Paper : Computer General Knowledge For Bank Examination

A. robotics. B. computer forensics. C. simulation. D. forecasting. Answer: A

1. All of the following are examples of real security and privacy risks EXCEPT: A. hackers. B. spam. C. viruses. D. identity theft. Answer: B 2. A process known as ____________ is used by large retailers to study trends. A. data mining B. data selection C. POS D. data conversion Answer: A 3. ____________terminals (formerly known as cash registers) are often connected to complex inventory and sales computer systems. A. Data B. Point-of-sale (POS) C. Sales D. Query Answer: B 4. A(n) ____________ system is a small, wireless handheld computer that scans an items tag and pulls up the current price (and any special offers) as you shop. A. PSS B. POS C. inventory D. data mining Answer: A 5. The ability to recover and read deleted or damaged files from a criminals computer is an example of a law enforcement specialty called: A. robotics. B. simulation. C. computer forensics. D. animation. Answer: C 6. Which of the following is NOT one of the four major data processing functions of a computer? A. gathering data B. processing data into information C. analyzing the data or information D. storing the data or information Answer: C 7. ____________ tags, when placed on an animal, can be used to record and track in a database all of the animals movements. A. POS B. RFID C. PPS D. GPS Answer: B

9. Technology no longer protected by copyright, available to everyone, is considered to be: A. proprietary. B. open. C. experimental. D. in the public domain. Answer: A

10. ____________ is the study of molecules and structures whose size ranges from 1 to 100 nanometers. A. Nanoscience B. Microelectrodes C. Computer forensics D. Artificial intelligence Answer: A

11. ____________ is the science that attempts to produce machines that display the same type of intelligence that humans do. A. Nanoscience B. Nanotechnology C. Simulation D. Artificial intelligence (AI) Answer: D 12. ____________ is data that has been organized or presented in a meaningful fashion. A. A process B. Software C. Storage D. Information Answer: D

13. The name for the way that computers manipulate data into information is called: A. programming. B. processing. C. storing. D. organizing. Answer: B

14. Computers gather data, which means that they allow users to ____________ data. A. present B. input C. output D. store Answer: B

8. Surgeons can perform delicate operations by manipulating devices through computers instead of manually. This technology is known as:

15. After a picture has been taken with a digital camera and processed appropriately, the actual print of the picture is considered: A. data. B. output. C. input. D. the process. Answer: B

D. storage component. Answer: C 16. Computers use the ____________ language to process data. A. processing B. kilobyte C. binary D. representational Answer: C 17. Computers process data into information by working exclusively with: A. multimedia. B. words. C. characters. D. numbers. Answer: D 18. In the binary language each letter of the alphabet, each number and each special character is made up of a unique combination of: A. eight bytes. B. eight kilobytes. C. eight characters. D. eight bits. Answer: D

25. All of the following are examples of input devices EXCEPT a: A. scanner. B. mouse. C. keyboard. D. printer. Answer: D

26. Which of the following is an example of an input device? A. scanner B. speaker C. CD D. printer Answer: A

27. All of the following are examples of storage devices EXCEPT: A. hard disk drives. B. printers. C. floppy disk drives. D. CD drives. Answer: B

19. The term bit is short for: A. megabyte. B. binary language. C. binary digit. D. binary number. Answer: C 20. A string of eight 0s and 1s is called a: A. megabyte. B. byte. C. kilobyte. D. gigabyte. Answer: B 21. A ____________ is approximately one billion bytes. A. kilobyte B. bit C. gigabyte D. megabyte Answer: C 22. A ____________ is approximately a million bytes. A. gigabyte B. kilobyte C. megabyte D. terabyte Answer: C 23. ____________ is any part of the computer that you can physically touch. A. Hardware B. A device C. A peripheral D. An application Answer: A 24. The components that process data are located in the: A. input devices. B. output devices. C. system unit.

