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TOP 10

2011 Edition

Marketing Automation Software Vendors REVEALED

Profiles of the Leading Marketing Automation Software Vendors


For more information, visit

Business-Software.com/MarketingAutomation

About Marketing Automation


Todays marketing professionals are faced with a constant demand to deliver a high volume of qualified leads to the sales forces they support. With competition across all industries at an all-time high, and buyers who are becoming increasingly fickle, marketing teams must implement more frequent and more complex campaigns in order to reach and communicate with their target audience. But, as strategies rapidly shift and budgets tighten, and traditional programs like trade shows and advertising are quickly replaced with new initiatives such as pay-per-click campaigns and search engine optimization, putting effective marketing strategies into motion is more challenging than ever before. What is Marketing Automation? Marketing automation systems, also referred to as marketing information systems or enterprise marketing management systems, streamline, automate, and enhance the planning and deployment of marketing campaigns and promotions. With a marketing automation solution in place, a company can improve every facet of the lead generation process and better manage their communications across channels. Marketing automation solutions empower sales and marketing teams with the tools and technologies they need to effectively segment and manage prospect and customer databases, execute targeted and effective programs, track leads, analyze results, and accurately measure return on marketing investment. When linked closely with sales force automation, customer support, and other customer relationship management (CRM) systems, marketing automation can provide complete visibility into the closed-loop lead process. With this type of comprehensive CRM infrastructure in place, data can be synchronized between marketing, sales, and customer support teams, so companies can track a contact and its activities from the instant communication begins throughout the entire sales and customer lifecycle.

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About Marketing Automation


Key Benefits for Your Company With marketing automation systems, your marketing staff can eliminate the tedious, cumbersome manual tasks they are burdened with today, and minimize the overlapping or redundant procedures that waste time and money. Additionally, because all the tools and information they need to launch a campaign will be at their fingertips, your marketing team will be more agile and flexible, able to react instantly to shifting strategies and changing plans. Marketing information systems can also enable the kind of intelligence-driven planning and execution that can dramatically improve the effectiveness of programs and initiatives. The historical campaign information these systems contain can provide valuable insight about what works and what doesnt, so your marketing team can make better, more informed decisions regarding future promotional activities. Campaigns will be more targeted and more relevant, response and conversion rates will jump, sales cycles will shorten, and return on investment in marketing activities will be accelerated. Does My Company Need Marketing Automation? Any company that relies on a mix of marketing activities (i.e. direct mail and email campaigns, trade shows and events, advertising, Web and search engine optimization programs) to secure solid sales opportunities will benefit greatly from a marketing automation system, which will help integrate and coordinate the various ongoing activities to optimize results. Additionally, businesses with disparate, fragmented lead generation processes can leverage marketing automation to centralize their programs and maximize resource efficiency and staff productivity. Common Marketing Automation Features Todays marketing information systems deliver a wide array of features to support endto-end lead generation processes. Some of the functionality you are likely to find in the most popular packages includes: * Database and list management capabilities that make it easier for your marketing staff to add new lists such as those acquired from a third-party to the database, merge multiple lists together, and segment the database based on specific criteria.

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About Marketing Automation


* Comprehensive campaign creation and management, so your marketing personnel can efficiently develop promotional materials, select target records for the campaign, and execute according to plan. * Lead tracking that allows your marketing team, as well as your sales force, to track each opportunity throughout the pre-sales cycle. So, you can gain true visibility into all customer and prospect touch-points by tracking what campaigns each customer and prospect received and responded to. * A full suite of reports and analytics that allow you to conduct in-depth analysis of campaign results, customer and prospect behaviors and preferences, marketing costs, and more. What to Look for When Choosing a Solution When choosing a marketing automation solution, integration is key. Many companies implement sales force automation, contact management, and customer support systems long before they deploy a marketing automation solution. So, you need to make sure the solution you choose will work seamlessly with the other CRM applications you already have in place. Additionally, because many marketing teams work closely with multiple third-parties, such as list brokers, printers, and copywriters, you should choose a solution with comprehensive vendor relationship management capabilities. This will help your marketing staff make wiser decisions when outsourcing campaign-related work, and help them better track all activities and costs associated with marketing programs. With the right solution and enabling technologies in place, marketing automation can empower you to increase productivity, boost response rates, and maximize ROI. Top 10 Marketing Automation Vendors You have many options when choosing a marketing automation vendor. To make it a bit easier, weve featured some of the leading marketing automation solutions in this paper, as well as a few analytic companies. Weve included marketing packages for large enterprises as those that are appropriate for smaller businesses. Review these vendors, and youll be well on the way to finding the right marketing package for your business.

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www.microsoft.com/dynamics/default.mspx | 1-888-77-7989

HigHligHts * Highly customizable CRM application/platform * Familiar Microsoft Outlook-like user interface * Robust reporting engine for sharing between users in a variety of formats, including Excel, HTML, PDF, XML and CSV

oWNerSHip: Public (NASDAQ: MSFT) FouNDeD: WA, 197

HeADquArTerS: Redmond, WA BuSiNeSS MoDeL: Hosted and On-Premise

CrM proDuCTS: * Microsoft Dynamics CRM

CuSToMer FoCuS: Outlook users in small and mid-size businesses. SeLeCT CuSToMerS: H&R Block, Expedia, Millennium Hotels and Resorts, COMPUSA, Zone Cuisine, 1-800-CONTACTS priCe: The full-suite Professional Edition is priced between $622 and $880 per user and $1,2 and $1,761 per server. Full-suite Small Business Edition, which is a requirement for the Small Business Edition, is priced between $0 and $99 per user and between $28 and $99 per server.

