PROJECT REPORT ON CONSUMER PERCEPTION AND BUYING BEHAVIOUR TOWARDS PERSONAL CARE PRODUCTS

CERTIFICATE
This is to certify that the project work PERCEPTION AND BUYING BEHAVIOUR OF MODERNCONSUMERS TOWARDS PERSONAL CARE PRODUCTS made by SAKSHI MALIK,BBA(B&I),VI SEMESTER,ENROLLMENT NO.06424001809 is an authentic work done by her under the guidance and supervision of REETI BORA The project report has been found satisfactory for the partial fulfilment of the degree of Bachelor of Business Administration

PROJECT SUPERVISOR

SIGNATURE

NAME

ACKNOWLEDGEMENT This is in particular that I am acknowledging my sincere feelings towards my mentor who graciously gave their time and expertise. They have provided me with valuable guidance ,sustained efforts and friendly approach. It would have been difficult to achieve the result in short spam of time without her help. I deem it my duty to record my gratitude towards

CHAPTER -1

INTRODUCTION AND LITERATURE REVIEW

INTRODUCTION
Generally, personal care products are these products which a consumer uses for his personal purpose. It includes different types of cosmetic and skin care products like talc, cold cream, fairness cream, toothpaste, toothbrush, perfume, deodorant, hairoil, shampoo, soap, and all type of baby care and beauty care products. These are the core FMCG products. Any person need for these products every day. Personal care products are a part of FMCG industry. In some words we can saythat personal care products are the backbone of FMCG industry. As per the time passesaway, the demand of personal care products are also increasing day per day and futureof these products are also very bright and profitable. There was a time when consumers not spend too much amount on the products. But in those days, they are not only eager for spending more money on the cosmetic products, but at the same time they are looking for a good and prestigious brand for the particular product. Modern media and advertisement plays an important role in the increasing of demand of personal care goods. People of metro cities are too much brand conscious but if we look at the people of semi urban and rural areas, they are also looking for a good brand for the particular product. Himani Fair and Handsome Mardon Wali Fairness Cream , Thanda Thanda Cool, Cool Navratna talc, International Lux etc. are the some of the front drive of advertisement in the way of the success of personal care products.

The Indian cosmetic Industry has witnessed rapid growth over the last couple of decades. In that time the range of cosmetic and beauty products in India has widened tremendously. Beauty products manufacturers in India mostly cater to the great demand

for cosmetics and toiletries that fall into the low or medium-price categories as the greatest demand in India has always been for these economically priced products. However, in recent years in the cosmetics market India competitors have begun to manufacture products to cater to an International need. For instance, herbal cosmetics from India have a great demand in the overseas market and many cosmetic products that are manufactured in India today are supplied to international suppliers of branded cosmetics products like The Body Shop for example. New facts that have been unveiled by a series of cosmetics business market analysis India reveal that many International companies are now outsourcing cosmetics to India and that the industry of cosmetic products India is growing at an average rate of almost twenty percent annually. This increase is attributed to two main factors. The first being the increase for the demand in Indian cost-effective products and the second being the increased purchasing power of the average Indian.

In the entire range of products that fall within the territory of the Indian cosmetic and toiletries market, the most popular items are color cosmetics, of which nail varnish, lipsticks and lip glosses account for the most sales. In this area, popular local brand names include Lakme and Revlon. Skin-care cosmetics have experienced a slower growth and products such as anti-wrinkle creams, cleansers and toners, for instance are not as popular as facial creams, moisturizers and fairness creams in this genre. Companies like Ponds and Fair and Lovely rule the roost in this segment.

History of cosmetic products in India:The history of the cosmetics industry includes very dark chapters in European and Western countries from about six centuries back. Mixtures and pastes were then used to whiten the face, a practice which remained popular till over four hundred years later. The early mixtures that were used in Europe for this purpose were so potent that they often led to paralysis, strokes or death. In that era, another method that was employed to make the skin appear fairer was to bleed oneself using leeches. Up to the late nineteenth century, women in Western countries may have secretly worn make-up made from mixtures of household products, as make-up was then deemed the domain of film stars. Cosmetics were only openly put up for sale in the early part of the twentieth century for the first time. Tanned or darker skin tones became popular only as late as the early twentieth century. It was in this era that tanning the skin became a popular fad. The history of cosmetics in the 1930s and 1940s shows how the fashion or trend with respect to lipstick colors was changed annually, getting darker and closer to red every passing year.

