Professional Documents
Culture Documents
Prof. Johnson
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Managerial Economics
Prof. Johnson
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Managerial Economics
Prof. Johnson
MAJOR BRANDS
Fevicol is synonymous with adhesives in India. Excellent quality, extensive product range, close relations with customers and award winning advertisement have made Fevicol one of the most trusted brands in India and the largest selling adhesives brand in Asia. Pidilite wholly owned subsidiary of Pidilite, acquired Cyclo brand in June 2006. The product range includes maintenance, performance and appearance products for DIY (Do-it-Yourself) and professional car care segment. Pidilite wholly owned subsidiary of Pidilite, acquired Sargent Art brand in June2006. The products range includes crayons, tempera colours acrylic colours, markers, modelling clay and many other products. Pidilite offers a range of hobby & craft products under the Hobby Ideas brand name. The products are complemented with book, videos and training workshops to make hobby fun and easy for hobby enthusiasts. Pidilite offers a wide range of constructions chemicals under the Dr. Fixit brand name. Dr. Fixit is market leader in retail market of construction chemicals and the products are available in all leading cement, hardware, and tile and paint shops. Pidilite acquired Roff brand in 2004. Roff is a pioneer in construction chemicals in India and is well known for modern tile fixing solutions.
M-Seal is India's leading sealant brand. Pidilite offers a range of sealants for sealing, joining & repairing applications for both consumer & craftsmen market under M-Seal brand name. M-Seal is also gaining acceptance in international market.
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Managerial Economics
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Managerial Economics
Prof. Johnson
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Managerial Economics
Prof. Johnson
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Managerial Economics
Prof. Johnson
The Brazilian subsidiary reported impressive results with 28% growth in sales. This, together with lower material costs and control on costs helped the Company post cash profits for the year. Operations in USA significantly reduced costs and improved margins. While overall sales remained flat, losses reduced by 38%. The operations in Thailand posted cash profits on the back of 26% growth in sales.
During the year, Pidilite Industries Egypt, SAE and Pidilite Specialty
Chemicals Bangladesh Pvt Ltd commenced manufacturing operations in Egypt and Bangladesh, respectively.
PIL Trading Egypt (LLC), a subsidiary of the Companys step down
subsidiary (namely Pidilite Industries Egypt SAE), was incorporated during the year for the purpose of carrying on trading activities in Egypt, North Africa and COMESA countries. The subsidiary in Bangladesh recorded profits in its first year of operations on the back of robust sales and good margins. Performance of the subsidiary in Dubai was impacted by poor trading conditions, resulting in losses. In February 2010, Chemson Asia Pte Ltd merged with Pidilite Innovation Centre Pte. Ltd. (both wholly owned subsidiaries of PIPL).
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Managerial Economics
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There was significant improvement in the performance of the overseas subsidiaries with substantial reduction in losses due to measures taken to improve sales and reduce costs.
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Managerial Economics
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SOURCES OF FUNDS
VALUE ADDITION
The Companys net worth
(Equity Capital + Reserves) has grown from Rs 4118 million in 2005-06 to Rs 9386 million at the end of 2009-10, giving a Compounded Annual Growth Rate (CAGR) of 22.87%. As the definition goes, Reserves is the amount appropriated out of earned surplus (retained earnings) for future planned or unforeseen expenditure. The company can use these reserves for the purpose of issue of BONUS SHARES, Mergers and Acquisitions, expansion and diversification, etc. Sudden
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Managerial Economics
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currency or interest rate changes can also be handled, as Pidilite has a good amount of reserves locked up. Also the net sales, and hence the profits, of the company has been going high, year after year. As a result, the retained earnings with the company have accelerated too. They can use the reserves for fulfilling their expansion and takeover plans, which will need huge sums of money. Expansion plans of the company range from opening up 50 additional Dr.Fixit Service Centre to meet the evolving needs of contractors, builders and end-consumers with regard to providing services such as waterproof treatment, ceramic tile fixing, sealing gaps, etc, to opening up subsidiaries in many foreign countries, taking over their international investing in competitors, Research &
Development which has been, over the years, responsible to help Pidilite launch products that are now market leaders in their own fields. The share prices of the been on
company years
also
have will go
soaring during the last five and increasing, considering their profits, market leadership in their area of expertise, excess reserves, timely dividend payments, expansion plans, corporate social responsibility, significant contribution to energy conservation, etc.
