MarCoMMs, Print & Certified PaPer

BE SEEN TO BE GREEN
PRODUCT & PHOTOGRAPHY: CLEAR SOUND & VISION PRODUCT: ASDA PHOTOGRAPHY: TINYSTAR75

With climate change and environmental concerns ever-present, consumers, public authorities and corporate print buyers are increasingly seeking assurances regarding the provenance of the products they buy and their sustainable credentials. Companies using paper and packaging products are increasingly keen to demonstrate their commitment to responsible sourcing by developing credible paper procurement policies which recognise both recycled and certied virgin bre papers. One of the simplest ways to demonstrate that the paper your company uses comes from responsibly-managed forests is to specify PEFC-certied paper when you are placing a print order. This will have been sourced from forests certied to PEFCs International Sustainability Benchmarks and tracked through the supply chain through Chain of Custody certication. The use of the PEFC logo on certied products then demonstrates your corporate commitment to responsible forest management.
PRODUCT: JAMES LATHAM PLC PHOTOGRAPHY: TINYSTAR75

aBout PefC
The Programme for Endorsement of Forest Certification (PEFC) is an international non-profit, non-governmental organisation dedicated to promoting Sustainable Forest Management (SFM) through independent third-party certification. It works throughout the forest supply chain to promote good practice in the forest and to ensure that woodbased products are sourced with respect for stringent ecological, social and ethical standards. PEFC is an umbrella organisation. It works by endorsing national forest certification systems developed collaboratively by all interested stakeholders and tailored to local priorities and conditions. National forest certification schemes undergo rigorous third party assessment against PEFCs unique Sustainability Benchmarks. Today, PEFC has recognised certification systems in more than 30 countries. Together these account for over 240 million hectares of certified forests, making PEFC the worlds largest forest certification system. It is the certification system of choice for family and community-owned forests. PEFC-certified materials are specified in public and corporate procurement policies around the world.

GloBal MeMBershiP, Certified forest area and Chain of Custody CertifiCate distriBution

North America 153.8 million hectares 63% TCA 549 CoC

Europe 72.3 million hectares 30% TCA 7,120 CoC

Asia 4.6 million hectares 2% TCA 581 CoC

Central and South America 3.1 million hectares 1% TCA 87 CoC

Africa 5 CoC

Oceana 10.1 million hectares 4% TCA 243 CoC

Endorsed National Member

Non-Endorsed TCA - Total CoC - Chain of National Member Certified Area Custody Certificates

A WORLD OF CHOICE - SOURCING PEFC-CERTIFIED MATERIALS

Leading paper merchants all around the world are now able to offer a wide range of PEFCcertied papers to their customers. With an enormous forest resource to draw on and greater awareness of the strengths of the PEFC system, PEFC-certied paper is fast becoming an easily available stock item with a reliable and sustainable supply chain. Details of the certied paper range can be provided by hundreds of print companies which have undergone Chain of Custody certication (the process by which the source of a forest product is veried). A full list of certied companies is available on www.pefc.org With growing numbers of printers undergoing PEFC Chain of Custody certication, the number of companies around the world now choosing to use the PEFC logo on their publications as a sign of responsible paper sourcing is growing rapidly.

CHAIN OF CUSTODY CERTIFICATION

Wood-processing enterprises, retailers, printers, manufacturers, traders, wholesalers or stockists get their product ow certied The Chain of Custody certicate ensures that the certied products originate from sustainably managed forests The label allows customers and consumers to identify certied products.

FOREST

PAPERMAKING DISTRIBUTION

PRINTING

CORPORATE PRINT BUYER

BENEFITS OF USING PEFC-CERTIFIED PAPER

PRODUCT & PHOTOGRAPHY: HUHTAMAKI LTD

PEFC certication enables you to be condent about the raw materials used in your corporate marketing materials. Using a PEFC Chain of Custody certied printer means that they will have a fully audited and veried supply chain from forest to end use. PEFC certication provides you and your customers with assurances that the paper used for your printed communications originates from legal and sustainable sources. Recycled paper purchased from a company with PEFC chain of custody certication may also carry the PEFC logo.

PEFC provides a practical demonstration of your companys corporate environmental commitment by forming the foundation of a credible paper procurement policy.

By specifying PEFCcertied paper to your printer, you can use the PEFC trademarked logo on your publications to provide your customers with assurances of responsible paper sourcing.
5

NEXT STEPS
Your customers trust you to source forest products responsibly. Your business can demonstrate a commitment to responsible sourcing to your customers by: Developing and implementing an inclusive responsible procurement policy which recognises both recycled and certied virgin bre paper such as PEFCs; Checking if your preferred supplier is able to offer you PEFC-certied papers for your customer-facing direct mail, envelopes, reports and accounts, marketing materials, etc; Asking your printer if they are PEFC Chain of Custody certied; Using the PEFC green trees logo on your corporate and customer communications to demonstrate that your paper has been sourced from well-managed forests.
PRODUCT: SAPPI PHOTOGRAPHY: TINYSTAR75

PHOTOGRAPHY: MATYKANGAS

WHOS USING PEFC PAPER?

Leading companies globally are already using the distinctive green trees logo on printed materials to provide their customers with assurances of responsible paper sourcing including:

Arteaga The Big Issue Charpente Houet Cedar Communication Ltd Deutschebank The Economist Eurocopter Hachette Lifestyle Media John Lewis M-Real Media Markt Nikon Print Week Porsche Stora Enso Tesco TGV Trada Technology Tupperware UPM Weyhauser Sawmills ZARA

PRODUCT & PHOTOGRAPHY: INTERNATIONAL PAPER PRODUCT: SCOTTISH WOODLANDS PHOTOGRAPHY: TINYSTAR75

PRODUCT: ASDA PHOTOGRAPHY: TINYSTAR75

PEFCs distinctive green trees logo transcends language barriers, making it a truly global brand. For further information about PEFC, visit: www.pefc.org

PEFC Council World Trade Center 1 10, route de lAroport 1215 Geneva Switzerland t +41 22 799 4540 e info@pefc.org www.pefc.org

Front cover image: iStockphoto Back cover image: stock.xchng