However, with the passage of time, women started using cosmetics to highlight their facial features as well. In India beetroot was used to redden the cheeks, while in Western countries, certain chemicals were used to darken the hair. Finally, because of the world-wide demand for make-up for the average person, cosmetics finally became available for sale to the common man. Some common cosmetics include lipsticks,

blush-on or rouge as it is sometimes known, eyeliners, mascaras, foundations and eye shadows.

Perfume is another popular cosmetic product. It is a fragrant mixture made using various oils and aromatic compounds. Usually every perfume manufacturer keeps the exact combination of ingredients a secret, especially in the case of perfumes that are manufactured by large brand names. Rouge or blush-on is a cosmetic which is used to redden the cheeks. In ancient times, women resorted to pinching their cheeks, or using the extracts of mulberries, beetroot or other such extracts to color their cheeks and acquire a healthy look. Typically women use this product to highlight cheekbones but newer make-up techniques involve using rouge to add color to the apple of one's cheeks. Rouge is available as a pressed powder or as a cream-based paste.

Eye liner is used to emphasize the shape of the eyes. Today there are many kinds of eyeliners like liquid eyeliners, or kohl and kajal, all of which can be used to create different effects and looks. Smoky eyes and the gothic look are in vogue nowadays and these looks can be created using kohl over and under the eye with metallic gold or silver eye shadow.

Scope of the Study:

The Indian cosmetic Industry has witnessed rapid growth in the last couple of years, growing at a CAGR of around 7.5% between 2006 and 2008. With improving purchasing power and increasing fashion consciousness, the industry is expected to maintain the growth momentum (with marginal slowdown due to economic slowdown) during our forecast period (2009-2012). It is projected to grow at a CAGR of around 7% during the forecast period, says 'Indian Cosmetic Sector Analysis (2009-2012).

1. Increase in the Demand of Beauty products. --- From the last few years, the demand of beauty products in India has been increased in a good speed. Not only women but men are also very conscious towards their face and other personal care. Many companies are engaged in producing the products according to them. So, the market is seeking to be very bright. 2. A Large Rural Urban Penetration The penetration ratio in rural market is very challenging and prospective. So, there is a good scope in these areas.17 3. Opportunity in Semi-Urban MarketThere is a good opportunity of cosmetic products in the semi urban market. The people are looking towards a good brand name and quality within them.

Need of the Study:

The study is done for getting a deep knowledge and idea about Indian cosmetic/personal care sector. The need or objective of the study is to know the how much consumers give preferences to the brand of cosmetic goods whether the customers are satisfied with the cosmetic products of the company and how far the company is able to satisfy the customer in terms of quality and cost factors since in todays modern era customers are the focus for any company, any organization that without satisfying them no company can survive in this global competitive age. Non satisfaction of the potential customers can lead them to switch over to another one. Now the policy every company or organization is to provide satisfaction as there exists a lot of competition for them. Hence it becomes necessary to conduct a comprehensive research in terms of customer satisfaction so that it is able to know how far it stands before others. This also helps to judge whether if there is any lag in the policy and could take immediate action to rectify it. The need of this project also arose because an extensive survey can help the company whether the work done by the company in the area of new products is able to satisfy the customers or not. The major focus of the research conducted therefore is to discover the factors that people are aware about the upcoming new products and the attribute of the product which attracted them for a trial. The study was restricted to only around 50-60 percent of our target audience, because the

respondents included in the study are people who are regular user of cosmetic goods.

MAJOR INDIAN COSMETIC COMPANIES:-

In India, there is a complete range of cosmetic companies.it includes regional companies, national and MNCs. Hindustan Unilever leads the companies which is followed by Godrej consumer care, Procter & Gamble, Emami, Dabur and Calvin Care. A broad list of these companies has been given below:1. HUL 2. GODREJ CONSUMER CARE. 3. EMAMI 4. ITC. 5. DABUR. 6. PROCTER & GAMBLE. 7. CALVIN CARE. 8. HANKEL INDIA LTD. 9. MARICO. 10. RECKITT BENCKISER (INDIA) LTD. 11. COLGATE PALMOLIVE PVT. LTD. 12. CHOLYIL PVT.LTD. 13. J.K.HELEN COUTIES LTD. 14. J L MORISON INDIA LTD. 15. MODI RAVLON LTD.

