FALCON MARKET SEGMENTATION

Market segmentation of falcon company of its three product 1. Energy drinks 2. Juices 3. Purify water

Market segmentation for energy drinks

GEOGRAPHIC
As the buying power of people living in cities is more than in the villages so we will introduce our products in cities

DEMOGRAPHIC
We will target the young people as they need more energy to do works and middle aged people as they want to replenish their energy .

FALCON ENERGY DRINK ALSO TARGET TO SPORTS MAN

SPORTS MAN BODY BUILDER OR GYMS ANY ACTIVITIES REQUIRED ENERGY

WE ALSO TARGET MOST POPULAR GYMS AND SPORTS CLUBS OF LAHORE AND ALL OVER THE PAKISTAN, BECAUSE ENERGY DRINKS GIVE MORE ENERGY SO WE TARGET DHA SPARKEL GYM FOOTBALL AND CRICKET CLUBS DANCE SCHOLLS etc

Geographic Segmentation:
T h e c o m p a n y h a s d i v i d e d i t s g e o g r a p h i c s e g m e n t a t i o n i n s e v e r a l regions. First they have the segmentation of a whole country and from each provincial capital, they divided its areas into north, east, west, south. So that it could be easy for the company to work efficiently on its supply chain management.

Demographic Segmentation:
Falcon mineral water isnt a supreme quality product that only the high classe s. T h e p r o d u c t i s for all. Infant to seniors. There is no age, sex, income and any other kind o f l i m i t a t i o n o n u s e o f t h e p r o d u c t . T h e product is for all. Anyone can use the product as per need.

Targeting Strategy:
According to our observation and market survey, we have concluded that as such there is not set demographic techniques to set the specific t a r g e t m a r k e t . B e c a u s e , w a t e r i s s o m e t h i n g t h a t e v e r y o n e u s e s . Everyone can use any size of bottle that falcon is offering.

Categories in water bottles

This is smallest size of falcon mineral water bottle which is 250ml which is mostly required for everyone this new strategy is a competitive edge for our new developing company. This is the smallest size of FALCON Pure Water of 0.5L. a) This size is being heavily used by the consumers in place of soft drink. University and Colleges are also included in its target market of this size. But the product is used by everyone in the society also. This is the second size of the falcon Water which is about 1.5L. a) This size is being used in mostlymeetings.

Bottle size
250ml 0.5l 1.5l

Age group
No age limit 15yr.25yrs 25yr.60yrs

Use by sex customer

All people no Office, house no hold household no

Income
no no Can be

education
no no no

FALCON Fresh juice

Falcon introduced new product inform of juice to market. It has been already captured the juice market by different packing and taste. Falcon juice is fresh juice product that is going to introduce in Lahore domestic market. We are focusing to all level of generation. The kids, youth, old man, male and female etc.

Again we divide or market segmentation in two types 1. Geographically 2. Demographics

Geographically

The falcon juicegeograhically target area is currently in lahore.but after passing some time we target it toward whole pakistan.we have futher divided the area of Lahore into 4 zones. Zone includes gulberg,MM ALAM road, DHA Zone include upper mall, hall road, model town Zone include lower mall, new shah jamal town,shah taj ,johar town Zone include multan road, allma iqbal town,mugalpura

Demograhpic segmentation
There is almost equal ratio of between male and female and also kids. Kids Mature Old age person Young people

YAR JUCIES KO PRICE KI BASE PE BHI YA PRODUT QUALITY PE BHI SEGMENT KAR SAKTYE HAI WO PRICING MUJHE PATA NAHI NECOZ MODEL NAHI HAI MERE PASS TO KAR LAI..LOVE
ASAD