment - $12,500 business (or prospective)
against the rest of your Franchising
“Having read through the Resume Writing firm's performance, information and resources
understand the key on franchising. You can even
Business Guide, we have been inspired to offer performance indicators, research the different
an even better service. We are currently using the develop your own action franchise opportunities via
Guide as a planning tool” Huge Savings Online directory.
Felicity Peterson, Dillon, Whitelaw and Associates, WA. Enjoy HUGE Savings on
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48
RETAIL KIOSK / STALL SECRETARIAL &
WORD PROCESSING SERVICE
You can sell almost anything from a kiosk these days and save on rent and
With good technical skills and good marketing sense, you can break
overheads. Kiosks can be seen in almost every shopping centre and market
into this business quickly, beginning in a small way and upgrading as
around the country and can provide their owners with a good income.
volumes increase. With more and more businesses using independent
Our guide provides you with some great new ideas on what to sell secretarial/word processing services to reduce overheads, your volumes
from these moveable premises, where to set up and what to look for in could increase rapidly. Small, one-person operations can make good
a location to ensure good sales. Other information includes how to profits, even in their first year of business, with little more than a small
deal with shopping centre management, how to expand your business advertisement in the Yellow Pages to attract customers. Profits climb
and more. as you expand. Our guide has all the tips you need to get your service
Order Code: 01323 up and running.
Retail Kiosk / Stall
Average Net Profit Before Tax - $33,000 Order Code: 01136
Average Start Up Investment - $37,000 Secretarial & Word Processing Service
SECONDHAND BOOKSHOP Average Start Up Investment - $20,000
If you have collected books for years, or simply love reading, the “The areas in the Secretarial & Word
secondhand book business may be for you. Processing Service manual that I found particularly
The secret to this business is that you only deal in books with an useful were the chapters on Operations, especially the
established track record. Unlike new bookshops, you know which content on how to calculate a profit base, and the
books sell and which ones don’t! With the price of new books rising all chapter on Record Keeping & Taxation. After reading
the time, customers are flocking to secondhand book outlets. Our through the material, I am now more confident that I
can run my business professionally & successfully.”
guide tells you about the principles of setting up your shop, buying
Colette Woodford, Scribe & Document Preparation, NSW
stock and more.
Order Code: 01117

SECURITY PATROL SERVICE
Secondhand Bookshop
Average Net Profit Before Tax - $37,000 The crime rate continues to rise. Regular patrolling of business and
residential premises and the posting of security guards help reduce the
SECONDHAND FURNITURE SHOP
likelihood of break-ins and theft. Our manual describes everything
If you are a salesperson at heart, confident of your negotiating skills
you need to set up and run this helpful business including how to
and you love day-to-day challenges, the concept of a secondhand /
employ the right staff, marketing your security service, legal
consignment furniture showroom is simple. You display merchandise
provided by the owner and pay for it after it has been sold. In effect, requirements and much, much more.
you are an independent sales agent for the owner. All you need is a
Order Code: 01159 Security Patrol Service
knack for dealing with people, an up-to-date marketing approach and Average Net Profit Before Tax - $42,500
a little inside direction from our guide. Average Start Up Investment - $47,000
Order Code: 01212

Secondhand Furniture Shop
50 51
SEMINAR / EVENT PROMOTIONS SHOPPING & DELIVERY SERVICE
Business people often don’t have the time to learn the latest Busy people rarely have time to go shopping. This is where personal
shoppers come in. They take the hassles out of shopping and are paid
management techniques or methods for boosting productivity. Where
for doing so. If you love shopping, spending time in all the best shops;
do they go? Many attend seminars for an intensive session of up-to-
if you know where to buy the best brands at the best prices; this could
date information. As a seminar/event promoter, you plan these events
be the business for you.
from start to finish, put the word out about your programs and pull in
You can begin this business with little more than a phone, an
attendees.
answering machine and some business cards. Our business guide sets
Today’s audience will pay you to tell them how to do something out all the facts you need to start this business right away.
cheaper, faster, more easily or more profitably. Our guide tells you how
Order Code: 01310
to promote your own expertise or how to market another speaker. The Shopping & Delivery Service
guide includes: how to test market acceptance of a seminar’s content
before you spend any money; negotiating techniques for great deals on
venues; how to promote your seminars/events with almost no cash SIGNS & SIGNMAKING SERVICE
investment; how to develop and sell tapes of your seminars to those Computers have completely revolutionised the sign industry. Today,
who don’t attend; ingenious public relations tactics and more. business owners don’t have to wait weeks for a custom made sign. All
they have to do is call an instant sign shop and within 24 hours their
Order Code: 01071
orders will be filled.