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About Microsoft
Microsoft Dynamics for customer relationship management empowers your employees to boost sales, satisfaction, and service with automated CRM thats easy to use, customize, and maintain. Microsoft Dynamics business software offers a wide spectrum of feature-rich, affordable CRM solutions to help you meet your specific needs. Whether you run a small, growing business or a large organization with a high number of customers and large sales and marketing teamsyou can use Microsoft Dynamics to help you manage relationships even better. The Microsoft Dynamics suite of CRMrelated solutions includes: * * * * * * * * Microsoft Dynamics CRM Microsoft Dynamics AX for field service Microsoft Dynamics AX for sales and marketing Microsoft Dynamics GP for field service Microsoft Dynamics NAV for sales and marketing Microsoft Dynamics NAV for service management Microsoft Dynamics SL for field service Microsoft Office Outlook 200 with Business Contact Manager

The CRM solutions and capabilities within Microsoft Dynamics connect closely to other Microsoft technologies that you may already use. This brings together data, helping your sales people to answer customer questions without making the customer wait. When your employees use the CRM functionalities of Microsoft Dynamics, they work within a familiar Microsoft software environment. This helps reduce distractions of having to learn and work with disparate software tools. Microsoft Dynamics solutions are typically implemented for you by a Microsoft partner with the right industry and technical expertise.

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www.marketo.com | sales@marketo.com | 60-6-80

HigHligHts * Complete marketing automation solution provides email marketing, lead nurturing, lead scoring, sales lead insight, and closed-loop reporting capabilities to generate and qualify sales leads, shorten sales cycles, demonstrate marketing ROI, and drive revenue growth * At Marketo, Customer Success doesnt have a price tag. When you sign up with Marketo, you get access to all these success services at no additional cost its all included in the simple subscription price * Free Trial Available oWNerSHip: Private FouNDeD: 2006 HeADquArTerS: San Mateo, CA MArKeTiNg AuToMATioN proDuCTS: * Marketo Lead Management * Marketo Lead Insight for Sales

CuSToMer FoCuS: Marketo serves mid-sized and enterprise divisional customers in B2B industries such as technology, financial services, life science, health care, telecom, insurance and publishing. SeLeCT CuSToMerS: Trimble, CollabNet, Readers Digest, Thomson Reuters, Reed Business, Vocalocity, Southco, Navicure.

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About Marketo
Marketo helps marketing and sales teams collaborate on a single revenue cycle to unlock explosive revenue growth. Our sophisticated yet easy lead management software provides email marketing, lead nurturing, lead scoring, sales lead insight, and closed-loop reporting capabilities to generate and qualify sales leads, shorten sales cycles, demonstrate marketing ROI, and drive revenue growth. Unlike other marketing automation solutions, Marketo is powerful yet easy-to-use without training, and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Combined with a relentless focus on customer success, these capabilities are making Marketo the fastest-growing lead management vendor in the world. Marketos on-demand marketing products are easy to buy because they dont require complex implementation or upfront fees, easy to own because they dont require IT support, and easy to use without specialized technical skills or significant training. Pricing starts as low as $1,00 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration. Marketo Lead Management Marketo Lead Management is unlike any marketing automation youve seen before. It provides all the rich functionality marketers need to automate and measure demand generation campaigns that generate more high-quality sales leads. And it gives marketers the freedom to execute campaigns with less manual effort, allowing more time to focus on the strategic and creative activities that improve marketing ROI. But unlike any other solution, it has an insanely easy to use interface and an on-demand model that gets customers up and running in just one day, with no charges for set-up, integration or training.

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About Marketo
Marketo Lead insight for Sales Marketo Lead Insight for Sales helps you identify and interact with the best sales leads to drive explosive revenue growth. Using Microsoft Outlook or Salesforce.com, field and inside sales reps can send email campaigns, track how prospects respond to marketing and sales communications, and get instant alerts when leads open emails, visit the website, or show key buying signs which results in shorter sales cycles and more closed business. Unlike so-called smart sales and email marketing solutions, Marketo records customer interactions across all online and offline channels, not just clicks from emails. Combined with complete marketing automation capabilities, this means marketing and sales can stop fighting and work together to generate business and grow revenue.

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www.infor.com | sales@infor.com | 1-800-260-260

HigHligHts * CRM solution with focus on marketers needs * Outbound and inbound marketing, marketing resource management, configuration, and interactive selling * Tightly integrates with Infors other applications such as Infor ERP and SCM

oWNerSHip: Private FouNDeD: 2002

HeADquArTerS: Alpharetta, GA BuSiNeSS MoDeL: On-premise

MArKeTiNg AuToMATioN proDuCTS: * Infor CRM Epiphany

CuSToMer FoCuS: Mid-sized companies. Financial services, hospitality and gaming, insurance, retailers, telecommunications. SeLeCT CuSToMerS: HSBC, NetBank, Bell Canada priCe: Not published.