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Managerial Economics
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The share capital on the other hand has not increased significantly as the owners need not pool in more funds, owing to the reserves which act as general reserves, special reserves, cash subsidy reserves as well as capital redemption reserves. The market capitalization of the Company on 31st March 2010 was Rs 57876 million
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Managerial Economics
Prof. Johnson
DEBT EQUITY
REASONS FOR INCREASE IN DEBT IN 2007-2008
The company raised funds through FCCBs in December 2007, so as to acquire a Brazilian Company Pulvitec do Brazil Industria e comercio de colas e adesivos Limitada and M/S Hardcastle & Waud Manufacturing Co. LTD. They also had a Synthetic Elastomer Project in hand for which they required Plant & Machinery, Technology, Patents and Trademarks, etc. The finance for this project was also made available through FCCBs.
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Managerial Economics
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ACQUISITION IN BRAZIL
Pidilite Industries Ltds wholly owned subsidiary (WOS) in Brazil acquired in June 2007 entire share capital of Pulvitec do Brazil Industria e comercio de colas e adesivos Limitada engaged in the business of adhesives, sealants and construction chemicals. This Company and its manufacturing plant are located in Sau Paulo, Brazil and the business has annual sales of approximately Rs.75 crores. This acquisition will help Pidilite enter high potential Latin American market of adhesives and sealants.
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Managerial Economics
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Chlorine are important inputs for the manufacture of Polychloroprene. Polychloroprene Rubber is a specialty synthetic rubber featuring superior mechanical strength load bearing capacity, adhesion to metal and weather, oil and chemical resistant as compared to other synthetic rubbers. Over 80% of the production is expected to be sold in overseas markets.
BUSINESS SEGMENTS
Pidilite Industries Limited (PIL) operates under three major business segments: A] Branded consumer and bazaar/craftsmen products: This segment is a major contributor to PILs revenue, which accounts for 73% to its total turnover (standalone). The segment broadly constitutes Adhesives & Sealants, Construction & Paint Chemicals and Art Material. B] Industrial Specialty: This segment accounts for 21% of total sales. The segment constitutes Industrial Adhesives, Industrial Resins & Organic Pigments & Preparations, which largely cater to various industries such as textiles, chemicals, FMCG, rubber, automobiles etc. C] Others: Others segment constitutes VAM (Vinyl Acetate Monomer) manufacturing unit, which was demerged into PIL w.e.f 1st April 2007. VAM is a key raw material used by PIL (accounts for 20% of the total raw material costs) for a wide range of adhesive products. VAM-based polymers are commonly used in the production of plastics, films, laminating adhesives, elastomers, inks, water-based emulsion paints, adhesives, acrylic fibers, glue, cosmetics and personal care products, floor tiling, safety glass, building construction, coatings. Recently the company has shut down its VAM plant, since it became cheaper to import VAM rather than manufacturing.
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The company has built a strong image of durability and quality for its products. Almost all the products enjoy a near monopoly in their segments and have a very large market share (approximately 60%). PIL has an extensive distribution network of dealers, sales representatives, offices & retail outlets spread throughout the country. The initial strategy of was to make carpenters realise that only 1-2 % of cost of furniture goes for adhesive. They approached carpenters directly and this direct marketing was one of the most successful strategies employed. It also has a wide range of products which find applications in number of areas. Range of Products Applications
Adhesive and Sealants, Construction & Construction, plastic, textiles, paper, leather, Paints, Automative chemicals, Art materials, paints & engg. Industries. Industrial adhesive, Industrial and textile resins
Fevicol is the largest selling adhesive brand in India. Dr.Fixit is the leading brand in construction segment. Strong brand image, client relationship, research and development and extensive distribution network are the key drivers of companys sales.
