Module Title Program Term Credits Instructor

: : : : :

Entrepreneurship MBA (2009-11) IV 3 Dr. Md. Junaid Alam Learning Contact Guided Study Assessment Total Hours 32 33 10 75

Student Learning :

Module Aim The purpose of this module is to prepare a ground where the students view entrepreneurship as a desirable and feasible career option. In particular the module seeks to build the necessary competencies and motivation for a career in entrepreneurship Module Objectives/ Learning Outcomes After completing this course, the students would be able to build on personal as well as external resources with a view to successfully launching and subsequently managing their enterprises. They would have not only a definite idea as to which support/developmental agency to look up to and for what purpose, but also the necessary know-how and wherewithal for accessing their help. They would have basic skills in operations, finance, marketing and human resource management Teaching and Learning Approach Students will learn through a combination of face-to-face contact and guided study. Personal contact sessions will include case study analysis, simulation exercises, numerical problem solving, and presentations. Guided study will include preliminary text readings (defined by lecturer). Additional material will also be emailed by presenters. Indicative Content Following set of topic will help to achieve the learning outcomes.
Topic Entrepreneurial Development Perspective

Covers:
Concept & Evolution of Entrepreneurial Development Role of entrepreneur in economy especially in India and developing nations Entrepreneurial culture: Environment Entrepreneur vs intrapreneur; entrepreneur vs entrepreneurship & Entreprenuer Vs Manager

No. of Lectures 8


Creating Entrepreneurial Venture Project Management

Government Entrepreneurship Development Small Entrepreneurship &

Attributes & characteristics of a successful entrepreneur Corporate Entrepreneur Entrepreneurial Ethics Effective business plan-Strategic planning Environmental scan Assessment of entrepreneurial opportunities. Creativity and innovation Marketing research for Entrepreneurial venture Technical, financial, marketing , Personnel and Managerial preparations for entrepreneurship. Estimating and financing funds requirement Schemes offered by various commercial banks Venture capital funding Managing Growth Role of State and Central Government in promoting entrepreneurship-introduction to various incentives, subsidies and grants-EOU- Fiscal and tax concessions Role of the various agencies like SISI,DICs,EDII<NIESBUD<NEBD Role and definition of small business in Indian context Issues in small business marketing. The contemporary perspectives on Infrastructure Development Product and Procurement Reservation, Marketing Assistance Subsidies and other Fiscal & Monetary Incentives. National, state level and grass-root level financial and nonfinancial institutions in support of small business development

Recommended Text: 1. Bhatnagar & Budhiraja; Entrepreneurship development and small business management; published by: Vayu Education of India 2. Bridge ONeilt & Cromie; Understand Enterprises, Entrepreneurship & Small Business; published by: 3. Zimmerer Scarborough; Essentials of Entrepreneurship & Small Business Management; published by: PEARSON 4. Kuratko & Hodgets: Entrepreneurship in the New Millennium: published by: CENGAGE Learning 5. Morse Mitchell; Cases in Entrepreneurship; published by: SAGE 6. P. Narayana Reddy; Entrepreneurship Text and Cases; published by CENGAGE Learning. 7. Madurimma Lal & Shikha Sahai; Entrepreneurship; published by: CENGAGE Learning. 8. Hisrich, Peter & Shephered; Entrepreneurship; TATA McGraw Hill.