GLOBAL EMBEDDED TECHNOLOGY MARKET TO REACH $158.6 BILLION IN 2015 Wellesley, Mass.

In a recent release, EMBEDDED SYSTEMS: TECHNOLOGIES AND GLOBAL MARKETS (IFT016D) from BCC Research (www.bccresearch.com), the global market for embedded technology was valued at $113 billion in 2010. The market is expected to grow at a healthy compound annual growth rate (CAGR) of 7% to reach nearly $158.6 billion in 2015. The embedded technology market can be divided into two segments embedded hardware and embedded software. The hardware segment accounted for nearly $109 billion in 2010, and after increasing at a CAGR of 7%, should surpass $152.4 billion in 2015. The software segment was valued at $4.2 billion in 2010 and in 2015 should reach $6.1 billion, a CAGR of 7.8%. The ease of developing and marketing embedded devices is increasing with the advancement of technology and communication. Embedded devices dominate nearly every aspect of human life and will continue to do so in the future. Many new devices are being introduced into the global market every day with innovative end applications. From cell phones to digital TVs, tablets to refrigerators and washing machines, we are constantly using embedded devices for different purposes, blissfully unaware of the underlying technology. Many factors are driving growth of the embedded devices business, including falling average sale prices of hardware due to shrinking semiconductor technology. This will continue to drive development of powerful, feature-rich embedded devices in the future. Other factors, such as the rise of the open-source movement on the Web, strengthened by the rise of Android, should continue to lead innovation. The availability of low-cost engineering talent in Asian countries will ease the design and development of embedded devices. The embedded technology market will continue to flourish over the long term as new applications of technology emerge. This report is a horizontal report that touches many vertical industries. BCC believes that this report will be useful to a broad reader base. More specifically, we believe that the following people should benefit: embedded industry insiders, including executives, managers, marketing, and salespeople; product marketers and managers; business and venture executives in the technology industry; and finance and investment professionals looking to make investment decisions for embedded hardware market companies.

EMBEDDED TECHNOLOGY MARKET, 2009-2015 ($ MILLIONS)

Source: BCC Research Embedded Systems: Technologies and Markets (IFT016D) Data and analysis extracted from this press release must be accompanied by a statement identifying BCC Research LLC, 49 Walnut Park, Building 2, Wellesley, MA 02481, Telephone: 866-285-7215; Email: editor@bccresearch.com as the source and publisher, along with report number, which can be found in the first paragraph of this release. Thank you.