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NET SALES
During 2005-06, PIL invested over $4 mn for establishing and expanding its subsidiaries based abroad. PIL acquired in the Chemson Asia Pte Ltd, a Singaporecompany engaged business of manufacturing waterproof coating and emulsion paints, thereby adding to its existing, and rapidlygrowing construction chemicals and paints range. The company also took over two other construction chemical companies viz Jupiter Chemicals, a Dubai based company & Pidilite Bamco (Thailand) to get entry in their markets and to acquire technology with potential in India. Also acquired the Fine Art brand of canvas & student art colours. This move helped PIL to strengthen its position in the art materials market and helped it in boosting its sales in the school & artist segments. PIL acquired Sargent Art, an education art materials company (USA) & Cyclo, a car-care products manufacturer to get entry in high potential USA market. PIL acquired assets and business of brands like Holdtite, Rustolene and Leakgaurd, which have a very healthy market share in their respective segments. In FY08, Pidilite do Brasil, wholly-owned subsidiary of PIL in Brazil, acquired the entire share capital of Pulvitec do Brasil Industrie e Commercio de Colas e Adesivos Limitada, engaged in the business of adhesives, sealants and construction chemicals. This acquisition has helped Pidilite enter high potential Latin American market of adhesives and sealants.
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Managerial Economics
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In FY09, operations of subsidiaries in UAE, Indonesia & South East Asia were curtailed vying the environmental conditions. Subsidiaries showed good revenues but disappointed on profitability front, reporting losses due to steep input costs. Brazilian subsidiary had been impacted due to slowdown in Brazil. The automotive chemical business and education art material company in USA got affected due to issues of US slowdown. In 2009, PIL established adhesives manufacturing facility in Bangladesh and Egypt to cater to growing volumes. In FY10, Brazilian subsidiary showed good improvement on Q1 & Q2 as compared to FY09. The subsidiary currently sells adhesive under local brands. Company plans to market the products under Fevicol brand name which will help in boosting sales. Conclusion and Recommendations: 1. PIL net sales have grown at CAGR 24.8% over FY06-FY10. 2. Major factors for growth are growing demand in economy and user industries. 3. Expected growth rate in following years less compared to previous years. One of the reasons is shut down of VAM plant. 4. Also, consumer & bazaar and industrial products performed well. Consumer & Bazaar will remain the main contributors.
5. Industry specialty segment expected to do well considering increase in
demand for industrial adhesives, industrial resins and organic pigments. 6. Also as and when VAM & Synthetic polymer operations resume, the sales growth would be much higher going forward. 7. Improvement being witnessed in PILs subsidiaries especially US and Brazil which contribute 85% of total subsidiaries turnover.