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About infor (epiphany)


Infor acquired Epiphany, Inc., a recognized leader in customer relationship management (CRM) with a suite of products comprised of marketing, sales, service, and customer analytics. Rebranded as Infor CRM Epiphany, the software provides comprehensive, marketleading customer relationship management (CRM) solution for integrated marketing, sales, and service based on Infors Service Oriented Architecture and modern J2EE technology. Infor CRM Epiphany offers: Marketing Real-time customer decision management and permission-based marketing: inbound marketing, outbound marketing, blended marketing, campaign management, marketing resource management Sales A solid foundation for synchronizing sales efforts: sales force automation, sales configuration, and other tools to manage the entire sales cycle Service Consistent, personalized customer care through the contact/call center, through a 2x7 online self-service exchange, or in a field-service environment. These software solutions help you optimize interactions with your customers. Whether your aim is to take better advantage of inbound marketing opportunities, conduct smarter outbound marketing campaigns, or increase the effectiveness of your sales and service operations, Infor CRM Epiphany improves the entire process of managing customer relationships at the lowest total cost of ownership. Infor CRM Epiphany helps companies improve customer relationships: * * * * * Deliver a single, informed view of the customer Improve customer acquisition rates Accelerate organic growth Speed time to market Increase customer retention and loyalty rates

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About infor (epiphany)


In addition, Infor CRM Epiphany boosts revenues and reduces costs: * * * * * * Improve cross-selling and up-selling Increase average revenue per customer Boost contact/call center effectiveness Increase sales effectiveness Heighten field service effectiveness Streamline the quote-to-order process

Although Infors name is not widely known, the company has made a number of corporate acquisitions over the last several years to become the worlds rd largest provider of enterprise software, with approximately $2.1 billion in revenue, and the 10th largest software company in the world. Infor offers implementation and support capabilities in 100+ countries and serves 70,000 customers worldwide.

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www.oracle.com

| 1.800.6.077

HigHligHts * Oracle is one of the largest application software companies in the world offering virtually everything a company needs to run its business * Oracle has acquired PeopleSoft and Siebel in the past 2 years and customers can purchase either CRM software from either Oracle, Siebel, or PeopleSofts offerings

oWNerSHip: Public (NASDAQ:ORCL) FouNDeD: California, 1997

HeADquArTerS: Redwood City, California BuSiNeSS MoDeL: Hosted and On-Premise

CuSToMer FoCuS: Solutions for businesses of all sizes.

SeLeCT CuSToMerS: Heat and Control, Hillert and Co., TraveLeaders, Allstate Insurance Company, Amazon.com, CNET Networks, Dell Inc. priCe: Siebel CRM On Demand starts at $70/user/month.

proDuCTS: * Siebel Customer Relationship Management * Oracle E-Business Suite * PeopleSoft Enterprise Customer * Relationship Management * JD Edwards EnterpriseOne Customer Relationship Management

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About oracle
Oracle, the world leader in CRM, claims five million live end users and more than 100 million registered self-service users. The company offers four comprehensive Customer Relationship Management (CRM) product lines that leverage enterprise data to drive profitable customer interactions. Oracles products cover the breadth of CRM functionalityfrom sales, marketing, and e-commerce, to customer service and analytics. Oracles mix of CRM solutions is a result of several acquisitions, including JD Edwards, PeopleSoft and Siebel Systems. Each CRM solution has marketing automation capabilities. Small and midsize business that are looking primarily for sales force automation combined with marketing capabilities often find that Oracles CRM On Demand software fits their needs. CRM On Demand is hosted software that competes directly with Salesforce.com. CRM On Demand offers low-cost, hosted CRM solution with little or no up-front IT investment. With CRM On Demand, you can accelerate sales, improve marketing and deliver consistently top-notch customer service. Siebel CRM On Demand Marketing lets you transform the way you market to your customers by arming you with an integrated solution that makes your marketing team work more efficiently, more effectively, and with greater accountability. Youll have key insights into your audience so you can create targeted and personalized campaigns that get results. Clear visibility into marketing initiatives lets you better allocate funds and create accurate forecasts. And Siebel CRM On Demand lets you track and manage leads, keeping your marketing team on message with future initiatives. Oracle Corporation was founded by Lawrence J. Ellison in 1977 and is headquartered in Redwood City, California.

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www.marketfirst.com

| 877-78-682

HigHligHts * MarketFirst provides best practices guidelines, recommendations, and quick tips to maximize the effectiveness of your programs * Three Delivery Options: On-premise, Dedicated hosting services, and CDC MarketFirst On Demand * 24/7 Global Technical Support * Free Demo Available

oWNerSHip: Public, CDC Corporation (NASDAQ: CHINA) FouNDeD: 2002

HeADquArTerS: Chicago, IL

MArKeTiNg AuToMATioN proDuCTS: * CDC MarketFirst

CuSToMer FoCuS: CDC Softwares industry-specific solutions are used by more than ,000 customers worldwide, with strong representation in the manufacturing, financial services, healthcare, home building, real estate, and wholesale and retail distribution industries. SeLeCT CuSToMerS: Applied Biosystems, Avatech Solutions, CareerBuilder, Centex Homes, Ceridian, FranklinCovey, The Irvine Company, Optio Software, Peopleclick, WebEx, etc. priCe: Not published.

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About CDC MarketFirst


CDC MarketFirst is the adaptive marketing automation and lead management solution of CDC Software. CDC MarketFirst is a robust marketing automation platform with features and functionality that cover different aspects of marketing, from campaign planning and execution to managing event registrations and measuring ROI. Its features can be leveraged throughout the company to nurture opportunities, streamline common communications, survey customers, and more. CDC MarketFirst can help your company: * Systematize Marketing processes: Streamline your marketing activities and increase efficiency by implementing repeatable processes that increase efficiency and consistency. * Create Adaptive, perpetual Campaigns: Run smart campaigns that adapt to your prospects responses, as well as perpetual event-triggered campaigns that launch themselves. * personalize Marketing Messages: Dont just personalize the recipient namepersonalize every element of the communication with multi-dimensional personalization. * increase qualified Leads: Do more than just increase lead volumeincrease lead quality. * Manage event Marketing and registrations: Automate labor-intensive tasks associated with marketing events to efficiently scale your programs without sacrificing the personal touch. * Measure Marketing performance: Monitor response to marketing activities in real time, so you can adjust and enhance programs on the fly. * Nurture Colder Leads Cost-effectively: Keep salespeople focused on the hottest leads, while CDC MarketFirst cultivates the colder ones. * Align Marketing and Sales: Build effective processes for developing, qualifying, nurturing, and distributing leadsaccelerating the sales process.