Seminar / Event Promotions
Average Net Profit Before Tax - $56,000 You don’t even need signwriting experience, because the equipment is
Average Start Up Investment - $21,500 easy to use. You don’t need creative skills because the client provides
SENIOR DAY CARE SERVICES
the artwork. You do need the right equipment and good information
on marketing, location and employing staff - our guide puts all this at
The number of Australians over 75 years of age is expected to nearly your fingertips.
double by the year 2000. The cost of nursing-home care for the elderly
Order Code: 01336
is skyrocketing, meaning that the market for senior citizens’ day care Signs & Signmaking Service
services can only increase. Average Net Profit Before Tax - $156,000
These services offer a variety of health, social and related services
including leisure activities, exercise classes and, best of all, SPECIALISED RETAIL SHOP
companionship. Our guide gives you the insights you need to start and Shops specialising in a single item are beginning to spring up all over
run a senior citizens day care service including why advertising is not the place. There are shops which only stock boxer shorts, some which
the best way to find new clients, and the one service you absolutely stock ties, some with simply chocolate or teddy bears or cat
paraphernalia. In Western Australia, there is a shop that sells only
have to offer in order to succeed.
fridge magnets!
Order Code: 01335
Senior Day Care Services This is a fun way to turn a special interest into a money making
Average Net Profit Before Tax - $35,000 venture. There are as many risks as opportunities for fun in this
Average Start Up Investment - $69,000 business, so arm yourself with our guide in the planning stages. Give
yourself the best chance of financial success.
Order Code: 01218 Specialised Retail Shop

52 53
SPORTING GOODS SHOP T-SHIRT SHOP
Australia is a great sporting nation and Australians everywhere Everyone buys T-shirts, from tourists to legal firms, grandfathers to
participate in all kinds of sport and games in large numbers. You can teenagers. This business has few equipment requirements and has great
profit from this by selling the equipment, clothing and accessories they potential for absentee ownership. Novelty T-shirts are a fashion staple
need. Our guide tells you everything from how to select and effectively - the backbone of the casual clothing industry.
display stock right through to advertising and marketing your shop to
Our guide gives you all the tools you need to start this business: the
the right people.
one essential piece of equipment you need and where to find it; how
Order Code: 01286 to promote your business; and a money generating sideline you may
Sporting Goods Shop otherwise overlook.
T-Shirt Shop
SPORTS MEMORABILIA SHOP Average Net Profit Before Tax - $56,000
Whether you are interested in a hobby shop which sells football cards
or a large operation which sells licensed team uniforms, this business
is a dream come true for any sports enthusiast. “ Whilst we are certainly not new to running a
business we did find the guide(Vending Machine
This guide will coach you in every aspect of this business, including: Business) particularly informative on the specific
which products to focus on if you are planning to begin in a small way; issues relating to operations.
the secrets to merchandising sporting wear effectively; how sporting We have found this business guide to be an invaluable
cards can boost your off-season sales; the best location to begin your reference point & particularly appreciate the fact that
business and more. this guide contains information on the negative &
Order Code: 01322
pitfalls of the business as well as the positives. We
Sports Memorabilia Shop recommend these business guides to anyone
Average Net Profit Before Tax - $42,000 contemplating a business venture regardless of their
previous experience. ”
TRAVEL AGENCY Tania Wong, Jantan Enterprises, NSW
If you love travel, this is an ideal business for you. Travel agents book
VENDING MACHINE BUSINESS
almost all overseas trips from Australia and make a large proportion of
all domestic travel arrangements for their customers. Loose change adds up to large profits when you are the owner of a
vending business. Most vending business owners start out in a small
Our guide gives you in-depth information on how to become a
way, placing a few machines in local businesses, buying new machines
successful travel agent, setting up your business and attracting
as their customer base grows. The owner’s profit potential is good with
customers.
a moderate number of machines placed in the community.
Order Code: 01154
Travel Agency Our guide teaches you how to start your own vending business
Average Net Profit Before Tax - $59,000 including: how to establish a service round; which items sell; the best
Average Start Up Investment - $28,000 places to put your machines and more.
