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ISMAEL A. VELEZ, JR.

mel_express_solutions@msn.com (954) 260-3982 Weston, FL 33327

G LOBAL SENIOR S ALES E XECUTIVE


Senior sales and global business leader with strong multi-cultural experience, successful at developing and executing real-time business strategies aimed at driving high-impact operational and financial results. More than 15 years of experience driving double-digit revenue growth in multiple industries and in new, high growth and mature sales cycles. Demonstrated success in sales leadership, marketing, and international business operations with keen negotiating, team building, and client relationship management skills. Business acumen complemented by strong academic background; completed MBA from Harvard Graduate School of Business Administration. Fluent in Spanish. Areas of Expertise: BUSINESS DEVELOPMENT PROFITABLE REVENUE GROWTH SALES LEADERSHIP/MANAGEMENT PROCESS IMPROVEMENT CLIENT & VENDOR RELATIONS TEAM LEADERSHIP STRATEGIC PLANNING RECRUITING & HIRING PRODUCT LAUNCH TRAINING & DEVELOPMENT INTERNATIONAL SALES ADMINISTRATION PROFIT & LOSS (P&L)

P R O F E S S I O N AL E X PE R I E N CE

CITRIX SYSTEMS, INC. Ft. Lauderdale, FL


Leader in virtualization technology with sales of $2B and 7,000+ employees.

2010 to Present

GROUP DIRECTOR, GLOBAL PROCURE TO PAY


Led a 32-person team responsible for selling our services internally to drive significant cost savings on over $700M of spend, as well as Accounts Payable (AP) efficiency and productivity. Boosted spend under management by 62% through partnership with key business unit vice presidents, driving them to commit their spend to procurement resulting in a record $35.8M in cost savings over two years. Reduced cost per invoice by 26% through continuous process improvements after development of metrics-focused global accounts payable organization resulting in savings of over $208K. Championed development of a two-year procure-to-pay technology roadmap aimed at automating AP and transactional procurement activities. 18-month payback period and over $2M in savings expected.

OWENS CORNING, INC. Weston, FL


Leading manufacturer of commercial and residential building materials with sales of $6B and 20,000+ employees.

2005 to 2010

REGIONAL SALES LEADER, SOUTHEAST REGION


Recruited to run the Northwest region and moved to oversee the South Atlantic region valued at $120M in sales within eight months. Led a 12-person team working with existing and opening new distribution in the territory. My success led to me assuming responsibility for the entire Southeast region, representing $253M in revenue and over 20 sales professionals to drive distributor revenue and market growth across 13 states, managing the companys largest region. Led the Northwest Region to the #1 position in margin and #3 position in sales against plan in just eight months. Achieved 123% of sales plan and 253% of margin plan in 2009. Part of an internal team that successfully redesigned the sales compensation plan that reduced turnover and focused on pay for performance. Honored with the highest stock award in my peer group during the companys emergence from bankruptcy.

EXPRESS SOLUTIONS, INC. Englewood, CO


Master Agent for Verb Exchange, Inc., a provider of unified communications and collaboration solutions.

2003 to 2005

MASTER AGENT / OWNER


Invested and purchased Colorado agency rights to represent products and solutions for Canadian digital media company, Verb Exchange. Recruited and developed the Colorado distributor channel, supporting significant subscriber growth efforts. Recruited and supported 11 distributors and more than 40 sales associates leading to double-digit subscriber growth.

ISMAEL A. VELEZ, JR. mel_express_solutions@msn.com (954) 260-3982 Page 2


Created numerous local market initiatives including the Colorado Schools program that helped drive 27% month-overmonth territory subscriber growth.

TELLABS INTERNATIONAL, INC. Sunrise, FL

1998 to 2003 Manufacturer of B2B voice/data communications infrastructure equipment with $2.2B in sales and 4,000+ employees.

VICE PRESIDENT, INTERNATIONAL SERVICES & LATIN AMERICAN SUPPLY CHAIN (2001 to 2003)
Promoted to establish strategies and metrics for global services, global services marketing, and international training development. Oversaw all worldwide services outside the United States. Directed professional services sales, regional order management, distribution, logistics and inventory management. Owned P&L services responsibility for all non-US regions, growing services revenue to a record $85M. Recruited and negotiated services partners agreements and implemented an order management system leading to faster turn around times on service issues and improved time to market on services offerings. Attained companys highest customer satisfaction ratings, achieving Best in Class status in six of seven categories.

DIRECTOR OF LATIN AMERICA & CARIBBEAN REGION PROFESSIONAL SERVICES (1998 to 2000)
Hired to lead all regional professional services sales, technical support, and training initiatives. Scope of responsibilities included growing the services business in Latin American and Caribbean markets. Continuously exceeded sales targets. Grew organization from six employees to 50, establishing the first profitable Solutions and Services business in the company. Generated 112% increase in solutions and services revenue each year since start of tenure.

GEOTEK COMMUNICATIONS, INC. Miami Lakes, FL


Manufacturer of B2B voice and data communications solutions for companies with fleets of vehicles

1996 to 1998

SOUTHEAST FLORIDA MARKET DIRECTOR (1996 to 1998)


Hired to build and lead the Southeast Florida market. Directed all sales, marketing, services and distributor activities. Recruited and supported 12 distributors, leading to double-digit subscriber growth every six months. Led team through the build-out of the wireless network while never missing a sales target.

AT&T GLOBAL BUSINESS COMMUNICATIONS SYSTEMS Piscataway, NJ


Multi-billion dollar manufacturer of B2B voice and data communications solutions for companies of all sizes

1991 to 1996

GENERAL MANAGER/DIRECTOR (1991 to 1996)


Rapidly advanced from New Jersey Branch Manager to General Manager as a result of sales and marketing performance. P&L responsibility for a 280-person organization with $54M in revenue. Responsible for multiple distribution channels. Restructured the organization from 11 to 5 locations resulting in a reduction of 22% in headcount and a 31% increase in margin, while staying under budget on a $2M investment. Implemented local marketing programs that raised market share by 7%, and received the Presidents and Achievers Club awards.

E D U C A TI O N & P R O F E S S I O N AL D E VE L O PM E N T
Master of Business Administration Harvard Graduate School of Business Administration Boston, MA Bachelor of Arts in Economics Columbia University New York, NY Completed Thunderbird American Graduate School of International Management Global & Telecommunications Executive Management Program

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