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About CDC MarketFirst


CDC MarketFirst provides value for your company in a number of different departments including: Marketing CDC MarketFirst is a premier marketing automation and lead management system that enables marketers to effectively manage sophisticated multi-wave, multi-channel, multilingual marketing programs, event marketing, surveying, and more. Sales CDC MarketFirst can be used to help sales teams develop their sales pipelines with reduced effort. operations and Accounting Operations and accounting teams can also benefit from CDC MarketFirst by allowing teams to engage in a variety of customer, personnel, vendor, and partner communications that are perfect candidates for standardization and automation. Service and Support CDC MarketFirst can help companies communicate with their customers consistently and effectively, applying the same standards of quality and brand clarity to post-sale communications that they do to their marketing messages.

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www.sitecore.net | sales-us@sitecore.net | 1-1-80-0600

HigHligHts * 1600+ satisfied customers with over 20,000 websites. * Named among the 100 leaders in the digital content industry by Econtent Magazine. * The average Sitecore customer receives 109% return on investment within 3 years of implementing the software, according to a report by Forrester Consulting. * Microsoft Gold Certified Partner and former Microsoft Partner of the Year. Sitecore has numerous Microsoft certifications and designs.

oWNerSHip: Private FouNDeD: 2001

uS HeADquArTerS: Mill Valley, CA (San Francisco Bay Area) WorLD HeADquArTerS: Copenhagen, Denmark

SoFTWAre SoLuTioNS: * Sitecore CMS * Sitecore Intranet Portal * Sitecore Online Marketing Suite

CuSToMer FoCuS: Mid to large size public and private organizations, including national governments, educational institutions, and many Fortune 00 companies. SeLeCT CuSToMerS: Microsoft, GlaxoSmithKilne, Computer Associates, Dollar Rent a Car/Thrifty, Omni Hotels, Siemens, US Department of Defense, Canadian Cancer Society, University of California Berkeley, General Mills, Revlon, Fidelity Insurance, Toshiba, Mazda, Boy Scouts of America.

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About Sitecore
Sitecores main focus is to provide software for companies to build, maintain, and update full featured websites that drive business growth and improve the customer web experience. With this in mind, Sitecore focuses on creating a scalable architecture so that companies can have their website grow along with their company. To accomplish these goals, Sitecore partners closely with Microsoft as well as 00 other companies to provide the most creative and technologically advanced software available. Sitecore provides web content management (CMS) and portal software for organizations to create compelling website experiences. Sitecores broad range of features, combined with a strong development architecture, enables Marketing people, Content Editors, other Key Stakeholders and IT to rapidly implement a successful online business strategy, and measure and manage that ongoing website success. Sitecore was founded in 2001 and continues to be private and self funded. However, Sitecore continues to grow at a very rapid pace. Recently, Sitecore announced that its 2008 revenues have grown by over 100% over the prior fiscal year. Reportedly, 9% of revenues are coming from new license sales, % -- from training and less than 1% -from Professional Services. Sitecore Key Strengths * Sitecore CMS goes beyond with features to help make the customer experience special for visitors to your website to create an experience that provides differentiation and customer loyalty. * With unparalleled ease, scale and flexibility, Sitecore accelerates the value people like you in your key role can contribute to your organization. * Sitecore CMS is built from the ground up to support key marketing initiatives by helping visitors and search engines find your site, streamlining time to market, and providing detailed visitor information * With a wealth of innovative features, Sitecore greatly simplifies the editing process for content writers and editors. * Provides an array of connectors and integration techniques to many Microsoft applications; no other CMS technology suits Microsoft products like Sitecore does.

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About Sitecore
Sitecore Technology Sitecores content management software was developed to be a platform that enables developers to craft high performance websites that deliver compelling user experiences. Sitecore has been totally committed to the .NET framework. As a technology, the Sitecore application has been a rich internet application(RIA) long before most people heard of the term, and the CMS is actually built on top of Sitecores very own API. Sitecore is a dynamic delivery web content management solution which gives you the flexibility to deliver content to the right user, in the right way and at the right time. With its simple to use delivery architecture, hings like targeted messaging, segmentation marketing and personalization are all very straightforward. Sitecore Software Highlights Sitecore CMS * Fast Intuitive Editing Sitecore CMS provides a Microsoft Office style interface that is immediately recognizable and familiar for many users, making editing your site a lot quicker. * Integration Sitecore enables you to tie in other applications in to your website to help improves user experiences; allowing easy integration of almost any other business software systems. * Scalable Sitecore is designed for the largest sites out there, making it easy for your company to expand your website as your company continues to grow. * Multi-Site Deployment Manage and deploy a number of websites simultaneously. * Development Tools that provide unparalleled support for developers by helping them reduce errors and increase programming speed. * Communication Simple tools that engage customers through online newsletters, blog customized forms, and forums.