1. HUL (Hindustan Unilever Ltd.) CEO:- Nitin Pranjape. Hindustan Unilever Ltd. Has takes first position in the cosmetic products selling in India. Every one out of two peoples uses the products of HUL. There is a wide range of variety of products of HUL in India. Product Range (Cosmetic):Lux, Lifeboy, Hamam, Liril, Breeze, Dove, Pears, Rexona ,Fair&Lovely, Ponds, Vasaline, Avience , Sunsilk,Clinic ,Axe, Ayush ,Lakme, Surfexel, Rin ,Sunlight, Wheel, Closeup ,Pepsodent.

2. GODREJ CONSUMER PRODUCTS LTD. CEO:- Adi Godrej . Godrej Consumer Care is one of the biggest companies in the field of FMCG business. Every one out of three Indians uses the product of Godrej. It also has a wide verity of cosmetic products. Product Range (Cosmetic):Cinthol, Fair glow, Evita, No. 1, Vigil, Shikakai, Colour soft, Nupur(mehandi),

No.1, Powder hair die, Renew (hair colour), Cinthol (shampoo,deo,talc, Saving gel),

3. EMAMI CEO: - N.VENKAT. Product Range (Cosmetic):BoroPlus, Fair &Handsome, Fast Relief, Hair Life, Malai Kesar Cold Cream, Navratna Oil(Oil, Lite, Extra Thanda, Cool Talc) Baby massage oil,

4. ITC CEO: - Y.C.Deveswer Product Range (Cosmetic):Essenja De Wills, Inizio, Femme, Fi ma(5varities), Vivel,Superia

5. DABUR :CEO:- Sunil Duggal. Product Range (Cosmetic):Amla hair oil., Amla light oil, vatika, anmol sarson Amla, Gulabary, Crme, lotion, 6. CAVIN KARE

CEO: - C.Ranganathan Product Range (Cosmetic):Chick, Nyle, Indica, meera badam shampoo, Karthika, Fairever, Spinz(talk&deo.),nyle coldcream 7. P&G CEO:-A.J.LAFELY Product Range (Cosmetic):Pantene,Head & Shoulders, Gillette, Safeguard, Zest, Old Spi Olay, Aussie(shampoo)

7. Marico CEO: - Saugat Gupta Product Range (Cosmetic):Parachute, Medikar, Hair & Care, Santi Amla, Nihar Cemelia, Kaya Lite, Kaya Skin Care, Aromati

OTHER COMPANIES:There are some other companies engaged in the business of cosmetic products. Including them, some are the multinational companies like- Loreal, RECKITT BENCKISER (INDIA) LTD etc. and as well as some local giants which are perform much better job in the cosmetic sector like-Hankel, Nirma, etc.

COMPETITION AMONG MAJOR COMPANIES:There is a huge competition among the companies working with the personal care segment of FMCG industry. HUL is leading the market in many segments from last couple of decade. But right now it is facing a good competition from the other existing companies like P&G, Marico, Godrej Consumer Care Ltd., Dabur etc. A full data of

these companies and there market share is given in the following above table. TABLE 1:- MARKET SHARE OF DIFFERENT FMCG COMPANIES IN THESE SECTORS.

COMPANIES SHAMPOO SOAP DETERGENT SKINCARE TOOTHPASTE HUL P&G DABUR ITC GCPL EMAMI CAVIN KARE MARICO COLGATE OTHERS 44.7 24.3 6.1 6.0 5.5 5.2 3.9 4.3 47.5 10.2 13.3 5 4.7 6 8.2 36.8 14.2 9.0 15.4 45 4.2 6.4 5.0 6.0 2.1 12.5 9.9 28 10 50.1 11.9