Order Code: 01375

“I had already started my business & was not pleased Vending Machine Business
with the response. After reading the Secretarial & Average Net Profit Before Tax - $46,000
Word Processing Service Guide, I feel I am able to take
my business in the right direction.”
Arlette Gautray, Secretarial Service, NSW
54 55
VIDEO LIBRARY WINDOW & BLIND CLEANING SERVICE
This retail business offers numerous advantages. You need no technical One of the lowest investment businesses to start. It is a simple business
knowledge, equipment needs are minimal and marketing assistance is - the more windows you wash, the more money you make! And there
provided by the distributors. are many profitable sidelines you can offer as well. Find out how to
operate this business efficiently and on firm business principles so that
Today’s video libraries offer a lot more than simply movie rentals. CDs,
you make a good living from it. Our guide tells you the how, where,
Nintendo and instructional videos are opening new doors for the
when, why and what of the window and blind cleaning business.
independent video library owner. You can be successful with the
winning strategies outlined in this guide. Order Code: 01012
Window & Blind Cleaning Service
Video Library Average Start Up Investment - $19,000
WOMEN’S CLOTHING BOUTIQUE

VIDEO PRODUCTION COMPANY
From small local boutiques to large regional and national chain
The time is right to start up in this versatile business. An operator with
operations, a women’s clothing boutique is a dynamic business. It
the right combination of skill and ambition can easily dominate any of
doesn’t seem to matter what happens to the economy, women’s
the markets they choose and there are lots of markets to be taken
fashions continue to sell. The secrets of success in this business are
advantage of.
location and understanding your market’s tastes.
This business can be successfully run from home on a part time basis,
Our guide tells you all you need to know to be a success, including:
and expanded as the need arises.
market research findings you must know about; choosing a location;
Order Code: 01204 calculating margins and markups; dealing with manufacturers;
Video Production Company promoting customer loyalty.
Women’s Clothing Boutique
WEDDING PLANNING SERVICE Average Net Profit Before Tax - $35,000
Weddings are becoming larger, more expensive and more formal every
WORM FARMING
year and couples are turning to planning professionals to sort out the
details for them. Planners help couples establish a budget and stay Breeding worms for profit is becoming increasingly popular Australia-
within it, select a location, caterer, florist, music, cake and more. If you wide. The main push behind the expansion has been the increase in
are good at planning ahead, know how to spend money wisely, have awareness about environmental waste management and minimisation
good contacts and possess good organisational and coordinating skills, - an issue that worms are capable of solving. Target markets include
this business is ideal for you. waste management, nurseries, bait shops, zoos and professional
gardeners.
Our guide sets out what you need to know about organising a wedding
and the business end of the service. Our guide will show you how to realise the true profit potential of this
business, as well as take you step-by-step through the process of setting
Order Code: 01330
up a worm farming operation in a short period of time, on a small
Wedding Planning Service
Average Net Profit Before Tax - $70,000 amount of land, without hitting you hard in the hip pocket.
Order Code: 01701
Worm Farming
56 57
STARTING A HOME-BASED BUSINESS
Are you fed up with the 9 to 5 daily grind and want to start your BUYING A
own business? Working from home and owning your own business
no longer has to be an idle dream. However, to start a successful BUSINESS SERIES
home-based business, like any business, you need to ensure you plan
for all eventualities and have the most up-to-date, accurate
information on what it takes to start and operate a home-based BUYING A FRANCHISE
business. That information is now at your fingertips with EBC's
latest release - Starting a Home-Based Business. This is the ideal If you are really serious about owning your own business and are
guide for anyone who has ever thought about starting a business but looking for a business that has a tried and proven success record
didn't know where to start. Most people would prefer to start their in the marketplace, then franchising
business from home but they are not sure what is involved and the is the perfect option for you. In
rules and regulations they should be aware of. this guide, we will show you why
This guide covers all that and more. Split into 14 tabbed sections, it franchising in Australia is
contains over 235 pages of essential information on: becoming the preferred option for
• What are the popular home-based businesses many when it comes to starting up
• Do you have the right personality to work from home? in business. The guide also comes
with bonus financial software ($105
• How to manage your time, stress and family concerns
value) to help you prove the viability
• How state and local government regulations will affect you of your business, and covers:
• Location factors to consider when setting up your home-based
business • What is franchising?
