QUESTIONNAIRE Dear Respondent,

I am Rabah VT, 11nd MBA student of Happy Valley Business School, Coimbatore. As a part of my curriculum I am supposed to conduct Local activation of retail store and business with respect to Reliance Trends. In this regard, I solicit your cooperation. I assure you that the information collected will be kept confidential and be used for academic purposes only.

1 Demographic Profile 1.1 Name: 1.2. What is your age group? (1) 18-25 (2) 26-35 (3) 36-45 (4) 46-55 (5) 56+

1.3. Your Occupation (1)Student (2) House Wife (3)Service 1.4. What is your monthly income? (1) < 5000 (2)5000-10,000 (3)10,000 - 20,000 (4) >20,000 (4).Business (5)Others

2. Awareness creator 2.1. From which source did you come to know about Reliance Trends outlet? (1) T. V. advertisement (2) Hoardings (3) bus paintings (4) news paper

2.2. Are you aware of the promotional activities carried out at the Reliance Trends? (1) Yes (2)No

2.3. Rate the factors that attract you to the store : Promotional Activities factors Strongly Disagree Neither disagree agree nor Disagree The price at reliance trends are Agree Strongly Agree

comparatively lower Reliance Trends offers good ambience There is a vast parking space The promotional offers run by the store are the best in industry The quality of products are good The Products are available on Demand The Service rendered from the store is worth appreciative The store is located at the place where there is transport convenience

2.4. Please tick the promotional activities available at reliance trends Promotional Activities Not available Gift voucher Membership card Available Available only at festive seasons

Try and fly Sweepstakes Bulk Discounts Combo offers Contests

3. Preference 3.1 When you think of shopping apparels which stores come to your mind? (1) Reliance Trends (5)Kalyan silks (2)Max (6) Silky (3)Big Bazar (4)Jayalakshmi

3.2. Rate the factors which influence your buying decisions from the store:

Rate the factors Location of the store Parking facility Ambience of the store Customer service offered in store Promotions Quality of products Price

4. Complaint Management 4.1 What kind of Services you expect at the store? Expected Service Very Important Fast Billing All credit and debit cards should accept Important Average Not Important Least Important

A guide to explain the latest in store and make aware of the latest trends Making customers aware of the offer Treating customers with soft drinks Exchange offers available at the store Alteration done free of cost after purchase Sending personalized messages and spot offers to customers via phone

4.2 Does the store take care of your complaints and solve it quickly? (1) Always (2) Sometimes (3) Never

4.3. Are you satisfied with the customer service in-store? (1)Highly Dissatisfied Dissatisfied (4) Satisfied (2) Dissatisfied (5 ) Highly satisfied (3) Neither satisfied nor

Thank you