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TABLE OF CONTENTS
INTRODUCTION ------------------------------------------------------------------------------------------------------------ 2 COMPETITIVE ANALYSIS OF SAINSBURY & TESCO FINANCIAL POSITIONS ----------------------- 2 Sainsburys Financial and Competitive Position ----------------------------------------------------------------------- 2 Financial Analysis Sainsbury ------------------------------------------------------------------------------------------- 5 Financial Analysis Tesco ------------------------------------------------------------------------------------------------ 7 Sainsbury SWOT Analysis ------------------------------------------------------------------------------------------------- 9 PROPOSED SAINSBURYS RECOVERY PLAN-------------------------------------------------------------------- 10 Investment Strategies for Recovery -------------------------------------------------------------------------------------- 10 Key Financials Underpinning Investment Strategies ------------------------------------------------------------------ 10 Resources Required to Implement Investment Strategies ------------------------------------------------------------- 11 KEY FINANCIAL PROJECTIONS ------------------------------------------------------------------------------------- 11 Summary of Sainsburys Key Financials Post Recovery ----------------------------------------------------------- 11 Impact of Investment Strategies on Sainsburys Key Financials ---------------------------------------------------- 11 INVESTMENT APPRAISAL OF INVESTMENT PROJECTS --------------------------------------------------- 11 Summary of Investment Strategy ----------------------------------------------------------------------------------------- 11 Investment Appraisal ------------------------------------------------------------------------------------------------------ 13 SOURCES OF FINANCE AND THE COST OF CAPITAL -------------------------------------------------------- 14 Sainsburys Investment Funding Plan and Revised Capital Structure ---------------------------------------------- 14 RISK ASSESSMENT ------------------------------------------------------------------------------------------------------- 14 Identified Risks and Impact on Sainsburys Cost of Capital --------------------------------------------------------- 14
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1. INTRODUCTION
Sainsbury and Tesco are two largest grocery retail chains primarily operating in United Kingdom. Sainsbury, once the market leader, has gradually lost its market share to Tesco over time and Tesco has now emerged the market leader in grocery retail industry. In this assignment, I am required to analyze Sainsbury and Tescos financial and competitive positions by doing strategic and financial statement analysis for the last five years. On the basis of such analysis, I am required to propose a strategic recovery plan for Sainsbury, outlining key investment strategies to be undertaken, evaluating proposed investment strategies to be undertaken and identifying the risks involved therein and also evaluating the impact of such investment strategies on Sainsburys financial and competitive position. In this assignment, I have used various tools and techniques available for such financial and competitive analysis, including but not limited to Value Chain Analysis, Porters Five Forces Model, BCG Growth Matrix and traditional financial statement and ratio analysis. I wouldnt have been able to produce following structured analysis and propose recovery strategies had I not utilized such tools and techniques of financial and competitive analysis.
i.
Over the last five years, Sainsbury has been noticeably different and lagging behind Tesco on number of fronts and consequently such factors had contributed towards its downfall. A summary of such differences is outlined below. Low Profitability Relative to Tesco Over the last five years, Sainsbury has been living on relatively low operating profit margins due to number of factors. Major ones are concentration on low margin products, inefficiencies in controlling costs and lack of value added through suppliers chain. As shown by the following graphs, Sainsbury is lagging behind Tesco in EBITDA margin and net profit margin.
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EBITDA Margin
9.0% 8.0% 7.0% 6.0% 5.0% 2.0% 4.0% 3.0% 2.0% 1 .0% 0.0% 2001 A 2002A 2003A 2004A 2005A 2006A 1 .0% 0.0% -1 .0% -2.0% 2001 A 2002A 6.0% 5.0% 4.0% 3.0%
EBIT Margin
2003A
2004A
2005A
2006A
Tesco
Sainsbury
Tesco
Sainsbury
Such low profitability has also resulted in relatively low return on invested capital and return on equity ratios despite not many differences in the utilization of capital and use of leverage.
Return on Equity
5.0%
2002A
2003A
2004A
2005A
2006A
Tesco
Sainsbury
Tesco
Sainsbury
Low Sales Growth Relative to Tesco Another factor that has contributed to the downfall of Sainsbury over the last few years is its low sales growth relative to Tesco as shown by the following graph.
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Despite high sales growth of Tesco in Asia, the major sales growth contribution of Tesco has come from UK alone. The following charts can better present the Tescos sales growth contribution story.