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About Sitecore
Sitecore intranet portal * Pre-built features that are ready to run that help improve communications, site structure, and site organization. * Tools that allow for individual expression personal search bars, movable calendars, or custom content allows end users to easily personalize their web experience. * Stylish designs that can help you create your own corporate identity. An extensive template library can be customized and tailored to reflect the look and feel your organization needs. * Structure and compliance management Sitecore Intranet Portal has the tools necessary to help you manage and monitor any existing, well-established processes put in place by your organization. Sitecore online Marketing Suite With its new breakthrough marketing solution, Sitecore has made it extremely easy to manage all your online marketing campaigns from within your Sitecore content management system. Youll now be able to easily track and understand your online campaigns, develop profiles, personalize content dynamically and take action with analytics immediately. By unifying web content management, website analytics and marketing automation, Sitecore enables your team to get better results without the complexity, time and costs of multiple third party tools. Key features of the Sitecore Online Marketing Suite include: * Visitor experience analytics content and visitor profiling to understand and prioritize your website visitors. * Real time site personalization instant website updates that create personalized web experiences for site visitors. * Accurate and detailed website analysis see goals and conversions accomplished by each campaign on your site, down to the individual session level. * Sales team enablement with easy integration with your CRM, you can provide instant lead information for your sales teams.

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www.sap.com/usa/index.epx | 610-661-1000

HigHligHts * Largest enterprise software company in the world * Serves the largest companies around the world * Offers integrated suite of CRM, ERP, Supply Chain, HR, Financial and other enterprise applications

oWNerSHip: Public (NYSE:SAP) FouNDeD: PA,1972

HeADquArTerS: Newtown Square, PA BuSiNeSS MoDeL: Hosted and On-Premise

CrM proDuCTS: * MySAP CRM

CuSToMer FoCuS: Mid-size and large enterprise customers. SeLeCT CuSToMerS: Sony Style, Artic Cat, Brother International, Caterpillar Logistics, T-Mobile, Vitens priCe: Not published.

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About SAp
SAP Americas is a subsidiary of SAP AG, the worlds largest inter-enterprise software company and the third-largest software supplier overall. SAP offers CRM on-demand solutions that are easy-to-use, Web-based, and available on a subscription basis. These solutions are used by more than ,200 customers worldwide. As you would expect from one of the largest software companies in the world, SAP offers comprehensive marketing automation features within their mySAP CRM suite. mySAP Customer Relationship Management (mySAP CRM) enables you to maximize the efficiencies of marketing resources and empower marketers to acquire and develop long-term customer relationships. Marketers can analyze, plan, execute, and measure all marketing activities. With mySAP CRM, you gain a flexible application to power marketing success. Features include: * * * * * * Marketing resource management Segment and list management Campaign management Trade promotion management Lead management Marketing analytics

mySAP CRM also supports several industry-specific processes with functionality designed to meet the individual needs of diverse industry groups. Founded in 1972 as Systems Applications and Products in Data Processing, SAP is headquartered in Walldorf, Germany. SAP Americas corporate headquarters is located in Newtown Square, PA. The company employs more than 7,700 people in more than 0 countries, and serves more than ,600 customers worldwide.

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Pacific: www.leadmaster.com.au | Asia Pacific: CRMteam@leadmaster.com.au Asia: www.leadmaster.asia | +61 1 00 82 99 US: www.leadmaster.com HigHligHts | * * * * +  8 0 8222 Distribute, track and reassign leads in real time via the web Manage multiple marketing campaigns Develop custom fields and forms Import leads from web forms and web inquiries directly into your own LeadMaster database * Tailor access privileges to each individual user or user group oWNerSHip: Private FouNDeD: 200 HeADquArTerS: Sydney, Australia (APAC Headquarters) Wanchai, Hong Kong Singapore BuSiNeSS MoDeL: Hosted/SaaS CuSToMer FoCuS: Their mission is to provide value to their customers by helping increase their sales by delivering powerful, high quality, web-based (cloud-computing) software tools for the secure sharing, distribution, tracking and data mining of customer and prospect information. LeadMaster CRM is one of the best Sales CRM solutions for the Asia Pacific area. LeadMaster is designed for flexibility and scalability which means that companies from large to small in any industry -- from high technology to insurance to real estate -enjoy the benefits derived from LeadMaster. priCe: Range from AUD $7 to AUD $10 per user per month. Free trial and demo available.
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CrM proDuCTS: LeadMaster CRM

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About LeadMaster
LeadMaster offers affordable web-based lead management system that provides sales and marketing solutions which enable companies to close the loop between marketing and sales and provide top-notch Customer Relationship Management (CRM). LeadMaster CRM takes data directly from landing pages into the lead management system and sends users an alert to let you know, Youve Got Leads! LeadMaster provides web-based lead and campaign management as well as powerful tools for data mining, sales forecasting and ROI measurement. LeadMaster has Sales CRM solutions that are designed specifically for the Asia Pacific area. Users can pass sales leads and other key marketing information via the web in real time to all members of the sales and marketing team, including predefined channel partners, sales representatives and field sales management. Working with LeadMaster through their SaaS (Software as a Service) model, your company can have their sales and marketing team up and running with a web-based solution tomorrow. LeadMaster Key Features LeadMaster encompasses sales and marketing solutions which enable your company to close the loop between marketing and sales and provides Customer Relationship Management (CRM) solutions and tools. It provides lead management and campaign management as well as powerful tools for data mining, sales forecasting and ROI measurement. Manage multiple marketing campaigns Develop custom web forms with easy-to-use tools Import leads from landing pages, web forms and web inquiries Tailor access privileges to each individual user Create customized email e-marketing campaigns Establish workflow automation rules - no programming required Create a white label version of your online marketing database Event Tracker to publicize upcoming events - webinars, virutal trade shows Email notifications for leads that are reassigned or require action Share campaign updates in the online Information Center

