GAINMORE™ Advantage Coaching

Introduction
Our business and leadership coaching enables organizations to attain outstanding
results by helping leaders to realize their full potential. It produces quantifiable and
sustained improvements in leaders’ performance and helps them to achieve previously
unattainable levels of excellence.

In short, our coaching makes successful people even more successful. That’s why it is
used extensively across all forms of industry. As the business world becomes
increasingly fast moving and demanding, more and more top flight executives are
turning to coaching to help them meet and exceed their challenges.

If you have any questions or clarifications, please contact

Dr John Kenworthy at john.kenworthy@celsim.com
or on +65 6245 0908

Contents
Introduction....................................................................................................................1
Coaching Framework.....................................................................................................2
A few of the Benefits .................................................................................................2
Coaching Process ...........................................................................................................3
GAINMORE™ Coaching Interventions........................................................................4
GAINMORE™ Executive Coaching.............................................................................5
Immediate Results......................................................................................................5
Executive Coaching Evaluation.................................................................................5
GAINMORE™ Coaching Advantage ...........................................................................6
GAINMORE™ Certified Coach....................................................................................7
Certified Coach Support ............................................................................................7
Holistic Approach to Organization, Team and Individual Development ......................8
Assessment Tools...........................................................................................................9
Pricing ..........................................................................................................................11
GAINMORE™ Advantage Coaching

Coaching Framework
The GAINMORE™ Coaching Framework – developed through 14 years of
international experience and research – is a powerful model for coaching development
and change closely aligned with organizational change and development that enables
leaders to confidently approach transformational and emergent change.

By working at multiple-levels and focusing on behavioral change – the

GAINMORE™ Coaching Framework provides a robust and effective model to
develop leaders’ competencies and develop emotional intelligence, now known to be
the critical ingredients of successful leadership.

A few of the Benefits

GAINMORE™ leadership coaching helps senior managers to:

• Thrive during major change, such as reorganization or restructuring
• Improve interaction and communication between key people
• Achieve greater flexibility in management and leadership styles
• Respond positively to 180 or 360 feedback
• Overcome obstacles to maximize effectiveness
• Develop specific skills, such as leading global teams and managing at the
point of upheaval
• Plan career development and succession planning for themselves and their
people
• Develop management and leadership skills in others.

Copyright © 2008 CELSIM – All Rights Reserved Page 2

GAINMORE™ Advantage Coaching

Coaching Process
GAINMORE™ leadership coaching has a unique six step coaching model, the
Strategic and Sustainable Excellence Staircase that has been proven time and again to
generate outstanding results across a wide range of different industries, across
different geographies and across cultures.

1. Creating motivation to change 4. Changing behaviors

Our coaching provides the means for you to
become committed to changing your
behaviors and actions to achieve the results
you are seeking.
Supported by objective assessments already
taken or the GAINMORE™ Advantage
Potential to Performance Systems (GAPPS)
assessment.
2. Agreeing development plans
We create a plan with the coachee charting
the current situation and the specific
development needs to attain the business
goals.
Personal Development Plans are drawn up
and agreed including measurable objectives.
3. Discovery
Using an appropriate range of specialist
coaching tools and techniques, we enable you
to identify and understand the behaviors and
beliefs that currently hinder your
development.
We enable you to change behavioral
patterns at an unconscious level.
Coaching reports and available interim
telephone/online coaching to support
successful behavioral transfer into the
workplace.
5. Installing strategies for excellence
We help you design and implement new
strategies of behavior and thought
patterns that enable you to go beyond
your previous personal best.
Interim telephone and online support
ensures effective installation.
6. Testing and time-tuning
Using practical exercises and your
feedback gained from them and
experience using new behaviors in the
workplace; we test and refine the
strategies for sustainable excellence.

Copyright © 2008 CELSIM – All Rights Reserved Page 3

GAINMORE™ Advantage Coaching

GAINMORE™ Coaching Interventions

Our range of coaching interventions enables organizations to create, cascade and
sustain a powerful, performance driven coaching culture.