88%
85%
82%
80%
80%
70% 60% 50% 40% 30% 20% 1 0% 0% 2002 UK 2003 2004 Rest o f Euro pe 2005 A sia 2006 8% 4% 9% 6% 1 0% 8% 1% 1 9% 1% 1 9%
1 0.0% 7.8% 8.0% 6.0% 4.0% 2.0% 0.0% 2003 Tesco UK 2004 Tesco Rest o f Euro pe 2005 2006 Tesco A sia 2.1 % 2.6% 2.1 % 2.7% 2.5% 1 .4% 1% .1 6.4% 2.8% 7.7%
A number of factors have contributed to such low sales growth of Sainsbury. The major ones are high payout ratios, non-responsiveness to Tescos convenient stores strategy and complacent / risk averse attitude towards growth strategies.
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ii.
SAINSBURY 2001A Liquidity Current ratio Acid test ratio Profitability EBITDA margin EBIT margin Net profit margin Return on invested capital Return on equity Efficiency Operating capital turnover Invested capital turnover Receivable turnover (days) Inventory turnover (days) Payable turnover (days) Growth Sustainable growth rate Sales growth (YoY) Earnings per share growth (YoY) Dividend per share growth (YoY) Financial Risk Gearing ratio Debt-equity ratio Interest coverage ratio Investment Ratios Dividend payout ratio Dividend per share (Pence) Earnings per share (Pence) Book value per share (Pence) 0.74 0.46 2002A 0.55 0.43 2003A 0.47 0.51 2004A 0.30 0.34 2005A 0.20 0.36 2006A 0.68 0.48
2.55 2.53 13 21 57
2.63 2.59 9 20 57
1.92 1.92 8 26 73
1.81 1.80 10 24 69
2.42 2.43 8 16 60
2.54 2.53 6 16 58
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SAINSBURY FINANCIAL STATEMENTS Income Statement Sales (excldg. VAT) Cost of goods sold Gross profit Selling & general expenses EBITDA Depreciation & Amorization EBIT Interest expense, net Other net income Profit before tax Taxes Net profit Items recognized directly in equity Comprehensive income b4 discont. Ops. Discontinued operations Comprehensive income after discont. Ops. 2001A 15,954 (13,089) 2,865 (1,918) 947 (422) 525 (76) 67 516 (157) 359 10 369 (79) 290 2002A 17,154 (13,982) 3,172 (2,169) 1,003 (376) 627 (49) (5) 573 (200) 373 (1) 372 (1) 371 2003A 14,104 (11,386) 2,718 (1,781) 937 (398) 539 (60) (8) 471 (206) 265 (4) 261 197 458 2004A 14,440 (11,512) 2,928 (1,981) 947 (425) 522 (60) 17 479 (206) 273 (10) 263 131 394 2005A GBP Millions 2006A 16,061 (13,180) 2,881 (2,183) 698 (470) 228 (125) 1 104 (46) 58 (154) (96) (96)
15,202 (12,765) 2,437 (1,861) 576 (748) (172) (88) 22 (238) 51 (187) 87 (100) 375 275
Balance Sheet Cash Accounts receivable Inventories Other net current assets Total current assets Accounts payable Accrued liabilities Non-interest bearing current liabilities Operating working capital Gross property, plant and equipment Accumulated depreciation Net property, plant and equipment Intangible assets Investment properties Other net operating assets Operating invested capital Other net assets Total Invested Capital Liabilities and equity Interest bearing debt Derivatives Interest bearing debt, adjusted Total shareholders' equity (incldg. Minority Int.) Deferred tax, net Adjusted equity
2001A 998 563 763 (713) 1,611 (2,058) (127) (2,185) (574) 8,979 (2,764) 6,215 278 329 6,248 58 6,306
2002A 999 417 751 (878) 1,289 (2,200) (140) (2,340) (1,051) 9,882 (2,976) 6,906 263 412 6,530 93 6,623
2003A 1,209 310 800 (1,211) 1,108 (2,274) (98) (2,372) (1,264) 10,648 (3,108) 7,540 226 860 7,362 (26) 7,336
2004A 771 394 753 (1,233) 685 (2,191) (85) (2,276) (1,591) 11,314 (3,100) 8,214 208 1,163 7,994 24 8,018
2005A
GBP Millions 2006A 1,080 276 576 (411) 1,521 (2,094) (154) (2,248) (727) 10,741 (3,681) 7,060 191 (194) 6,330 23 6,353
796 319 559 (1,237) 437 (2,093) (125) (2,218) (1,781) 10,469 (3,393) 7,076 203 773 6,271 (11) 6,260
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iii.