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About LeadMaster
Host online event registration Store additional information within the specific lead record - sales quotes, sales rep comments, customer comments, etc. Analyze feedback on leads Import scripts for telemarketing - fully searchable afterward Perform market research analysis to improve target marketing Analyze marketing campaigns ROI Build and maintain a data mart Download targeted mailing lists Produce powerful reports - forecast, lead aging, etc. LeadMaster product Highlights With LeadMaster CRM solutions sales and marketing teams will enjoy new levels of success. Workflow automation solutions improve sales people productivity. Multiple levels of access provide everyone in the company with just the right view of the customer. ROI analysis provides the marketing organization with the information they need to decide which marketing programs are producing the best results and the hottest leads. CRM analysis provides deeper insight into your customer relationships. Your company will know whos buying and why and where the next customer is likely to come from. CRM Solutions for Sales - with the LeadMaster CRM system leads flow into LeadMaster from the call center, landing pages etc. Youll get more leads from more places, maximize lead management and have real-time updates on your sales pipeline for sales management. Automating your sales lead management system means sales people will be able to spend more time doing what they do best - selling - instead of trying to keep track of sales leads using a spreadsheet or email program. CRM Solutions for Marketing - with the LeadMaster CRM system the marketing department will know which programs are working and why. The LeadMaster CRM system bridges the gap between sales and marketing by providing transparency to both the sales and marketing process. Complete information on each customer is available, including what sales did to follow-up.

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About LeadMaster
CRM Solutions for Management - with the LeadMaster CRM solution management will have real-time access to ROI information for marketing programs as well as the latest sales forecast from the sales rep around the corner to the sales team around the world. CRM for Help Desk and Support - LeadMaster has been successfully deployed for both help desk systems and support systems. All the customer information is centrally located in the LeadMaster system. Easy access to the data can provide valuable insight into future needs. CRM for Channel Management - LeadMaster is ideally suited to selling through partners and resellers. Because of the different levels of authorization and access, leads and sales can be tracked at just the right level of access whether for a single rep, a single partner, a sales district, a region, a country or the company. Your company will find LeadMaster provides seamless CRM integration with partners and sales channels. LeadMaster Technology LeadMaster Online Sales CRM is easy-to-learn and easy-to-use. On-demand means your company doesnt need any software other than their browser. The only hardware they need is their computer. There are no worries about upgrades, data center capacity, maintenance or IT costs.

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www.alsamarketing.com | info@alsamarketing.com | 1-866-88-272

HigHligHts * * * * * Track all prospect interaction with your business Score prospects based on parameters and send only quality leads to sales Implement automated drip-marketing and nurturing campaigns Automatically notify sales reps of online prospect activity Track ROI from the moment of lead generation through sale

oWNerSHip: Private FouNDeD: 2010, Canada

HeADquArTerS: Montreal,Canada BuSiNeSS MoDeL: On-Demand

CrM proDuCTS: * Alsamarketing Marketing Automation

CuSToMer FoCuS: Alsamarketing software is designed to empower marketing professionals with tools that help capture, track, nurture, qualify and measure leads. Alsamarketings complete solution is a powerful tool for businesses of any size. SeLeCT CuSToMerS: Not listed.

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About Alsamarketing
Alsamarketing is a web-based marketing automation solution vendor that helps businesses facilitate online marketing efforts to achieve the best possible ROI. Alsamarketing solution helps streamline processes without the tremendous efforts associated with manual labor and traditional marketing solutions. Alsamarketings software tracks, scores and nurtures prospects throughout the sales pipeline, saving customers time and money. Alsamarketing is dedicated to providing their customers with the ability to democratize marketing automation and revolutionize the way people think about marketing. Alsamarketing is based in Montreal, Canada. Alsamarketing Key Features Lead Generation Track, manage and optimize your lead generation efforts across all your different channels. (PPC, Social Media...) Create highly optimized landing pages that will increase your lead capturing percentages. Generate highly targeted email lead nurturing campaigns to convert prospective buyers into customers. Lead Nurturing Nurture your way to more sales ready leads, lower costs per lead and higher closeratios Nurture and up sell your existing customer base with new and innovative products and services you offer Deliver targeted marketing campaigns based on interesting and valuable content for the prospective buyers. Accompany them through their purchasing journey by preselling and education them about your solutions and services. Stay top-of-mind with prospective buyers so they think of you when it comes time to purchase. Email Marketing Create highly targeted and personalized emails based on prospect demographics and behaviors Use automation and lead nurturing functionality to increase lead conversion Track your email campaigns in real-time Design, create and send emails from inside our application Import your own personalized templates and use them as a base for your emails Use our lead management & segmentation functionality to target your recipients.
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About Alsamarketing
Website Monitoring Know what sources are driving visitors to your website and which of these sources are causing them to convert into customers. Track anonymous and lead website activity Identify which companies and competitors are visiting your website Gather customer intelligence based on online activity even before a visitor becomes a known lead Use the gathered intelligence to create highly-targeted lead nurturing campaigns Landing Page Optimization Create highly optimized landing pages that will increase your lead capturing percentages Create multi-variance testing of different landing pages and automatically track and follow the results Ensure your landing pages are getting the best conversions possible Lead Scoring Improve overall quality of leads being sent to sales. Improve timeliness of lead contact with automatic sales hand-off based on lead score thresholds. Score leads using demographic, BANT and behavioral information. Increase sales efficiency by having sales focus only on leads close to buying. Marketing Lead Management Manage and segment your leads based on attributes, referral sources, search terms, email activity, online behavior, and more in any combination. Import lists or create your own Synchronize CRM information inside your lead database Ensure lead information cleanliness with auto de-duplication Increase Lead Conversion Manage and segment your leads based on attributes, referral sources, search terms, email activity, online behavior, and more in any combination. Import lists or create your own Synchronize CRM information inside your lead database Ensure lead information cleanliness with auto de-duplication predictions to gain budget acceptance. Easily associate revenue on different campaigns that allowed you to close the deal. No more trying to tie revenue to first or last campaign touch. Get the real picture as to what is contributing to your revenue.

