LOUIS G.

LOPEZ
New York, NY 10025 (212) 866-8863 llopez85@gmail.com www.linkedin.com/loulopez
SUMMARY Client-Oriented, Insight-Driven, Research Executive with over 15 years of experience in both corporate and supplier-side roles, including Synovate, Time Inc, Miller Publishing, The Bravo Group and Disney Publishing. Passionate about brands, clear communication and developing client engagement. Key strengths include: Media Research Strategic Planning Multicultural Research Positioning and Communications Testing Qualitative Research Segmentation

EXPERIENCE STRATEGIC PLANNING/ RESEARCH CONSULTANT 2010 - present Provide planning and research services for ad agencies, corporate clients and research/ planning companies. Corporate Clients and Research Companies: Develop detailed consumer insights using both qualitative and quantitive data. Provide qualitative support services from engaging internal clients, contracting moderator, developing screeners and discussion guides, and preparing/ reviewing final presentations. Provide client development and relationship management for quantitative projects. Agency Services: Create strategic communication guidelines and creative briefs. Develop consumer insights for new business pitches. Partner with Brand Planner(s) to support existing business. Produce targeted research summaries, research plans and strategic recommendations. Selected Clients: New Age Consumer Research and Insights, Prime Access, Redbean Society, Agent A THE NPD GROUP Client Development Director, Music 2009 - 2010 Provided strategic direction and leadership to the client development team. Kept abreast of music industry trends and understood big picture in clients business. Ensured overall satisfaction with service by managing client relationships. Identified new business opportunities to expand client base. Partnered with sales on non-core client calls to provide additional revenue opportunities. Led a staff of two account managers to provide exceptional service to existing clients. Revised presentations and proposals to be more clear and insightful. Developed custom up-sell opportunities for existing clients. Worked with marketing on collateral marketing matertials. SYNOVATE Vice President, Consumer Business & Insights 2006 - 2008 Generated increased revenues for the organization by identifying, negotiating and closing on new business opportunities with existing and new clients with a specialization in multicultural and media. Presented multicultural data at Synovates US Diversity Markets Report conference. New client wins: Wrigley (Hispanic Media Effectiveness), MPA (Hispanic Magazine Readership Study), People en Espaols Hispanic Opinion Tracker (HOT Study), Segunda Juventud (Reader Ethnography) Pitched and led projects for Novartis (Hispanic and AA Hypertension Study), Gardasil (Hispanic Ad Evaluation), and Harley-Davidson (Hispanic and AA Outreach Study) Served as multicultural subject expert across multiple categories including media, telecom, financial, media, auto, and healthcare for current and prospective clients.
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LOUIS G. LOPEZ
MILLER PUBLISHING GROUP Research Director, VIBE Magazine 2004 - 2006 Provided insights on VIBE readers for ad sales staff. Worked with VP, Marketing to find ways to leverage
insights with advertising clients. Developed and supervised subscriber study. Supported VIBEs development efforts. Directed focus groups for VIBE Vixen, a new magazine. Developed discussion guide and moderated. Developed in-book survey. Conducted one-on-ones with high-level agency executives.

TIME INC. 1999 - 2004 Research Director, Essence Magazine (2003-2004) Developed insights into the African-American market that built on the success of Essences first Window on
Our Women (WOW) Study. Repurposed editorial research to provide marketing insights.

Utilized Essence Reader Panel to provide added value for existing advertisers and quick, strategic insight for
senior management. Uses included: pre- and post- advertising testing, awareness and usage, communications testing. Supervised research manager to provide data for category presentations as well as customized information for market and ad sales presentations.

Assistant Director, Marketing Information, People En Espaol (2000-2003) Provided strategic direction for and implementation of People En Espaols Hispanic Opinion Tracker
(HOT), a proprietary research study on the Hispanic market that covered the following categories: celebrity, social issues, opinions, lifestyle, personal care products, pharmaceuticals, automotive and computer/Internet. Created a cross-divisional tool for business units across Time Warner by involving those units in the study. Acted as the Hispanic market expert for both internal and external clients. Prepared and presented HOT Study data to clients in the automotive, pharmaceutical and cosmetic categories.

Research Manager, Consumer Research & Insights (1999-2000) Managed editorial and development research for Southern Progress titles (Southern Living, Coastal Living,
Southern Accents and Cooking Light). Worked closely with editors in developing research; presented findings directly to editorial staff. Supported Time for Kids with editorial and development research. Managed biannual teacher surveys. Worked closely with editor and publisher in developing research. Supervised and implemented issue reading studies, focus groups and expire studies.

THE BRAVO GROUP, YOUNG & RUBICAM Strategic Planning Supervisor 1997 - 1998 Provided strategic planning and research support for agency clients: Campbells, AT&T, Clorox and
RadioShack. Recommended appropriate marketing targets, worked with creative staff to develop creative work plans, tested concept and story boards, created and evaluated tracking studies. Managed primary research projects: developed questionnaires, managed vendors, and wrote reports for focus groups, tracking studies, and copy testing.
DISNEY MAGAZINE PUBLISHING GRUNER + JAHR USA/ NYT WOMENS MAG GROUP Research Manager ResearchManager 1995-1997 1993-1995

EDUCATION
CORNELL UNIVERSITY - Johnson Graduate School of Management, Master of Business Administration PRINCETON UNIVERSITY, Bachelor of Arts, English Literature
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