28. The ____________, also called the brains of the computer, is responsible for processing data. A. motherboard B. memory C. RAM D. central processing unit (CPU) Answer: D

29. The CPU and memory are located on the: A. expansion board. B. motherboard. C. storage device. D. output device. Answer: B

30. Word processing, spreadsheet, and photo-editing are examples of: A. application software. B. system software. C. operating system software. D. platform software. Answer: A

31. ____________ is a set of computer programs used on a computer to help perform tasks. A. An instruction B. Software C. Memory D. A processor Answer: B

32. System software is the set of programs that enables your computers hardware devices and ____________ software to work together. A. management

B. processing C. utility D. application Answer: D

33. The PC (personal computer) and the Apple Macintosh are examples of two different: A. platforms. B. applications. C. programs. D. storage devices. Answer: A

40. ____________ is the science revolving around the use of nanostructures to build devices on an extremely small scale. A. Nanotechnology B. Micro-technology C. Computer forensics D. Artificial intelligence Answer: A

34. Apple Macintoshes (Macs) and PCs use different ____________ to process data and different operating systems. A. languages B. methods C. CPUs D. storage devices Answer: C

41. Which of the following is the correct order of the four major functions of a computer? A. Process Output Input Storage B. Input Output Process Storage C. Process Storage Input Output D. Input Process Output Storage Answer: D

35. Servers are computers that provide resources to other computers connected to a: A. network. B. mainframe. C. supercomputer. D. client. Answer: A

42. ____________ bits equal one byte. A. Eight B. Two C. One thousand D. One million Answer: A

43. The binary language consists of ____________ digit(s). A. 8 B. 2 C. 1,000 D. 1 Answer: B

36. Smaller and less expensive PC-based servers are replacing ____________ in many businesses. A. supercomputers B. clients C. laptops D. mainframes Answer: D

44. A byte can hold one ____________ of data. A. bit B. binary digit C. character D. kilobyte Answer: C

37. ____________ are specially designed computers that perform complex calculations extremely rapidly. A. Servers B. Supercomputers C. Laptops D. Mainframes Answer: B

45. ____________ controls the way in which the computer system functions and provides a means by which users can interact with the computer. A. The platform B. The operating system C. Application software D. The motherboard Answer: B

38. DSL is an example of a(n) ____________ connection. A. network B. wireless C. slow D. broadband Answer: D

39. The difference between people with access to computers and the Internet and those without this access is known as the: A. digital divide. B. Internet divide. C. Web divide. D. broadband divide. Answer: A

46. The operating system is the most common type of ____________ software. A. communication B. application C. system D. word-processing software Answer: C

47. ____________ are specially designed computer chips that reside inside other devices, such as your car or your electronic thermostat. A. Servers B. Embedded computers C. Robotic computers

D. Mainframes Answer: B

58. A computer gathers data, processes it, outputs the data or information, and ____________ the data or information. Answer: stores

48. The steps and tasks needed to process data, such as responses to questions or clicking an icon, are called: A. instructions. B. the operating system. C. application software. D. the system unit. Answer: A

59. The binary language consists of two digits: ____________ and ____________. Answer: 0 and 1

60. A string of ____________ 0s and 1s is called a byte. Answer: eight (8) 49. The two broad categories of software are: A. word processing and spreadsheet. B. transaction and application. C. Windows and Mac OS. D. system and application. Answer: D

61. The devices you use to enter data into a computer system are known as ____________ devices. Answer: input

50. The metal or plastic case that holds all the physical parts of the computer is the: A. system unit. B. CPU. C. mainframe. D. platform. Answer: A

62. The devices on a computer system that let you see the processed information are known as ____________ devices. Answer: output

63. ____________ is the set of computer instructions or programs that enables the hardware to perform different tasks. Answer: Software

Fill in the Blank:

51. Between PCs and Macs, the ____________ is the platform of choice for graphic design and animation. Answer: Mac 64. When you connect to the ____________, your computer is communicating with a server at your Internet service provider (ISP). Answer: Internet

52. The ____________ is the program that manages the hardware of the computer system, including the CPU, memory, storage devices, and input/output devices. Answer: operating system 53. The type of operating system software you use depends on your computers ____________. Answer: platform

65. ____________ are computers that excel at executing many different computer programs at the same time. Answer: Mainframes

66. ____________is the application of computer systems and techniques to gather legal evidence. Answer: Computer forensics

54. ____________software helps you carry out tasks, such as typing a document or creating a spreadsheet. Answer: Application

67. ____________ is the science that attempts to create machines that will emulate the human thought process. Answer: Artificial intelligence (AI)

