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Dr. Mahmoud Manaa Textbook: Michael Czinkota, et. al., Global Business
Chapter 1
The International Business Imperative
Learning Objectives
To understand the history and impact of international business. To learn the definition of international business. To recognize the growth of global linkages today. To understand the U.S. position in world trade and the impact international business has on the United States. To appreciate the opportunities and challenges offered by international business.
Licensing
Large Plants
Globalization
Because of globalization, for the first time in history, the availability of international products and services can be accessed by individuals in many countries, from diverse economic backgrounds.