PIE CHART SHOWING DIFFERENT COMPANIES PERFORMANCE IN DIFFERENT SECTORS:-

The countrys largest maker of home and personal care products, Hindustan Unilever Ltd (HUL), has lost market share by value over the five quarters ended 31 March2009, the erosion cutting across key categories such as soaps, shampoos, toothpastes and skin creams, even as the broader market expanded significantly HUL lost considerable market share in soaps, detergents and shampoos that contribute three-quarters of its sales, securities house DSP Merrill Lynch Ltd said in a recent report, citing data from market research firm ACNielsen. Market share for soaps, detergents and shampoos declined to 47.5%, 36.8%, and 44.7% in the three months ended March, from 53.4%, 38.9% and 46.3%, respectively, in the January-March quarter of 2008. In some categories such as tea and coffee, HUL expanded its market share marginally. In tea, for instance, its share rose to 23%, from 22.6%. In soaps, the companys market share dropped in each of the five quarters even as the overall soap market, according to ACNielsen, grew 18% in the year to Rs7,967 crore. HULs soap portfolio includes popular brands such as Dove, Lux, Hamam and Breeze. Discount brands such as Godrej No.1 and Santoor have been gaining share from HULs Breeze and Lux, said India Info lines Nagwekar. Godrej No.1 is a product of Godrej Consumer Products Ltd (GCPL) and Santoor is made by Wipro Consumer Care and Lighting, a unit of Wipro Ltd.38 HULs market share in the laundry segment grew to around 37.8% in the quarter ended June from 35.5% in the same period last year, according the market research firm ACNielsen. However, this time, the increase was not at the expense of price war with its multinational rival Procter & Gamble Co. P&G also gained 0.5 percentage points, up to a 7.6% share. Nirma Ltd, the Ahmedabad-based manufacturer, however, saw its market share dip by 1.7% percentage points to 13.5%. Wheel, a value brand that, according to Vats contributes around 50% of HULs laundry segment revenues, increased its market share by 2 percentage points in the same period, with a total share of about18%.Laundry has been an attractive segment in the past and is likely to keep growing in the near future. The recent price war between companies led to erosion in their

profitability but now, the industry is stabilizing, says Umesh Sharma, an analyst atMacquarie Securities here.According to Vats, the laundry business is witnessing a surge in demand from cities and HUL is focusing on Tier I and II cities to tap that demand.

LITERATURE REVIEW

Indian cosmetic industry is one of the profitable and stable sector. There is a bright and golden opportunity in this sector. Many of the scholars, research agencies has done their research on this sector and given their own different views and suggestions. The global outlook series on Personal Care Products provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers exclusive preludes, and primers on the global Cosmetics and Toiletries markets such as Skin Care Products, Hair Care, Oral Hygiene, Shaving Products, Bath & Shower Products, Facial Care, Lip Care, Feminine Hygiene Products, Deodorants, Fragrances & Perfumes, and Baby Toiletries. The report also includes a compilation of recent mergers, acquisitions and strategic corporate developments. Major regional markets discussed include United States, Japan, Europe, France, Germany, Italy, UK, Spain, Asia, China, India, South Korea, Brazil, and Mexico, among others. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 997 companies worldwide Specific product segments analyzed are Traditional Lip Care Products, Medicated and Therapeutic Lip Care Products, and Sun Care (Lip Care) Products. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 127 companies including many key and niche players worldwide such as Beiersdorf AG, Blistex Inc., Carma Laboratories, Chattem Inc., GlaxoSmithKline PLC, Johnson & Johnson, Laboratoire Dermophil Indien, LOreal SA, Rohto Pharmaceuticals Co., Ltd., Mentholatum Company, Inc., The Body Shop International Plc, Unilever NV, Vichy

Laboratories, and Wyeth Corporation. Market data and analytics are derived from primary and secondary research.

CHAPTER-2 RESEARCH METHODOLOGY

RESEARCH OBJECTIVE

To know about consumers perception and buying behavior about cosmetic goods when they purchased it.

To determine the actual demand of consumers.

To know about the performance of popular brands of different companies in Market

RESEARCH METHODOLOGY

METHOD OF DATA COLLECTION

a) Primary Data b) Secondary My research aims to gather primary data for understanding Consumer behavior through questionnaire.

DATA SOURCE

PRIMARY DATA:

Primary data is the first hand data, which are selected a fresh and thus happen to be original in character. Primary Data was crucial to know various customers and past consumerviews. The research is descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. SECONDARY DATA: Secondary data are those which has been collected by some one else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites.