55. ____________are the fastest and most expensive computers. Answer: Supercomputers

56. A ____________ is approximately 1,000 bytes. Answer: kilobyte

68. Macintosh computers use the Macintosh operating system (Mac OS), whereas PCs generally run ____________ as an operating system. Answer: Microsoft Windows

57. Input devices are used to provide the steps and tasks the computer needs to process data, and these steps and tasks are called ____________. Answer: instructions

69. A process known as ____________ tracks trends and allows retailers to respond to consumer buying patterns. Answer: data mining

70. Hard disk drives and CD drives are examples of ____________ devices. Answer: storage

71. You would use ____________ software to create spreadsheets, type documents, and edit photos. Answer: application

instruction to the computer. Answer: True

72. ____________ are computers that support hundreds or thousands of users simultaneously. Answer: Mainframes

84. Output devices store instructions or data that the CPU processes. Answer: False (memory)

73. ____________ is the term given to the act of stealing someones identity and ruining their credit rating. Answer: Identity theft

85. The CPU and memory are located on a special circuit board in the system unit called the motherboard. Answer: True

74. Surgeons are using ____________ to guide robots to perform delicate surgery. Answer: computers

86. Nanostructures represent the smallest human-made structures that can be built. Answer: True 87. The main difference between a supercomputer and a mainframe is that supercomputers are designed to execute a few programs as quickly as possible, whereas mainframes are designed to handle many programs running at the same time (but at a slower pace). Answer: True

75. Patient ____________ are life-sized mannequins that have a pulse and a heartbeat and respond to procedures just like humans. Answer: simulators

True and False

76. Currently, the performance of tasks by robots is based on preprogrammed algorithms. Answer: True

88. Being computer fluent means that you should be able to build a computer yourself. Answer: False

89. Embedded computers are self-contained computer devices that have their own programming and do not receive input. Answer: True

77. Data can be a number, a word, a picture, or a sound. Answer: True

78. Strictly defined, a computer is a data processing device. Answer: True

90. A Web browser is a special device that is installed in your computer that allows it to communicate with other devices on a network. Answer: False (network adapter)

79. The discrepancy between the haves and havenots with regard to computer technology is commonly referred to as the digital society. Answer: False (digital divide)

91. With a wireless network, it is easier to relocate devices. Answer: True

80. One of the benefits of becoming computer fluent is being a savvy computer user and consumer and knowing how to avoid viruses, the programs that pose threats to computer security. Answer: True

92. The most common type of memory that the computer uses to process data is ROM. Answer: False (RAM)

Matching:
93. Match the following terms with their approximate size: I. kilobyte A. one million bytes II. byte B. eight bits III. gigabyte C. one thousand bytes IV. megabyte D. one billion bytes V. terabyte E. one trillion bytes Answer: C, B, D, A, E 94. Match the following terms with their meanings: I. printer A. storage device II. scanner B. output device III. RAM C. input device

81. Trend-spotting programs, developed for business, have been used to predict criminal activity. Answer: True

82. Employers do not have the right to monitor e-mail and network traffic on employee systems used at work. Answer: False

83. Clicking on an icon with the mouse is a form of giving an

IV. CPU D. a type of memory V. CD drive E. processor Answer: B, C, D, E, A 95. Match the following terms with their meanings: I. mainframe A. the most expensive computers that perform complex calculations extremely rapidly II. supercomputer B. a computer that provides resources to other computers connected to a network III. embedded computer C. a large, expensive computer that supports hundreds or thousands of users simultaneously IV. PDA D. a self-contained computer device that usually performs preprogrammed functions such as temperature control V. server E. a small mobile computing device Answer: C, A, D, E, B 96. Match the following terms with their meanings: I. software A. transforming data into information II. hardware B. data that has been organized or presented in a meaningful fashion III. operating system C. any part of the computer that you can physically touch IV. processing D. a set of computer programs that enables hardware to perform different tasks V. information E. the most common type of system software, it controls the way in which the computer system functions Answer: D, C, E, A, B 97. Match the following terms with their meanings: I. system software A. the set of programs that enables computer hardware devices and application software to work together II. application software B. the kind of operating system software you will use depends on this III. platform C. operating system software generally used on PCs IV. Microsoft Windows D. a set of programs used to accomplish a specific task V. Mac OS E. operating system software used on the Apple Macintosh Answer: A, D, B, C, E 98. Match the following terms with their meanings: I. data A. the main circuit board in the system unit II. memory B. the representation of a fact or idea (unprocessed information) III. output C. processed data or information IV. storage D. holds instructions or data that the CPU processes V. motherboard E. data or information that can be accessed again Answer: B, D, C, E, A 99. Match the following terms with their meanings: I. bit A. the science revolving around the use of nanostructures to build devices on an extremely small scale II. binary language B. the case that contains the system components III. instructions C. consists of 0s and 1s IV. system unit D. short for binary digit V. nanotechnology E. steps and tasks necessary to process data into usable information Answer: D, C, E, B, A 100. Match the following fields to the related computer technology: I. medicine A. Internet research and virtual tours II. business B. data mining III. law enforcement C. robotics and simulation IV. education D. computer forensics V. archeology E. digital recreations of ruins Answer: C, B, D, A, E 19.What is Office Open XML? (A)A file format (B)A software

