Kirloskar Institute of Advanced Management Studies (KIAMS) Summer Internship Programme (SIP) 2012

Units: 2 Credits SIP Coordinator: Prof. Arvind Sinha

1. Handout
1.1. Theme: The Summer Internship Programme (SIP) forms an important component of education at KIAMS. It is an attempt to bridge the gap between the professional world and academic institutions. At KIAMS, students undertake a 6 to 8-week SIP in an organisation during the intervening period between close of Term III and commencement of Term IV. The SIP is an experiential learning phase that would be a simulation of real work environment; requires that the students must undergo the rigor of professional work environment both in form and substance. In the process it provides an opportunity for students to satisfy their inquisitiveness to know more details exposes them to technical skills and helps them acquire social skills by drawing them into communication with professionals for seeking information. For proper co-ordination and ensuring organized and smooth conduct, every student would be under the guidance of a KIAMS faculty, and an alumni mentor. Besides, a representative of the industry / organisation where the student undergoes the SIP would also guide the students and assist the faculty in monitoring the students progress. 1.2. Types of Assignments: SIP is a vehicle for introducing students to real-life culture, which cannot be simulated in the classroom. Therefore SIP assignments must necessarily be those of direct interest to the host organisation. Students are encouraged to take up assignments, which are multidisciplinary, involve team effort, goal oriented and time bound. Solutions to various problems confronted in the assignment might be open ended, involving an element of decision-making in the face of insufficient data and uncertain parameters. 1.3.Initial Information Report: (soft copy to be submitted to your Faculty- process guides by 15th April 2012) This report must include the following: 1.Description about the nature of the project 2.Title and area of the project 3.What is expected from the training/project? 4.Company details 5.Details about the company guide (Designation, contact address, phone number and Email id) Care must be taken to ensure that all information provided in this report is accurate. Important: Email the details of your company guide (Name, Designation, contact address, phone number and Email id) to both your process-guides ID and sip@kiams.ac.in positively. 1.4.Interim Report (soft copy to be submitted to your Faculty process guides by 10th May 2012): This report must cover the following aspects: (i) (ii)
(iii)

(iv)
(v)

Abstract: A statement of about 250 words describing what the project is about. Goals: Stating what the project will accomplish and the value-addition to the company. Proposed Methodology Research Design Sample design & Questionnaire design Schedule: A time frame indicating steps that will be required and the expected date of completion of summer training. References: Initial List of Bibliographic and internet materials that would be used to complete the project.

This report is an interim version of the final report. By this time the student would have done substantial work on his / her project. This report is an attempt to document the work done so far by the student and how he expects to proceed further. 1.5. Pre-Submission Report (soft copy to be submitted to your Faculty process guides by 29th May, 2012) You are required to furnish the information to show that you are on the verge of completion of the Summer Internship successfully. This will help us to attend any such problems that come in the way of timely completion of the project assigned to you by the company and to stick to the SIP time-frame. The pre-submission report should be prepared according to the format for final report as shown below. 1.6.Final Report ( soft copy in pdf format written in CD to be submitted to the SIP Coordinator on or before June 20th 2012. A typical research report format should cover the following aspects: (i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x) (xi) (xii) (xiii) (xiv) (xv) (xvi) Title Page Acknowledgements Table of contents Executive Summary Introduction Objectives of the study Brief description of the concepts / models introduced in the study Brief about the industry / organisation where the study was carried out Methodology followed Tabulation and findings / results Interpretations and conclusions / summary Recommendations Limitations of the study Scope for future improvements Appendices Bibliography

Your success in value addition to the SIP host organisation would enable you to nurture a longer-term relationship with them, which could be of immense use to you from the point of view of professional association and other courserelated assignments in Term IV, V & VI. It may be pertinent to note that based on your attitude, behavior and quality of the project, organizations would be willing to give you Pre-placement offers next year 1.7.Importance of Discipline and Conduct As summer interns, students are placed in the role of ambassadors of KIAMS, the institute would always remain grateful to students for professional and social imprints of high standards that they leave in the organisation where they have undergone the Internship Programme. KIAMS expects that the student shall at all times during SIP conform to the rules and regulations of his/her place of work. It is particularly important to be regular, punctual and obedient at work. During the period of SIP the student shall be subject to the leave rules of the organisation he / she is working for. Ensure strict adherence to the timings of the organisation. Unprofessional behaviour, misconduct, indiscipline, irregularity at work or unsatisfactory progress at work will lead to cancellation of SIP registration. Besides any other form of disciplinary action KIAMS might deem fit to impose. 1.8.Completion of the SIP: On completion of the program collect a relieving letter from the host organisation stating that you have completed the project assigned to you, which is to be submitted to KIAMS. Also get your company guide evaluation form (confidential report) in their sealed envelope, duly completed in all respect, and carry it back with you to hand-over to SIP coordinator. Pune students may hand-over to Ms. Meenakshi, PGDM coordinator.
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2.Guidelines for Summer Project

2.1 This is equivalent to a 2-credit Course, and integral to PGDM Program Grade will be based on three components 1. Project Report 50% 2. Project Presentation 40% 3. Assessment of company guide - 10% All reports - i.e. Initial information report, Interim report and Pre-submission report and their contents and timely submission form part of Final Report evaluation. 2.2 Project Report It should satisfy the needs of the Organisation in context and form. In general,
1.