• Executive Coaching on a one-to-one basis for top and senior managers and
targeted individuals being groomed for senior positions.

• Coaching Advantage training provides the essential tools and techniques for
middle managers to regularly coach team members and address performance
issues.

• Certified Coach training to equip the organization with necessary internal

resource to continue and sustain coaching throughout the organization.

Copyright © 2008 CELSIM – All Rights Reserved Page 4

GAINMORE™ Advantage Coaching

GAINMORE™ Executive Coaching

High achievers benefit greatly from our coaching. It is usually employed at executive
board, operational board or senior management level. Frequently those who utilize
coaching are outstanding in one or more area of professional life and fall just short of
excellence in another.

Increasingly they are talented individuals who are being groomed for future leadership
as part of a succession management program or as part of a company’s on going
development initiatives. In many cases we are approached by organizations that want
our GAINMORE™ coaching to accelerate the development and further enhance the
performance of already successful, top-flight leaders.

Immediate Results

GAINMORE™ executive coaching will produce quantifiable and sustainable results

for your employees and your business, usually within one business quarter.
Improvement is apparent immediately after coaching sessions.

Coaching can vary with individual needs and we won’t try to force you into a program
that works for us. We assess and agree the amount of time that each individual needs
after an initial consultation.

Executive Coaching Evaluation

SMART Evaluation metrics for behavioral change are established at the ‘Needs
Identification” stage. This includes:
• Specific and measurable behavioral change metrics agreed between coachee
and coach.
• Specific and measurable business metrics. These are highly dependent on the
coachee’s function but may include: sales metrics, staff turnover, employee
engagement, return on investment, profitability (stewardship), business
growth, quality of services.

Generating results for our clients is one of our core values. To achieve this we have a
rigorous program of quality control throughout our business.

Confidential reports are provided to each Coachee after each coaching session. These
reports include a review of the meeting, a benchmark of the present state and a map of
the desired state, a record of changes made and agreed to, models and techniques
which are appropriate for the individual Coachees to use, and a section on specific
actions to be taken to facilitate and embed the new behaviors and learnings.

Copyright © 2008 CELSIM – All Rights Reserved Page 5

GAINMORE™ Advantage Coaching

GAINMORE™ Coaching Advantage

Many of our client organizations want to equip senior managers and high-potentials
with a solid foundation in coaching so that they are able to more effectively lead their
staff and team.

It might be that managers are constantly being asked to do more with less, and the
ability to motivate yourself and others to accomplish and sustain results is
increasingly important.

To this end we have designed a series of powerful programs for busy executives to
learn and apply the additional skills that assist in improving their own and others drive
towards business excellence.

There are three key levels of GAINMORE™ Coaching Advantage:

I. Outcome Coaching – for managers or team leaders whose primary need is to

coach individuals in job or functional competence on an ad-hoc, regular basis in
short coaching conversations to develop specific performance improvement.

II. Behavioral Coaching – builds on outcome coaching for managers or team

leaders who need to coach individuals to develop behavioral competencies.

III. Transformational Coaching – builds on behavioral coaching for managers and

leaders who need to change complex behaviors and attitudes.

Typically run over four half-day sessions, we will give you a thorough introduction to
the basic principles of how relationships work, how to communicate effectively and
how to change the way you think to enable your improving your performance and
results.

Deliberately designed in bite-sized modules, a typical schedule encourages the

practical application of tools and techniques learned through action learning.

At the end of each program, participants have the confidence to regularly coach team
members towards specific performance outcomes and, when necessary, have those
courageous conversations to address performance issues.

Copyright © 2008 CELSIM – All Rights Reserved Page 6

GAINMORE™ Advantage Coaching

GAINMORE™ Certified Coach

This optional advanced training program utilizes our powerful training materials
developed over a number of years and benefits from our extensive practical
experience working with a range of different people across a variety of industries and
across the world and cultures.

The program is focused on training you to a high standard resulting in certification as

a GAINMORE™ Coach and licensee in the GAINMORE™ coaching framework and
process. As a licensee you will be licensed to use the technology and tools that is our
coaching model in the context of your organization.