Price: $245*
• The success of franchising in Australia Order Code: 21807
• How to put a price on your products and services • Choosing the right franchise for you Buying A Franchise
• Can you hire staff if you are working from home? • Evaluating the franchise and franchisor
• How to generate business • All you need to know about a franchise agreement
• Business planning and gaining finance
• Direct marketing techniques that work
• How to make your franchise a success
• How to promote your business on the • How new changes to the Franchise Code of Conduct
Internet
affect you.
• Which business licences and
permits will you need for a "...your business guides have proven to be a God
home-based business?
send, and the step-by-step guides saved me
• Tax implications for a home-
based business investing $50,000 into a franchise system that
• How to work out how much start-up was doomed to fail, or generate a less than
money you will need Price: $245*
Order Code: 01385 desirable return."
• Where to find information on grants Starting a Home-Based
Francis Vaughan, NSW
available to small businesses. Plus much Business
more.
The guide also comes complete with bonus financial software ($105 * Prices include GST & maybe subject to change.
value) to help ensure your home-based business will be successful
and profitable. With the capacity to manage up to two years of Soon to be released Titles:
financial forecasts, the software can be used not only when starting • Buying a Retail Business • Buying a Service Business
your business, but also for your ongoing budgeting and business • Buying a Distribution • Buying a Manufacturing
planning needs. It will help you prepare pricing strategies, accurate Business Business
cash flow projections, sales forecasts, profit & loss statements and
Phone 1300 300 586 for more information.
balance sheets.
58 59
How well is YOUR NE What's in an EBC Business
SERIW
business performing? ES Benchmarking Guide?
Each individual Benchmarking Guide title (over 80 of them) shows
Are you charging enough for your products you step-by-step how to benchmark your business against your
and services? Are you spending too much on industry. Over 200 pages of essential information, split into 11 tabbed
sections covering;
advertising? Are you paying too much rent? Are
• What is benchmarking • Managing cash flow
your staff costs too high? What is the average • How to benchmark your • Managing personnel
bottom line of your competitors? business • Marketing strategies
• Key performance indicators • Financial management
Now, thanks to EBC, business owners and managers can • Detailed industry statistics • Benchmarking business
get answers to these and many more questions. Answers • Identifying your strengths & planning
that will enable you to better understand, manage and weaknesses • Business
• Action strategies resources
grow your business.
• Managing costs & suppliers
Each industry specific Benchmarking Guide will help you:
The guide comes complete with an
• See how your business compares against your Excel-based Benchmarking Financial
competitors Software package ($105 value) which
• Understand how the rest of your industry works allows you to enter your financial
• Analyse the key performance indicators of your data and analyse your business’
performance against the industry
industry averages. The software even
• Develop your own action strategies to improve your providing commentary on the key
bottom line areas of your business which need
attention and suggests action
Importantly, each Benchmarking Guide is updated strategies for improvement!
annually, allowing you to continually measure the
Plus, as an added exclusive offer for guide purchasers, you can submit
effectiveness of your strategies. your performance results to our experienced benchmarking consultants
Survival in today’s business climate requires you to spend who will check and review your performance for free ($105 value).
more time working on your business rather than in the
We will then send you a more comprehensive & detailed analysis of
business. your performance against the wider industry.