TESCO 2001A Liquidity Current ratio Acid test ratio Profitability EBITDA margin EBIT margin Net profit margin Return on invested capital Return on equity Efficiency Operating capital turnover Invested capital turnover Receivable turnover (days) Inventory turnover (days) Payable turnover (days) Growth Sustainable growth rate Sales growth (YoY) Earnings per share growth (YoY) Dividend per share growth (YoY) Financial Risk Gearing ratio Debt-equity ratio Interest coverage ratio Investment Ratios Dividend payout ratio Dividend per share (Pence) Earnings per share (Pence) Book value per share (Pence) 0.57 0.18 2002A 0.62 0.20 2003A 0.61 0.16 2004A 0.66 0.23 2005A 0.62 0.22 2006A 0.66 0.24
2.48 2.40 6 18 58
2.38 2.31 7 18 59
2.14 2.09 9 20 67
2.29 2.24 10 18 66
2.46 2.39 8 19 72
2.62 2.53 8 18 62
47% 47% 40% 38% 6.12 6.72 6.96 7.71 13.37 12.30 15.67 16.89 97.60 111.48 117.38 123.53
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TESCO FINANCIAL STATEMENTS Income Statement Sales (excldg. VAT) Cost of goods sold Gross profit Selling & general expenses EBITDA Depreciation & Amorization EBIT Interest expense, net Other net income PBT Taxes Net profit Items recognized directly in equity Comprehensive income b4 discont. Ops. Discontinued operations Comprehensive income after discont. Ops. 2001A 20,988 (16,877) 4,111 (2,469) 1,642 (476) 1,166 (125) 7 1,048 (327) 721 721 721 2002A 23,653 (19,006) 4,647 (2,791) 1,856 (534) 1,322 (153) 19 1,188 (358) 830 830 830 2003A 26,004 (20,773) 5,231 (3,143) 2,088 (604) 1,484 (180) 36 1,340 (394) 946 22 968 968 2004A 30,814 (24,471) 6,343 (3,854) 2,489 (754) 1,735 (223) 59 1,571 (469) 1,102 (157) 945 945 2005A GBP Millions 2006A 39,454 (29,686) 9,768 (6,740) 3,028 (829) 2,199 (127) 159 2,231 (645) 1,586 (243) 1,343 (10) 1,333
33,866 (25,296) 8,570 (5,935) 2,635 (734) 1,901 (132) 123 1,892 (539) 1,353 (127) 1,226 (6) 1,220
Balance Sheet Cash Accounts receivable Inventories Other current assets Total current assets Accounts payable Accrued liabilities Non-interest bearing current liabilities Operating working capital Gross property, plant and equipment Accumulated depreciation Net property, plant and equipment Intangible assets Investment properties Other net operating assets Operating invested capital Other net assets Total Invested Capital Liabilities and equity Interest bearing debt Derivatives Interest bearing debt, adjusted Total shareholders' equity (incldg. Minority Int.) Deferred tax, net Adjusted equity
2001A 534 322 838 1,694 (2,684) (292) (2,976) (1,282) 12,683 (3,103) 9,580 154 8,452 304 8,756
2002A 670 454 929 2,053 (3,061) (259) (3,320) (1,267) 14,510 (3,478) 11,032 154 9,919 317 10,236
2003A 638 662 1,140 2,440 (3,799) (230) (4,029) (1,589) 16,625 (3,797) 12,828 890 12,129 312 12,441
2004A 1,100 840 1,199 3,139 (4,456) (308) (4,764) (1,625) 18,197 (4,103) 14,094 965 13,434 328 13,762
2005A 1,146 769 1,309 3,224 (4,974) (224) (5,198) (1,974) 18,545 (4,024) 14,521 1,408 565 (735) 13,785 396 14,181
2006A 1,325 892 1,464 3,681 (5,083) (464) (5,547) (1,866) 20,270 (4,388) 15,882 1,525 745 (1,211) 15,075 528 15,603
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iv.