Independent coaches and those in private practice or associates wishing to coach

outside their employment may be asked to pay a royalty fee for the use of the
GAINMORE™ coaching model.

Quality and effectiveness are our watchwords in coaching and Certified

GAINMORE™ Coaches join our quality and effective assurance program with
regular independent and objective reviews and annual licensing update training.

Certification requires new coaches to undertake a total of 8 days intensive training

with simulations, role plays and observed live practice. Prior to joining our
certification program, participants are profiled for suitability and motivation and
undertake a 17 hour online interactive video course before joining the workshops.
New potential coaches are required to successfully pass a written examination and
observed coaching sessions before final certification.

Certified GAINMORE™ Coaches are also trained in the use, interpretation and
coaching of the GAPPS assessments.

Certified Coach Support

GAINMORE™ Certified Coaches are assigned to a Master or Lead GAINMORE™

Coach as their own coach and mentor who is their primary support for assistance
before or after coaching sessions. Regular meetings, at least once every quarter are
arranged to review coaching progress and assignments and to update coaches with
developments and to continue their own personal development.

In the first year, coaches are provided 6 hours of personal coaching support and full
access to our online learning, support and knowledge management system.

Copyright © 2008 CELSIM – All Rights Reserved Page 7

GAINMORE™ Advantage Coaching

Holistic Approach to Organization, Team and

Individual Development
The GAINMORE™ Framework enables us to partner with organizations to target
development activities, coaching and training in a structured manner that meets
organizational needs.

The hierarchical model of competence shows how the framework uniquely provides
for this effective prioritization of identified development needs:

Copyright © 2008 CELSIM – All Rights Reserved Page 8

GAINMORE™ Advantage Coaching

Assessment Tools
GAPPS, the GAINMORE™ Advantage Potential to Performance System assessment
is a holistic suite of tools and frameworks that help our clients focus development
activities at three key levels – the organization, teams and individuals.

Offered to all individual coaching clients, GAPPS is an integral and powerful tool to
identify leadership development needs and the priorities for development.

GAPPS for individuals is a 76-question self-assessment tool, developed by Dr. John

Kenworthy with colleagues Profs Malcolm Higgs, Vic Dulewicz and Dr Paul Aitken.

Copyright © 2008 CELSIM – All Rights Reserved Page 9

GAINMORE™ Advantage Coaching

This powerful tool provides 3 basic profiles:

1. Leadership Dimensions – Intellectual Capability, Managerial Competencies
and Emotional Intelligence
2. Leadership Team Role Preference and Behaviors
3. GAINMORE™ Development Profile

GAPPS has been extensively tested with a reliability Cronbach alpha of 0.86 and
validated across the globe against 16PF, DISC, MBTI, Belbin Team Roles and Hay-
McBer MCQ. Unlike most leadership psychometrics, GAPPS has also been validated
and reliability tested in Singapore and Malaysia.

GAPPS is optionally available on a 180 or 360 basis for greater objectivity.

Copyright © 2008 CELSIM – All Rights Reserved Page 10

GAINMORE™ Advantage Coaching

Pricing
Program S$

GAINMORE™ Coaching Advantage Programs*

• Outcome Coaching Advantage (2 Days) 1,990.00
• Behavioral Coaching Advantage (2 Days) 1,990.00
• Transformational Coaching Advantage (2 Days) 1,990.00

Certified GAINMORE™ Coach (8 Days + pre-work) 4,985.00

Certified GAINMORE™ Master Coach (7 Days + pre-work) 5,650.00

Certified GAINMORE™ Lead Coach – includes Trainers 5,985.00

Training (6 Days + pre-work)

Prices are subject to minimum 6 participants for our standard programs at our venue,
per participant and are inclusive of materials, appropriate refreshments, and meals net
Singapore dollars.

* GAINMORE™ Coaching Advantage programs may be held at Jurong Country Club

and include golfing activities and simulations or classroom-based with learning
activities and simulations.

Copyright © 2008 CELSIM – All Rights Reserved Page 11