m
Business benchmarking guide titles at a glance Do wn loa d fre e sum ma rie s fro
.au
our we bsi te: ww w.e bc. com
AUTOMOTIVE Consulting Surveyors 04056 Caravan Parks 04076
Auto Accessories & Earthmoving Coffee Lounges 04058
Spare Parts 04064 Contractors 04034 Fish & Chip Shops04144 Bookstores 04080 Nursery & Landscape Painting Contractors 04160
Auto Electricians 04066 Electrical Contractors Fruit & Vegetable Computer & Phone Suppliers 04136 Pest Control
Car Dealers 04108 04028 Retailers 04090 Sales 04124 Office Retailers 04174 Contractors 04148
Motor Mechanics 04114 Landscaping Contractors Motels 04016 Corner Stores 04130 Pharmacies 04050 Taxi Operators 04032
Smash Repairers 04082 04132 Public Hotels 04022 Electrical Appliance Rural Merchants 04128 OTHER BUSINESSES
Tyre Dealers 04168 Plastering Contractors Restaurants 04036 Retailers 04046 Service Stations 04072 Bus & Coach
BUILDING & 04120 Takeaway Food Fabric & Sewing Sporting Goods, Toys & Operators 04096
CONSTRUCTION Plumbing Contractors Retailers 04068 Supplies 04142 Outdoor Retailers 04172 Commercial Printers 04038
Architectural Practices 04104 MEDICAL SERVICES Floor Covering Supermarkets 04134 Couriers & Taxi
04012 Tiling Contractors 04166 Chiropractors 04042 Retailers 04146 Women’s Fashion Trucks 04138
Bricklaying Contractors FINANCIAL SERVICES Dentists 04052 Florists 04150 Retailers 04026 Fitness Centres 04092
04084 Insurance Brokers 04024 General Practitioners 04060 Footwear Retailers 04152 SERVICE INDUSTRIES Metal Fabricators &
Building Contractors 04054 Investment Advisers & Medical Specialists 04086 Furniture Retailers 04040 Carpet Cleaners 04112 Engineering Works 04070
Cabinet Makers 04100 Financial Planners 04078 Physiotherapists 04164 Giftware Retailers 04170 Child Care Centres04118 Real Estate Agencies 04088
Concreting Contractors Valuers 04106 Veterinary Practices04102 Hardware Retailers 04020 Cleaning Contractors Road Transport
04094 FOOD & HOSPITALITY RETAIL BUSINESSES Jewellery Retailers 04122 04074 Operators 04110
Consulting Engineers Bakeries 04062 Antique, Art & Craft Menswear Retailers04030 Dry Cleaners 04140 Travel Agencies 04116
04048 Butchers 04098 Galleries 04014 Newsagencies 04010 Hairdressers 04018
Have we missed your industry? Just call us on 1300 300 586 with special requests or for more info.
60 61
ebc.com.au BUSINESS
the address for small business MANAGEMENT SERIES
WRITING AN EFFECTIVE
BUSINESS PLAN
Now you can make sure your business
venture will be profitable with this
step-by-step guide & software
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includes bonus financial software
Visit our website now Business Q&A Service ($105 value) to help you prepare pricing strategies,
ebc.com.au is the address for Answers to your business accurate cashflow projections, sales forecasts, profit & loss
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Australian small business one-on-one support from 9 tabbed sections it contains over 160 pages of essential
site yet. EBC's team of small information on:
Industry based information business experts and search • Raising finance
• Researching your customers, competition and the industry
230 different researched Packed with over 7,500 • Developing marketing strategies
Price: $245*
industries and download free pages of essential business • Pricing strategies, cashflow projections,
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guide summaries instantly. related solutions to help you and breakeven analysis
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SMART SELLING SUCCESSFUL SALES & MARKETING
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TAX MADE EASY INSURANCE & PROTECTING YOUR
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ADVERTISING = PROFIT
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STARTING YOUR ONLINE BUSINESS
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$
is accounting,
financing, training or
$ advising; in today’s
TOTAL PRODUCT COST $
rapidly changing
business environment
POSTAGE & HANDLING ($11 per package/guide) $ clients are expecting
TOTAL ORDER $ more of you in terms
* Each Business Guide costs $245. Prices include GST & maybe subject to change. of advice and
PLEASE FORWARD ME THE ABOVE TITLES AND CHARGE MY information.
Visa Card Amex Mastercard Bankcard With EBC’s Business
Credit Card Number Start-Up, Management
YOUR DISTRIBUTOR
& Benchmarking PACKAGE INCLUDES OVER
Guides, you can now $1000 OF SAMPLE PRODUCTS
offer your existing and
Signed
prospective clients specific information on any of the 230
Card Expiry Date CCV different industries researched at a fraction of the cost of
doing the research yourself. The margin on the sale of the
Cheque/Money Order Enclosed business guides enables you to offer a free or subsidised
Cheques should be marked Not Negotiable and made payable to initial consultation to get them started.
Entrepreneur Business Centre. Features:
✃
Authorised Distributor • No Stockholding • Extensive Product Range

• No Minimum Sales • New Customer Referrals
• Attractive Margins • 24 Hour Delivery Service
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CALL 1300 300 586 FOR MORE INFORMATION

Autumn 04/02
OR EMAIL US AT info@ebc.com.au
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