(C)A electronic device (D)An international standard (E)None of the above Answer(A) 20.What is the ultimate purpose of Defragmentation? (A)Make the PC faster (B)Create More Free Space (C)Delete temporary files (D)Reduce Power consumption (E)All of the above Answer(b)

12.While working on Microsoft World , which among the following is the command for Undo? (A)Cntrl +A (B)Cntrl +Z (C)Cntrl +Y (D)Cntrl +C (E)Cntrl +V Answer(b) 13.While browsing the internet , which of the following key is used for full screen view? (A)F3 (B)F5 (C)F11 (D)F9 (E)F10 Answer 14.Which of the following is a suitable term for any programmable content of a hardware device configurations and data for application-specific integrated circuits (ASICs), programmable logic devices, etc.? (A)Hardware (B)Software (C)Firmware (D)Malware (E)Liveware Answer 15.Most of the internet sites now a days use CSS primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation, including elements such as the layout, colors, and fonts. What is full form? (A)Cascading Style Software (B)Clear Style Sheet (C)Cascading Style Sheet (D)Common Style Sheet (E)Conditional Style Sheet Answer(A) 16.What is the purpose of keeping electronic devices such as computers, televisions, and remote controlled devices on Sleep mode? (A)Reduce Power consumption (B)Back Up (C)To write contents of RAM to hard disc (D)To improve download speed (E)None of the above Answer 17.Which of the following device is a volatile storage?

(A)RAM (B)Hard Disc (C)Magnetic Tape (D)Floppy Disc (E)ROM Answer(A) 18.Which of the following company owns/ uses the Virtual Hard Disk (.vhd) format for

Virtual PC? (A)IBM (B)Microsoft (C)Intel (D)Google (E)Apple Answer(B)

MARKETING IMPORTANT QUESTIONS

A comparison of the business processes with competitors and improving prevailing ones is called bench marketing. What is Drip Marketing? The method of sending promotional items to clients is called Drip marketing. What is Guerilla Marketing? Unconventional marketing intended to get maximum results from minimal resources is nothing but Guerilla Marketing. What is Social Media Marketing? Social media marketing is marketing using online communities, social networks, blog marketing and more. What is Direct Marketing? Direct Marketing is a form of advertising that directly reaches to the customers on a personal basis (like phone calls, private mailings, etc) rather than traditional channel of advertising (like TV, Newspapers, etc). Types of Direct marketing: There are many types of direct marketing, only some important types are listed below and these are the most form of direct marketing. i)Direct Mail Marketing: Advertising material sent directly to home and business addresses. This is the most common form of

Abbreviations that may be asked in Marketing Aptitude: HNI High Networth Individual. EOQ Economic Order quality. FDR Fixed Deposit Receipts. CNP Cardholder Not Present. PIN Personal Identification Number. SEO Search Engine Optimization. CRM Customer Relationship Management. BPO Business Process Outsourcing. VAT Value Added Tax. IDRA Industries Development and Regulation Act. MR Marginal Revenue. PAN Permanent Account Number. BEP Break Even Point. NPA Non Performing Assets. ATM Automated Teller Machine. ROA Return on Assets. M & A Mergers & Acquisitions. SEBI Securities Exchange Board of India. GDP Gross Domestic Product. IPO Initial Public Offering. What is Viral Marketing? Marketing by the word of the mouth, having a high pass-rate from person to person is called Viral marketing. Creating a 'buzz' in the industry is an example of viral marketing. What is Bench Marketing?

direct marketing. ii)Telemarketing: It is the second most common form of direct marketing, in which marketers contact consumers by phone. ii)Email Marketing: This type of marketing targets customers through their email accounts. What is Indirect Marketing?

Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers. Difference b/w Direct and Indirect Marketing: Direct marketing is basically advertising your own products or services. In the same way you might advertise for someone else is called Indirect marketing, is an increasingly popular way of doing business. What is Internet Marketing? Internet marketing is the marketing of products or services over the Internet. Internet Marketing is also known as i-marketing, webmarketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing. What is Digital Marketing? Digital Marketing is the practice of promoting products and services using all forms of digital advertising. It includes Television, Radio, Internet, mobile and any other form of digital media. Marketing Mix: The Marketing Mix model (also known as the 4 P's) can be used by marketers as a tool to assist in defining the marketing strategy. The idea was that if you could identify the right combination of these elements, your marketing would succeed. E. Jerome McCarthy introduced the 4 P's of Marketing as a way to describe the mix of factors required to successfully market a product. The 4 Ps are: Product Price Promotion Place (distribution) The 5 Ps of marketing is 4 Ps + People/Packaging/Process/etc.

The 7 Ps of marketing consists of: Product Price Place Promotion People Process Physical evidence. The first 4 P's are considered the basis of any marketing process. The last 3 P's are a recent addition to the entire marketing process. What is SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. What is Customer Relationship Management (CRM)? Customer Relationship Management concerns the relationship between the organization and its customers. It is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. What are the Three Levels of a Product? Core Product Actual Product Augmented Product What is Market Research? Market research is any organized effort to gather information about markets or customers. Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product. What is Market Information?

To know the prices of the different commodities in the market, as well as the supply and demand situation. What is Market Segmentation? The division of a market into different homogeneous groups of consumers is known as market segmentation. The purpose for segmenting a market is to allow your marketing program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing expenditures. What is Branding? The essence of a product, its quality and competitiveness displayed in the form of letters, symbols and colours is known as branding. What is Marketing? The process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual's/organizational goals is called marketing. Marketing Expected Questions Set--1:

3. The type of sales force structure in which the sales force sells along product lines is called a ______? (a) territorial sales force (b) product sales force (c) customer sales force (d) retail sales force 4. Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC?

(a) decline stage

(b) introduction stage (c) growth stage (d) maturity stage 5. Costs that do not vary with production or sales levels are called _____? (a) fixed costs (b) variable costs (c) standard costs (d) independent costs 6. The advantages of audience selectivity, no ad competition

Quiz on Marketing Aptitude for bank exams - 2010 1. The choice between high markups and high volume is part of which of the following retailer marketing decisions? (a) Target market decisions (b) Product assortment and services decisions

and personalization apply to which type of media? (a) Newspapers (b) Television

(c) Direct Mail

(d) Radio 7. If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the _______market?

(c) Pricing decisions

(d) Promotion decisions 2. All of the following factors can affect the attractiveness of a market segment EXCEPT? (a) the presence of many strong and aggressive competitors

(a) reseller
(b) business (c) government (d) service

(b) the likelihood of government monitoring

(c) actual or potential substitute products (d) the power of buyers in the segment

8. The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?

(c) Deceptive pricing

(d) Deceptive cost structure 13. Each salesperson is assigned to an exclusive area in which to sell the companys full line of products or services in which type of sales force structure?

