Amanda Smith

als5872@psu.edu WORK EXPERIENCE

Presque Isle State Parks/Tom Ridge Environmental Center Oct 2012- April 2013 Community Relations/Marketing Intern Assisted in writing press releases, proofreading and writing e-mails, and formally communicating with local media and businesses Implemented yearly marketing/advertising plan and goals for new movie titles and events at the Tom Ridge Environmental Center Developed a Microsoft excel spreadsheet to aid in organizing finances and advertising expenditure Helped create ads and radio spots that were aired/published in regional media outlets Delta Sonic Car Wash Systems Feb 2010-Oct 2012 Assistant Manager III Attending corporate sales meetings and being an active participant in discussion by giving input about new promotions, training procedures, and products Developing sales objectives and improving efficiency based on annual report analysis Running shift - which consists of staffing, customer service, customer check-ins, responding to phone calls

2428 Liberty Street, Erie, PA 16502

814.403.2458

EDUCATION
Penn State Erie, The Behrend College Marketing major - Advertising certificate 3.08 GPA Gannon University High School Dual-Enrollment program for college credit Union City Area High School Highest Honors, National Honor Society, Multimedia Intern Projected Graduation- Winter 2013 2008-2010 2006-2010

ACADEMIC PROJECTS
COMM 421W Creative Strategies Campaign Fall 2012 Develop two new product ideas for Progressive Auto Insurance based on analysis of prior campaigns and target markets. These ideas were used to develop an effective creative advertising and promotional strategy. This strategy included two print ads, two radio scripts, one television script, and the copy for an outdoor advertisement. MKTG 342 Marketing Research Research report regarding Penn State Brand Image Fall 2012 Conduct marketing research based on student perception of brand image and how it effects their outlook on Penn State as a university and as a brand. Surveys were designed, conducted, and ran statistically through SPSS to determine trends, correlations, and conclusions were made based on results. COMM 320 Integrated Marketing Promotional Campaign Fall 2011 Created a mock proposal that consisted of new advertising strategies and objectives for the 2012 BMW 3 Series. Project consisted of periodical reports organized together with analytical data and market research.

TECHNICAL SKILLS
Microsoft: Word, Excel, PowerPoint, Publisher, Access Adobe: Photoshop, InDesign, Dreamweaver, Illustrator, Premiere Other: SPSS Statistics, iMovie, analytic tools, and a vast knowledge of social media platforms and their functions Proficient in the use of video cameras, digital cameras, recording devices, and studio equipment

PERSONAL SKILLS
Strong leadership skills, both academically and in the workplace The ability to easily adapt to new, unfamiliar situations High level of organization and time management 3 years customer service and client relations experience 5+ years experience with video editing, photo editing, photography, and design References and Work Examples Available on Request