EXPECTED SALES:
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Managerial Economics
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DIVIDEND PAYOUT
The year 2009-10 is the Golden Jubilee year of the Company and recognizing its significance, the Company has issued bonus equity shares in the ratio of 1:1 in March 2010. The Board has also recommended a Golden Jubilee Special Dividend of Re 0.50 per equity share on the enhanced share capital after bonus Issue. The Company has reached its present position with the support of its valued customers and all stakeholders. The Company places on record its deep appreciation for their support. Term Finances
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The Company had borrowed US $ 17 million through an ECB Term loan amounting to Rs 796.2 million, repayable in 3 annual installments. During the year the Company has repaid the 1st of the 3 annual installments amounting to US $ 5.67 million equivalent to Rs 262.9 million. The Dividend paid for the year 2005-06 was Rs. 360 million including tax on dividend; this is approximately 39.7% of the earnings of the year. The dividend declared was Rs. 1.25 per share & the company has earned 2.5 times dividend cover in this year. The Dividend paid for the year 2006-07 was Rs. 443 million including tax on dividend; this is approximately 36.9% of the earnings of the year. The dividend declared was Rs. 1.50 per share & the company has earned 2.7 times dividend cover in this year. The Dividend paid for the year 2007-08 was Rs. 518 million including tax on dividend; this is approximately 27.5% of the earnings of the year. The dividend declared was Rs. 1.75 per share & the company has earned 3.6 times dividend cover in this year. The Dividend paid for the year 2008-09 was Rs. 518 million including tax on dividend; this is approximately 35.4% of the earnings of the year. The dividend declared was Rs. 1.75 per share which is the same as the previous year & the company has earned 2.8 times dividend cover in this year. The Dividend paid for the year 2009-10 was Rs. 885 million; this is on the enhanced capital base on account of bonus equity shares issued during the year, in the ratio of 1:1. The dividend payout is approximately 39.7% of the earnings of the year. The dividend declared was Rs. 1.50 per equity share including Golden Jubilee Special Dividend of Re 0.50 per share & the company has earned 3.3 times dividend cover in this year.
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Out of the current years profit, on 506.1 million equity shares of Re 1 each (enhanced on account of bonus equity shares issued during the year) (previous year @ Rs 1.75 per equity share on 253.1 million equity shares of Re 1 each), amounting to Rs 759.2 million (previous year Rs 442.9 million). The dividend for the current year will be free of tax in the hands of shareholders. The dividend payout amount has grown at a CAGR of 24.7% during the last 5 years.
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CURRENT RATIO
The current ratio is a ratio of current assets to current liabilities. It describes the liquidity position of the company. In the year 2005-06, the current assets are 3059 million and current liabilities are 1384 million which gives us a current ratio of 2.2 approximately. This ratio increases to 2.3 in the financial year the 2006-07 current due to increase have in current assets. It should be noted that liabilities also increased but the current assets have grown by a larger margin. The current ratio for the year is 2.3 2007-08 saw a major increase in current assets which pushed the Current Ratio from 2.3 to 3.1, inspite of the small increase in current liabilities. The year 2008-09 witnessed a minor drop in current assets, but a drastic increase in current liabilities. Thus making the current ratio fall from 3.1 to 2.5 In the financial year ended March 2010, the annual report declared a drop in the current ratio from 2.5 to 1.5, this is due to the fall in current assets & the major rise in the current liabilities.
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As can be seen from above, the reduction in Debtors from the previous year, suggest a comparative fair retutn on investments and hence a less risk of bad dabts. Also the increase in loans given by the company from 868 million to 962 million, shows not only a positive CSR as well as responsible side of the company, but it also shows that the company will be earning a good and sizeable interest on loans.
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CONCLUSION
Pidilite Industries Limited on a stand-alone basis achieved 10% growth in net sales. However, excluding the sales from the Others segment, net sales growth was before interest, increased 15%. Earnings tax by and 60%, depreciation,
foreign exchange loss profit before tax (PBT) increased by 102% and profit after tax (PAT) increased by 97% on a stand-alone basis. The Companys sales have grown at a CAGR of 18% over the last five years. On a consolidated basis, Pidilite net sales grew by 10%, PBT increased by 144% and PAT increased by 144%. Overseas Subsidiaries reduced losses in the current year due to reduction in costsand improved economic conditions.
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Book value per share & earning per share for the years 2005-06 to 2008-09 have been restated for the 1:1 bonus issue made in 2009-10.
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SUPPLY CHAIN:
Professionalizing CFA operations Close monitoring and control on working capital
HUMAN RESOURCES:
Quality manpower recruited at senior levels to build long term capability Renewed focus on Learning and Development Non family professionals now occupying many key senior positions in the company and their number and role is likely to increase.
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