Strengths
Weaknesses
Non availability of non-food products Product range attracting few communities Few stores at convenient locations Relatively high prices of various products Limited presence out of UK Lack of strategic alliance with suppliers Substandard sales growth Inefficiencies in expense control Concentration on low margin products Non-responsiveness to competitors strategies
Opportunities
Threats
Roll out new products Enter into new markets Cater to needs of all communities Invest in technology to reduce operational cost
Losing sales to competitors Flight of key personnel due to low growth Entrance of foreign retail chains in UK
Page 9 of 15
i.
On the basis of above mentioned financial and competitive analysis, I suggest the following strategies for the recovery of Sainsbury. Plan A: Plan B: Opening of new small (convenient) stores at various locations throughout UK Entering into new markets like Pakistan, China, India, Brazil and Russia where population growth along with economic growth is high and one can capture the first mover advantage. Rolling out new product stream of big ticket and high margin items and launching products that catered to the needs of various communities in UK to attract new customers.
Plan C:
ii.
Plan A:
No. of stores to be opened Sales per store per annum .. Operating profit margin. Fixed Capital Investment per store
Plan B:
Total no. of stores to be opened Sales per store per annum... Operating profit margin. Fixed Capital Investment per store
100 (20 stores in each country) GBP 20 million 4.5% GBP 4 million GBP 2 million 10.5% GBP 0.5 million
Plan C:
Increase in sales per annum... Operating profit margin Fixed Capital Investment
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iii.
Total financial resources required to implement Plan A, Plan B and Plan C is GBP 2,650.5 million. Plan A requires an initial investment of GBP 2,250 million, Plan B requires an initial investment of GBP 400 million, whereas Plan C requires an investment of GBP 0.5 million. Since the target debt ratio (gearing) is set at 40pc keeping in perspective financial flexibility and risk appetite, all incremental resources are financed in the ratio of 40% debt and 60% equity.
i.
After implementing the plans A, B and C, Sainsbury key financial would be as follows: Sales growth... EBIT Margin.......... Net Profit Margin... 82.5% 2.4% 1.1%
ii.
By implementing investment plans A, B and C, Sainsburys profitability has improved a lot and sales growth has achieved a significant mark of 82%. Such phenomenal growth, though not sustainable over the long run, yet, such growth would put Sainsbury on the route of recovery.
i.
Plan A: Since Sainsbury started to struggle and losing its market share when Tesco adopted the aggressive growth strategy of building convenient stores throughout UK, it is vital for Sainsbury to become more competitive and follow the same strategy of convenient stores to get advantage of economies of scale that Tesco is enjoying currently.
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I suggest that Sainsbury establish 1,500 new convenient stores to attract new customers and to put its sales on a growth trajectory. Further details of the plan are as follows: Sales per store per annum .. Operating profit margin. Fixed Investment per store GBP 7.5 million 3.5% GBP 1.5 million
Plan B: It is vital for Sainsbury to try new markets and capture the benefits of first mover advantage. I suggest that Sainsbury invest in markets like Pakistan, India, China, Brazil and Russia where population and economic growth shows an uptrend. Further details of the plan are as follows: Total no. of stores to be opened Sales per store per annum... Operating profit margin. Fixed Capital Investment per store 100 (20 stores in each country) GBP 20 million 4.5% GBP 4 million
Plan C: Another major factor that is affecting Sainsbury is its low profitability that results in relatively low profit margins and low return on investments. I suggest Sainsbury launch new products that are big ticket and high margin items and bring in products that cater to the needs of other communities in UK. Further details of the plan are as follows: Increase in sales per annum... Operating profit margin Fixed Capital Investment GBP 2 million 10.5% GBP 0.5 million
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ii.
