11/21/2011

GROUP 7

SUN CELLULAR

DAILEG, Ma. Alexandria * FELECIO, Irene Joyce * OMAR, Sharine * RANIN, Manilac Melissa * RINA, Mercedita MISS MARILYN CORTES MW 1:30PM to 3:00PM

AC508 (MW 1:30-3:00)

COMPANY PROFILE

Type Industry Founded

Wholly owned subsidiary of Digitel Mobile Telecommunications Manila, Philippines (2003)

Headquarters Quezon City, Philippines Key people Manuel V. Pangilinan, Chairman Orland Vea, President and CEO Products Postpaid/Prepaid Subscriptions Voice SMS MMS Value-Added Services Unlimited Services Broadband services Parent Website Digital Telecommunications Philippines www.suncellular.com.ph

Digitel Mobile Philippines, Inc., is a mobile telecommunication service provider in the Philippines doing business as Sun Cellular. The company is a wholly owned subsidiary of Digital Telecommunications Philippines, or Digitel. Digitel is in turn owned by the JG Summit Digitel Mobile Philippines, Inc. (DMPI) is one of the Philippines leading mobile telecommunications company known by its corporate brand name SUN CELLULAR. Sun Cellular holds the distinction of being the fastest growing

mobile network provider in the country with more than 15 million subscribers supported by its nearly 7,000 cell sites nationwide. Sun Cellular is a subsidiary of Digital Telecommunications Inc (Digitel), one of JG Summits core businesses focused on providing internet and telecommunications services. Digitel is part of the JG Summit Conglomerate which has business interests in Air Transportation, Banking, Food Manufacturing, Hotels, Petrochemicals, Power Generation, Publishing, Real Estate and Property Development, and Telecommunications among others. JG Summit is a publicly listed company. Sun Cellular commercially launched its wireless mobile services on March 2003 offering the latest in GSM technology, provisioning voice services (local, national, and international calls), messaging services (short text and multi-media messaging), outbound and inbound International Roaming, broadband wireless technology and Value Added Services. Sun Cellular pioneered the intra-network unlimited wireless services in the Philippines through its 24/7 Call and Text Unlimited (CTU) and 24/7 Text Unlimited (TU). It holds the distinction of being the fastest growing mobile network provider in the country with more than 15 million customers supported by its nearly 7,000 cell sites nationwide. In Sept 2010 Sun Cellular was the first telecommunications provider to hit One million Postpaid Subscriptions, with 7 out of 10 new postpaid subscribers choosing Sun for the past three years. It was recently awarded as The Most Promising Telecom Service Provider in Asia Pacific in the Frost & Sullivan ICT Award in Singapore and was recognized by the Philippine Marketing Association as Agora Marketing Company of the Year in 2009. Sun Cellular is a company that passionately believes in, and pursues its core values: Mindset to win. Passion to provide excellent customer service. Integrity to uphold the highest ethical standards. Competence to adapt to constant innovation. Dedication to take on new challenges. Pride and commitment to the Companys brand image.

Company Milestone
2003

DMPI commercially launched its wireless mobile services under the Sun Cellular brand offering the latest in GSM technology, provisioning voice services (local, national, international calls), messaging services (short text or multi-media messaging), outbound and inbound International Roaming, and Value Added Services Sun Cellular reached 2.3 million subscribers. Sun Cellular takes the number two spot in overall postpaid subscriptions and is no. 1 in Postpaid line acquisition for the year. Sun Cellular launched The Sun Shop Express Business Package Program to help provide business opportunities for entrepreneurial Filipinos. Sun unveiled the CTU 25, Call & Text Unlimited Sun-to-Sun for only P25 for 1 day.

2006

2007

2008

Sun Cellular joined the Asia Mobility Alliance (AMI) along with other key regional telco players. Sun Cellular entered the 3.5G wireless broadband arena with its Sun Broadband Wireless.

Sun Cellular capped the year with 4,000 cell sites to support the needs of its 8.2 million subscribers Sun Cellular launched the Easy Line that only requires a filled application form, a valid ID, and advanced payment of their Monthly Service Fee. Sun Call and Text International SIM has been launched to enable subscribers to communicate with their loved ones abroad at the lowest possible rate. Sun Cellular reached 10 million subscribers. Awarded as The Most Promising Telecom Service Provider in Asia Pacific in the recent Frost & Sullivan ICT Award in Singapore. Awarded by the Philippine Marketing Association as Agora Marketing Company of the Year in 2009. Leader in Postpaid Growth with 7 out of 10 postpaid subscribers choosing Sun Cellular. With over 5,000 cell sites and fast expanding. Sun Cellular reached more than 15 million subscribers. With nearly 7,000 cell sites and fast expanding. In Sept 2010 Sun Cellular was the first telecommunications provider to hit One million Postpaid Subscriptions, with 7 out of 10 new postpaid subscribers choosing Sun for the past three years. (Source: http://www.suncellular.com.ph/about_us.php ***

2009

2010