(a) Rapid globalization

(b) The changing world economy (c) The call for more socially responsible marketing (d) The micro-chip revolution 9. The goal of the marketing logistics system should be to provide ______? (a) a targeted level of promotional support. (b) a targeted level of customer service at the least cost. (c) a targeted level of transportation expense ratio. (d) a targeted level of field support. 10. The practice of going after a large share of a smaller market or subsets of a few markets is called _____? (a) undifferentiated marketing (b) differentiated marketing

(a) Territorial sales force

(b) Product sales force (c) Customer sales force (d) Hybrid sales force 14. Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods? (a) Affordable method (b) Percentage-of-Sales method (c) Competitive-and-parity method (d) Objective -and-task method 15. ____ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible. (a) Idea generation (b) Concept development and testing

(c) concentrated marketing

(d) turbo marketing 11. _____ has the advantage of being high in selectivity; low cost, immediacy, and interactive capabilities? (a) Direct Mail (b) Outdoor (c) Online (d) Radio 12. Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get get more value than they actually do. ____ includes practices such as falsely advertising factory or wholesale prices or a large price reduction from a phony high retail price? (a) Deceptive promotion (b) Deceptive packaging

(c) Idea screening

(d) Brainstorming 16. A company is in the _____ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product?

(a) product development

(b) commercialization (c) marketing strategy (d) business analysis 17. If a government uses barriers to foreign products such as biases against a foreign companys bids, or product standards that go against a foreign companys product features, the

government is using ____? (a) protectionism (b) exchange controls (c) exchange facilitators 2.

d)All the above e)none For effective marketing the salesmen should have which of the following qualities? a)Creativity b)Team spirit c)Motivation d)Effective communication skills e)All of these 3. If Marketing is done effectively which of the following is not required? a)Advertisement b)Publicity c)Market Research d)Market Segmentation e) None of these 4. Digital Marketing means ____________? a)Marketing of digital instruments b)Marketing through Advertisements

(d) non-tariff trade barriers

18. When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called ______? (a) selective sponsorship (b) probing

(c) focus group interviewing

(d) the Delphi method 19. The most logical budget setting method is found in the list below. Which is it? (a) Affordable method (b) Percentage-of-Sales method (c) Competitive-parity method 5.

c)Marketing through Internet and Telephones

d)Both b & c e)none What are the 4 Ps in Marketing? a)purpose, place, product and promotion b)person, place, product and promotion c)price, place, product and promotion d)person, price, product and promotion e)none 6. Relationship selling means __________?

(d) Objective-and-task method

20.One common misuse of marketing research findings in contemporary business is the tendency for marketing research to _______?

(a) become a vehicle for pitching the sponsors products

(b) become a vehicle for discriminating in the marketplace (c) become a means for raising prices (d) become a means for unfair competition Marketing Aptitude Quiz II - 2010 : 1. Customization means ___________? a)Designing products to suit company

a)Cross selling

b)Selling to d)preparing a list of products to sell

relatives c)telemarketing for customers e)none 7.

Credit cards are used for ________? a)Cash withdrawals b)Purchase of air tickets c)Purchase of

consumable items from retail outlets d)All of these e)None of these 8. Marketing is successful when __________?

b)Designing products to suit individual customers

c)Designing strategies to suit both company and customers

a)Demand exceeds supply trained

b)Salesman are effectively d)a company sell

a)density b)customers c)both a and b b e)none

d)Neither a nor

c)Supply exceeds demand

products at lower price e)none 9. A prospect means __________? a)a person who is working in a bank/financial institution b)details of a company

14. Promotion in Marketing means a) passing an examination b) elevation from one grade to another

c) selling the products through various means

d) selling the product in specific areas e) None of these 15. In Double-win strategya) Customer gets an additional benefit

c)a likely buyer

d)head of an financial institution e)none 10. NRI is an easy target for effective marketing because _________?

b) Customer gets price debate.

c) Both customs and the sales person come out with sense of satisfaction d) Both (a) and (b) e)none 16. Which among the following is not an example of Direct marketing? a)tele-marketing b)sales on internet c)mail order sales d)Retail stores e)none 17. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called: a)Brand goodwill method

a)he likes Indian goods

b)he is easily approachable c)it is cheaper to contact NRISs d)there are special products designed for NRIs e)none 11. Difference between Direct and Indirect Marketing is_______?

a)Direct marketing is to banks employees, while Indirect is to outsiders

b)Direct marketing is to outsider, while Indirect is to bank employees c)Direct Marketing is to Banks owner, Insiders is to outsiders d)Direct Marketing is to other Banks employees, Indirect s outsiders e)none 12. Effective marketing helps in ________? a)developing new products b)creating a competitive environment c)building demand for products

b)Price premium

method

c)Both a and b d)Neither a nor b e)none

18. In marketing initiator is a term which describes ________?

a)who determines that some need is not being met and authorities a purchase to rectify the situation
b)who most directly involved in the consumption of the product c)Both a and b d)Neither a nor b e)none 19. A non traditional, low cost, flexible and highly effective marketing is termed as ___________?