Investment Appraisal
Plan A:
NPV @ 10.0% p.a. APPRAISAL DATE: 31-Dec-06 OPTION NUMBER & TITLE: Plan A - Opening 1,500 Convenient Stores in UK GBP Millions CAPITAL COSTS Plan A -
Year 0
2,250
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
-
TOTAL
2,250 2,250
2,250
Year 0
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
10,856 -
Year 8
10,856 -
Year 9
10,856 -
Year 10
10,856 -
TOTAL
10,856 -
10,856 -
10,856 -
INCOME Plan A
Year 0
Year 1
11,250
Year 2
11,250
Year 3
11,250
Year 4
11,250
Year 5
11,250
Year 6
11,250
Year 7
11,250
Year 8
11,250
Year 9
11,250
Year 10
11,250
TOTAL
56,250 112,500
G. Total Income
11,250
11,250
11,250
11,250
11,250
11,250
11,250
11,250
11,250
11,250
NPV CALCULATION Net Undiscounted Cash Flow DISCOUNT FACTOR @ 10% p.a. ANNUAL NET PRESENT VALUE TOTAL NET PRESENT VALUE =
Year 0
2,250 1.000 2,250 169
Year 1
394 0.909 358
Year 2
394 0.826 325
Year 3
394 0.751 296
Year 4
394 0.683 269
Year 5
394 0.621 244
Year 6
394 0.564 222
Year 7
394 0.513 202
Year 8
394 0.467 184
Year 9
394 0.424 167
Year 10
394 0.386 152 -
TOTAL
281 757
Plan B:
NPV @ 10.0% p.a. APPRAISAL DATE: 31-Dec-06 OPTION NUMBER & TITLE: Plan B - Opening 100 New Stores in China, India, Pakistan, Brazil and Russia GBP Millions CAPITAL COSTS Plan B -
Year 0
400
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
-
TOTAL
400 400
400
Year 0
-
Year 1
1,910 -
Year 2
1,910 -
Year 3
1,910 -
Year 4
1,910 -
Year 5
1,910 -
Year 6
1,910 -
Year 7
1,910 -
Year 8
1,910 -
Year 9
1,910 -
Year 10
1,910 -
TOTAL
9,550 19,100
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
1,910 -
INCOME Plan B
Year 0
Year 1
2,000
Year 2
2,000
Year 3
2,000
Year 4
2,000
Year 5
2,000
Year 6
2,000
Year 7
2,000
Year 8
2,000
Year 9
2,000
Year 10
2,000
TOTAL
10,000 20,000
G. Total Income
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
NPV CALCULATION Net Undiscounted Cash Flow DISCOUNT FACTOR @ 10% p.a. ANNUAL NET PRESENT VALUE TOTAL NET PRESENT VALUE =
Year 0
400 1.000 400 153
Year 1
90 0.909 82
Year 2
90 0.826 74
Year 3
90 0.751 68
Year 4
90 0.683 61
Year 5
90 0.621 56
Year 6
90 0.564 51
Year 7
90 0.513 46
Year 8
90 0.467 42
Year 9
90 0.424 38
Year 10
90 0.386 35 -
TOTAL
50 59
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Plan C:
NPV @ 10.0% p.a. APPRAISAL DATE: 31-Dec-06 OPTION NUMBER & TITLE: Plan C - Launching Big Ticket and High Margin Items GBP Millions CAPITAL COSTS Plan C -
Year 0
1
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
-
TOTAL
1 -
Year 0
-
Year 1
2 -
Year 2
2 -
Year 3
2 -
Year 4
2 -
Year 5
2 -
Year 6
2 -
Year 7
2 -
Year 8
2 -
Year 9
2 -
Year 10
2 -
TOTAL
9 -
2 -
2 -
2 -
2 -
2 -
2 -
2 -
2 -
2 -
2 -
18
INCOME Plan C
Year 0
Year 1
2
Year 2
2
Year 3
2
Year 4
2
Year 5
2
Year 6
2
Year 7
2
Year 8
2
Year 9
2
Year 10
2
TOTAL
10 -
G. Total Income
20
NPV CALCULATION Net Undiscounted Cash Flow DISCOUNT FACTOR @ 10% p.a. ANNUAL NET PRESENT VALUE TOTAL NET PRESENT VALUE =
Year 0
1 1.000 1 1
Year 1
0 0.909 0
Year 2
0 0.826 0
Year 3
0 0.751 0
Year 4
0 0.683 0
Year 5
0 0.621 0
Year 6
0 0.564 0
Year 7
0 0.513 0
Year 8
0 0.467 0
Year 9
0 0.424 0
Year 10
0 0.386 0
TOTAL
1 0
i.
Total investment required to implement Plans A, B and C is GBP 2,650.5 million. Since 40% is to be financed with debt and rest with equity, I dont suggest change in capital structure of Sainsbury as I believe target debt ratio of 40% is in line with financial flexibility and risk appetite of Sainsbury.
7. RISK ASSESSMENT
i.
With high growth comes risk. Since Sainsbury is investing in emerging markets, it is exposed to more risks than previously. Specifically, it will be exposed to political risk, credit risk, event risk, exchange rate risk and legal risk. The impact of such risks on Sainsbury would be an increase of its equity beta among investors and consequently a rise in cost of capital to compensate for additional risks.
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