2010 ENEOS WEBINAR OEM Updates

Updates on OEM Requirements & Genuine Fluid Programs

Chrysan Industries, Inc.
Jennifer Onofray/ ENEOS National Marketing Manager

ENEOS News Flash

SEMA Convention 2010
ENEOS Booth Racing & Performance Main Hall #25079 & 25179 ENEOS Distributor Seminar Wednesday, Nov 3rd 4-6PM
Introduction of ENEOS Zero-Series premium line-up

ENEOS Appreciation Social Wednesday, Nov 3rd 7-9PM

Food, open bar, raffles Both held at Encore Hotel

ENEOS News Flash

ENEOS Dealer Locator

Agenda
0W-20 Demand Expanding
Subaru Mitsubishi Mazda

Toyota Increases Awareness for 0W-20 Honda

New Genuine Fluid Program Distributor New ATF required

0W-20 Demand Growing

2011 Subaru Forester 2.5L Engine requires 0W-20
New engine for 2011 10% better fuel economy

Subaru has approached ENEOS for sourcing 0W-20 for Factory-Fill & Genuine Fluid Forester is Subarus Top Selling Vehicle

0W-20 Demand Growing

Mazda rotary engines have been manufactured in Japan and have used 0W-20 for several years

Year 2011

Vehicles Mazda 2 MX-5

Engines MZR 1.5 LF

NEW!

0W-20 Demand Growing

MAZDA 2011 MX-5 Owners Manual

0W-20 Demand Growing

2011 Mitsubishi Lancer requires 0W-20 Engine Oil

Non-Turbo engine models

New 2011 models with same engine are expected to also transition from 5W-20/5W-30 to 0W-20

0W-20 Demand Growing

Success Case from Mitsubishi

ENEOS offers unique products that meet Mitsubishi specifications
ENEOS CVT Fluid meets CVT requirements for Mitsubishi ENEOS Type SP is the exact same product as Mitsubishi DiaQueen SP-III NEW! ENEOS 0W-20 meets specs for Lancer

ENEOS offers unique products that meets Mitsubishis target consumer

ENEOS 0W-50 helps boost HorsePower for consumers with Lancer EVO ENEOS Full Synthetic 5W-30 is competitively priced and delivers better performance for the performance consumer
ENEOS carries 100% of the oils that Mitsubishi Requires!

Agenda
0W-20 Demand Expanding
Subaru Mitsubishi Mazda

Toyota Increases Awareness for 0W-20 Honda

New Genuine Fluid Program Distributor New ATF required

Toyota Increases 0W-20 Awareness

Toyota has released several Consumer POP Materials aimed at increase customer awareness & acceptance of 0W-20

1. Sticker on the window of new model vehicles 2. Two POS Brochures:

Science Friction Zero Means More

Toyota Increases 0W-20 Awareness

This vehicle is equipped with

0W-20 Motor Oil

Toyota is transitioning to the use of 0W-20 Synthetic Motor Oil to help increase this vehicles fuel economy and meet new emissions standards.

Toyota Increases 0W-20 Awareness

ZERO MEAN MORE More Miles Per Gallon More Engine Protection More Stability over a Wide Range of Temperature conditions Easier on the Environment & Your Wallet

Scion Increases 0W-20 Awareness

SCIENCE FRICTION More Miles Per Gallon More Engine Protection More Stability over a Wide Range of Temperature conditions Easier on the Environment & Your Wallet

Success Case from Toyota & Lexus

Several Distributors have had success with ENEOS 0W-20 & ECO-ATF
Simplify: Eco-ATF consolidates T-IV and WS ATFs Save $: 0W-20 is competitively priced against Genuine Service: Distributors installed ATF tanks & offered rebates with Nippons support Increase Service $: Eco-ATF allows them to service all Asian vehicles without holding additional ATF inventory
ENEOS distributors have been successful at Toyota & Lexus by offering an ENEOS package of products, not just 0W-20.

Agenda
0W-20 Demand Expanding
Subaru Mitsubishi Mazda

Toyota Increases Awareness for 0W-20 Honda

New Genuine Fluid Program Distributor New ATF required

Honda Genuine Fluid Program

Starts: September 1, 2010 Products: Full Synthetic, GF-5 0W-20 now available in bulk at a very competitive $$ $8.27/ Gallon Bulk New Distributor Network: Conoco Phillips Promotions: $0.15/ Gallon for 6 months up front

Good Time to Approach Honda: Honda Dealerships are currently looking at switching distributors, which is an open door to consider other products

We Can Help!
If you have an immediate ENEOS opportunity, but need some support from Nippon Oil, we WANT TO HELP! Contact your ENEOS Representative!

Questions