d)All of these
e)None of these 13. In Banking services, market can be segmented on the basis of _______?

a)Strategic marketing

b)Guerilla e)Indirect

Marketing(Ans )
Marketing e)none

c)Direct Marketing

c)making new, diverse products

d)marketing by diverse sales team e)none 5. Study of marketing environment means ______________? a)study of companys markets, customers and competitors b)study of economic environment c)study of current trends

20. Which of the following is most appropriate reason for Bank marketing?

a)Globalization
b)Variety of Banking products c)mergers d)Recession e)none

d)All of these
e)none 6. A Market plan includes __________? a)market objectives strategy 7. b)market research c)pricing

Marketing Aptitude Quiz 2010 - III:

d)situation analysis

e)All of these

Customization is useful for ______? a)motivating the sales force

1.

Marketing is not required for one of the following products

b)to add variety in

d)pleasing target

________?

marketing a)Corporate Loans

Business 2. b)Export Business c)Import customers d)Credit Card Business e)none 8. A Buyers Market means _______?

c)value added service e)none

Telemarketing campaigns are resorted to ________? a)avoid cold calls b)avoid buyer resistance c)avoid seller e)All the above

a)buyers are also sellers inhibitions b)sellers are also buyers 9. c)there are no sellers a) retaining the customers at the Bank for the full day d)demand exceeds supply Customer Retention means ___________?

d)reaching a wider audience

b)quick disposal e)supply exceeds demand

c)customers dealing with the same bank for long time 3. Market share analysis helps the track _________? d)better standards a)Share price movements

b)percentage share of
e)All the above d)All of these 10. The Traditional Marketing style involves __________?

business
e)none

c)pricing strategy for share values

a)Telemarketing 4. Diversification means __________?

b)Direct Marketing

c)Indirect

Marketing
a)marketing in different countries

d)Digital Marketing

e)All the above

11. Which is the technique used for effective marketing planning? b)marketing diverse companies a)psychological tools for marketing

b)goal oriented c)marketing research d)physical distribution

18. Customer Loyalty means _________? a)shifting of customers from one bank to another

b)customers banking with one bank exclusively

c)customers returning lost items d)customers giving gifts to banks c)equity market e)none of these 19. Rural Marketing involves ________? a)selling to farmers and agriculturalists b)selling to rural households c) c)selling to rural industries

e)All the above

12. Niche Market means __________? a) a free market d)capital market b)a social market

e)a specified market for the target

group
13. Internal Marketing means _________? a) Selling to oneself Selling of samples

b) Selling to the employees

d) Selling to foreign markets

e)none

d)All the above

e)none 20. Which is the Four Cs of marketing? a)customer, cost, communication, convenience b)corporate, cost, communication, convenience

14. Marketing in Banks is required for _________? a)Getting new customers b)Retaining existing customers c)Lending d)Accepting of deposits

c)consumer, cost, communication, convenience

d)competition, cost, communication, convenience e)none Note:

e)All of these
15. Advertisements are required for __________? a)Boosting the production levels b)Motivating the employees

4 Ps vs 4 Cs vs 4Vs: c)Boosting the sales

d)All of these
e)none

i)Product

vs.

Consumer

vs.

Validity 16. A Call means ___________? a)calling on friends b)calling on bank employees d)calling on Value insurance employees e)none iii)Promotion vs. Communication vs. Vogue ii)Price vs. Cost vs.

c) calling on prospective customers

17. For effective selling, salesman should be which of the following ______? a)pushy b)aggressive c)timid d)calmness e)talkative

iv)Evangelism(Promotion) iv)Place vs. Convenience vs. 4 Rs of Marketing: Venue 4 As of marketing: i)Availability ii)Affordability iii)Acceptability iv)Awareness 4 Es of Marketing: i)Experience(Product incase of 4 Ps) ii)Everyplace(Place) iii)Exchange(Price) i)Relationships ii)Retention iii)Results iv)Rewards 4 Ms of marketing: i)Measurement ii)Media iii)Market iv)Message