iFlip4

David Ellmann Evalua/on Plan: Starr 2012

Updates
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B Corp complicated Started sending out emails Have a splash page Wireframes of website half 75% done Mild chaos behind the scenes More iFlip4 Ambassadors + iFlip4 Charity Proles

Logic Model Inputs

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3 Founders /me and ideas, 1 Website Designer, 1 Website Coder, Summer Interns, Ambassadors at colleges and high schools around the country (45 now and growing daily) Starr Funding + Money from 2 other founders iFlip4 Charity Proles uploaded by non prots

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Logic Model Ac/vi/es

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Contac/ng non prots to upload info to their iFlip4 Charity Prole Recrui/ng iFlip4 Ambassadors and having them build teams of Ambassadors on their campuses, and recruit others at other campuses. Then having them spread iFlip4 on their campuses at launch. Organize launch events on campus. U/lizing iFlip4 Insiders to poll on certain aspects of the sites look and feel + Beta Tes/ng Genera/ng content for website, emails, Facebook, and Twi\er

Logic Model Outputs

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People buy iFlip4 shirts and make their iFlip4 Prole People engage with the site (i.e. read the ar/cles, watch videos, discuss with each other, and compete to have most iFlip4 Inuence Points) People inspire their friends to Flip4 a cause More non-prots join make iFlip4 proles iFlip4 Ambassador network expands iFlip4 expands to more products

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Logic Model Outcomes

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More young people involved with philanthropy More young people feeling like they can inuence their peers to make an impact Increased awareness about important local and global issues More involvement in volunteering/community engagement. A more philanthropic, seless genera/on of young people.

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Metrics and Measurement: Outputs

Summer:
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Ambassadors, Charity Proles, email opt ins, Twi\er followers, Facebook likes grow Presale + Beta Tes/ng of site Content generated for launch in September

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Metrics and Measurement: Outcomes

Summer:
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Ambassadors passionate about their role and prepared to facilitate spread on their campuses. Interest has built to a /pping point for post-launch explosion Smart, sustainable management structure is in place for the near future.

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