SAMPLE DESIGEN AND TYPE: Simple random sampling. UNIVERSE Delhi SAMPLE SIZE Sample for questionnaire is 150 persons SAMPLE UNIT SAMPLING UNIT: Sample unit is individual customers STATISTICAL TOOLS: Bar charts, Pie charts SAMPLE While deciding about the sample of research, it is required from the researchers point to pay attention to these under mentioned points: a) Sample Units: A decision has to be taken concerning a sampling unit before selecting a sample, sampling unit may be a geographical one such as state, district, village Etc. so in this research sampling unit is individual consumer in lko. b) Source list: It is also called sampling frame from which sample is to be drawn, it caters name of all the items of a universe (in case of finite universe only).Researcher has to prepare it c) Sampling size: This refers to the no. of items to be selected from the universe to constitute a sample. This is a major problem before the researcher. The size of sample should neither be excessively large not too small, it should be optimum. This size of population must be kept in view for this also limits the sample size .Sample size

in this research is 150 customers. d) Sampling procedure: Finally the researcher must decide the type of sample he must be .That is he must decide about the technique to be used in selecting items for the sample .In fact this technique or procedure stands for the sample design 46itself. In this we used the random sampling on the basis of first survey results, which is from 150 respondents.

INSTRUMENTS USED: We collected primary data through sample survey or census surveys from the selected elements in malls and super markets. So for this purpose we have used the most popular tool of primary data collection through direct communication with respondents. The tools we used are questionnaires. METHOD OF DATA COLLECTION Actually data is of two kinds so researchers should keep in mind both types of data. a) Primary Data: Primary data are those, which are collected afresh and for the first time and this happen to be original in character. b) Secondary Data: Secondary data are those data which have already been collected by someone else and which have already been used as per required. 47.There are basically two sources to collect secondary data a) Internally: Provided by the company/organization b) Externally: Various publication of central, state and local Government. Books, magazines, newspapers Internet

After only keeping in mind one can think about what type of data has to be collected during research as our research is concerned we have to gather primary data for Customer behaviour

QUESTIONNARE: This method is more popular .The questionnaire is sent to the person concerned to answer the questions formatted and return the same soon. A Questionnaire consists of a number of questions printed or typed in definite order on a form or set of forms. The Questionnaire is sent to the respondents. In order to achieve the research objective it is necessary to collect accurate and relevant data, secondary data are already published data collected for purposed other than the specific research needs at hand.

Q1. Expenditure on cosmetics (a) 0-500 (c) 1500-2500 (b) 500-1500 (d) above 2500

Q2. Sources of brand awarenes (a) Internet (b) seminar

(c)Newspaper (d)samples (e) leaflets (e) words of mouth

Q3. Areas of interest the customer most

(a)Discount

(b) interest products

(c) Product review (d) beauty

Q4. Shopping habits of consumer for place

(a)Malls

(b) super markets

(b) Traditional shops (d) e- shopping

Q5.factors responsible for for buying decision of consumers (a) Company (b) Brand name
53TABLE2:-

(b) packing (d) price

VALUETOTHEDIFFERENTPURCHASINGFACTORS123451.Price2.Packaging3.Ingredients4.Locationofretailstore5.Promotersservic e6.Functio

Q1. Expenditure on cosmetics Expenditure 0-500 500-1500 1500-2500 Above 2500 No of customer 30 50 60 10

60 50 40 30 20 10 0 No of customer 0-500 500-1500 1500-2500 Above 2500

Interpretation:The above data shows the expenses percentage of consumers on cosmetic products. According to this table, 20% of consumers below 500 Rs. on cosmetic items, 33%peoples spend Rs.500-1500 on cosmetics.40 % consumers spend Rs.1500-2500 on cosmetics. At last remaining 7% consumers spend more than Rs.2500 on cosmetics.

Q2. TRUSTWORTHINESS OF BRANDS

Interpretation: - The above data shows that the 33% of consumers trust on brands on the basis of awards received by the brands & laboratory reports. Only 20% of consumers want to know product origin

UJJH Q3. SOURCES OF BRAND AWARENESS Sources Internet Seminar Newspaper Samples Leaflets Words of mouth No of customer 20 10 60 25 10 25

60 50 40 30 20 10 0 No of customer Internet Seminar Newspaper Samples Leaflets Words of mouth

Interpretation:The above table shows the different sources from where consumers are able to know about cosmetic products. 50% of the consumers are getting aware with the products from advertising in T.V or some other medium. 28% of the consumers are get aware about the product by their friends.23% of consumers are able to know about the products through some other sources like free sampling, mass media, brand promotion etc.