You must submit a certificate (on Company Letterhead) from (a) either your project supervisor in the Company or (b) the HR department of the Company stating that you have completed the project assigned to you. The report is not acceptable without it. You must collect the filled in evaluation sheet from your company guide and submit the same to the SIP Coordinator on or before 25th June 2012. Please note that this carries 10 % weightage.

2.

2.3 The format of the report should normally include at least the following:
(xvii) (xviii) (xix) (xx) (xxi) (xxii) (xxiii) (xxiv) (xxv) (xxvi) (xxvii) (xxviii) (xxix) (xxx) (xxxi) (xxxii) Title Page Acknowledgements Table of contents Executive Summary Introduction Objectives of the study Brief description of the concepts / models introduced in the study Brief about the industry / organisation where the study was carried out Methodology followed * Tabulation and findings / result Interpretations and conclusions / summary Recommendations Limitations of the study Scope for future improvements Appendices Bibliography

Guidelines for preparing the project report: 1. Your project report should be in soft copy and must follow the format as explained earlier. 2. Font to be used: The prescribed font for the normal text in the report is 12, Times Roman. Chapter headings and the section headings should have a font of 14, Times Roman. The font size of text inside the table should be 10. 3. Tables and Figures in the report should be titled and serially numbered. 4. The cover page of your report should be structured as follows: < Title > (centered, Font:16,Times Roman,bold) Summer project report submitted in partial fulfillment of the requirements for the post graduate diploma in management. (centered, Font:12,Times Roman, bold) By < Student > (centered, Font:12,Times Roman, bold)

Supervisors: 1. Company Guide 2. Alumni Guide 3. Faculty Guide (centered, Font:12,Times Roman, bold)

Kirloskar Institute of Advanced Management Studies, Harihar, Karnataka. < academic year > (centered, Font:14,Times Roman, bold) For more clarity in this regard, you can discuss the format with your faculty guides or SIP Coordinator.

2.4 The institutes appraisal of the project will include following parameters: a) You have completed the assigned project. b) That you understand Functional Working of your Department and its integration to other Departments in the organisation. c) That you have an understanding of the relevance of the project in the context of the company objective. To facilitate such an evaluation, you are required to add following chapters to your report. i) ii) Functional working of the department in which you have done your project and its integration with other departments. Relevance of your project in the context of over all company objectives and strategies.

2.5. SIP Evaluation The SIP evaluation consists of Process component, Project Content component and presentation component. i) ii) The process component will be evaluated with respect to the students timely submission and quality of Initial information report, Interim report, Pre-submission report and Final SIP report. The Project content component includes Structure, Contents and presentation of work, Utilization and interpretation of data, ability to integrate the area of the project to other functions within the organization, relevance of the project work and findings in the context of the company/SIP project objectives The presentation component includes presentation style, body language, and response to questions.

iii)

Important Note: In cases, where more than one student worked on the same project, they need to prepare the separate project reports with their own or common data but with their own analysis and submit report individually to SIP Coordinator. 3. 4. The Company guide should also submit his assessment of marks out of a maximum of 100. The evaluation of company / project guide will have a 10% weightage. In absence of above evaluation from your project guide, the marks under this head will be taken as zero.

Arvind Sinha SIP Co-ordinator-2012

Appendix - A
Many of you are required to do surveys for your summer projects. Here are a few broad guidelines for the survey methodology, which you may find useful: 1. When developing and designing questionnaires, care is taken to ensure that; -questions are effective, clear and unambiguous -appropriate use is made of a structured or semi-structured approach question sequence is logical -bias is eliminated -structure and length of a questionnaire suits the intended audience -questions are focused and relevant -the final document is user-friendly 2. Data Collection Methodologies The most appropriate and cost-effective method of data collection may be chosen in accordance with the specific requirements of a particular survey. However, the primary data collection methodologies we employ are face-to-face, telephone and self-completion (paper and Internet based) research. i) Face-to-face Research Here choices are: Face-to-face interviewing, conduct hall tests, street surveys, specific location and in-home interviews. Particular uses of face-to-face research include; -Product testing -New Product Development research -Pricing studies -Design/ packaging research -Concept testing -Exit surveys -Pre/ post advertising awareness/ effectiveness -Usage & attitude surveys -Customer satisfaction studies -Pre-press campaigns -Pre & post PR effectiveness

ii) Telephone Research Telephone research can be stand-alone or the co-instrument to the Face-to-face research. It is highly useful where respondent is busy and unreachable/unapproachable otherwise. Interviewers have to be trained at communicating through telephone. Particular uses of telephone research include; -New Product Development research -Pre & post advertising awareness/ effectiveness -Usage & attitude surveys -Concept testing -Customer satisfaction studies -Pre-press campaigns -Pre & post PR effectiveness -Editorial research -Post exhibition research -Panel research iii) Internet based Self-completion Research With improvements in technology and Internet software, the rising penetration of computers and the increased ability of users this method of research has become increasingly popular. In addition, given the technically driven environment in which we live, there is an expectation from respondents that they should be able to complete a survey electronically. Particular advantages of Internet based research include: -Response is immediate and closed data can be analyzed promptly following collection. -Studies have shown high response rates and quality open-ended responses. This methodology is not only used for assessing web site and Internet related issues but can be used to research many areas, potentially restricted only by target sample. iv) Paper based Self-completion Research There are a variety of ways in which self-completion questionnaires may reach their target audience; -By post, fax, or e-mail. -By hand for self-completion -By a vehicle (e.g. a magazine) to distribute questionnaire for self-completion. Particular uses of self-completion include Reader profile surveys, Editorial research etc.