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About Alsamarketing
Improve Marketing ROI Have a seat at the revenue table and be able to prove marketing value and impact on the business. Understand what is driving leads and results for your business so you can concentrate your efforts and money on what works. Easily predict future revenue of different types of marketing efforts and use those Alsamarketing product Highlights Marketing automation software is designed to automate customer engagement and overall marketing management. The value of implementing a marketing automation system lies in its ability to impact the top and bottom line. Alsamarketing solutions can help optimize enterprise operations, productivity and cost savingsbottom line. The top linebeing front facing activities like customer interaction and services. From campaign execution to lead scoring, marketing professionals can benefit from Alsamarketings services. Alsamarketing Marketing Automation Software helps users: Helps you Capture & Manage your leads and understand their online behaviors as well as their buying intent. Automates nurturing and marketing campaigns to gain maximum value from your leads. Gives you tools to Convert your leads into sales Provides analytics to help Make Smart Marketing Decisions Alsamarketing Technology Alsamarketings marketing automation solution is delivered as on a SaaS platform as a complete solution with software as well as services.

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www.unica.com

| rfp@unica.com

1.877.86.2261

HigHligHts * Exclusive focus on marketing management * On-demand and hosted options * Ideal for customer-centric B2C and B2B organizations

oWNerSHip: Public (NASDAQ: UNCA) FouNDeD: 1992

HeADquArTerS: Waltham, Massachusetts BuSiNeSS MoDeL: Hosted, On-Premise

CrM proDuCTS: * Unica Affinium Suite

CuSToMer FoCuS: Mid to large-size enterprises across a variety of industries. SeLeCT CuSToMerS: UPS, Readers Digest, Orbitz, Nordstrom, New York Life, Lockheed Martin, Mass Mutual Life Insurance, CNN, E*TRADE priCe: Not published.

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About unica
Unica Corporation is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unicas Affinium software delivers key EMM capabilities, including: web and customer analytics, demand generation, and marketing resource management. Affinium streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. As the most comprehensive EMM suite on the market, Affinium uniquely delivers a marketing system of record - a purpose-built solution through which marketers easily manage marketing information and assets, rapidly assemble campaign components, and report on performance. Unicas EMM solution is to marketing what sales force automation is to sales organizations. Affinium is available on-demand (hosted) or for in-house deployment. Affinium consist of four modules: Campaign, Model, Plan, and Leads. Affinium Campaign allows marketing organizations to create, test, and execute customer interaction strategies in outbound and inbound touch points using a graphical user interface. Affinium Model enables marketing organizations to automate the creation of predictive models; determines customer response propensities; recognizes customers at risk of attrition; identifies customer behaviors; analyzes customer attributes and preferences; discovers cross-selling opportunities; and forecasts customer value. Affinium plan provides marketing operations and resource management capabilities that help marketers to define, coordinate, monitor, and measure marketing program activities.

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About unica
Affinium Leads enables marketers to manage the qualification, distribution, and maturation of leads from the sales and marketing organizations. In addition, the company provides implementation, training, consulting, maintenance, and technical support services. Unica counts more than 00 customers across five continents. The companys EMM software is marketed primarily to marketing organizations in various industries, including financial services, publishing, retail, insurance, telecommunications, automotive, healthcare, pharmaceuticals, and travel and hospitality. Founded in 1992, Unica is headquartered in Waltham, Massachusetts.

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rising Star
www.clairtysoft.com | 1-61-766-112

HigHligHts * Simplified CRM - Install, customize and load your data in a couple hours * Intuitive and Easy to Use * Smart client technology combines the rich user experience of a Windows Client with the deployment benefits of a web client * No hidden costs, no need to buy additional hardware or software * No Internet Required, Leverage the power of ClaritySoft with or without an internet connection oWNerSHip: Private FouNDeD: 2006 HeADquArTerS: Dublin, OH BuSiNeSS MoDeL: Hosted & On-Premise CrM proDuCTS: * ClaritySoft CRM

CuSToMer FoCuS: Small to mid-size businesses. SeLeCT CuSToMerS: Muirfield Energy, EGSI Financial, Precision Medical, CareerMax, XLN Systems, Wetzel Insurance, Digital Reliance priCe: $26 per user per month ( year average)