Q4. areas interest the consumer most Area Discount Latest products Product review Beauty 60 50 40 30 20 10 0 Discount Latest products Product review Beauty No of customer 60 50 10 30

No of customer

Interpretation: - The above data shows the customer interest.40% of customer look for discount and 33% of consumers take interest towards the availability of latest product in the market and 20% are beauty conscious

Q5. SHOPPING HABIT OF CONSUMERS FOR PLACE Place Malls Super markets Traditional shops e-shopping No of customers 32 72 37 9

80 70 60 50 40 30 20 10 0 No of customers malls Super markets Traditional shops e-shopping

INTERPRATATION The above data shows the different habits of consumers during they are on a

way to purchase the products. There was a time when consumers gone to only one or two stores available in an area. They purchase only those things which the retailer gives them. At the time, the consumers have very limited choice due to unavailability of more retail stores in an area. But now a day there is a bunch of availability of super markets, malls, and different ways to shopping. At the present time, 48% of people goes to a super market, 25% goes to same old traditional stores, these persons are either from backward area or some semi urban areas. 21% peoples goes to malls for shopping, these are the peoples of metro cities or good developed city like Lucknow, Ahemdabad, and Pune etc. Remaining 6% people deals with e- shopping.

Q6. FACTORS RESPONSBLE FOR THE BUYING DECISION OF CONSUMERS. Effecting factors company packaging Brand name price No of customers 17 28 57 48

60 50 40 30 20 10 0 No of customers company packaging Brand name price

INTERPRATATION: The above table shows the different factors which effects the buying decision of the consumers. At the present time more than 35%(38%) of consumers prefers the brand name before purchasing of a cosmetic product. 32% of consumers prefers price as a important factor in the purchasing of a cosmetic product. 19% preference goes to the packaging and remaining 11% preference goes to reputation of companies

CHAPTER-3 DATA,PROCESSING,ANALYSIS, INTERPRETATION

CHAPTER 6 CONCLUSION

CONLUSION: As the research has shown the comparison between customer buying behavior regarding Indian and International product in recent time. Since the consumer buying behavior is the important factor to forecast the sales of any product in a particular area. So company should keep close eye on the market situation. yet, customer were price sensitive, but the changing market trend and customer view and preference shown that customer are now quality sensitive .They want quality product, good services, easy availability of product and better performance by the product. These days no of customer buying from malls has been increased. Also the

frequency to visit the malls has been increased substantially. People are more brands conscious and they are satisfied with the range of products available there. We can conclude from our study that still more inclination is towards indigenous product the preference ratio of indigenous to imported products is 7: 3This is because of the relatively higher price of imported product.

CHAPTER 7 SUGGESTIONS AND RECOMMENDATIONS

SUGGESTION 1. Customer like best quality product on any price, so company should add latest technology to their products.

2. After sales services is the area where Indian and International Company can highly satisfy the existing customer, because they can make more customer through their word of mouth. So Indian and International Company should provide latest and reliable service to their customers.

3. Customers behavior always looks for some extra benefit with purchasing. They demand for affordable price for product and gifts with purchasing.

4. International Company should make strategy to cater every income group customers in city. Upper income group are affordable to purchase but lower income group is not. So International Company should make policies to send their product and every home.

5. The Indian company should give more emphasis on advertising to create market awareness and to make a brand image in the minds of investors. 68

6. Companies should do more publicity through road shows, newspaper and advertisement. As this will create awareness about he fund and schemes that are at present managed by the International Company.

7. They should keep a close eye on competitor strategy.

CHAPTER 8 BIBLIOGRAPHY

News paper: - The Economic Times. Business Standard.

Journals: - Business World, Business Today.

Website: - www.wikipedia.com www.fmcgmarketers.blogspot.com www.google.com

www.a2zmba.com

Book: - Kotler Philip, Principle of Management Kothari C R, Research Methodology