Assignment on A research proposal

Submitted To Name of the Instructor Arafat Rahman sir

Submitted By Name:Mabia Khatun Class ID:1538 Batch Number21th

Institute of Business Administration Jahangirnagar University

Date of Submission 18th march2012

A Market Research Proposal

Research to the Market of Handicraft for Expanding Business March,2012 Prepared for:AK Aziz Prepared by:S M Jakir
Research for Success Ltd Po box205 Baille road Bangladesh

Aresponse to a brief from:A k Aziz

RESEARCH FOR SUCCESS LTD March,18,2012 AK Aziz Chief executive officer Baille road , Bangladesh
Dear Khan Thank you for inviting Success for Research Ltd to research of handicraft products market on 17th February,2012,and here is our response.We enjoyed meeting with you and learned about your goals for this research.we appreciate your idea of market research. Success marketing research is well qualified to assist this project.our experienced staff can draw upon a variety of Minimally cost effective research techniques to accuire reliable information about the handicraft market and you can easily take decision wheather to launching a new branch or not. Handicraft business is not only profitable but also risky .but proper research ,hard work and invention of new products can develop this business . The success Ltd conducted by experienced researcher who will help your company to reap the best results. We would welcome the opportunity to work with your company. Sincerely S M Jakir Manager of Success for research Ltd

Table of contents:
1.Introduction 2.problem statement 3.objectives 3.1: Broad objectives 3.2:Other objectives

4.desk research 4.1:Perpose 4.2:sampling 4.3:Export research

5.Reporting 6.Timing 7.Budget 8.conclution 9.Reference

Introduction
J W farinda Ltd was established in 1988 in Bangladesh and has become a leader in the supply of handicraft in both Bangladesh and Otherc ountries .A handicraft is any kind of craft that can be made using one's hands or simple tools.(e.how .com).Farinda Ltd want to launch a new branch for its expantion. Though farinda is awell established company in this sector it wants to make a research abo out the market because the the market of any product is always changing. so Farinda prefer to take the assistance of a research farm with expertise in market research called Success for research Ltdfor this perpose .We propose a plan that will take place within a month.

Problem statement
Handicraft business has huge opportunity in Bangladesh and others country.But high rate of products ,lack of proper training ,lack of standard of color ,insufficient language knowledge are main barriage of such business expansion. So the company have to Overcome these problems for success.

Objectives
Broad objectives:

The objective of the research is to identify the most effective promotion strategy for Bangladeshi handy craft.

Some other objective

1.To check if the product identify in the secondary list actually be consider prospective? 2.To assess the demand for various product 3.To check the opportunity to export Bangladeshi handy crafts regardingcompetitive advantages 4.To design a promotional strategy based on the opportunity 5.To measure the effectiveness of the various media that can be used for promotion of handicraft

To check the product identify in the secondary list actually be considered prospective:
As the workers salary is so low and theproduct has large consumer it can make profits by producing some selective products such as jute home textile,leathers goods,wooden products,etc.

To assess the demand for various products:

There are various types of product s of handicraft which are so prospective from which the company can choose the most demandable products.

The most demandable products

Main product Jute product Home textile Leather goods Sub product Twine ,hessain ,twill,carpet, wall cover,tarpaulinmats,woll beachetc. Nakshi katha ,jamdani,benarashi,bags bed cover,vest etc. Leathered embroidered bags,spectacle case ,chair backs embossed coin purse,wallets etc. Desk accessaries,kaleidoscope,kitchen accessories,photo frameetc. Busket ,shoe piece ,wallmate , Birth candle ,musical candle ,etc.

Wooden goods Bamboo products Candle products

Source brack arong

To check the opportunity to export Bangladeshi handy crafts regarding competitive advantages:
By exporting the quality unique productsfarinda can take the advantage of competitive advantage and profit.

To design a promotional strategy based on the opportunity:

Based on the strategy we can develop some strategy such as sampling and other tes.

To measure the effectiveness of the various media that can be used for the promotion of hadicrafts:
We will research some media for marketing such as onlinemarketing,personal selling,trade fareetc. Desk research: Perpose:our search of secondary sources will be carried out to refine the objectives and provides lines of inquiry for the next stages specially the desk reports phase will gather information of handicraft products over the last ten years.This trend data should give auseful indication of the market place.

The desk research attempt to establish the following : 1.What types of product were exported more in last five year? 2. What is the listing position of the handy crafts ? 3. Does government provide any facility for those products? 4. Is there any research or any study takes place for particular products? 5. When the exporter or the government fines out that those products has future for export? 6.Find out what is the last 5 years ranking position of handy crafts on export? 7. To identify which country is eagerly interested for the handy products?8. Are they have any categorize for that product? 9. To identify what strategy they are easily reached to obtain?

Perpose:our search of secondary sources will be carried out to refine the objectives and provides lines of inquiry for the next stages specially the desk reports phase will gather information of handicraft products over the last ten years.This trend data should give auseful indication of the market place.

The desk research attempt to establish the following :

Sampling
Sampling is a part or portion of the population chosen for the study or research. Weu s e s a m p l i n g b e c a u s e i t i s not possible to count or measure every item in t h e population. Through Sampling study, we can simplify what information is required,how should the sample members be selected, etc.(Research on handicraft.P.21) We can sampling this way: Geoup1 Group2 East1 North4

Group3 South3

Group4 Eastc2

Export report
1991-1992 Uss8.7million General handicraft 1994 -95 Uss6.5million Leather handicraft 1990-91 6.4 million 1994-95 8.oo million the national survey on handicraft and cottage industries in Bangladeshwas undertaken by BSCIC in 1991 and published in 1994.

Reporting:
Following the section of the research ,an interim presentation will be submitted .This will be followed bymeeting with farina to discuss the next of the research .an outline power point presentation will be created.Once this has been approved .there

will be a formal presentation of all findings along with conclution drawn.All the given data are to be proved.

Timing
The table below indicates our suggestsd time frame for the project.This meet the deadlines set out in the brief.When the project is underwaywe will send weeklyprogress reports in the form of emailat 12noon every Friday.this allows us to summaries the weeks works and gives us the opportunity of the weekend to put into place any modificationyou might suggest. Shese have been carefully studied to ensure that your deadlines are respected week 1st 2nd 3rd activity Desk research Questionnaire development Coding data presentation,analysis ,presentation

Research budget:
activities Sampling survey Printing and publication communication Food amusement Total Cost TK 3000 1000 500 1000 500 6000

conclution
The study will contribute on both Industry and Community. According to this study or research, if the handy crafts will be marketed accordingly as the market is pssitive the company will be profited. The study will be carried out y the market ing executive of success for research company.

Reference:

1. Boston Globe: Young and In Stitches

State Master: Handicraft Craftsman Perspective:Arts and Crafts History: America 1875-1895 What Is a Handicraft? | eHow.com http://www.ehow.com/facts_7314445_handicraft_.html#ixzz1pUAe0MH3