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About ClaritySoft

rising Star

ClaritySoft CRM was created on the belief that Customer Relationship Management (CRM) technology should be better. Most CRM solutions available today are bloated with too much functionality, are difficult to use and fail to provide real value to end users. Our research concluded that most salespeople and managers were dissatisfied with their existing CRM solutions and they were getting no measurable value out of those systems. ClaritySoft provides an intuitive and easy to use software solution that sales people readily adopt and leverage to drive sales performance. ClaritySoft CRM fills the space between contact management software and mid-market CRM offerings, with a CRM solution thats cost effective, implements fast, and delivers the right balance of functionality and simplicity to ensure user adoption and a successful CRM implementation. ClaritySoft CrM Key Features ClaritySoft CRM includes the high value capabilities of enterprise CRM and eliminates the low value features that provide little to no benefit for most companies. ClaritySoft is thus easier to install, easier to customize and easier to use. Key capabilities include: * Account and Contact Management * Opportunity Management and Forecasting * Quotations and Price Books * Task and Activity Management * Shared Calendar * Email Marketing * Email and Letter Templates * Data Segmentation For Target Marketing * Easy Customization * User Profile Management ClaritySoft CrM Software Highlights * List Actions List Actions help you perform powerful functions on any lists of contacts such as; email, mail merge, print labels, group edit and export. In a matter of a few mouse clicks you can send out a targeted and personalized email to any group of contacts in your database.
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About ClaritySoft

rising Star

* Data Segmentation Segment your data by capturing unique characteristics about your customers and prospects. You can then do a search on any combination of those characteristics to create a target list and perform a List Action such as email contacts. * Power Search Find anything fast. ClaritySoft offers multiple ways to find exactly what youre looking for. Whether its a single contact or group of records within a date range, ClaritySoft makes it easy to find the information you need to run your business. * Make It Yours Transform ClaritySoft into a CRM solution that looks like it was built specifically for your business. ClaritySoft provides the basic fields and tabs you need to run a good CRM system, and lets you add the fields and tabs that work best in your unique business environment.

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rising Star
www.adaptcrm.com | 1-71-89-18

HigHligHts * Real-time accounting & ERP integration seamlessly links ADAPTcrm to midrange ERP systems * Comprehensive customer service and support with warranty tracking * Easy-to-use setup tables offer extensive platform configuration * Robust contact management, sales force automation, marketing campaigns, service / repair management, sales opportunity management, and defect management

oWNerSHip: Private FouNDeD: 1991

HeADquArTerS: Costa Mesa, CA BuSiNeSS MoDeL: On-Premise

CrM proDuCTS: * ADAPTcrm

CuSToMer FoCuS: Small-to-medium sized businesses, and divisions of larger enterprises in all verticals. SeLeCT CuSToMerS: Raytheon, Magic Software, Anchin Block & Anchin, SYSPRO Software, Dentek, Taylor Guitars, Yeti Cycles, Dunlop Manufacturing, Benchmade Knife Co., and many more

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About Adapt CrM

rising Star

Since 1991, ADAPT Software Applications, Inc. has assisted over 1200 companies worldwide in meeting their enterprise software requirements. With more than a decade of experience in multi-platform and web-based custom application development, the company continues to develop and market moderately priced, end-to-end Customer and Supplier Relationship Management solutions characterized by leading-edge technology, comprehensive functionality and a solid implementation methodology. ADAPTcrm, the companys flagship product, was built from the ground up, not acquired from various other software developers. Because we have always maintained development and ownership exclusivity, the system maintains unsurpassed interdepartmental integration. ADAPTcrm is designed to track all key customer and vendor communications within a single, integrated module. The systems intuitive design facilitates interdepartmental collaboration and provides visibility over all mission critical touch points within an organization. ADAPT is also dedicated to providing total solutions to clients through our professional consulting services staff. These services include implementation of the ADAPTcrm line of products, project management, technology transfer, documentation, training and technical support for new or existing clients. Depending upon your specific requirements, ADAPTcrm implementation services (data conversion, installation and user training) will in most cases be provided by an Authorized ADAPTcrm Reseller Partner who has invested the time and resources in becoming proficient through our extensive training course offerings. Each consulting project has a detailed, step-by-step plan for implementation, to help the customers accurately project time and cost estimates. ADAPT is also dedicated to providing total solutions to clients through our professional consulting services staff. These services include implementation of the ADAPTcrm line of products, project management, technology transfer, documentation, training and technical support for new or existing clients.

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About Adapt CrM

rising Star

Depending upon your specific requirements, ADAPTcrm implementation services (data conversion, installation and user training) will in most cases be provided by an Authorized ADAPTcrm Reseller Partner who has invested the time and resources in becoming proficient through our extensive training course offerings. Each consulting project has a detailed, step-by-step plan for implementation, to help the customers accurately project time and cost estimates. Adapt CrM Key Features ADAPTcrm is an integrated solution that allows companies to focus their entire enterprise on their customers with minimal time and effort. ADAPTcrm Enterprise uses Microsoft SQL Server and offers account replication for remote users using Microsoft SQL Servers replication technology. The most effective CRM solutions can be customized to meet specific business needs, and ADAPTcrm can be extensively configured using setup tables that require no complex programming or database administration. Other ADAPTcrm highlights include: * Marketing Campaign Management The ADAPTcrm campaign manager will help customers establish and execute customized, targeted campaigns, while ensuring that budgets are adhered to and that campaign expenses immediately result in new sales opportunities. In addition to offering the ability to track campaign results, customers can also independently track the ROI per event. * Real-Time Accounting/ERP Integration ADAPTcrm offers accounting and ERP interfaces that seamlessly link to industry-standard, mid-range systems so that customers can achieve the greatest ROI from their ERP and accounting investments. * Advanced Sales Automation Customers can give their sales staff the ability to manage the progress of pending opportunities as they relate to their businesss selling processes. Additionally, ADAPTcrm features a Sales Opportunity Manager that analyzes and tracks the life of an opportunity from start to close.

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About Adapt CrM

rising Star

* Complete Customer Services To help companies maintain customer satisfaction, there are advanced tools for managing service contracts, tickets/incidents, defect tracking, and warranty programs and renewals. * Email Methods MS Outlook, SMTP Mail Server, Lotus Notes, GroupWise

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