R.

JAIDEEP
F3, PLOT 1A, ILANGO NAGAR ANNEXE, VIRUGUMBAKKAM, CHENNAI 600092 98401 29493 r.jaideep04@gmail.com

SUMMARY
Marketing professional with over 14 years of experience across Marketing, Social Media, Digital Marketing and elearning. Responsible for key client management including client retention and growth, marketing strategy, online and offline marketing campaigns, social media strategy and program management. Have headed the design and social media teams, and managed content development. During my stint in the elearning industry, have managed projects in elearning for various verticals. Have extensive experience in the complete elearning project lifecycle, team management and managing delivery. Worked at a leading FM channel and gained exposure to radio production, hosting and online news anchoring.

SKILLS
Marketing Strategy Online Marketing Social Media Marketing Key Account Management Branding and Identity Portal Development Campaign Management Web Analytics Graphic Design Online Communities Project Management Team Building & Management Content Development Internal Communication Marketing Communication Design

WORK EXPERIENCE
INDEPENDENT SOCIAL MEDIA AND MARKETING CONSULTANT
Jan. 2012 to present

CAFE TAPAS Started in 2009, Caf Tapas soon became one of the highly rated Cafes in Chennai. Winner of the Best Ambience and Service Award from burrp and nominated in the Best Caf Category by Times Food Guide and highly rated for its food. o Responsible for: Handling the branding and developing social media initiatives Developing the marketing strategy and implementation Preparing content calendar and developing content for collateral and online Managing customer interaction and feedback -online and in caf. CMO AXIS MARKETING OUTSOURCING SERVICES P LTD o Consulting with CMO AXIS on Social Media and Online Marketing Projects

CMO AXIS MARKETING OUTSOURCING SERVICES P LTD

Business Head-Marketing Shared Services

Mar.2010 to Dec. 2011

CMO Axis, considered as the pioneers of Marketing Outsourcing, is a four year old Chennai based startup. The company was included in the list of Top 50 Emerging Companies by NASSCOM and also won the Startup of the Year Award by TiE for 2011. Headed Marketing Shared Services and was a part of the core leadership team. Managed Key accounts like Infosys, Wipro, Dell, CISCO ,Red Hat and Alcatel Lucent o Handled the Online Marketing and Social media team at Infosys o Managed an all India campaign for Wipros earthian program covering more than 3000 educational institutions leading to an unprecedented 800 papers being submitted. Online activities, social media, events and telecalling were a part of this mix. o Managed the internal communications for Red Hat, Pharmarc and GAVS o Managed the inside sales team for Dell o Strategized, developed, and managed an event launch for a service of Alcatel Lucent Portal Conceptualization and development o Successfully launched the first of its kind portal for Amararajas Tribal brand with e commerce capability o Conceptualized and launched Indias first portal on network marketing -Be A Networker. Apps for iphone and Android were developed as a part of this campaign apart from running surveys among network marketers as a part of a study Led delivery and managed the design, content, and social media teams Managed the development of the prototype for CMO1- the first pay per use marketing service portal- a concept that was shortlisted by ET Power of Ideas. Completed the Leadership Training program by Barry Wehmiller Institute Nov.2007 to Feb. 2010

AITHENT TECHNOLOGIES PVT LTD

Project Manager

The New York headquartered company is one of the leading players in Insurance Licensing with some of the top insurance majors as clients Developed elearning courses, managed the design and development team, optimized delivery times and implemented processes. Introduced social media -blogs, wikis, microblogging within the organization for sharing of information Led the development of the intranet using open source tools Headed the teams foray into virtual worlds (Second Life) for use in conferences and education

NOBLE BROADCASTING CORPORATION

Producer and RJ

Nov. 2006 to May 2007

Was a part of the launch team of Aahaa 91.9 FM, launched by Kumudam Publications Conceptualized and produced on-air promos and ads, developed show concepts and produced a show Anchored the English news. Tracking listener/viewer response and developing strategies to increase listenership/ viewership Managing and engaging fan communities

HURIX TECHNOLOGIES
Project Manager

Jan.2006 to Oct.2006

Hurix Technologies, one of the majors in elearning and publishing counts Johnson and Johnson, McGraw Hill among its clients. Interacting with clients for defining the project requirements, system study & analysis, and defining the project deliverables Development of proposals and project documentation Project tracking, review of milestones, and getting the sign-offs Mapping the project plans to ensure delivery of an e-learning solution as per the clients requirements Ensuring timely execution of projects involving scheduling of tasks and resource deployment to ensure error free and on-time deliverables as per client requirements Nov.2000 to Dec. 2005

APTECH LEARNING SERVICES

Project Manager

Aptech Learning Services, the elearning division of Aptech Ltd, provided elearning solutions to corporate leaders like IBM, ITC, Airtel, Citibank, Andhra Bank etc. Aptech Learning Services was formed after the takeover of Aptech by SSI. Extensive experience working on the complete elearning project lifecycle from preparing proposals, conceptualizing projects, writing content, developing animation, multimedia programming, testing, and delivering Interacting with clients for defining the project requirements, system study & analysis, and defining the project deliverables Development of project documentation

Development of proof of concepts for new projects to present an initial visualization of the solution for selling to potential clients Responsible for managing all stages of the product development lifecycle of web/ non-web based projects including offshore projects Project tracking, review of milestones and getting the sign-offs Ensuring timely execution of projects involving scheduling of tasks and resource deployment to ensure error free and on-time deliverables as per client requirements. Working in tandem with the US sales team and providing off-shore support Identifying and profiling potential clients and business partners Generating leads and building prospect database Nov. 1997 to Oct. 2000

INFOWAVE KNOWLEDGEWARE
Project Coordinator

One of the early startups in the e-learning space in India, Infowave introduced Computer Based Training and Web Based Training to the automotive industry in South India. Developed 3d models and animations Worked on concept, design and development of user interfaces Handled projects for Hyundai Motor India Ltd , Ford , TVS, Sundaram Clayton Limited and TAFE

EDUCATION
Pursuing MSc. Psychology - Annamalai University B.A. (English Literature) - R.K.M.Vivekananda College in 1997.